Rumble - Q3 2023 Post Call
November 13, 2023
Transcript
Matt Kohrs (Host)
Hello, hello, hello. I appreciate you guys all joining me. I know that we're switching it up a little bit. Usually, when I get to do these previous earnings recaps and kind of a look forward to the future, I'm in the beautiful, sunny state of Florida. But we're switching this time up for a good, good reason, and it's basically, I wanted to test out the newest software that Rumble is offering to all of its creators. So here we are on Rumble Studio. Now, this is just from me and my own kind of messing around with it because this is now in the official beta version. It appears to be a bit of a mixture between StreamYard, OBS, and then listening to the actual earnings call. It sounds like there's gonna be some upcoming ad integration for all content creators using Rumble Studio.
And obviously, I'm gonna play around with it. I wanna do this live with all of you guys, but we're also gonna bring on the Chairman, the Founder, and the CEO of Rumble, Mr. Chris Pavlovski, not only to talk about what this is, Rumble Studio, we're gonna do a quick recap on the Q3 earnings. And obviously, always my favorite part is talking about what is on the horizon for Rumble, because if you guys have listened to any of these talks in the past, you know time and time again, we're talking about 2024, the upcoming calendar year, to be the really, the official Super Bowl for Rumble. So we're gonna see if that's still on the timeline, the timeframe, things to expect, things not to expect. So I'm very, very excited.
Before we get into all that, honestly, from me, a deep appreciation for you guys being willing to show up, spend your Monday evening to know what's going on in the world of tech, especially as there's a bit of a pretty serious overlap in the world of free speech and what is and isn't happening. So thank you. I do appreciate you guys stopping by, and obviously, you're not just here to listen to me ramble on. Let's bring on the man of the hour, Mr. Chris Pavlovski. I wanna see if I can do this right. Chris, can you hear me all right? I think you're muted, Chris. Let me see. Did I? Maybe I muted you.
Chris Pavlovski (Chairman, Founder , and CEO)
Nope, that's me. We're good, all right?
Matt Kohrs (Host)
I can hear you. Hey, this is one of my first official times doing this, and just the things that I can do. I've been messing around with it. I could hop us around. I could go to this background, bring this up. It looks like there's even a way for presentations, like if I wanted to bring up and share my screen. Very cool stuff right away. I mean, I myself have used, like I said, Restream, StreamYard, OBS in the past, so seems very, very intuitive. Is this your first official time doing something on Rumble Studio?
Chris Pavlovski (Chairman, Founder , and CEO)
For me, personally, this is the first time I've done it, personally. Obviously, I've seen a lot of it, and I've seen other people do it. I guess today is the first time. I did test it myself earlier today, but, I've watched other people test it numerous times prior to today. But me, personally, going live, this is the first time.
Matt Kohrs (Host)
Like, thus far, like I said, super intuitive, easy to use. I like that. What just popped up there, so it looks like from user CLUJ, Rumble Takeover, W Rumble and the future of Rumble. Man, I like it. It's all coming at you, but it's easy. I see the chat over here, folks. For anyone using it, obviously, you just connect your Rumble account. I'm seeing the chat. I'm seeing studio capabilities to upload just, I guess, different images, different assets for the actual stream. You could use it with multiple people. My first, I guess, visuals of this, I was watching some internal members of Rumble invite people on, and there was a stream of, like, I don't know, 10-ish people, and they were all moving around, so very, very cool stuff.
So with this, we might as well start with it, 'cause generally, you and I are talking, like I said, in the sunny, beautiful state of Florida. We're right there, but obviously, we're here to see this new software, this new technology, which to me, in my book, is almost like a direct delivery on what you guys were talking about in the past. I believe, and please correct me if I'm wrong, that Callin was first acquired back in May, and we're kind of seeing the steps now, and you guys said: "Hey, we're gonna utilize Callin to make the live streaming experience even better." And here we are. We're using the tech that you guys were, like, just historically talking about. So in your mind, Rumble Studio, what is it, and what does it mean for the content creator?
Chris Pavlovski (Chairman, Founder , and CEO)
So, yeah, it's definitely the product, one of the products. I guess we have a lot of exciting products, but one of the products that I'm really excited about, and the way I like to put it is that everybody kind of understands what YouTube is doing and what Twitch is doing. Subscriptions and programmatic advertising, and obviously, that's gonna be a major lever for us, the programmatic ads in 2024. We're gonna start turning that on this quarter. We're gonna start testing it in-app this quarter and then kind of roll out in the first quarter of next year. And you know, that's gonna be a big component of what we do.
But where we're gonna set ourselves apart and why Rumble is gonna be different than the competition, is that we're gonna do—we're actually doing something very different, technologically speaking. And where we're gonna go, it all kind of stems from the Rumble Advertising Center and the Rumble Studio. Programmatic is simple. Everyone gets it. A pre-roll every five to 10 minutes, two pre-rolls, whatever it may be.
Matt Kohrs (Host)
Mm-hmm.
Chris Pavlovski (Chairman, Founder , and CEO)
And we'll generate revenue that way. But something that hasn't been done in the market is not only a studio where you can take your live stream to the public and take it to YouTube and take it to Twitch and take it to Rumble all at the same time. That's great. That's something like StreamYard, but we're gonna take it a step further. We're gonna actually, the plan is to bring sponsorships into the studio. So imagine you're sitting at right now, while you're doing this live stream, you're gonna get a notification. The same way you're getting a notification from the chat, you're gonna get a notification.
