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Alice Delahunt

Director at Soho House & Co
Board

About Alice Delahunt

Alice Delahunt (age 38) has served on SHCO’s Board since 2021 and is currently standing for election as a Class II director following a rebalance of board classes. She is the founder and CEO of SYKY (since April 2022) and previously served as Chief Digital & Content Officer at Ralph Lauren (2018–March 2022) and in multiple digital leadership roles at Burberry (2011–2018). She holds a BA in Marketing and Politics from Trinity College Dublin and sits on the Board of the Trinity College Business School; the Board cites her digital transformation expertise as a core credential. The Board has determined she is independent under NYSE and SEC rules, including the heightened independence standards for Audit Committee members.

Past Roles

OrganizationRoleTenureCommittees/Impact
Ralph LaurenChief Digital & Content Officer; oversaw Digital Commerce, Marketing, UX/Product; led global advertising/content2018–Mar 2022Digital leadership across commerce, content, UX
BurberryDirector of Digital Marketing & Innovation; prior digital roles2011–2018Led digital marketing/innovation initiatives

External Roles

OrganizationRoleTenureCommittees/Impact
SYKYFounder & CEOApr 2022–presentNext-gen platform for luxury fashion
Trinity College Dublin – Business SchoolBoard MemberCurrentAcademic/industry oversight role
Public company boardsNone disclosed in proxy biography/director table

Board Governance

  • Committee assignments: Audit Committee member; Innovation, Digital and Content Committee member; not a committee chair. The Audit Committee report is signed by the chair (Eric Deardorff) and members (including Delahunt).
  • Independence: Determined independent by the Board under NYSE/SEC rules; also meets heightened Audit Committee independence standards.
  • Attendance and engagement: The Board met 8 times in FY 2024; each continuing director other than Mr. Caring and H.E. Sheikha Al Mayassa Bint Hamad Al‑Thani attended at least 75% of the aggregate meetings of the Board and applicable committees (indicates Delahunt met ≥75%). Audit and Compensation Committees met 5 times each; Nominating met once.
  • Election cycle: Standing for election as a Class II director in 2025 to a term expiring at the 2026 annual meeting (rebalance of classes).
  • Controlled company context: SHCO relies on NYSE “controlled company” exemptions (Board majority independence and full independence of Compensation/Nominating not required), though Audit Committee must be independent.

Fixed Compensation

  • Non‑employee director program: $100,000 annual cash retainer; $110,000 target annual stock award (RSUs) vesting on the one-year anniversary; $25,000 additional retainer per board committee; Audit Committee chair receives an additional $50,000; in 2024, certain directors (including Delahunt) received $25,000 per month for additional Board services; occasional in‑kind rooms/food/beverage.

2024 actuals (per Director Compensation Table):

DirectorFees Earned (Cash) ($)Stock Awards ($)Total ($)
Alice Delahunt225,000 110,006 335,006

Notes:

  • 2023 annual stock award was granted Jan 16, 2024 and is reported as 2024 compensation.
  • 2024 annual stock award was granted Jan 16, 2025 (14,175 RSUs; grant-date FV $109,998) and will be reported as 2025 compensation.

Compensation mix signal:

  • For 2024, Delahunt’s cash exceeded equity due to additional monthly fees for special services ($25,000 per month, applied in 2024 to several directors including Delahunt).

Performance Compensation

  • Equity structure: Non‑employee director equity is time‑based RSUs (one‑year vesting). No performance‑conditioned metrics are disclosed for director equity.

Key grants and equity status:

ItemDateShares/UnitsGrant-Date Fair ValueVesting Terms
Annual stock award for 2023 services (reported in 2024)Jan 16, 2024$110,006One-year vest from grant date
Annual stock award for 2024 services (reported in 2025)Jan 16, 202514,175 RSUs$109,998One-year vest from grant date
RSUs outstanding at 12/29/202416,468 RSUsUnvested units outstanding

Performance metrics table (directors):

Metric TypeDisclosed?Details
Financial/TSR metrics on director equityNoAnnual director RSUs are time‑based; no performance metrics disclosed.

Other Directorships & Interlocks

CategoryDetail
Current public company boardsNone disclosed in SHCO proxy materials for Delahunt.
Committee roles at other public companiesNone disclosed.
InterlocksCompensation Committee interlocks noted only with Ron Burkle; Delahunt is not on the Compensation Committee.

Expertise & Qualifications

  • Digital transformation executive with senior leadership in luxury fashion (Ralph Lauren, Burberry); Board cites “experience in digital transformation.”
  • Audit Committee member; all Audit members meet NYSE financial literacy requirements; Audit Committee independence standards affirmed.
  • Academic governance exposure via Trinity College Business School Board.
  • Education: BA in Marketing and Politics, Trinity College Dublin.

Equity Ownership

HolderClass A Shares Beneficially Owned% of Class AClass B Shares% of Class BNotes
Alice Delahunt55,979 * “*” denotes <1% per proxy table notation.
RSUs outstanding (12/29/2024)16,468 RSUs Unvested equity units outstanding.

Alignment policies:

  • Anti‑hedging and pledging: Hedging is prohibited; pledging or margin accounts require prior Company consent.
  • Stock ownership guidelines: Proxy discusses monitoring compliance for executive officers; no director‑specific ownership guideline is disclosed.

Insider trades/ownership events:

Date of EventFiling DateFormTransactionNotes
Jul 19, 2024Apr 11, 2025Form 4Settlement of vested RSUs into sharesOne late Form 4 noted for several directors including Delahunt.

Governance Assessment

  • Strengths

    • Independent director with digital transformation expertise aligned to SHCO’s Innovation, Digital and Content priorities; serves on Audit Committee and meets heightened independence standards; signed 2024 Audit Committee report.
    • Attendance: Company indicates at least 75% attendance for all continuing directors except two (not including Delahunt); Board and key committees met regularly (8 Board; 5 Audit).
    • Anti‑hedging/pledging policies in place; Audit Committee oversees related‑party transactions.
  • Watch items / potential red flags

    • Controlled company exemptions reduce overall Board/committee independence requirements; investor oversight relies more heavily on Audit Committee rigor and individual director independence.
    • Additional fees of $25,000 per month for “additional services” were paid in 2024 to certain directors including Delahunt; her 2024 cash fees ($225,000) exceeded base retainer plus committee retainers, which can raise questions on scope/process for such services (though permitted by program).
    • Administrative compliance: One late Form 4 filing in April 2025 for 2024 RSU settlement (not uncommon but worth monitoring for timely reporting going forward).
    • Related‑party transactions exist with other insiders (leases with Yucaipa affiliates and a former board member’s affiliate); none were disclosed as involving Delahunt.
  • Overall read‑through for investor confidence: Delahunt appears to be an engaged, independent director with relevant digital expertise and Audit Committee service. The controlled company structure and the program of additional director fees merit continued monitoring, but no Delahunt‑specific related‑party conflicts were disclosed in the latest proxy.