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Brian Read

Chief Financial Officer at Serve Robotics Inc. /DE/
Executive

About Brian Read

Brian Read, age 35, has served as Chief Financial Officer of Serve Robotics Inc. since April 2024; he is a CPA (Pennsylvania) and holds a B.S. in Business Administration (Accounting) from Duquesne University . His 2024 compensation reflected a large equity component via RSUs, with limited disclosed performance-based pay; no TSR/revenue/EBITDA-linked bonus metrics specific to the CFO were disclosed in the proxy . The company maintains an anti-hedging policy and a Dodd-Frank-compliant clawback, which tighten alignment and recovery mechanisms for executive pay .

Past Roles

OrganizationRoleYearsStrategic Impact
Apptronik Inc.ControllerApr 2023 – Apr 2024Public–private robotics finance operations exposure
REE Automotive Ltd. (Nasdaq: REE)Global ControllerFeb 2021 – Mar 2023Public company financial reporting and controls leadership
Coherent Corp. (NYSE: COHR)Assistant Global ControllerJan 2019 – Jan 2021Scaled reporting/process discipline at diversified industrial technology firm
PricewaterhouseCoopers LLPAssociate/Senior AssociateJul 2011 – Jan 2017Foundational audit/accounting experience

External Roles

  • None disclosed in the company’s proxy or related filings for Brian Read .

Fixed Compensation

MetricFY 2024 ActualCurrent/Contracted Terms
Base Salary ($)168,561 250,000 annual per offer letter (effective Apr 29, 2024)

Performance Compensation

  • Cash bonus paid in 2024: $25,000 (no metric/weighting disclosure) .
  • No target bonus percentage disclosed for the CFO in the proxy .
  • No non-equity incentive plan compensation reported for 2024 for the CFO .

Equity Awards (Grants and Vesting)

Grant DateTypeShares GrantedGrant-date Fair Value ($)Vesting Schedule
Apr 3, 2024RSU240,000 Included in 2024 Stock Awards total $1,461,900 25% on Apr 29, 2025; remaining 75% vests monthly over 36 months thereafter
Sep 5, 2024RSU30,000 Included in 2024 Stock Awards total $1,461,900 33% on Sep 5, 2025; then monthly over remaining 24 months (1/36th per month across total schedule)

Notably, 25% (60,000 shares) of the 240,000 RSUs cliff-vest on Apr 29, 2025, creating a discrete vesting event that can open a potential liquidity window, subject to insider trading policies and 10b5-1 plans .

Outstanding Equity (as of Dec 31, 2024)

InstrumentUnvested QuantityImplied Value BasisMarket/Payout Value ($)
RSUs from Sep 5, 2024 grant30,000$13.50/share (company basis as of 12/31/24) 405,000
RSUs from Apr 3, 2024 grant240,000$13.50/share (company basis as of 12/31/24) 3,240,000
Stock Options0

Equity Ownership & Alignment

ItemDetail
Total beneficial ownership65,000 RSUs that will vest within 60 days of Apr 14, 2025; under 1% of outstanding shares
Shares outstanding reference57,006,809 shares outstanding as of Apr 14, 2025 (record date)
Ownership as % of SO≈0.11% (computed: 65,000 / 57,006,809) based on disclosures
Vested vs unvestedAs of 12/31/24, 270,000 RSUs unvested (240,000 + 30,000) per outstanding awards table
Options (exercisable/unexercisable)None disclosed for the CFO
Pledging/hedgingHedging prohibited; no pledging disclosure noted in proxy
ClawbackSEC/Nasdaq-compliant compensation recovery policy adopted (effective Oct 2, 2023)

Employment Terms

  • Start date/tenure: Offer letter dated Apr 8, 2024; role begins Apr 29, 2024 .
  • At-will employment; standard benefits eligibility .
  • Severance/acceleration: If Involuntary Termination or Resignation for Good Reason prior to Apr 29, 2025, pro rata acceleration applies to the initial 240,000 RSU grant; subject to the 2023 Equity Incentive Plan, standard award agreements, and clawback policy .
  • Change-in-control: Plan permits various treatments at the administrator’s discretion; no CFO-specific automatic CIC acceleration disclosed absent explicit award/side agreement language .

Compensation Structure Analysis

  • Year-over-year mix: In 2024, equity dominated CFO pay—Salary $168,561, Bonus $25,000, Stock Awards $1,461,900—indicating a heavy tilt to time-based RSUs versus cash incentive pay .
  • Shift to RSUs: No stock options or PSUs disclosed for the CFO in 2024; all equity is RSU-based with time-based vesting, which reduces explicit performance gearing vs. PSU structures .
  • Governance safeguards: Anti-hedging policy and formal clawback are in place; no pledging disclosed .

Performance & Track Record

  • Major achievements disclosed for the CFO are not detailed separately; his background includes public-company finance roles at REE Automotive and Coherent .
  • No CFO-specific controversies, SEC actions, or legal proceedings disclosed in the proxy; CFO not listed among Section 16 filing delinquencies table .

Say-on-Pay & Peer Group

  • No CFO-specific say-on-pay outcomes, compensation peer group composition, or target percentile disclosures provided (smaller reporting company disclosure framework) .

Investment Implications

  • Alignment and retention: Large time-based RSU awards (270,000 RSUs granted in 2024) create multi-year retention hooks; near-term pro rata acceleration protection on the initial 240,000 RSUs through Apr 29, 2025 limits downside if separation occurs before that date .
  • Potential selling pressure windows: The Apr 29, 2025 25% cliff (60,000 RSUs) and the Sep 5, 2025 33% cliff (10,000 RSUs of the 30,000 grant) are the first major vesting triggers, subject to trading windows/10b5-1 plans .
  • Pay-for-performance sensitivity: With no disclosed PSU metrics or annual incentive targets for the CFO in 2024, equity value is primarily linked to stock price and continued service; the company’s clawback and anti-hedging rules partially mitigate misalignment risk .

Source Notes

  • Executive biography, age, role, and education:
  • 2024 compensation detail and equity award grants/vesting:
  • Beneficial ownership and shares outstanding:
  • Offer letter terms and pro rata acceleration:
  • Plan-level CIC treatments, anti-hedging policy, clawback policy: