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David Rowe

Executive Vice President and Chief Marketing Officer at Rimini StreetRimini Street
Executive

About David Rowe

David Rowe is RMNI’s Executive Vice President and Chief Marketing Officer (transitioned May 19, 2025 from CPO/CMO & EVP Global Transformation) with 19 years at the company (joined September 2006). He is 59 and holds a B.S. in Engineering from Harvey Mudd College, with prior roles at Accenture and PeopleSoft in product strategy and consulting . RMNI’s 2024 performance used to determine Rowe’s PSU payouts included total revenue of $428.8M and Adjusted EBITDA of $53.1M (vs targets), resulting in 28% combined PSU achievement; gross margin was 60.9% and operating loss $32.1M .

Past Roles

OrganizationRoleYearsStrategic Impact
Rimini Street (RMNI)VP, Marketing & AlliancesSep 2006–Dec 2008Built early marketing and alliances foundation
Rimini Street (RMNI)SVP, Global Marketing & AlliancesDec 2008–Apr 2012Expanded global marketing reach and partner ecosystem
Rimini Street (RMNI)SVP & Chief Marketing OfficerApr 2012–Mar 2020Led brand and demand generation; scaled marketing programs
Rimini Street (RMNI)EVP & Chief Marketing OfficerMar 2020–Sep 2021Executive leadership of marketing during growth phase
Rimini Street (RMNI)EVP, Global TransformationSep 2021–Mar 2023Led cross-company transformation initiatives
Rimini Street (RMNI)EVP, Global Transformation & Chief Product OfficerMar 2023–Aug 2024Took on product leadership; transformation execution
Rimini Street (RMNI)CPO, CMO & EVP Global TransformationAug 2024–May 2025Expanded remit to marketing; subsequent restructuring moved product mgmt to COO
Rimini Street (RMNI)EVP & Chief Marketing OfficerMay 2025–presentFocus on marketing execution post-restructuring

External Roles

OrganizationRoleYearsStrategic Impact
Accenture (Andersen Consulting)Various rolesJul 1988–Apr 1995Consulting and operations foundation
PeopleSoftDirector, Product Strategy (various roles 1995–1999)May 1995–Jun 1999Product strategy leadership at major enterprise software provider
Perfect CommerceVP, Product Management & MarketingNov 2004–Jun 2006Led eProcurement product/marketing; pre-RMNI experience

Fixed Compensation

Metric20232024
Base Salary$345,000 $375,000 (effective Aug 1, 2024)
Target Annual Cash Bonus ($)Not disclosed for 2023$240,012 pro-rated; approx. 67% of base salary with $250,000 target post Aug 1, 2024
Actual Total Cash Bonus Paid ($)$188,897 $174,057

Notes:

  • RMNI’s annual cash bonus program pays quarterly with a Company Performance Factor (financial and client satisfaction metrics) and an Individual Performance Factor; 25% of Q1–Q3 bonuses deferred to year-end for retention .

Performance Compensation

Incentive Structure and Outcomes

AspectDetails
2024 LTI Award Mix40% PSUs / 40% RSUs / 20% Options (Rowe)
PSU Metrics (50/50 weight)Total Revenue (Threshold $425.9M; Target $448.3M; Max $560.4M) and Adjusted EBITDA (Threshold $57M; Target $60M; Max $75M)
2024 Actual vs PSU TargetsRevenue $428.8M → ~56.4% payout for revenue metric; Adjusted EBITDA $53.1M → 0% payout for EBITDA metric; Combined PSU payout 28% → Earned PSUs 13,062 (Rowe)
VestingRSUs and Options vest in 3 equal annual installments on 1st, 2nd, 3rd anniversaries of grant date; Earned PSUs vest ratably over 3 years from grant date, subject to continued service

2024 Grants to David Rowe (with fair values and terms)

Award TypeGrant DateShares/OptionsExercise PriceGrant Date Fair Value ($)
PSUs (2024 LTI Plan)5/6/202424,291 target$119,998
RSUs (2024 LTI Plan)5/6/202448,582$119,998
Options (2024 LTI Plan)5/6/202438,749$2.47$59,592
Special RSUs (“Sales Ready”)3/7/20241,000$3,040
Special Options (“Sales Ready”)3/7/20241,000$3.04$1,878
Promotion RSUs9/20/202440,000$72,800
Promotion Options9/20/202435,000$1.82$39,148
Retention RSUs12/17/2024100,000$267,000
Retention Options12/17/2024100,000$2.72$170,290

Annual Bonus Mechanics (2024)

  • Financial Metric: total client invoicing vs plan (80% weight) and aggregate expenses vs plan (20% weight) .
  • Client Satisfaction Metric: case resolution (90%) and onboarding (10%), average ratings vs plan .
  • 2025 update: replaces total invoicing with net new invoicing; adds Adjusted EBITDA and cash collections; retains expenses and client satisfaction metrics; adjusted weights to better align to growth/profitability .

