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Somnigroup International - Earnings Call - Q2 2025

August 7, 2025

Executive Summary

  • Q2 2025 delivered 52.5% net sales growth to $1.88B on consolidation of Mattress Firm, with adjusted EPS of $0.53; the company raised FY2025 adjusted EPS guidance to $2.40–$2.70.
  • Results vs consensus: revenue slightly below, EPS above, EBITDA below; revenue ~$1.8808B vs ~$1.8926B estimate*, EPS $0.53 vs ~$0.512* and EBITDA ~$250M actual vs ~$295M estimate*; performance driven by Mattress Firm integration, international momentum, and Sealy launch, offset by launch costs and foreclosed distribution.
  • Mattress Firm synergies ahead of plan: revenue mix shift adding ~$20M incremental 2025 EBITDA (total ~$40M yoy) with cost/run-rate synergy path to ≥$100M by 2027; consolidated leverage at ~3.56x; dividend maintained at $0.15.
  • Guidance drivers/catalysts: higher Somnigroup brand share at Mattress Firm (low-50s), $700M advertising, tariff mitigation via pricing, and international growth; management flagged Q3/Q4 EPS phasing with heavier advertising in Q3 providing setup for Q4.

What Went Well and What Went Wrong

What Went Well

  • Mattress Firm integration ahead of plan: “smoothest combination I’ve ever experienced,” revenue synergies accelerating (Tempur Sealy share at Mattress Firm moving to low‑50s in 2025, ~$40M EBITDA benefit; ~$20M incremental vs prior expectation).
  • International strength: Tempur Sealy International net sales +15% to $293.6M; operating margin +110bps to 13.6%, supported by new product launches and distribution expansion.
  • Mix/structural margin improvement in North America: adjusted gross margin +1480bps to 55.0% from elimination of intercompany Mattress Firm sales and operational efficiencies; adjusted operating margin +430bps to 22.7%.
  • Innovation/AI: $25M equity investment and multi‑year extension with Fullpower‑AI Sleeptracker through 2036 to deepen smartbed ecosystem and sleep analytics platform.

What Went Wrong

  • GAAP profitability diluted by transaction/transition items: net income down 6.7% and diluted EPS down 21.7% YoY, with non‑GAAP adjustments for business combination charges, disposition losses, transaction costs, and supply chain transition.
  • North America wholesale softness and foreclosed OEM distribution: wholesale down $320.8M driven by a 30.8% intercompany elimination impact and a 6.7% decline from a customer acquisition that foreclosed $57.3M of distribution.
  • EBITDA vs consensus: adjusted EBITDA tracked below consensus*, reflecting launch costs and transitional headwinds; estimated Q2 tariff headwind ~$5M as price actions lag implementation.

Transcript

Speaker 6

Good morning, ladies and gentlemen, and welcome to Somnigroup International's second quarter 2025 earnings call. At this time, all lines are in listen-only mode. Following the presentation, we will conduct a question-and-answer session. If at any time during this call you require immediate assistance, please press star zero for the operator. This call is being recorded on Thursday, August 7, 2025. I would now like to turn the conference over to Ms. Lauren Avritt with Investor Relations. Please go ahead.

Speaker 3

Thank you, operator. Good morning, everyone, and thank you for participating in today's call. Joining me today are Scott Thompson, Chairman, President, and CEO, and Bhaskar Rao, Executive Vice President and Chief Financial Officer. This call includes forward-looking statements that are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve uncertainty, and actual results may differ materially due to a variety of factors that could adversely affect the company's business. These factors are discussed in the company's SEC filing, including its annual reports on Form 10-K and quarterly reports on Form 10-Q. Any forward-looking statement speaks only as of the date on which it is made. The company undertakes no obligation to update any forward-looking statements. This morning's commentary will also include non-GAAP financial information.

Reconciliation of this non-GAAP financial information can be found in the accompanying press release, which has been posted on the company's website at www.somnigroup.com and filed with the SEC. Our comments will supplement the detailed information provided in the press release. As a reminder, year-over-year comparisons are impacted by the acquisition of Mattress Firm in the first quarter and the related divestitures of Sleep Outfitters and certain Mattress Firm retail locations in the second quarter. At certain times on the call, we will focus on like-for-like numbers defined as reported numbers adjusted for the acquisition and divestiture impact. We believe this better illustrates underlying business trends. With that introduction, it is my pleasure to turn the call over to Scott.