And it's gonna say, "Matt Kohrs, read this for $1,000." So the advertiser can come to you to say, "Hey, you know, read and talk about my product for $1,000." You read it, you--let's say you accept it, you read it on your stream, you talk about the product the way the advertiser wants you to talk about the product, and then $1,000 goes into your account. That's the vision. That's where we wanna go. That's where we wanna take it. We wanna do something very different outside of the programmatic world. We wanna bring sponsorships, as well, to all creators. Make it easy, 'cause right now, all the big creators get the big deals. They get big-
Matt Kohrs (Host)
Yeah
Chris Pavlovski (Chairman, Founder , and CEO)
Sponsors coming into their streams. They make a ton of money, and that's why they're creating. But the small guys, you know, they have value, too. And if someone can scale it across all the small creators, let's say, you know, you have 10,000 small creators all doing 100 viewers, that adds up. It-in, in a lot of cases, it's gonna be bigger than the one large creator. And why wouldn't the advertiser want that audience? They, they, they would. They're gonna be able to drive product sales, and we're gonna be able to deliver it in a scalable way to them, where they can track it and see how many people it got to, and then be able to sell their products or their services. So that-that's where we, that's where we definitely wanna go. That's where we're taking it.
That's what gets me super excited, 'cause no one else is doing anything like that. We think that will have a big impact. Not only is it gonna happen on Rumble, but if you have a big channel on YouTube or you have a big channel on Twitch, you can-- we're now, through the studio, going to be able to monetize all platforms for all creators, and all creators can make a ton of money.
Matt Kohrs (Host)
So, a couple of things to get in there, and I don't wanna get too far away from Rumble Studio, but it sounds like there's a giant emphasis on small creators. I mean, on Twitter, you guys are very aware of the whole small creator program. How is that going? Can you give us an update? Like, like, obviously, this was somewhat of a new idea in the past couple months, but I see people are already getting into it. The excitement levels I see around it are pretty evident. Is that what you're seeing on the business side of it as well?
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, so absolutely. The small creator program is something that I personally love. I, you know, I kind of wanted to push the team to expand it, like, right away.
Matt Kohrs (Host)
Mm-hmm.
Chris Pavlovski (Chairman, Founder , and CEO)
But then I got some messages saying: "Hey, we need to slow down. It's hard to manage it." So, you know, the plan is to expand it, but I also need to be conscious of the team being able to handle it. But yeah, we're learning from it. There's, you know, certain things that we're gonna probably change, or there's some takeaways from it. But, generally speaking, it's in a positive direction, and we will expand it. As soon as the current team can handle more inflow with it, we are going to expand it.
So round two should be better than round one, and I think it's, I think it's awesome because, you know, as this is culminating with, you know, as we're growing the small user base, the small creator base, now with Rumble Studio, allowing people to stream without any subscribers now and really kind of start from zero. And then as we build this technology in so that, you know, the creators can start reading ads and bring sponsorships within stream, they're gonna be making money off of programmatic. They're gonna be making money off sponsorships. They're gonna be making money off subscriptions. I think we're gonna have the best toolkit for creators on the Internet. I think we're very close.
We're around that corner, and we're gonna be by early, you know, Q1, obviously, programmatic will kick in, and then, you know, a little later in the year, hopefully, the sponsorship marketplace will kick in at the same time as programmatic's in.
Matt Kohrs (Host)
I love that, and honestly-
Chris Pavlovski (Chairman, Founder , and CEO)
Well, the sponsorship marketplace in Rumble, combining with Studio, is planned to. Obviously, that'll be after the programmatic kicks in-
Matt Kohrs (Host)
Okay.
Chris Pavlovski (Chairman, Founder , and CEO)
-but, planned to be in 2024.
Matt Kohrs (Host)
Okay, Super Bowl year.
Chris Pavlovski (Chairman, Founder , and CEO)
As you can see, the Studio is pretty far along with a lot of its features right now, so that is our core focus right now, is building RAC into the studio.
Matt Kohrs (Host)
This is a small thing that I picked up on, and honestly, it might not even mean anything to you or the team, but I multi-stream, and I'm on a lot of other services, and what I find wild about it is I always feel like, maybe this is tinfoil hat, maybe it is, maybe it isn't, but I never had an option to actually integrate with my Rumble chat. I could see other chats, and it would kind of push those all together, but it was never, ever an option to put my Rumble chat in there. With this, I'm loving it. Like, right away, I get the integration of everyone watching me across all platforms, and for whatever reason, I don't know if maybe you ruffled someone's feathers out there or whatever it is, they just would never, ever integrate Rumble chat.
So on my side, just as a creator, the fact that I could see that all in one place together, and, like, this isn't directly related to money or anything, but I like it because it gives me the opportunity to directly, like, acknowledge both chats simultaneously. So for that, just, like, on my side of it, maybe you guys didn't even pick up on it, absolutely love it.
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, and it's not just the Rumble chat you're gonna be able to see here. You're gonna be able to see YouTube. You're gonna be able to see Twitch, and that's already built in. You're gonna see multiple chats in the studio, and then you can choose to put that on the stream as well.
Matt Kohrs (Host)
That's awesome. Absolutely love it. So there we have it, a new piece of tech that, obviously, Rumble branded. We have the Rumble Studio. It sounds like there's a lot of exciting things going on with advertising, starting with programmatic, building it out from there. We've always touched on this concept of the next calendar year, 2024, being Rumble's Super Bowl year. Are you still feeling confident about that? Are you still personally like: "Okay, this is the timeframe, and we're ready to crush it on all cylinders?" Can we get any update on that?
Chris Pavlovski (Chairman, Founder , and CEO)
Well, it has to be. It's our product is finally coming to the state where you know, the monetization products are finally coming into the state where they're gonna be usable and they're gonna be deployed outside of the beta and the testing. So we have to do our best to make it the Super Bowl. And you know, we're excited, for one, you know, we're excited for many different reasons, but one of the things that excites me is that obviously it's an election year, and there's a lot of political audience on Rumble, and we think that we'll be a central platform for people to get information. And we're already hosting the Republican primary debates. We have the next third and fourth.
We just had the one in Miami, and we have the next one coming up as well, and they've been, you know, a huge success for us. The first debate, I think, we hit over 700,000-
Matt Kohrs (Host)
Whew!
Chris Pavlovski (Chairman, Founder , and CEO)
concurrence across multiple channels on Rumble, and we were like out of the top five streams in the entire United States, the GOP channel was number one in the U.S., ahead of anything on YouTube, which was pretty awesome. And then, you know, we're seeing like all this growth on streaming as well, even with other creators. I don't know if you're watching guys like Bongino, but he's posting close to 100,000 every single day, every single weekday. These are like in the streaming world, these are massive numbers.
Matt Kohrs (Host)
Yeah.
Chris Pavlovski (Chairman, Founder , and CEO)
A lot of the Twitch streamers go for, like, 8 or 9 hours. Bongino is hitting 100,000. He does it only for an hour a day, and that is, like, unbelievable numbers for-
Matt Kohrs (Host)
Yeah.
Chris Pavlovski (Chairman, Founder , and CEO)
There's nobody ahead of him. A lot of times there's nobody ahead of him in the entire world, and he, he's number one in the U.S., like, almost every-- it seems almost like every day, in the English-based U.S. market for streaming. And that's like, that's crazy. And that's happening on Rumble. And then you have Crowder sometimes, that's up there. You know, the... So yeah, we think as we get into election season next year, it's gonna be our Super Bowl.
Matt Kohrs (Host)
I think with those, the average viewer has to understand that these are like, depending on the mainstream media show you're talking about, Bongino, he's carrying that by himself, like it's his own effort. Like, those numbers truly are astounding, and it almost has to make you chuckle, like, whatever, some like, the Internet is the Internet, but you'll hear about these things of like: "Oh, no one's watching Rumble." It's like: "What are you talking about?" Like, just quantifiably, that's inaccurate. And it's almost a similar things of like: "Oh, Rumble has bad UI." It's like: "Well, have you been on it recently?" There's obviously been major leaps and bounds, and I'm sure you guys are still planning on upgrading this, that, and the other thing.
But sometimes I think the Internet or just like the populace runs with a certain narrative, and it makes me question like: "Well, have you even thought to actually question it? Because these numbers are crazy." One thing that I picked up on your earnings, and I just don't want to get the number wrong here, you're talking about creator and the popularity and people like Bongino, Crowder, who crush it, but then also we're here on Rumble Studio with the small creator. I believe you guys hit a record, a 78% increase in terms of content uploaded to your platform. You're coming at 15.7 thousand, and you beat not only Q2 of this year, but obviously Q3 of last year.
So that to me, on the content creator side, is just another quantifiable number of the popularity and the continued popularity in people just trying to put their content on Rumble. And it's exciting to see where this is all gonna go, because we're still in 2023, we have about a month and a half left, and then I just think things are gonna get wild. I mean, if you're carrying 700,000 on the GOP debate and where this is gonna go, I mean, it feels like the sky's the limit. But on that note, to bring the conversation in a new direction, so obviously you were showing the GOP debates on your platform, but also in the earnings call, can you tell us a little bit more in depth of what this whole Comscore thing is?
Chris Pavlovski (Chairman, Founder , and CEO)
Uh-
Matt Kohrs (Host)
In reality... Like, 'cause I think that's another assumption, that Rumble, very, very right-leaning, and that's the only people who enjoy it. But, could you explain to the audience who maybe missed that part in the earnings of what that's all about?
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, for sure. Just one thing, we had 700,000 concurrently the night of the GOP debate across multiple channels. The GOP channel being one of the largest of the bunch-
Matt Kohrs (Host)
Got you.
Chris Pavlovski (Chairman, Founder , and CEO)
But it was across the platform. Now, the Comscore numbers, they're—Oh, I remember there were people just, like, pacing in the office when they couldn't believe the numbers, the, what we were reading at Comscore. It was, it was in Longboat Key, and someone shows it to me, and I'm just like... It was just like a moment of just complete shock when I saw that.
Matt Kohrs (Host)
Mm-hmm.
Chris Pavlovski (Chairman, Founder , and CEO)
So basically what they were saying in Comscore, both in August and September, is that Rumble is led by independents-
Matt Kohrs (Host)
Mm-hmm
Chris Pavlovski (Chairman, Founder , and CEO)
... which is, you know, definitely not what the media is reporting. The media seems to believe that we're led by, you know, whatever they wanna choose that day, that they'll say that we're led by that.
Matt Kohrs (Host)
Yeah.
Chris Pavlovski (Chairman, Founder , and CEO)
But the reality is, according to Comscore, Rumble's biggest segment when it comes to political audience is independents or no political affiliation whatsoever.
Matt Kohrs (Host)
Mm-hmm.
Chris Pavlovski (Chairman, Founder , and CEO)
Followed by Democrats as number two and Republicans as third. Now, you know, there's a couple theories of like, how this came to be. Obviously, is it accurate? You know, that's more of a question for Comscore, not a question for us. We're just, you know, reporting what they're saying.
Matt Kohrs (Host)
Mm-hmm.
Chris Pavlovski (Chairman, Founder , and CEO)
But, we did do some very big signings earlier in the year. The sports leagues, you know, these sports leagues, they come to Rumble, they have, they have an event, they, they do like 1 million views. It's a completely different audience than what we normally have. You know, you have Kai and Speed, when they go live, you know, one of their shows does 6 million views.
Matt Kohrs (Host)
Mm-hmm.
Chris Pavlovski (Chairman, Founder , and CEO)
You know, these numbers have impact on our audience, clearly, and they might be one of the reasons why, you know, we're seeing those numbers in August and September skew in this direction. Because we're also over-indexing in the 18-25 category, which is also something people don't realize. They think that it's, like, an older audience, but we have a pretty compelling younger audience on Rumble as well. So, you know, the media might wanna paint the brush a specific way, and the reality is that Rumble has everybody on the platform. You know, I've known this for a very long time, that, you know, we have a lot of diverse opinions on Rumble.
The media just likes to pick certain opinions to report on that they find interesting for the news and will draw clicks. But the reality is, we have a lot of diverse opinions. We have opinions from all different areas of the world and all different perspectives, and that's what we wanna be. We wanna be neutral, we wanna uphold freedom of expression to the best that we can, and we wanna be that platform where there is a diverse set of opinions and real good debate on the platform. And you know, those numbers really show that to be true.
