Steven Madden - Q4 2025
February 25, 2026
Transcript
Operator (participant)
Good day, and thank you for standing by. Welcome to the Q4 and full year 2025 Steve Madden, Ltd. Earnings conference call. At this time, all participants are in listen-only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during this session, you will need to press star one one on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star one one again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your first speaker today, Danielle McCoy, VP of Corporate Development and Investor Relations. Please go ahead.
Danielle McCoy (VP of Corporate Development and Investor Relations)
Thanks, Antoine. Good morning, everyone. Thank you for joining our fourth quarter and full year 2025 earnings call and webcast. Before we begin, I'd like to remind you that our remarks that follow, including answers to your questions, contain statements that we believe to be forward-looking statements within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements are subject to risks that cause actual results to materially differ from those expressed or implied by such forward-looking statements. These risks include, among others, matters that we have described in our press release issued earlier today and filings we make with the SEC. We disclaim any obligation to update these forward-looking statements, which may not be updated until our next quarterly earnings conference call, if at all. The financial results discussed on today's call are on an adjusted basis, unless otherwise noted.
A reconciliation to the most directly comparable GAAP financial measure and other associated disclosures are contained in our earnings release. Joining me on the call today is Ed Rosenfeld, Chairman and Chief Executive Officer, and Zine Mazouzi, Chief Financial Officer and Executive Vice President of Operations. With that, I'll turn the call over to Ed. Ed?
Edward Rosenfeld (Chairman and CEO)
Thank you, Danielle, and good morning, everyone, and thank you for joining us to review Steve Madden's fourth quarter and full year 2025 results. Pleased to have delivered above guidance earnings results for the fourth quarter, driven by improved performance in our core Steve Madden footwear business, as well as a strong contribution from the newly acquired Kurt Geiger. Overall, 2025 was a challenging year, driven largely by the disruption and negative impacts resulting from new tariffs on goods imported into the United States. I'm proud of how our team responded, acting quickly to mitigate the near-term impacts while staying focused on executing our strategy for long-term growth. At the center of that strategy is deepening connections with consumers through the combination of compelling product and effective marketing.
Despite the difficult environment, our team made meaningful progress on those initiatives across our brand portfolio. In our flagship brand, Steve Madden, Steve and his design team created outstanding product assortments that resonated with consumers and led to a significant acceleration in demand in the back half, particularly in our core category of women's footwear, momentum that has continued into early 2026. We are encouraged by the breadth of this strength, with robust demand across various silhouettes, materials, and trends. We've also elevated quality and materials, enabling higher average unit retails while maintaining a strong price-value proposition. Our marketing team is amplifying these assortments with richer brand and product storytelling and an integrated, always-on, full-funnel strategy designed to deepen emotional connections with our key Gen Z and millennial consumers. Our marketing investments, combined with our trend-right product, are driving measurable brand heat.
Online searches for Steve Madden increased 10% year-over-year in Q4 and have accelerated further in early 2026. After revenue declines in Q2 and Q3, the Steve Madden brand returned to growth in Q4, and we expect to build on that momentum in 2026, with mid to high single-digit revenue growth. A highlight in 2025 was our acquisition of Kurt Geiger, which closed on May 6. In Kurt Geiger London, we added a brand with a unique brand image, distinctive design aesthetic, and compelling value proposition that have driven success across multiple categories, led by handbags. Its differentiated and elevated positioning and its alignment with our strategic initiatives of expanding in international markets, accessories, categories, and direct-to-consumer channels make it a highly attractive and complementary addition to our portfolio.
Integration is progressing as planned, and we are more confident than ever in Kurt Geiger's potential to be a significant growth driver in the years ahead. Importantly, the Kurt Geiger London brand continues to have strong momentum. On a pro forma basis, revenue in the Kurt Geiger London brand grew 11% in 2025, and we expect similar growth in 2026. We also continue to make meaningful progress with our fastest-growing brand since the pandemic, Dolce Vita. In 2025, we built on the outstanding success we've had over the last several years in our US footwear business by expanding in international markets and gaining traction in adjacent categories like handbags. Turning to 2026, consumers are responding favorably to our new spring products, and we expect high single-digit revenue growth in Dolce Vita for the year.
