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Matt McLaughlin

Director at COMSCORE
Board

About Matt McLaughlin

Independent Class II director at Comscore (SCOR) since June 12, 2024; age 56. A retired advertising technology executive and former U.S. Navy Submarine Officer, he served as COO of DoubleVerify (2011–Mar 2022) and brings deep operating, product/engineering, and digital media measurement expertise. Education: M.A. (Cantab) in Natural Science, University of Cambridge; B.S. in Computer Science, U.S. Naval Academy. The Board has determined he is independent under SEC and Nasdaq rules.

Past Roles

OrganizationRoleTenureCommittees/Impact
DoubleVerify Holdings, Inc.Chief Operating Officer2011 – Mar 2022Directed product, engineering, and sales operations; managed over half of employees
DoubleVerify Holdings, Inc.Senior AdvisorMar 2022 – Jul 2022Advisory role post-COO tenure
CUNet, LLC (Nelnet subsidiary)President & COO2008 – 2011Led online marketing agency/software unit
BDMetrics Inc.GM, Audience and MediaPrior to 2008Senior operating role
Performics (DoubleClick)VP, Performance MediaPrior to 2008Performance marketing leadership
Heavy Hammer, Inc.SVP, OperationsPrior to 2008Technology operations
Advertising.com (AOL)Director roles (Business Tech, Search, Email & Affinity)Prior to 2008Digital advertising operations
Oracle CorporationApplications Technology Sales ConsultantEarlier careerEnterprise tech sales consulting
U.S. NavySubmarine Officer1992 – 2000Leadership and technical operations

External Roles

OrganizationRoleTenureNotes
No current public company directorships disclosed in proxy

Board Governance

AttributeDetail
CommitteesAudit Committee (member); Nominating & Governance Committee (member); Finance & Acquisitions Committee (member)
Chair rolesNone disclosed
IndependenceBoard determined independent (SEC/Nasdaq)
Years of serviceDirector since June 12, 2024 (Class II)
AttendanceIn 2024, each current director attended ≥75% of Board and committee meetings; Board met 21x; Audit 6x; Nominating & Governance 9x
Executive sessionsIndependent/non-management directors meet in regular executive session

Engagement highlights (Special Committee process, 2025 recapitalization):

  • Capital Restructure Committee member (Dec 2024); then Special Committee (May 5, 2025) designated a “disinterested director” under DGCL 144(e)(4) .
  • Engaged with stockholders on capital structure; e.g., April 15, 2025 call with a common stockholder urging full conversion of Series B Preferred .
  • Met with Preferred Stockholders (Pine) on exchange scenarios (Apr 25, 2025) and led iterations on recap terms through July–August 2025, including revisions to conversion price, board size, lock-up, and one-time payment .

Fixed Compensation

ComponentAmount/Structure
Annual Board retainer (non-employee)$50,000 cash
Committee retainersAudit Chair $20,000; Audit member $10,000; Compensation Chair $15,000; member $7,500; Nominating & Governance Chair $10,000; member $5,000; Finance & Acquisitions Chair $5,000; member $5,000
2024 cash paid to McLaughlin$33,132 (prorated for mid-year appointment)

Performance Compensation

Grant dateInstrumentQuantity / ValueVesting / Terms
July 1, 2024RSUs (director annual grant)10,739 RSUs; grant-date fair value $155,393Vest on earliest of June 30, 2025, 2025 Annual Meeting, or change in control; settlement deferred until separation or change in control
2024Options (director)None disclosed for McLaughlinDirector equity for 2024-2025 term in RSUs; no options referenced for McLaughlin

Notes on structure:

  • Directors elected to calculate RSU count using a higher price ($15.83 vs $14.47 close) to reduce award size and increase alignment (grant-date fair value $155,393 instead of $170,000 nominal) .

Other Directorships & Interlocks

CategoryDetail
Public company boardsNone disclosed
Committee roles at other companiesNone disclosed
Interlocks/conflictsNo related-party transactions involving McLaughlin disclosed; independence affirmed. Company has material commercial relationships with Charter and Liberty affiliates, but McLaughlin is not affiliated with them
13D group statusMr. McLaughlin ceased to be a member of a Schedule 13D group as of April 18, 2024 (prior to his June 2024 board appointment)

Expertise & Qualifications

  • Audit committee financial expert (as designated by the Board) .
  • Deep ad-tech operations and measurement background; senior leadership across multiple digital advertising and technology firms .
  • Education: M.A. (Cantab) Natural Science (Cambridge); B.S. Computer Science (U.S. Naval Academy) .

Equity Ownership

MetricAmount
Total beneficial ownership (Common Stock)135,739 shares (2.7% of Common Stock outstanding)
Unvested RSUs (as of 12/31/2024)10,739 RSUs (from 2024-2025 director grant)
OptionsNone disclosed for McLaughlin
Ownership guidelinesDirectors expected to hold shares equal to 5x annual cash retainer; 5-year compliance window; 100% of net shares from vesting must be held until guideline met
Hedging/PledgingProhibited for directors (anti-hedging and pledging policy; preclearance and blackout policy in force)

Governance Assessment

Strengths

  • Independence and financial oversight: Board-designated “independent” and “audit committee financial expert”; serves on Audit and Nominating & Governance—key for oversight of controls, compliance, succession, and board composition .
  • High engagement and transaction governance: Core member of disinterested Special Committee; repeatedly engaged with investors, preferred holders and advisors to negotiate recap terms (conversion price, governance caps, board size, lock-up, one-time cash payment), evidencing active stewardship during a complex capital structure reset .
  • Alignment signals: Meaningful personal stake (2.7% of common), RSU deferral until separation/CoC, stock ownership guidelines, anti-hedging/pledging .

Risks and considerations

  • Concentrated investor rights: Charter, Liberty, and Pine expected to hold a supermajority on an as-converted basis post-exchange and retain consent rights over significant corporate actions (debt, governance changes, CEO changes, dividends), which can constrain strategic flexibility; neutral-vote and caps mitigate but do not eliminate influence risk .
  • Board leadership optics: Current Chair (David Kline) is an executive at Charter; while the Board deems him independent, investor-perception risk remains given Charter’s stakeholder status .
  • Company-level related-party exposure: Material revenues/expenses with Charter and Liberty affiliates necessitate ongoing rigorous Audit Committee oversight for fairness and arm’s-length compliance .

Contextual shareholder sentiment and pay governance

  • 2024 Say-on-Pay (for 2023 compensation) approval ~90%, suggesting broader support for compensation practices; director compensation was reduced versus potential levels via RSU pricing choice; Board also reduced Chair cash retainer mid-2024 .

RED FLAGS

  • None specific to McLaughlin disclosed (no related-party transactions, pledging, hedging, or attendance issues reported). Structural risks primarily stem from investor consent rights and influence, not from this director’s conduct or incentives .