It's also important to note that there was another company called Pew Research Center that also compared us to a lot of the other platforms like Gettr and a whole bunch of other ones, and they noticed that Rumble was the least right of all of them by a significant margin. So this is, this has been true for a long time, that, you know, we're not just one ... We-we only-- we're not an echo chamber. Rumble literally has all different types of, of content and all different types of views.
Matt Kohrs (Host)
I think with that, and I can really only speak about my own content. It's interesting because even when I was very happy to be first signed with Rumble, I didn't do it out of a political thing. I'm not really the most political person. I like to talk about the stock market. I like to talk about the economy, and at that point, it was a business decision of my previous place where I put it all. I realized how quickly it could get ripped out from under me with, like, no one to talk to, no one to ask. And for me, it was just safety. I'm like: Oh, okay.
Like, you guys reached out to me, and you said: "No, as long as you're within our bounds of terms of service, you'll be on our platform, no issues." And it's interesting of, like, if you just care about, like, "Hey, like, I'm not breaking any rules. I'd really love for my message, my content to still be out there." It's interesting to me of how, like, that all of a sudden now paints you as, like, a political person. There's a lot of people on Rumble who, at least from the content I see on it, that couldn't care less about politics. They're just doing what they're doing, whether they're gaming, whether they're talking about the economy. Of course, there is political stuff, but I feel like that's true for any platform out there. I'm gonna see that on Twitch. I'm gonna see that on YouTube.
I'm gonna see it anywhere, 'cause that's where people put their content. So it's interesting, whether it's almost lowbrow and easy, low-hanging fruit to write about it that way, or if it's more of like fear of competition, and it's like: Well, hang on, if we could kind of like besmirch what's going on there, maybe less people will join. I guess, do you think it's one or the other, or you're just like: I don't know, and this is just what reality is, and we're dealing with it accordingly?
Chris Pavlovski (Chairman, Founder , and CEO)
So, yeah, like, when it comes to, you know, I guess the reason why you joined, I've been saying, and I've been saying this many times, you know, you need to build your house on a rock. And sand is gonna crumble all the time, and that's what we're seeing on all these other platforms. As a creator, you're investing all this time and energy on your channel, on different platforms, only for a day to come where they say they don't like what you say, they don't agree with what you're doing, and they wipe out your entire means that you invested in for many, many years. That is like... To me, that's horrendous. It's horrible. Rumble never wants to be like that.
We don't wanna be a place where, you know, someone makes a mistake, you're not forgiven. We wanna be a place where if you make a mistake, you can fix it and learn from it, and get better. But what we're seeing with all the other tech platforms is that they're not forgiving, and they seem to think they know better than you and know better than me, and we never wanna take that position. So I think as we continue to stand on this, as we enter 2024, I think things will get much worse. I'm already seeing a lot of evidence that things are getting worse.
I think it's going to accelerate, and it's really important that everyone builds their house on a rock, because if they don't, the sand will crumble right beneath you. I think that saying is super important in this environment, and as we go into 2024, Rumble will be-- we'll be ready for that moment.
Matt Kohrs (Host)
Man, I like that. I don't know if you've ever been publicly asked something like this, but obviously I'm a creator on Rumble. I think a lot of people watching are right now, and I also like, I'm personally invested in Rumble because to me, as I just like in my long-term account to invest in things I understand. So right there, you just touched on how next year you think maybe, like, more pressure is coming, 'cause obviously political tensions will most likely be building up. It is an election year, and that's just in the U.S., so, like, not even talking about the international thing. So, like, you as a human, and then also the team that you've surrounded yourself by, like, what's that thing that keeps you guys going when the situation is getting more difficult?...
Like, what's that thing where you're like: Okay, like, this is why we're getting up in the morning and grinding it out, when sometimes you find yourself in not necessarily the nicest waters. Like, you're definitely, like, in some adversarial waters of whatever, day in and day out. Like, this isn't, like, necessarily like a happy-go-lucky world, like, what you're doing. Like, before, I was kind of joking, saying, ruffling feathers, but, like, I mean, I've seen governments interact with you. So what's the your mindset, but also, obviously, the team's mindset, to keep this fight going for what you believe in?
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, it is getting worse. When you have a U.K. government, I guess. Was it an MP? I can't remember exactly, but a committee chair or something. But when you have someone that works at the part of the parliament at the U.K., be emboldened and have enough confidence to come to a company that's based, you know, in the United States, and ask them to remove a creator because of something they heard in the media of something that happened 20 years ago, that's a scary place. Since when does the government. In what world, in what part of the Western world, does someone in the parliament have the courage to do something like that? And that shouldn't ever happen.
We're a private company, well, a public company in the U.S. markets, but we're... We're not even in the U.K. We don't even have offices there. Even if we did, a government shouldn't be coming to us and requesting how to police our platform based not on law, but based on opinion, that's just sick in my mind. It's disgusting. And it's not something. It's not a position that anybody in any government should be doing. That's not their job. So it's getting really hard because you see that in people being emboldened around the world to do things like that when they shouldn't be. But that's also what drives us to do what we're doing.
When we are that last line of defense for upholding people's expression, to the best that we can do, that's what drives us. If we're not here, then where does it go? Because as far as I understand, Rumble is that line. We are the ones pushing the line as much as we possibly can in order to, you know, allow as much freedom of expression as any platform can provide. So that's what keeps us all going, is the mission, for sure. We don't see that anyone at our size or larger is pushing back the way we do. The way we've pushed against France, no one's doing that. That's just Rumble. And, we're an important part of for freedom of expression.
I would say the most important when it comes to large tech companies.