In summary, all three of our lead brands are poised for growth, and as we look ahead to 2026, we are particularly encouraged by the momentum building in Steve Madden and the opportunity for growth in Kurt Geiger London. On the other hand, we anticipate significant pressure in our private label business, which is primarily conducted in the mass channel. We believe the negative impact of tariffs on revenue has been most severe here, where price sensitivity is highest and we don't have the benefit of brand leverage for pricing actions. Private label revenue decreased 15% in 2025. We expect a further decline of nearly 20% in 2026. We also expect higher SG&A, driven by the normalization of incentive compensation and the restoration of senior executive salaries.
Overall, while we continue to face pressure and uncertainty related to tariffs, we are heartened that the fundamentals of our business are strong. Our product assortments and marketing campaigns are resonating with consumers, our brands are powerful and gaining relevance, and our strategy provides multiple levers for growth and long-term value creation. Now I'll turn it over to Zine to review our fourth quarter and full year 2025 financial results in more detail and provide our initial revenue outlook for 2026.
Zine Mazouzi (CFO and EVP of Operations)
Thanks, Ed. Good morning, everyone. In the fourth quarter, our consolidated revenue was $753.7 million, a 29.4% increase compared to the fourth quarter of 2024. Excluding the newly acquired Kurt Geiger, consolidated revenue decreased 1.4%. Our wholesale revenue was $433.3 million, up 7.5% compared to the fourth quarter of 2024. Excluding Kurt Geiger, our wholesale revenue decreased 2.6%. Wholesale footwear revenue was $252.4 million, an 11% increase from the comparable period in 2024, or up 5.5% excluding Kurt Geiger, driven by double-digit increases in Steve Madden and Dolce Vita, partially offset by a double-digit decline in our private label business.
Wholesale accessories and apparel revenue was $180.9 million, up 3.1% compared to the fourth quarter in the prior year, or down 13% excluding Kurt Geiger, due primarily to declines in Steve Madden handbags and private label. In our direct-to-consumer segment, revenue was $316.6 million, a 79.9% increase compared to the fourth quarter of 2024. Excluding Kurt Geiger, our direct-to-consumer revenue increased 1.6%, with modest increases in both our brick-and-mortar and e-commerce businesses. Steve Madden US DTC returned to comp growth in Q4. A strong performance in our full price channels offset continued weakness in our outlets.
We ended the year with 399 company-operated brick-and-mortar retail stores, including 98 outlets, as well as seven e-commerce websites and 133 company-operated concessions in international markets. Our licensing royalty income was $3.9 million in the quarter, compared to $3.5 million in the fourth quarter of 2024. Consolidated gross margin was 43.8% in the quarter, compared to 40.4% in the comparable period of 2024. Wholesale gross margin was 31.5% compared to 30.5% in the fourth quarter of 2024, driven by the addition of Kurt Geiger business, partially offset by the impact of new tariffs on goods imported into the United States.
Direct-to-consumer gross margin was 69.8% compared to 62% in the comparable period in 2024, as a result of the addition of the relatively lower margin Kurt Geiger concession business and the impact of new tariffs on goods imported into the United States. Operating expenses were $278.9 million, or 37% of revenue in the quarter, compared to $182.9 million, or 31.4% of revenue in the fourth quarter of 2024. Operating income for the quarter totaled $50.9 million, or 6.8% of revenue, compared to $52.6 million, or 9% of revenue in the comparable period in the prior year. The effective tax rate for the quarter was 23.1%, compared to 21.4% in the fourth quarter of 2024.
Finally, net income attributable to Steve Madden, Ltd. for the quarter was $34.3 million, or $0.48 per diluted share, compared to $39.3 million or $0.55 per diluted share in the fourth quarter of 2024. Now I would like to touch briefly on our full-year results. Total revenue for 2025 increased 11% to $2.5 billion, compared to $2.3 billion in 2024. Excluding Kurt Geiger, revenue declined 6.6% compared to 2024. Net income attributable to Steve Madden, Ltd. was $120.9 million, or $1.70 per diluted share for the full year of 2025, compared to $192.4 million, or $2.67 per diluted share for 2024.