Equity Ownership & Alignment

Beneficial Ownership (as of record date April 15, 2025)

ComponentShares
Shares owned directly411,385
Options exercisable within 60 days581,420
RSUs vesting within 60 days16,193
PSUs vesting within 60 days4,535
Total beneficial ownership1,013,533 (1.1% of class based on 91,773,231 shares outstanding)

Outstanding Equity at FY2024 (selected line items)

DerivativeGrant DateExercisableUnexercisableStrikeExpiration
Stock Options6/29/2017239,412$7.526/29/2027
Stock Options2/6/2018250,000$8.602/6/2028
Stock Options2/3/20221,666834$4.662/3/2032
Stock Options3/3/20236,66613,334$5.063/3/2033
Stock Options4/3/202331,46463,899$3.934/3/2033
Stock Options3/7/20241,000$3.043/7/2034
Stock Options5/6/202438,749$2.475/6/2034
Stock Options9/20/202435,000$1.829/20/2034
Stock Options12/17/2024100,000$2.7212/17/2034

Unvested RSUs/PSUs at FY2024 and Market Values

AwardShares UnvestedMarket Value ($)
RSUs (2/3/2022)8,334$22,252
RSUs (3/3/2023)13,334$35,602
RSUs (4/3/2023)23,513$62,780
Earned PSUs (4/3/2023)30,739$82,073
RSUs (3/7/2024)1,000$2,670
RSUs (5/6/2024)48,582$129,714
Earned PSUs (5/6/2024)13,602$36,317
RSUs (9/20/2024)40,000$106,800
RSUs (12/17/2024)100,000$267,000

Insider Trading Activity and Selling Pressure

  • On Sep 22, 2025, RSUs vested (13,333 shares from the 40,000 RSU grant on 9/20/2024), and an automatic sell-to-cover disposed of 4,868 shares at $4.6481; post-transaction beneficial ownership reported at 432,957 shares (transaction code “M” for vest, “S” for tax-related sale; sale not initiated by Rowe) .
  • RMNI prohibits hedging and pledging by directors and executive officers under its Insider Trading Policy .

Employment Terms

  • Contract status: RMNI maintains no written employment agreements for executive officers other than the CEO; Rowe’s compensation and equity follow plan documents and Compensation Committee approvals .
  • Change-in-control and severance economics:
    • 2013 Equity Plan provides full acceleration of outstanding awards if a successor does not assume/replace awards in a change-in-control; estimated accelerated value for Rowe would be $782,707 based on 12/31/2024 stock price $2.67 (under a Qualifying Change-in-Control Event) .
    • PSUs for executives (including Rowe) feature double-trigger acceleration (termination without cause or resignation for good reason within 24 months post-change-in-control): Target PSUs vest if termination occurs before the performance period; Earned PSUs vest if after .
  • Clawback: Executive Officer Incentive Compensation Recovery Policy (effective Oct 31, 2023) mandates recovery of incentive compensation upon an accounting restatement due to material noncompliance .
  • Insider trading policy: Prohibits trading while in possession of MNPI and bans hedging/pledging; option grant timing safeguards around filings implemented July 2023 .

Compensation Structure Analysis

  • Pay mix emphasizes performance: For 2024, average variable “at-risk” pay for non-PEO NEOs was ~70.4%, aligning compensation with stockholder outcomes .
  • 2024 bonus design: Balanced Financial/Client metrics with quarterly payments and retention deferral; 2025 revision adds growth/profitability alignment via net new invoicing, Adjusted EBITDA, cash collections with reweighted metrics .
  • Equity emphasis: 2024 LTI included PSUs tied to revenue and Adjusted EBITDA with 28% combined payout (Earned PSUs 13,062 for Rowe), reinforcing pay-for-performance; time-based RSUs and options support retention .
  • Say-on-pay support: 93.8% approval at the 2024 annual meeting indicates strong shareholder acceptance of executive pay program .

Performance & Track Record

  • 2024 operating performance: Revenue $428.8M, gross margin 60.9%, operating loss $32.1M; Adjusted EBITDA $53.1M missed threshold, resulting in 0% payout on EBITDA PSU metric; revenue metric achieved ~56.4% payout; combined PSU payout at 28% for NEOs .
  • Role scope shift: In May 2025, product management moved under the COO, and Rowe transitioned to EVP & CMO; scope refinement may concentrate incentives on marketing execution rather than product leadership .

Investment Implications

  • Alignment and retention: Rowe’s 2024 package features significant performance-linked equity; PSU underperformance (0% EBITDA; 28% combined) tempers realized value, while multiple time-based RSUs/options across 2024 create a robust retention runway (3-year vesting) .
  • Selling pressure risk appears limited: Recent Form 4 activity reflects automatic sell-to-cover transactions rather than discretionary selling—typically a neutral signal regarding future performance expectations .
  • Change-in-control economics: Double-trigger PSU acceleration and plan-level full acceleration if awards aren’t assumed could elevate realized equity value in a transaction; absence of a personal severance agreement (cash) for Rowe reduces payout inflation risk vs the CEO .
  • Governance safeguards: Strong say-on-pay support (93.8%), clawback policy, and hedging/pledging prohibitions protect shareholder alignment and mitigate adverse incentive behaviors .