Matt Kohrs (Host)
I think that type of story, like the classic David and Goliath, it really can galvanize people, and that's why I think there's a lot of people. I mean, we see it in here right now, the chat's going crazy. There's true excitement for a company like Rumble, and I don't know, some of these other competitors. I think it's more of like: "Hey, we're on that platform," but I don't see the excitement for it, like, the team behind it, like, as if there's something bigger going on. Do you think that's right? Because, like, I mean, right now, like, there's people who, like, legitimately support you, seemingly because of this mission. It's not just like: Oh, we're on Rumble, and it's just easy to be on Rumble. Like, it, it feels like something's different.
I think this really ties back to what you were talking about of like, the foundation of which you're building the company on. You have a mission that just is simply resonating with people.
Chris Pavlovski (Chairman, Founder , and CEO)
No, absolutely. I think, like... And it, it resonates for our staff, it resonates for me personally. It's, it's something you're proud of, right?
Matt Kohrs (Host)
Mm.
Chris Pavlovski (Chairman, Founder , and CEO)
Like you're doing humanity something good. Like, it is literally might not be the biggest fan of the United Nations, but in their Declaration of Human Rights, Article 19, it's freedom of expression. It's a human right, and we're sticking up for that. We're doing it better than they are. That's for sure.
Matt Kohrs (Host)
That's funny. So obviously, even in the earnings call, you're talking a lot about, like, the growth in the U.S. and whatnot, but somewhat Rumble is still connected to international stories. So I'm curious, is there, like, like, somewhat of a delay, but are you seeing that type of growth on the international scale that maybe you saw in the U.S. a couple years ago? Like, 'cause I know, like, a lot of the talk is just like: Here's what's happening in the U.S. and Rumble, but obviously, it has to be gaining traction elsewhere, I would assume, at least.
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, we haven't really focused too much on the international expansion at this point. We're still really working on our products, you know, obviously, our monetization products, so they need to be ready for 2024. We're working on our cloud infrastructure, and we're working on the video platform, making it a lot better. So before we step on the gas pedal outside of the English-based markets, in particular the United States, we wanna make sure we do it right, and we do it the best we possibly can here first.
Matt Kohrs (Host)
Yeah, I like that. And obviously, with that, it sounds like you not only have, like, content creator forward, like, that's what we're here with, with Rumble Studio, but also just the users of Rumble. And on that note, are you good with- Do you wanna turn this over and ask some of the questions from the audience, so they have, like, that direct line to you?
Chris Pavlovski (Chairman, Founder , and CEO)
That's the best.
Matt Kohrs (Host)
All right. Let's do it.
Chris Pavlovski (Chairman, Founder , and CEO)
I'd love to do that. I think we're gonna, like, start pinning them, right?
Matt Kohrs (Host)
Yes.
Chris Pavlovski (Chairman, Founder , and CEO)
What I can do is-
Matt Kohrs (Host)
I believe I have the capability to do that.
Chris Pavlovski (Chairman, Founder , and CEO)
I mean-
Matt Kohrs (Host)
I just wanna...
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, there's. I've just got to scroll down here 'cause the chat is
Matt Kohrs (Host)
...Going a little crazy. It's fast, faster than I could actually pin?
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, that's it. It's moved so far. Okay, got it. All right, let's ask, answer some questions. I'll pin one right now. Okay.
Matt Kohrs (Host)
I see one. It just popped up on me. Rumble Cloud. I think you pinned that.
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, I pinned that. Okay, so does everybody see that?
Matt Kohrs (Host)
Okay, sweet.
Chris Pavlovski (Chairman, Founder , and CEO)
Sweet.
Matt Kohrs (Host)
Yes.
Chris Pavlovski (Chairman, Founder , and CEO)
I see it now. Great. So yeah, we just launched the Rumble Cloud into beta in September. And we're looking to release that into full release early next year. We've already onboarded some Rumble beta customers. We've had quite a bit of interest, more than we anticipated, on the Rumble Cloud. Without any kind of real advertising on the cloud, we've received interest from telecommunications, e-commerce companies, entertainment, and we're really like, me personally, I... This has been an existential thing for us, right? Like, regardless of building out the cloud for the public to use, we absolutely needed to build it for Rumble because we can't have a situation like Parler. We needed to be very self-reliant. We need to...
It was existential for us to build our own infrastructure. So we've done that. It's now done. We're still moving parts of Rumble onto it. But the cloud itself, for public availability, is into beta now, and we're bringing on other clients on it. Obviously, Truth Social is a huge Rumble Cloud customer for us. And you know, it's amazing because, like, as a video company where you do so much storage, you do so much processing power, and you do so much bandwidth and throughput, you have all this excess capacity that you can now sell to the market at a really high yield. So I'm really excited about that because we have to have that excess capacity for Rumble, and why not take some of that and make money off of it?
So, that's why we've put a lot of focus on the cloud, and early next year, we should be much further along and have it released to the general public.
Matt Kohrs (Host)
That's awesome. Yeah, I want to see if we have one that I think this is perfect for you, so let me see if I can get this pinned. All right, there we go. Okay, bigger one, so that worked. With the plan of expanding ad abilities for content creators, how does Rumble plan to deal with the advertising laws that are slowly but surely creeping up in countries other than the USA? Example, Canada.
Chris Pavlovski (Chairman, Founder , and CEO)
Advertising laws. Now, I am not sure what they're referring to with advertising laws, so I'm just gonna be guessing. But I think if my guess had to be, they're referring to cookies, and privacy around that. So let's assume that's what they're referring to. If that's the case, the Rumble Studio and Rants doesn't need cookies, per se, to do what it needs to do. The advertiser is gonna ask the creator to, let's say, Matt Kohrs. Matt Kohrs is a financial show, so a financial advertiser knows that he'll be accessing a financial audience that is based in this jurisdiction. So let's say a bank wants to advertise one of their products.
You read that product, you get a notification in the studio, pops up on your screen, you like it, you read it out loud, you know, $500 gets deposited into your account once you make the read. So that shouldn't affect that at all. And because we're starting where we are starting when it comes to the programmatic side and how cookies will affect that, we're gonna be working from a position of where the market is already, rather than where it was five years ago. So I don't see any major impact on us when it comes to that.