Speaker 7

Good morning, and thank you for joining us on our second quarter 2025 earnings call. I'm pleased to report that Somnigroup International delivered another quarter of solid performance, driven by disciplined execution and progress in our combination with Mattress Firm. We continue to outperform the market, strengthen our competitive position, and deliver value to all of our stakeholders. I will now begin with some highlights from the second quarter, then turn the call over to Bhaskar Rao to review the financial performance in more detail and discuss our 2025 guidance. After that, we'll open the call up for Q&A. In the second quarter of 2025, we're pleased to achieve record net sales and adjusted EBITDA. Net sales were up approximately 53% to $1.9 billion, and adjusted EBITDA was also up approximately 26% to $291 million. Adjusted EPS for the quarter was $0.53.

We believe that the North American bedding market was down high single digits in the quarter, and the international markets in aggregate were down mid-single digits. The quarter started soft, but strengthened as we moved throughout the period. Early third quarter like-for-like trends are encouraging, with indication of potential solid growth. It's too soon to call it a turn in the market we serve, but we are encouraged with what we are experiencing. We'll know more after the third quarter. Our first highlight of the quarter was the market outperformance of Mattress Firm. Mattress Firm reported like-for-like sales down just 1% from prior periods. The team continues to operate with relentless focus on in-store execution to drive performance against a muted U.S. bedding industry. We're executing our new merchandising plan and advertising campaign, leveraging the strength of Mattress Firm's talented people to support our long-term growth.

We are thrilled with how Mattress Firm and Tempur Sealy teams are implementing our shared vision, which I will discuss in just a moment. This has been the smoothest combination I've ever experienced in my 40-year career, which only seems fair as it was the longest regulatory approval process imaginable. The second highlight is the progress we've made on our synergy initiatives following the acquisition of Mattress Firm. We're now approximately six months post-closing, and it's a meaningful progress in driving both sales and cost synergies. Starting with sales, we have refined Mattress Firm's multi-branded merchandising strategy by taking a more holistic approach to product selection and partnering with multiple suppliers who offer high-quality products at competitive price points and who support Mattress Firm's success with their own traffic-driving advertising and differentiated product.

We're also pleased with the progress we've made on normalizing our brand's balance of share at Mattress Firm. For 2025, we now expect Tempur Sealy to represent approximately below 50% of Mattress Firm's total sales, up from our initial expectations of high 40%. In total, we expect the balance of share shift from the mid-40% in 2024 to low 50% in 2025 to result in a $40 million benefit to 2025 adjusted EBITDA. As we look forward to 2026, we're on track to realize the full benefit of the merchandising changes, which we estimate to be approximately $100 million EBITDA opportunities, phased as an incremental $40 million adjusted EBITDA in 2025, and then another $60 million of adjusted EBITDA in 2026. For estimating purposes, Mattress Firm's sales were held flat over the period. The opportunity is expected to grow as the U.S. bedding industry recovers and U.S.

Mattress Firm sales increase. The incremental adjusted EBITDA is derived from enhanced economics from third-party suppliers and normalizing our brand's balance of share. Now turning to cost synergies, we're leveraging our expanded scale and vertical integration to drive efficiencies across manufacturing, logistics, and sourcing operations. Enhanced visibility into end-consumer demand is also enabling us to refine our future product launches and end-of-life planning. We're on track to realize at least $100 million in annual run-rate net cost synergies, with $15 million expected in 2025, and an additional $50 million in 2026, and finally, an additional $35 million in 2027, with opportunities thereafter. One of the many projects underway is streamlining order fulfillment by utilizing Mattress Firm's robust home delivery network for Tempur Sealy's retail sales.

