David Rowe
About David Rowe
David Rowe is RMNI’s Executive Vice President and Chief Marketing Officer (transitioned May 19, 2025 from CPO/CMO & EVP Global Transformation) with 19 years at the company (joined September 2006). He is 59 and holds a B.S. in Engineering from Harvey Mudd College, with prior roles at Accenture and PeopleSoft in product strategy and consulting . RMNI’s 2024 performance used to determine Rowe’s PSU payouts included total revenue of $428.8M and Adjusted EBITDA of $53.1M (vs targets), resulting in 28% combined PSU achievement; gross margin was 60.9% and operating loss $32.1M .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Rimini Street (RMNI) | VP, Marketing & Alliances | Sep 2006–Dec 2008 | Built early marketing and alliances foundation |
| Rimini Street (RMNI) | SVP, Global Marketing & Alliances | Dec 2008–Apr 2012 | Expanded global marketing reach and partner ecosystem |
| Rimini Street (RMNI) | SVP & Chief Marketing Officer | Apr 2012–Mar 2020 | Led brand and demand generation; scaled marketing programs |
| Rimini Street (RMNI) | EVP & Chief Marketing Officer | Mar 2020–Sep 2021 | Executive leadership of marketing during growth phase |
| Rimini Street (RMNI) | EVP, Global Transformation | Sep 2021–Mar 2023 | Led cross-company transformation initiatives |
| Rimini Street (RMNI) | EVP, Global Transformation & Chief Product Officer | Mar 2023–Aug 2024 | Took on product leadership; transformation execution |
| Rimini Street (RMNI) | CPO, CMO & EVP Global Transformation | Aug 2024–May 2025 | Expanded remit to marketing; subsequent restructuring moved product mgmt to COO |
| Rimini Street (RMNI) | EVP & Chief Marketing Officer | May 2025–present | Focus on marketing execution post-restructuring |
External Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Accenture (Andersen Consulting) | Various roles | Jul 1988–Apr 1995 | Consulting and operations foundation |
| PeopleSoft | Director, Product Strategy (various roles 1995–1999) | May 1995–Jun 1999 | Product strategy leadership at major enterprise software provider |
| Perfect Commerce | VP, Product Management & Marketing | Nov 2004–Jun 2006 | Led eProcurement product/marketing; pre-RMNI experience |
Fixed Compensation
| Metric | 2023 | 2024 |
|---|---|---|
| Base Salary | $345,000 | $375,000 (effective Aug 1, 2024) |
| Target Annual Cash Bonus ($) | Not disclosed for 2023 | $240,012 pro-rated; approx. 67% of base salary with $250,000 target post Aug 1, 2024 |
| Actual Total Cash Bonus Paid ($) | $188,897 | $174,057 |
Notes:
- RMNI’s annual cash bonus program pays quarterly with a Company Performance Factor (financial and client satisfaction metrics) and an Individual Performance Factor; 25% of Q1–Q3 bonuses deferred to year-end for retention .
Performance Compensation
Incentive Structure and Outcomes
| Aspect | Details |
|---|---|
| 2024 LTI Award Mix | 40% PSUs / 40% RSUs / 20% Options (Rowe) |
| PSU Metrics (50/50 weight) | Total Revenue (Threshold $425.9M; Target $448.3M; Max $560.4M) and Adjusted EBITDA (Threshold $57M; Target $60M; Max $75M) |
| 2024 Actual vs PSU Targets | Revenue $428.8M → ~56.4% payout for revenue metric; Adjusted EBITDA $53.1M → 0% payout for EBITDA metric; Combined PSU payout 28% → Earned PSUs 13,062 (Rowe) |
| Vesting | RSUs and Options vest in 3 equal annual installments on 1st, 2nd, 3rd anniversaries of grant date; Earned PSUs vest ratably over 3 years from grant date, subject to continued service |
2024 Grants to David Rowe (with fair values and terms)
| Award Type | Grant Date | Shares/Options | Exercise Price | Grant Date Fair Value ($) |
|---|---|---|---|---|
| PSUs (2024 LTI Plan) | 5/6/2024 | 24,291 target | — | $119,998 |
| RSUs (2024 LTI Plan) | 5/6/2024 | 48,582 | — | $119,998 |
| Options (2024 LTI Plan) | 5/6/2024 | 38,749 | $2.47 | $59,592 |
| Special RSUs (“Sales Ready”) | 3/7/2024 | 1,000 | — | $3,040 |
| Special Options (“Sales Ready”) | 3/7/2024 | 1,000 | $3.04 | $1,878 |
| Promotion RSUs | 9/20/2024 | 40,000 | — | $72,800 |
| Promotion Options | 9/20/2024 | 35,000 | $1.82 | $39,148 |
| Retention RSUs | 12/17/2024 | 100,000 | — | $267,000 |
| Retention Options | 12/17/2024 | 100,000 | $2.72 | $170,290 |
Annual Bonus Mechanics (2024)
- Financial Metric: total client invoicing vs plan (80% weight) and aggregate expenses vs plan (20% weight) .
- Client Satisfaction Metric: case resolution (90%) and onboarding (10%), average ratings vs plan .
- 2025 update: replaces total invoicing with net new invoicing; adds Adjusted EBITDA and cash collections; retains expenses and client satisfaction metrics; adjusted weights to better align to growth/profitability .