Matt Kohrs (Host)
Awesome. We have, it looks like we have one, directly about Studio. Here, let me actually see if we can get the pin. Does it work that easy-peasy? Looks like it does. Can you please add an in-game overlay for this studio, so if I play games on Rumble, I can see the Rumble chat on my screen I'm gaming on? Side note here, folks, that was as easy as, like, just for those of you curious in this, I literally just hit one pin and the other one, and it pops up like that. Super, super easy. Super, super intuitive. I like how it just pops up like that.
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, and you'll be able to do a lot of things that, that you'll wanna do when it comes to overlays and putting things on your screen. I actually saw the team do that yesterday, so it... That's definitely gonna be possible. All right. Let's see. I just saw a question I wanted to answer. Let me... It's further up, though, so I got to find it now.
Matt Kohrs (Host)
You're going so quick on this.
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah.
Matt Kohrs (Host)
I like this.
Chris Pavlovski (Chairman, Founder , and CEO)
It was something about ads. Okay, I can't find it anymore.
Matt Kohrs (Host)
This is kind of an interesting one. Chris, what has been your favorite moment on Rumble this year?
Chris Pavlovski (Chairman, Founder , and CEO)
Oh.
Matt Kohrs (Host)
That's a good one.
Chris Pavlovski (Chairman, Founder , and CEO)
My favorite? That's a tough one. There's been so many good moments, and like I guess there's, like, a fine line between—I find that, like, when we get to really show how important, like, freedom of expression is for us, and we get to do something that's really that flies in the face of what, you know, these authorities that think they know better do, those are fun moments because you're doing something so good for humanity. But there's so many, just so many different things with the team, so many different things that we're working on.
It's been an amazing year, to say the least, on many different fronts, but definitely things that stick out is fighting the good fight. That I get excited about that. That's a true passion of mine.
Matt Kohrs (Host)
I'd love to share one of just, like, my interaction with the Rumble team. So at the first GOP debate in Milwaukee, it was so interesting of everything's getting started, and you can tell, like, everyone on the Rumble team, there's, like, kind of a nervous energy because you know the servers are about to start, like, humming. Granted, there were streams all day, and I think the numbers were ticking up, but like, for the actual debate and just like... I don't know, like, it was the excitement, but then on top of that, when the numbers got bigger and, like, the servers were working, and it was handling it, just like the pure joy. Like, I'm looking around at all the Rumble employees, and, like, there was just such, like, a smile on everyone's face.
So I thought that was, like, really, really cool because it was like: It's working, it's going, the numbers are bigger! And just like that pure excitement, those, those are the moments that are, like, tough to capture, tough to recreate, but to experience it in real time, I thought it was really cool.
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, I got... Sorry, you cut out there for a second. I didn't catch the last part that you said, but I did pin ads in app when by F5 Torpedo.
Matt Kohrs (Host)
Ads in app. Good.
Chris Pavlovski (Chairman, Founder , and CEO)
Great question, because this, this is gonna help creators monetize so much better, and I can't wait till it's out there. We're gonna start releasing that in the next couple of weeks as testing in-app for the very first time. And hopefully, we'll have that fully rolled out in Q1 of 2024. That's the plan. So we wanna be fully released by Q1 2024 in testing in the next few weeks, and that should have impact on creators' revenue, and should have impact to the Rumble business. So we're really excited about that, getting that out the door.
Matt Kohrs (Host)
To clarify, that's specifically on the phone app? Like, is that a different ad system than on the web app?
Chris Pavlovski (Chairman, Founder , and CEO)
Yes. That'll be-
Matt Kohrs (Host)
Okay.
Chris Pavlovski (Chairman, Founder , and CEO)
We'll be starting to drop ads. Right now, when you're doing, you're not making any money in, when people are watching your show in the app.
Matt Kohrs (Host)
Okay.
Chris Pavlovski (Chairman, Founder , and CEO)
So your CPM should start moving up quite a bit when that happens.
Matt Kohrs (Host)
I don't know if you know these numbers, like, right off the top of your head, but the app, viewer, like, mobile app, is that a considerable portion of total viewership?
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, we don't disclose the-
Matt Kohrs (Host)
Okay.
Chris Pavlovski (Chairman, Founder , and CEO)
-the distribution of that at this point right now. But obviously there's a-- Yeah, we don't disclose that. I'm gonna stay away from mentioning-
Matt Kohrs (Host)
Okay.
Chris Pavlovski (Chairman, Founder , and CEO)
the distribution between different devices.
Matt Kohrs (Host)
Completely fair. Sounds like somewhat in a similar vein there. Let's get this new one. When are Rumble Rants going to be available in the Android app? Currently, we can't Rumble Rant with the Android app.
Chris Pavlovski (Chairman, Founder , and CEO)
That is happening very, very soon.
Matt Kohrs (Host)
Okay, awesome.
Chris Pavlovski (Chairman, Founder , and CEO)
I would say in the next couple weeks.
Matt Kohrs (Host)
Folks, just so you know, we're not intending to, like, skip over anyone here. The chat is coming in fast. We're trying to grab them as we can.
Chris Pavlovski (Chairman, Founder , and CEO)
I think we're like, we're learning something about the Rumble Studio right now is, there's, it's there, I think the chats are coming in and slowing down the browser a little bit, so it's a good test. Good test as it's coming in.
Matt Kohrs (Host)
Do you know what could be potentially cool and obviously not something immediate, but almost as if people were talking like this, if you could bring up a queue of pinned chats and, like, you do want to take it off, like, 'cause if we save it, instead of, like, the scroll back and the missing, that could be an interesting add-on.
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, we should do that. We should have, like, multiple... That's a great idea. There's a few things I'm learning as I'm going through this right now. Just the scrolling. We can make it a little bit better. But I think that's, like, a function right now of the browser being overloaded with memory, so we're gonna have to fix that. Gifted subs. Someone's talking about gifted subs on Rumble. That's something that we're definitely gonna add. That is not as imminent as... I'll get into what is imminent next week. Playlists. Playlists will be out next week, by the end of-
Matt Kohrs (Host)
Nice.