In addition to driving cost efficiency, we expect this initiative to add value by shortening order delivery time, enhancing oversight of the delivery process, and in turn, improving customer outcomes and satisfaction. We've made significant strides on this initiative to date, and we are on track to begin ramping this program in the fourth quarter. We're also optimizing our combined marketing spend to drive growth. On a consolidated basis, Somnigroup International is now the largest advertiser in the bedding industry by a factor of two, and we believe we can leverage the combined advertising power to drive demand, benefiting everyone in the bedding industry. There are a couple of ways we're operationalizing this opportunity. We've identified approximately $20 million of marketing efficiencies that were considered in our cost target.

The savings result from leveraging our combined scale to drive sourcing favorability and improving the efficiency of Mattress Firm's advertising spend by cutting spend in areas of very low returns, such as sports sponsorships and non-working agency fees. The $20 million of identified marketing synergies does not include the benefit of any enhanced advertising creative, though we continue to believe it's a compelling opportunity. Additionally, Tempur Sealy and Mattress Firm have historically employed different marketing strategies at times, resulting in mixed messages to the consumer. As the two largest advertisers in the industry, this was suboptimal. We can now deliver high-quality messaging that benefits everyone, the combined Somnigroup International businesses and the broader U.S. bedding industry. A significant enabler of this higher quality messaging will be Mattress Firm's launch of its all-new advertising campaign in the third quarter.

The campaign, called Sleep Easy, is designed to help consumers understand the importance of the right mattress for achieving quality sleep and to persuade the consumer to take the next step on their purchase journey. It showcases several of the most widely experienced and acutely felt sleep disruptors and then demonstrates how Mattress Firm and specific mattress solutions it offers can help. Testing shows this is the highest performing campaign in Mattress Firm's recent history across all metrics. We expect synergies to represent a significant enhancement to Somnigroup International's financial and competitive position. Now that we have a more in-depth perspective, let's look back at the Mattress Firm transaction's pricing. Mattress Firm's standalone adjusted EBITDA has ranged from approximately $400 million to $700 million over the last four years, averaging approximately $530 million.

Using the average adjusted EBITDA and taking into account known synergies just discussed, the purchase price at signing of the definitive agreement was about six times adjusted EBITDA. If you look at the purchase price at closing date two years later and accounting for the impact of Somnigroup's shares appreciation during the period, it was seven times adjusted EBITDA. We believe this transaction is a great example of creating value through M&A. My return on investment, de-risking of the business model with significant distribution risk has been mitigated and clearly enhancing our competitive position. Our third highlight for the quarter is that our international business continues to perform very well, reporting robust double-digit sales growth and solid margin expansion. This marks nine consecutive quarters of meaningful sales expansion on a constant currency basis for our legacy international business against a backdrop of industry pressure.

Our latest collection of Tempur products continues to be the primary driver of growth, with expanded price points broadening our total addressable market. Further, our improved late-stage customization manufacturing process has allowed us to seamlessly tailor products to individual markets, channels, and customers. We're supporting the new international collection with expanded distribution, with broad-based investments in advertising aimed at building brand awareness and driving conversion. To date, these investments have increased our share of voice in targeted international markets, and we're winning share of consumer mattress searches versus key competitors in our top five markets. Our UK-based bedding retailer Dreams also delivered a strong quarter. They continue to execute on initiatives to provide superior product quality and consistency of service, resulting in continued market outperformance and record customer satisfaction. Our fourth highlight was Tempur Sealy North America's market performance.

Like-for-like net sales for our Tempur Sealy North American business unit were down 2% in the quarter, excluding mid-single-digit headwind in foreclosed distribution discussed last quarter. Although the North American business was down slightly, we believe it continued to outperform the market, which we believe was down by single digits. Our North American performance was driven by the successful launch of our all-new Sealy Posturepedic collection, the largest bedding launch in industry history. Remember, Sealy is the number one brand in the U.S. and the world. The team, our suppliers, and third-party retailers did a great job on a very heavy lift. While the launch did take a bit longer to execute than planned, which impacted the first part of the quarter, we exited the second quarter with solid momentum. The launch targets the mid-entry-level segment. This updated collection is the culmination of a multi-year research and development effort.

At the core of our innovation is a new patent-pending coil system engineered to deliver enhanced support. In addition to technology advances, we designed the collection to streamline merchandising and provide a clear value proposition and a more compelling step-up story to better guide consumers through the product lineup. Retailer feedback on the new product is highly positive, and consumers' initial reviews are strong, with an average of 4.9 out of 5 stars across the assortment. We're supporting the launch with a new advertising campaign to begin over the Memorial Day holiday. This top-of-funnel initiative is crafted to reinforce the unique value of Sealy Posturepedic and generate excitement around the Sealy brand. The campaign is complemented by an enhanced in-store experience featuring updated retail displays and new sales training.

Preliminary results of the campaign are strong, as we believe Sealy has more than doubled its share of voice in the market since the launch. In addition to our increased investment, this expansion is also supported by our retailers redirecting dollars from non-branded advertising to Sealy, underscoring the trust retailers have in the new product. Our final highlight is the expanded relationship with Fullpower announced this morning. Fullpower's Sleeptracker-AI technology powers a successful Tempur Ergo smart base, which provides personalized sleep analytics and coaching. As part of the expanded collaboration, Tempur Sealy is making a $25 million equity investment in Fullpower to acquire approximately 15.6% ownership stake. In addition, Tempur Sealy and Fullpower have signed a multi-year extension through 2036 for Tempur Sealy's exclusive rights to embed Sleeptracker-AI technology in our products. This strategic investment reflects our deep commitment to innovation and the future of bedding consumer experience.

By extending our relationship with Fullpower, we are not only enhancing our ability to serve consumers through smarter, more tailored solutions, but reinforcing our position at the forefront of bedding innovation. I'll turn the call over to Bhaskar. Thank you, Scott. In the second quarter of 2025, consolidated sales were $1.9 billion. Adjusted earnings per share was $0.53. There are approximately $47 million of pro forma adjustments in the quarter, all of which are consistent with the terms of our senior credit facility. These adjustments are primarily related to costs incurred in connection with the divestiture and the combination with Mattress Firm. As a reminder, we have aligned accounting for store occupancy costs across Somnigroup International, which resulted in Tempur Sealy reclassifying their store occupancy costs from operating expenses to cost of goods sold.

We have adjusted prior-year Tempur Sealy financial information included in today's earnings release to reflect this change for ease of comparability. I will be highlighting like-for-like comparisons to normalize for these items in our commentary. Now turning to Mattress Firm results. Net sales through Mattress Firm were $949 million in the second quarter. On a like-for-like basis, Mattress Firm's sales declined 1% over prior year. Mattress Firm adjusted gross margin was 35.7% and adjusted operating margin was 7.8%. Turning to Tempur Sealy North American results. Like-for-like sales through the wholesale channel declined approximately 2% in the second quarter, normalizing for the previously discussed foreclosed distribution or 7% without this normalization. Like-for-like net sales to the direct channel declined 4% in the quarter, which excludes the impact of the divestiture.

North American adjusted gross margin increased approximately 1,500 basis points to 55%, primarily driven by the elimination of the intercompany sales to Mattress Firm from Tempur Sealy. On a like-for-like basis, North American adjusted gross margins declined 130 basis points versus the prior year, primarily driven by deleverage and floor models partially offset by operational efficiencies. North American adjusted operating margin improved 430 basis points to 22.7%, primarily driven by Mattress Firm intercompany sales elimination. On a like-for-like basis, North American adjusted operating margin declined 240 basis points versus the prior year, primarily driven by the decline in gross margin and investment in advertising support for Sealy launch. Now turning to Tempur Sealy International results. International net sales grew a robust 15% on a recorded basis and 10% on a constant currency basis. Our international gross margin was consistent year over year at 48.2%.

Our international operating margin improved 110 basis points to 13.6%, primarily driven by operating expense leverage. Last quarter, our Tempur Sealy North American operations announced a 2% price increase to annualized sales to offset the residual expected tariff impact. We believe this price increase is generally lower than what others in the industry have asked for their customers. This price increase was implemented in July and is successfully offsetting the targeted cost increases. Now moving on to the balance sheet and cash flow items. At the end of the second quarter, consolidated debt, less cash, was $4.9 billion, and our leverage ratio under our credit facility was 3.6 times. We expect our leverage to be approximately 3.35 times exiting 2025 and to return to our target leverage range two to three times in 2026, and for share repurchases to be minimal till then.

In the second quarter, we successfully repriced our term loan fee and paid $100 million of outstanding principal balance. We expect the repricing and prepayment will produce annualized cash interest savings of approximately $5 million, with an additional $5 million of savings available once the leverage is below three times. In the second quarter, we generated operating cash of $186 million. Before turning to full-year guidance, I want to remind you of a few items. Our guidance considers the elimination of intercompany sales between Mattress Firm and Tempur Sealy, which we expect to represent approximately 19% of global Tempur Sealy 2025 sales. Intercompany sales elimination in accordance with GAAP will reduce Tempur Sealy's sales but will be margin accretive and neutral to dollars of operating profit.

Consistent with the prior quarter, our guidance also reflects the divestiture of Tempur Sealy's Sleep Outfitters retail business, as well as 73 Mattress Firm stores in May 2025. Now turning to 2025's guidance. We have raised our adjusted earnings per share to now be in the range of $2.40 to $2.70. This guidance range contemplates a sales midpoint of approximately $7.4 billion after intercompany elimination. This revision maintains our previous outlook for the bedding industry to be down at single digits versus the prior year, with trends improving slightly in the second half of 2025. Our guidance also reflects like-for-like Tempur Sealy sales to be down low single digits and reported sales to be impacted by the intercompany elimination we referenced a moment ago.

Tempur Sealy North America sales declining mid-single digits on a like-for-like basis, which includes our continued market outperformance against industry pressures and a mid-single digit headwind from the foreclosed distribution. Our international business growing mid-single digits and high single digits on a constant currency basis, which includes the continued momentum of our omnichannel expansion strategy and our like-for-like Mattress Firm sales declining low single digits, supported by in-store initiatives to grow AOV and conversion and reflecting the industry pressures. We also expect gross margins to be slightly above 44%. Our outlook also contemplates our updated assumption for Tempur Sealy to be low 50% of Mattress Firm's total sales, up from our initial expectation of a high 40%.

This represents $40 million of EBITDA benefit to 2025 compared to 2024, or a $20 million incremental EBITDA benefit to 2025 relative to prior expectations, and $700 million of advertising investment, all of which we expect to result in adjusted EBITDA of approximately $1.27 billion at the midpoint. Regarding capital expenditures, we expect 2025 CapEx of approximately $200 million, including $25 million of investment to refresh Mattress Firm stores. Over the next three years, we expect to invest a cumulative $150 million to refresh Mattress Firm stores. Lastly, I would like to flag a few modeling items. For the full year 2025, we expect D&A of approximately $295 to $300 million, interest expense of approximately $260 to $265 million, on a tax rate of 25%, with a diluted share count of 210 million shares. With that, I'll turn the call back over to Scott.

Speaker 4

Thank you. Nice job, Bhaskar. In closing, this quarter's performance reflects our successful combination of Mattress Firm and our resilience in a challenging global environment. We are continuing to build a strong company that provides products that improve people's lives, being re-enthusiastic about our future. We have strengthened our competitive position across all our domestic and international business units by leveraging the core strength of Somnigroup International: our talented people, powerful brands, expansive distribution network, operational agility, robust manufacturing capabilities, and a culture of doing the right thing even when it's hard. That ends our prepared remarks. Operator, you may open the call up for questions.

Speaker 6

Thank you. Ladies and gentlemen, we will now begin the question and answer session. Should you have a question, please press star followed by the one on your telephone keypad. You will hear a prompt that your hand has been raised, and should you wish to cancel your request, please press star followed by the two. I would like to advise everyone to have a limit of one question. If anyone has an additional question, you can put yourself back in the queue by pressing star one. If you're using a speakerphone, please lift your handset before pressing any keys. One moment, please, for your first question. Thank you. Your first question comes from the line of Susan Maklari from Goldman Sachs. Please go ahead.

Speaker 5

Thank you. Good morning, everyone.

Speaker 7

Good morning, Susan.

Speaker 5

My question is on.

Good morning, Scott.

My question is on the demand side. In your prepared remarks, you said that the quarter started soft and improved as we moved through the last couple of months, and you're feeling more encouraged going into the third quarter. Can you talk about what has changed in the last couple of months that you think is making the consumer feel a bit better, and what you're watching for from here out to determine how the industry and your sales come together? Perhaps, is there any upside to your expectations that the industry will be down mid-single digits this year?

Speaker 7

Thank you, Susan. First of all, I think you can go to consumer confidence. If you remember, in the first quarter conference call, we pointed and talked quite a bit about the weakness in consumer confidence and the correlation to consumer confidence in our business as we think about it. Consumer confidence has stabilized, and we'll call it upticked some. I think the first thing I'd point out is the lack of new surprises or something unusual coming out of Washington. Consumers are kind of stabilized and slightly better. I think the next thing I would probably lean on, and I can't be precise because I don't have, I don't know exactly the mix of it, would be the Sealy Posturepedic launch. I mean, we've called it out, you know, for quite a while, the size of this launch, the largest launch in bedding history.

It was a huge undertaking, both by the company, by retailers, by some great suppliers. It took a little bit longer to get through the system as retailers had to sell off their floor models and their backstock, so we don't sweep the floor. That's a difficult lift for the retailers, and they did a great job. We launched for the first time national advertising, you know, on Sealy during the quarter. You could see it in the Sealy numbers. It started a little slower in the quarter than we expected as we took a little while again to get the product placed. Where it was placed, strong velocity in the SKUs, and that momentum continued to run into the third quarter as we talked about in our prepared remarks.

I guess in short, probably just a general, no surprises, nothing weird from a consumer confidence standpoint, a little bit of a recovery, then good product innovation, and advertising, you know.

Just to add on to that, at the midpoint, what we're assuming is that the, call it, low or mid-single digit from an industry to client standpoint. When you translate that into what it means for Tempur Sealy, the way I think about it is EPS, nice growth in the back half, call it mid to high single digits. What I would expect is more of that growth from an EPS coming in the fourth quarter versus the third quarter. That's nothing more than the historic seasonality of Mattress Firm, a little bit more advertising in the third versus the fourth. What does all that mean? Think about EPS in the third quarter in the mid-80s with the balance coming in the fourth quarter to get to that midpoint of 2.55.

Speaker 6

Thank you. Your next question comes from the line of Bobby Griffin from Raymond James. Please go ahead.

Speaker 9

Good morning, buddy. Thanks for taking my question. I guess the first question is on the revenue synergies that you guys talked about. If I kind of do the quick math, I think it applies roughly about a 15% contribution margin on the incremental revenue. Can you unpack that a little bit? A, is that accurate? B, what is the assumptions that you guys think the incremental revenue comes through? Is it Tempur, Stearns & Foster, Sealy, or OEM business, just to help us tune up our models a little?

Sure. When I think about the flow-through, let's start from the revenue side initially. Our previous expectation for balance of share was high 40s, call that 49%. Sitting here today, we're in and around low 50s, call that a few percentage points increase. When you do the math and reverse engineer it, you're going to get a flow-through of somewhere between 30% to 35%. Getting to that incremental $20 million of EBITDA, just triangulating on what that is versus our midpoint where we were before in EBITDA versus where we are, it's the faster than expected realization from those revenue synergies resulting in our revenue beat. As it relates to where it's going to come from.

The flow-through is a little bit challenged because you're on the OEM side. Obviously, as you know, Bobby, it's not very, very strong on the Tempur Sealy business unit. A lot of that flow-through is going to come through Tempur, which is strong at the retailer side of the equation and at the manufacturing side. It's pretty much a blend.

Speaker 6

Thank you. Your next question comes from the line of Dan Silverstein from UBS. Please go ahead.

Speaker 7

Good morning. Thanks for taking our question. Maybe just to dovetail on Bobby Griffin's question. If you're adding the sales synergies, and now it sounds like $20 million of potential marketing synergies, why wouldn't this support a higher long-term earnings target relative to the $4.85 goal? Just wondering if anything's changed in terms of other drivers of the business or cadence of how you get there. Thank you.