Equity Ownership & Alignment
Beneficial Ownership (as of record date April 15, 2025)
| Component | Shares |
|---|---|
| Shares owned directly | 411,385 |
| Options exercisable within 60 days | 581,420 |
| RSUs vesting within 60 days | 16,193 |
| PSUs vesting within 60 days | 4,535 |
| Total beneficial ownership | 1,013,533 (1.1% of class based on 91,773,231 shares outstanding) |
Outstanding Equity at FY2024 (selected line items)
| Derivative | Grant Date | Exercisable | Unexercisable | Strike | Expiration |
|---|---|---|---|---|---|
| Stock Options | 6/29/2017 | 239,412 | — | $7.52 | 6/29/2027 |
| Stock Options | 2/6/2018 | 250,000 | — | $8.60 | 2/6/2028 |
| Stock Options | 2/3/2022 | 1,666 | 834 | $4.66 | 2/3/2032 |
| Stock Options | 3/3/2023 | 6,666 | 13,334 | $5.06 | 3/3/2033 |
| Stock Options | 4/3/2023 | 31,464 | 63,899 | $3.93 | 4/3/2033 |
| Stock Options | 3/7/2024 | — | 1,000 | $3.04 | 3/7/2034 |
| Stock Options | 5/6/2024 | — | 38,749 | $2.47 | 5/6/2034 |
| Stock Options | 9/20/2024 | — | 35,000 | $1.82 | 9/20/2034 |
| Stock Options | 12/17/2024 | — | 100,000 | $2.72 | 12/17/2034 |
Unvested RSUs/PSUs at FY2024 and Market Values
| Award | Shares Unvested | Market Value ($) |
|---|---|---|
| RSUs (2/3/2022) | 8,334 | $22,252 |
| RSUs (3/3/2023) | 13,334 | $35,602 |
| RSUs (4/3/2023) | 23,513 | $62,780 |
| Earned PSUs (4/3/2023) | 30,739 | $82,073 |
| RSUs (3/7/2024) | 1,000 | $2,670 |
| RSUs (5/6/2024) | 48,582 | $129,714 |
| Earned PSUs (5/6/2024) | 13,602 | $36,317 |
| RSUs (9/20/2024) | 40,000 | $106,800 |
| RSUs (12/17/2024) | 100,000 | $267,000 |
Insider Trading Activity and Selling Pressure
- On Sep 22, 2025, RSUs vested (13,333 shares from the 40,000 RSU grant on 9/20/2024), and an automatic sell-to-cover disposed of 4,868 shares at $4.6481; post-transaction beneficial ownership reported at 432,957 shares (transaction code “M” for vest, “S” for tax-related sale; sale not initiated by Rowe) .
- RMNI prohibits hedging and pledging by directors and executive officers under its Insider Trading Policy .
Employment Terms
- Contract status: RMNI maintains no written employment agreements for executive officers other than the CEO; Rowe’s compensation and equity follow plan documents and Compensation Committee approvals .
- Change-in-control and severance economics:
- 2013 Equity Plan provides full acceleration of outstanding awards if a successor does not assume/replace awards in a change-in-control; estimated accelerated value for Rowe would be $782,707 based on 12/31/2024 stock price $2.67 (under a Qualifying Change-in-Control Event) .
- PSUs for executives (including Rowe) feature double-trigger acceleration (termination without cause or resignation for good reason within 24 months post-change-in-control): Target PSUs vest if termination occurs before the performance period; Earned PSUs vest if after .
- Clawback: Executive Officer Incentive Compensation Recovery Policy (effective Oct 31, 2023) mandates recovery of incentive compensation upon an accounting restatement due to material noncompliance .
- Insider trading policy: Prohibits trading while in possession of MNPI and bans hedging/pledging; option grant timing safeguards around filings implemented July 2023 .
Compensation Structure Analysis
- Pay mix emphasizes performance: For 2024, average variable “at-risk” pay for non-PEO NEOs was ~70.4%, aligning compensation with stockholder outcomes .
- 2024 bonus design: Balanced Financial/Client metrics with quarterly payments and retention deferral; 2025 revision adds growth/profitability alignment via net new invoicing, Adjusted EBITDA, cash collections with reweighted metrics .
- Equity emphasis: 2024 LTI included PSUs tied to revenue and Adjusted EBITDA with 28% combined payout (Earned PSUs 13,062 for Rowe), reinforcing pay-for-performance; time-based RSUs and options support retention .
- Say-on-pay support: 93.8% approval at the 2024 annual meeting indicates strong shareholder acceptance of executive pay program .
Performance & Track Record
- 2024 operating performance: Revenue $428.8M, gross margin 60.9%, operating loss $32.1M; Adjusted EBITDA $53.1M missed threshold, resulting in 0% payout on EBITDA PSU metric; revenue metric achieved ~56.4% payout; combined PSU payout at 28% for NEOs .
- Role scope shift: In May 2025, product management moved under the COO, and Rowe transitioned to EVP & CMO; scope refinement may concentrate incentives on marketing execution rather than product leadership .
Investment Implications
- Alignment and retention: Rowe’s 2024 package features significant performance-linked equity; PSU underperformance (0% EBITDA; 28% combined) tempers realized value, while multiple time-based RSUs/options across 2024 create a robust retention runway (3-year vesting) .
- Selling pressure risk appears limited: Recent Form 4 activity reflects automatic sell-to-cover transactions rather than discretionary selling—typically a neutral signal regarding future performance expectations .
- Change-in-control economics: Double-trigger PSU acceleration and plan-level full acceleration if awards aren’t assumed could elevate realized equity value in a transaction; absence of a personal severance agreement (cash) for Rowe reduces payout inflation risk vs the CEO .
- Governance safeguards: Strong say-on-pay support (93.8%), clawback policy, and hedging/pledging prohibitions protect shareholder alignment and mitigate adverse incentive behaviors .