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Elaine Mendoza

Director at RUSH ENTERPRISES INC \TX\RUSH ENTERPRISES INC \TX\
Board

About Elaine Mendoza

Elaine Mendoza (age 59) is an independent director at Rush Enterprises (RUSHA) since October 2019; she is President and CEO of Conceptual MindWorks, Inc. (founded 1990), bringing technology systems and cybersecurity expertise and entrepreneurial leadership to the board . She currently serves as Chair of the Nominating and Governance Committee and is a member of the Audit Committee, with Audit Committee Financial Expert designation; the board affirms her independence under NASDAQ standards . Tenure on RUSHA’s board: 6 years as of April 8, 2025 .

Past Roles

OrganizationRoleTenureCommittees/Impact
Texas A&M University SystemRegent; Chairman2011–2023; Chair 2019–2021Led governance oversight during chairmanship
HCSC (Health Care Service Corp.)Director; Audit Committee Chair; Member of Finance and Governance & Nominations2015–2020Chaired audit; finance and governance involvement

External Roles

CompanyRoleStart YearCommittees/Notes
Southwest Airlines Co.DirectorNot disclosedCurrent public company board

Board Governance

  • Committee assignments: Chair, Nominating & Governance Committee; Member, Audit Committee; not on Compensation and Human Capital Committee .
  • Expertise: Audit Committee Financial Expert; technology/cybersecurity and leadership credentials highlighted by the board .
  • Independence: Board determined Mendoza is independent (NASDAQ standards) .
  • Attendance: Board met nine times in 2024; all current directors attended at least 75% of board and relevant committee meetings; Audit Committee met four times; Nominating & Governance met four times .
  • ESG oversight: As NGC Chair, oversees sustainability, climate, and social responsibility matters; monitors trends and recommends responses .
  • Lead Independent Director: William H. Cary (designated Feb 2025) presides over executive sessions; implies independent director leadership; Mendoza collaborates as NGC Chair .
  • Dual-class voting risk: Proxy advisors (Glass Lewis/ISS) penalize unequal voting; Glass Lewis recommends “against” the NGC chair in such structures—directly relevant to Mendoza’s reelection risk despite company rationale for the structure .

Fixed Compensation

Component2024 Amount ($)Notes
Annual Director Retainer (cash)105,000Standard for all nonemployee directors
NGC Chair Retainer (cash)5,000Chair premium
Cash elected in lieu of equity58,000Mendoza elected mixed cash/equity
Total Fees Earned/Paid in Cash168,000Sum reflects retainer(s) and cash-in-lieu

Performance Compensation

ComponentGrant Structure2024 GrantGrant Date Fair Value ($)
Stock Award (Class A)Outright shares1,938 shares86,997
  • Director equity awards are outright stock grants (Class A), not performance-based RSUs/PSUs; no disclosed performance metrics or vesting schedules beyond outright grants for directors .

Other Directorships & Interlocks

  • Current public boards: Southwest Airlines Co.; no disclosed interlocks with RUSHA’s key OEMs/suppliers (e.g., Peterbilt/PACCAR) .
  • Prior public boards: HCSC (audit chair; finance; governance & nominations), indicating cross-industry audit/controls expertise .

Expertise & Qualifications

  • Technology systems and cybersecurity expertise; entrepreneurial leadership as founder/CEO of CMI .
  • Audit literacy and designation as Audit Committee Financial Expert; strengthens financial oversight capabilities .
  • Governance leadership through prior chairmanship at Texas A&M Board of Regents; committee leadership at HCSC .

Equity Ownership

HolderClass A SharesClass B SharesOwnership % of ClassTotal Voting Power %
Elaine Mendoza17,8270<1% (each class)<1%
  • Hedging and pledging: Company prohibits hedging; pledging requires preapproval and is expected only in limited cases; none of the executive officers or directors currently pledge company stock .
  • Director ownership guidelines: Required to hold company stock equal to 5× annual cash retainer; directors have 5 years to comply; as of Dec 31, 2024, each director was in compliance or on track (implies Mendoza is meeting guideline or on track) .

Governance Assessment

  • Positives:
    • Independent director with Audit Committee Financial Expert credentials; contributes to robust financial oversight .
    • Active governance leadership as NGC Chair; ESG and succession oversight responsibilities align with investor governance priorities .
    • Strong attendance expectations met across board/committees; consistent engagement .
    • Compensation alignment: Balanced director pay mix combining cash retainers and equity; personal election of partial cash demonstrates flexibility without introducing option-based risk .
    • No related-person transactions in 2024; clean conflicts profile .
  • Watch items / RED FLAGS:
    • Dual-class capital structure attracts proxy advisor opposition, specifically recommending “against” the NGC chair; elevates election risk and signals governance scrutiny for Mendoza despite Company’s contractual rationale with OEM dealer requirements .
    • Change-in-control excise tax gross-up exists in executive Transition Plan for some participants (historic feature; policy restricts for new participants)—not directly applicable to Mendoza but may affect overall governance optics; company also maintains clawback policy .

Overall, Mendoza’s independence, audit expertise, and governance leadership support board effectiveness; primary investor sensitivity is the dual-class structure’s impact on NGC chair voting recommendations.

Director Compensation (Detail)

NameFees Earned or Paid in Cash ($)Stock Awards ($)Total ($)
Elaine Mendoza168,00086,997254,997
  • 2024 structure for nonemployee directors: $105,000 annual retainer; NGC Chair +$5,000; Audit Chair +$20,000; equity typically 3,230 Class A shares ($145,000); Mendoza elected 1,938 shares ($87,000) plus $58,000 cash .

Related Party & Conflicts

  • 2024 related-person transactions: None; Audit Committee reviews and approves any such transactions under defined procedures; none currently pending .

Say-on-Pay & Shareholder Feedback (Context)

  • Executive say-on-pay (2023) approved with ~89% support; company conducts say-on-pay triennially with next vote in 2026; provides context on compensation governance culture (not specific to directors) .

Signals & Risk Indicators

  • Legal/compliance: Audit oversight stable; EY auditor since 2002; non-audit services reviewed for independence .
  • Hedging/pledging: Prohibited/controlled; no current pledging by directors .
  • Dual-class governance: Persistent external advisor opposition to NGC chair role in unequal voting structures; direct implication for Mendoza’s proxy support .