This competitor has launched ad-supported tiers in their streaming services, which has further increased competition for streaming advertising revenue.  **[0001428439-24-000011_roku-20231231.htm:26]** 

Netflix Inc

Walt Disney Co

Amazon.com Inc

This competitor sells its own competitive streaming devices, smart TVs, and smart home devices, and is able to market and promote these products more prominently on its website, potentially refusing to offer or promote the company's products.  **[0001428439-24-000011_roku-20231231.htm:35]** 

This competitor possesses greater bargaining power with retailers due to more extensive product lines, stronger brand identity, and greater marketing resources.  **[0001428439-24-000011_roku-20231231.htm:35]** 

Alphabet Inc

This competitor is part of the Peer Group used for stock performance comparisons.  **[0001428439-24-000011_roku-20231231.htm:91]** 

Fox Corp

Fubotv Inc

Stephen H. Kay

Also at Roku Inc

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