Speaker 9

Sure. Great question. Let's step back. The three-year perspective we put in the market is a perspective that has an embedded estimation of what the industry could grow at based on historical terms. We don't really think of the quote as guidance. It's more of a computation of how the business model works, but it's reasonable with those assumptions. Our thinking is we probably would update that annually with all of the changes that go on in the world. There's no question that from a company-specific standpoint, in the performance of the combination of the two companies, it's performing ahead of our expectations from a revenue synergy standpoint in those economics. You see a little bit in the second quarter. You'll see a lot more of it in the third quarter.

It's very logical to assume that that would be positive to the perspective that we put out on the long-term performance of the company. At the same time, the underlying industry, when that perspective was put out, we were expecting the industry to probably turn around a little faster than it has over the last couple of quarters. That'd probably be a little bit of a headwind. There are other changes here and there. We haven't tried to take the changes each quarter and then apply it to the perspective that we put out there. We're going to update that at the end of the year, and there will be puts and takes on that. There's no question that the revenue synergies would be net additive to the perspective when we put it out. There's also some other stuff going the other way.

We'll update that at the end of the year.

Speaker 6

Thank you. Once again, should you have a question, please press star followed by the one on your telephone keypad. If anyone has an additional question, you can put yourself back in the queue by pressing star one. Your next question comes from the line of Bradley Thomas from Capital Markets. Please go ahead.

Speaker 0

Good morning, and congrats on the good start here with Mattress Firm. My question was around your relationship with non-Mattress Firm retailers. Scott, I was hoping you could just talk a little bit more about what you're seeing in terms of sales trends within your different brands, how slot count is holding up, and just more broadly, you know, that relationship with the non-Mattress Firm retailers, as you all now own this number one retailer in the segment.

Speaker 7

Sure. Our net slot in the second quarter with third-party retailers is net up from the same period last year. If I look at the top five retailers and I look at our business with the top five retailers, it has grown and has increased quicker than the market share. I would say that those two stats would be the first things that I would lean into. I would say that the Sealy product has done very, very well with third-party retailers and continues to be business as normal. Normal is with great product advertising, sales support to logistics, where we help third-party retailers drive their business, which is our business plan. We're getting great reception.

Speaker 6

Thank you once again. That is star one to ask a question. Your next question comes from the line of Peter Keith from Piper Sandler. Please go ahead.

Speaker 9

Thank you. Good morning, everyone. Thinking about the sales mix between Tempur and Sealy, I'm wondering if you are experiencing or could start to experience some mix pressure on your gross margin if the strength in Sealy would push Sealy sales growth ahead of Tempur-Pedic growth. On a related note, one thing we are hearing in the retail channel is that the high end of the Sealy line is so good that it's actually cannibalizing the low end of the Tempur line. Maybe you could comment on that potential as well.

Speaker 7

Sure. First of all, even the Tempur brand was the strongest brand in the second quarter, just to put you at base. On a go-forward basis, which is what your question is, I think it is possible that the Sealy brand will grow faster than the Tempur brand for a couple of quarters. It would be a slight headwind to the gross margin.

Speaker 9

That in and of itself, that is correct.

Speaker 7

Incremental EBITDA, but the margin %.

Speaker 9

Correct.

Speaker 7

You might get a little bit of pressure.

One just has to be mindful when you're thinking about gross profit is that foreclosed distribution. When you put all that together, the current expectation is that mix will be favorable. However, in and of itself, the Sealy versus Tempur there would be a little bit of a headwind.

Yeah. In fact, I probably would expect probably Sealy will grow faster than Tempur for a couple of quarters. Yes. I mean, it's doing very well. On the high end of Sealy, as you probably know, we work very hard to position the Sealy Posturepedic brand. We'll call it up a notch from a positioning standpoint, which is good for us, good for the retailers, good for the customer. I don't think it's cannibalizing anything from Tempur. Those are really unique positions and unique fields in those products. I do think that there is some cannibalization going on between Stearns & Foster and Sealy Posturepedic. That is by design and was planned. There is some because both of those are spring beds. Until we get the new Stearns line out, there's a little more overlap there than is probably needed long-term.