Chris Pavlovski (Chairman, Founder , and CEO)
That has been something that everyone has been talking about.
Matt Kohrs (Host)
Mm.
Chris Pavlovski (Chairman, Founder , and CEO)
And, we're gonna be delivering that late next week. So excited about adding playlists out there.
Matt Kohrs (Host)
On that note, during the earnings call, a couple questions I got were: Is there any updates on the search capabilities, the next levels of improvement on that one?
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah. So by the end of the year, we should have autocomplete. I'm hoping to have autocomplete by the end of the year.
Matt Kohrs (Host)
Okay.
Chris Pavlovski (Chairman, Founder , and CEO)
And then, you know, we've hired some data scientists to really work on making a much better search. So we're for next year, we're gonna do a complete revamp of the search. But I think, like, one of the big thing is that everyone wants that autocomplete. I think that autocomplete will be, like, a big step forward in solving for the gap of search, and then obviously, the results is something that we'll be deploying as we hire. We've hired a lot of people to help with this. We've hired a lot of people to help with search and for recommendations and discovery. So that will be a big thing for next year, early next year. But, autocomplete this year is what I'm aiming for.
Matt Kohrs (Host)
All right. So it sounds like between this quarter, next quarter, like, roughly that timeframe, those are some imminent things. Are there other things I kind of cut you off there? I just didn't wanna... In, in case you had anything else on your mind of, like, imminent things that you're particularly excited about.
Chris Pavlovski (Chairman, Founder , and CEO)
Android in-app purchasing is imminent. We're gonna do a quick homepage change tomorrow, where we're gonna have multiple features rather than just one. So that's a little tiny UI change for tomorrow or the next day after that. What else do we have? Static stream key for everyone should be by end of year. It's already rolled out for a lot of people. It's gonna be a rollout to everyone. Hopefully... Those, those are, those are the big ones right now. We're working some other stuff, but that's definitely the ones that come to mind right now.
Matt Kohrs (Host)
I wanted to... Just to show off a little bit more of these capabilities here, just of what people can kinda get. Let me move this over, 'cause it's from what I'm seeing, messing around with this right now, it's obviously far, far more than... Really, let me switch over to presentation, 'cause it's not just two people talking. Like, yes, I could do this. I could switch us around, which I think is awesome here. There's the solo, which, some people were seeing, but then even the capabilities of, like, some presentation abilities, like, I could share what's on my screen, and then, they didn't necessarily see this in the background.
But folks, just so everyone knows, like, I have the ability to make other people who join, and that all happened by me sending out a link to make them moderators, so they have moderation, like, abilities also while they're in here. So for those of you content creators, who maybe you have a producer, you just invite them in, and they can control it as you're going through your show. So just to show off some of the other, like, technical abilities while we're here in Rumble Studio. Very, very impressive in the fact that even, like, in real time, you're taking notes to bring it to the next level. I think that's pretty exciting.
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah. Are you gonna be sharing the, the-
Matt Kohrs (Host)
Yeah. Oh, okay. Let me switch over to this. Let me get it onto presentation. I wanna make sure that I'm sharing the right screen, 'cause I don't know, the in-depth, I guess... Hang on, let me click on this. So right there, I just have up Chris's Twitter, and obviously, you could go to various websites, share various things, and then, I think I could even bring up you to be talking about it instead. So, we could see that over there. So there's you sharing it. So just wanted to show off a couple of the other capabilities of while we're here and just, like, the things that are going on. And here, let me bring this down now and go back to the normal duo mode. All right. All right.
Oops, am I on solo or am I on duo? Oops, I think I accidentally might have, I think I, I kicked Chris. Chris, I think I kicked you there. My apologies. Can you hear me? I think when I was dropping the stream, I did the kick.
Chris Pavlovski (Chairman, Founder , and CEO)
Hey, did I lose you? Hold on.
Matt Kohrs (Host)
No, I can hear you. I think I accidentally kicked you when I was dropping the presentation on my end. I can hear you A-okay, and I'm pretty sure-
Chris Pavlovski (Chairman, Founder , and CEO)
I think I lost volume.
Matt Kohrs (Host)
Uh-oh. I can hear you.
Chris Pavlovski (Chairman, Founder , and CEO)
You can hear me right now?
Matt Kohrs (Host)
Yeah.
Chris Pavlovski (Chairman, Founder , and CEO)
I can't hear you. Interesting. Let me,
Matt Kohrs (Host)
On mine, I can see that-
Chris Pavlovski (Chairman, Founder , and CEO)
I can switch browsers with my browser. Hold on a second.
Matt Kohrs (Host)
Gotcha. 'Cause, like, when I'm talking, I'm seeing the green.
Chris Pavlovski (Chairman, Founder , and CEO)
Coming right back in one second.
Matt Kohrs (Host)
So it's coming through. They could hear us. Everyone could hear us. Now, it's just back to the Matt show team. Accidentally kicked the CEO of the company. That's probably gonna not be reflected so well upon me. Probably shouldn't be kicking off the dude who I'm speaking with. Some people would refer to that as being rude. I got a little button happy there when I was clicking on some things. I can hear you.
Chris Pavlovski (Chairman, Founder , and CEO)
I can hear you. Yeah.
Matt Kohrs (Host)
Oh, perfect. Yeah, I think when I dropped the presentation, I accidentally kicked you. I don't know what I did with the audio, but there we go. Here. Oh, now we're. The chat is just flying right now. Fire and fired. The first ever Rumble ban. Chris, my apologies. We'll have to work this one out. Oh, man! All right, folks, any other questions? You have the man, the myth, the legend, the chairman, the founder, and the CEO. That's a lot of titles.
Chris Pavlovski (Chairman, Founder , and CEO)
Oh, I know.
Matt Kohrs (Host)
Do you have, like, the longest business card ever? Does it just keep going on the back, like you have to wrap it around?