When the new Stearns line comes up, we'll probably move it up a little bit and fix that problem. Net, that was a planned cannibalization. Again, it's what I would consider to be minor, and Tempur's doing well.

Speaker 6

Thank you. Your last question comes from the line of Rafe Jadrosich from Bank of America. Please go ahead.

Speaker 2

Hi. You had Victoria Piskor on for Rafe Jadrosich. Thanks for taking your question. My question is more on the tariff side on your investor presentation. What are some of the components of your exposure, whether that's more steel versus fabric? What are some of the mitigating actions you're taking? Thank you.

Sure. Good question. What I would say is, largely speaking, versus where we were in the first quarter, our tariff thinking really hasn't changed. There have been some moving pieces as it relates to the government about how it impacts the Somnigroup International group, not a big driver. When I double tap into that and think about where it's coming from, again, consistent with the first quarter, yes, steel, the steel aluminum, how that impacts the Tempur Sealy or the Somnigroup International family is associated with adjustables primarily. When I think about the big items, it's really the steel, specifically the adjustables, a little bit on the textiles because there's a big drop-off when you think about the pareto of where this exposure is coming from. The next item below that would be associated with the textile, and that's principally a USMCA issue between whatever NAFTA is called now.

Speaker 9

I think, just in summary, I mean, not just Tempur Sealy, Somnigroup International, Mattress Firm, the whole industry has been able to, one, kind of move some supplier stuff around, find some cost savings, and then pass on just a small amount of price increase to pretty well mitigate the known tariff exposure we're working with today.

Speaker 6

Thank you. We now have additional questions in the queue. Your next question comes from the line of Bradley Thomas from Capital Markets. Please go ahead.

Speaker 0

Hi. Thanks for taking a follow-up. Scott, I wanted to ask about product innovation, and particularly with the news of the partnership and investments in Fullpower, and now being even more vertically integrated in the U.S., how should we think about the pace of innovation and how you all may innovate differently, if at all, from a product standpoint?

Speaker 7

Thank you for the question. You're right. One of the advantages of combining with Mattress Firm is to align on technology for future innovation. Mattress Firm was going down a different path from a technology standpoint and had a different technology strategy. Of course, we have our technology strategy leveraging Fullpower. Quite frankly, the thought of one day in the future going to Mattress Firm or any other retailer and the RSA explaining to you, "Here's one app if you buy this bed. Here's another app if you buy that bed," and trying to explain multiple technologies, to me, sounded like a disaster on the floor. The combination allows us to streamline under one technology platform. That will accelerate innovation.

It also de-risked the innovation because we have known distribution so when we develop something, we know we have a home for it, and it's a home that's large enough to drive that technology to make the economics work. I do think the combination of Mattress Firm was an unlock on what I'll call future innovation that will be more complex and change your sleeping experience.

Speaker 6

Thank you. Your next question comes from the line of Bobby Griffin from Raymond James. Please go ahead.

Speaker 9

Hey, guys. Hey, Bhaskar, just wanted to one quick model follow-up on one of your comments. The down 2% wholesale like-for-like that you gave us ex the distribution change for an OEM customer, does that also neutralize for all the moving parts with floor samples? I know the timing this year in 2Q was different than the timing last year when you guys shipped different products, especially given the size of the Sealy Posturepedic collection launch. Just trying to get a clean way that you and the team are looking at it.

No, it does not. When you think about the floor model headwind in the second quarter, think about on the EBITDA line, something around $8 million or so. On top line, think about about $15 million.

Speaker 6

Thank you. That ends our question and answer session. I will now hand the call back to Mr. Scott Thompson for any closing remarks.

Speaker 4

Thank you, operator. To our over 20,000 associates around the world, thank you for what you do every day to make the company successful. To our retail partners, thank you for your outstanding representation of our brands. To our shareholders and lenders, thank you for your confidence in the company's leadership and its board of directors. This ends our call today, operator. Thank you.

Speaker 6

This concludes today's call. Thank you for participating. You may all disconnect.