Chris Pavlovski (Chairman, Founder , and CEO)
Aren't you so glad that the people don't use business cards anymore?
Matt Kohrs (Host)
Yeah, ... seems like it was a waste of paper back in the day.
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah.
Matt Kohrs (Host)
What do we have? What are we gonna have? I'll let you pick out the ones.
Chris Pavlovski (Chairman, Founder , and CEO)
All right. Well, everyone's asking Rogan, Rogan, Rogan, Rogan. I see that. Obviously, I can't talk about anything.
Matt Kohrs (Host)
Yeah, they're saying I'm avoiding Rogan and Sacks questions. Folks-
Chris Pavlovski (Chairman, Founder , and CEO)
Like-
Matt Kohrs (Host)
I didn't even see them, but it's not like I have the answer. Like, I'm not avoiding it.
Chris Pavlovski (Chairman, Founder , and CEO)
I think someone's talking about a chat censor. So that's a good question. We have to comply with app stores, so obviously, we have to do certain things that the app stores request us to do. So we comply with them on certain things on the apps when it comes to chats. These are requests by them. We don't get treated with the same brush that other companies get treated with.
So we do what they ask for on that front, and that's just, you know, when it comes to freedom of expression, you know, we have to. We still. When it comes to the platform and Rumble itself, and I think this is an important note, is that the website, Rumble, is very independent and very resilient and can definitely survive on its own. But in order to be in the Rumble app stores, we have to deal with some certain items that probably the larger platforms don't have to deal with. In fact, I don't think they do at all. We're treated with an unfair brush, in my opinion, when it comes to that. They got mad at us because of Pepe the Frog, someone used.
Matt Kohrs (Host)
Like the meme?
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, the meme. The meme.
Matt Kohrs (Host)
Oh, that's-
Chris Pavlovski (Chairman, Founder , and CEO)
And we had to, like, explain, like, how, like, this is everywhere. So we have to deal with stuff sometimes that are, you know, a little odd, but we need to comply. So we're always erring on the side of compliance and making sure that we can stay in the app stores, 'cause I'm pretty sure that you guys want us to have TV apps and apps in general.
Matt Kohrs (Host)
Yeah. Excellent question. Matt, your hair, for once, is on point. Not really a question, but I do appreciate that. Thank you. Pepe is a frog, bro. Yeah, but it was turned into the meme. It's the green meme, right? Like, I'm not... Like, the green frog, like, kind of like, I don't know, like more of the trolling frog. I'm picturing the right thing. I feel like I have to be.
Chris Pavlovski (Chairman, Founder , and CEO)
Yeah, I think it was like... Yeah, it was, it was an odd one. Apparently, it has some meaning to some people, but, you know-
Matt Kohrs (Host)
Yeah.
Chris Pavlovski (Chairman, Founder , and CEO)
I see that all over Twitter, all, all the time, so. Any other questions? Google. Google lawsuit. You know, we can probably end it here. I'll pin that right now. One sec. Oh, it's moving so fast, I can't pin it. Pin. All right, just pinned it. So I guess in the summer of last year. Was it the summer of last year? Google, Google tried to dismiss the lawsuit. I gotta make sure I say everything properly. The life of being public. They tried to dismiss the lawsuit against us, and the lawsuit's with respect to search engine preferencing and mobile search. Yeah, search preferencing and mobile app, and it's an antitrust suit. They tried to dismiss portions of it back in the summer of last year. The judge denied all their motions to dismiss.
It's in, you know, it's now in full discovery mode. Lots of work is going towards it. That's about to the extent I can talk about it right now, but it is in discovery, and it's moving forward, and it's super important, I think, like, for many different reasons. And you probably might have saw an article in The Intercept when the first GOP debate ran, and... I can't. I don't know what I can say here. Let me think for a second just to make sure I don't say something I can't say. But The Intercept noted that...
I think it's maybe everyone should probably read The Intercept article, but basically, the debate for Rumble was not at the top search, even though we're the exclusive provider, and that's bad for a couple of reasons. Obviously, like, if you care about elections and democracy, you wanna make it easily accessible for the entire United States to watch the Republican primary debate. That's a given. So the fact that they, you know, it wasn't easy for them to watch the free debate on the Internet because they didn't want to put Rumble at the top, is a problem. And two, had it been on YouTube, would it been on the top? Was it just because of Rumble? You know, that's a whole antitrust issue.
Matt Kohrs (Host)
Mm-hmm.
Chris Pavlovski (Chairman, Founder , and CEO)
But I definitely encourage everyone to read the The Intercept article on that. I think it's got some important information in there that people can see and can make their own conclusions from it, but yeah, it's in full discovery mode and moving forward.
Matt Kohrs (Host)
Awesome. Well, obviously, I, I completely understand, and so does everyone, that you have to be a little careful of current ongoing things, so we appreciate that update. But even taking a step back, appreciate you taking the time out of your, I'm assuming, extraordinarily busy schedule, to interface with the community using Rumble. So, from me and everyone watching, obviously, we truly appreciate your time. Hopefully, we can do this again on the next quarter, and that one's gonna be exciting 'cause now we're officially into 2024. So it, it seems like we're, we're gonna be in for, like-- It sounds like the next four are gonna be pretty, pretty exciting. So once again, from me, from the audience, truly appreciate your time and being willing to speak with us. Thank you, Chris.
Chris Pavlovski (Chairman, Founder , and CEO)
You bet, Matt. Can't wait to see you in, I guess it'll be when, I don't know when the earnings release is at this point in time, but, I'll see you in Longboat Key for the next one, back in studio.
Matt Kohrs (Host)
All right. Sounds good.
Chris Pavlovski (Chairman, Founder , and CEO)
All right.
Matt Kohrs (Host)
Well, once again, thank you. Have a good one, and audience, everyone stopping by for the show, we appreciate your time. Have a good day, and talk to you soon.
Chris Pavlovski (Chairman, Founder , and CEO)
All right, take care.