Moving to the balance sheet, our financial foundation remains strong. As of December 31st, 2025, we had $234.2 million outstanding debt and $112.4 million in cash equivalents, and short-term investment, for a net debt of $121.7 million. Inventory at December 31st, 2025, was $417 million, compared to $257.6 million at the end of 2024. Excluding Kurt Geiger, inventory was $261.9 million, a 1.6% increase compared to the same time last year. Our CapEx in the fourth quarter was $10.3 million. For the year was $42.6 million. The company did not purchase or repurchase any shares of its common stock in the open market in 2025.
During the fourth quarter and full year 2025, the company spent $5.2 million and $13.5 million, respectively, on shares acquired through the net settlement of employee stock awards. The company's board of directors approved a quarterly cash dividend of $0.21 per share. The dividend will be payable on March 20th, 2026, to stockholders of record as of the close of business on March 11th, 2026. Turning to our outlook, we expect revenue for the full year 2026 to increase 9%-11% compared to 2025. For the first quarter of 2026, we expect revenue to increase 15%-17%. Due to the uncertainty related to recent developments with respects to tariff policy in the United States, the company is not providing earnings guidance at this time.
Now I would like to turn the call over to the operator for questions. Antoine?
Operator (participant)
Thank you. At this time, we'll conduct a question-and-answer session. As a reminder, to ask a question, you will need to press star one one on your telephone and wait for your name to be announced. To withdraw your question, please press star one one again. Please stand by while I compile the Q&A roster. Our first question comes from Paul Lejuez from Citi. Please go ahead.
Paul Lejuez (Managing Director and Head of Consumer Discretionary Research)
Hey, thanks, guys. Curious if you were prepared to give guidance as of a week ago, and the Supreme Court decision and actions of the administration caused too much uncertainty that made you take this approach of not giving EPS guidance, or was there already uncertainty? Was it still too high already, where you didn't plan on giving guidance? Let me just start there.
Edward Rosenfeld (Chairman and CEO)
Yeah. No, we did plan. Prior to Friday, we were planning on giving guidance for the year, based on the policy that was in effect as of that time. Obviously over the last, you know, few days, there's been an enormous amount that's changed and a number of important questions remain unanswered. You know, there's genuine uncertainty about where things go from here. Obviously, we're talking about tariffs, which are a factor that have a significant impact on our earnings. Given that level of uncertainty, we just don't think it'd be responsible to put out earnings guidance right now. You know, ultimately, we view guidance as a commitment to the investment community, and we only want to provide when we have the information and clarity necessary to stand behind it.
At this moment, we just don't have that.
Paul Lejuez (Managing Director and Head of Consumer Discretionary Research)
Yeah. Got it. I guess, is it just the tariff uncertainty? Obviously, there's an impact on your cost of goods, maybe where you source, or is it also a function of already hearing something from your retail partners, you know, since Friday that's resulted in higher uncertainty?
Edward Rosenfeld (Chairman and CEO)
It's really the impact of tariffs and how that affects our cost structure and our earnings. That's why we did provide revenue guidance, because we still feel that we have a nice visibility into demand trends.
Paul Lejuez (Managing Director and Head of Consumer Discretionary Research)
Got it. Then just last one for me, if you could just, can you just give us an update on your sourcing dates, like how you ended the year in terms of country of origin, and if at this point, you're planning any changes for 2026?
Edward Rosenfeld (Chairman and CEO)
Yeah. In the, in the fall, if we're, I mean, most typically, we've talked about this with China versus other. As you know, China, back in 2024, was over 70% of our sourcing footprint. We got that into the high 30s in fall of 2025. Now, year to date, that's got a four in front of it. We're back in the 40s, given that, you know, towards the tail end of the year, China came essentially into parity with many of the other countries that we're sourcing from in terms of the tariff. That continues to be how we're thinking about it, at least for the, for the near term. Obviously, we're gonna remain flexible.
Paul Lejuez (Managing Director and Head of Consumer Discretionary Research)
Any other countries you can talk about?
Edward Rosenfeld (Chairman and CEO)
Yeah, sure. Shane, you wanna go through the big, the big ones?
Zine Mazouzi (CFO and EVP of Operations)
Sure. The second one, I guess the first one that we diversified to is Cambodia, and Vietnam comes right after it, and obviously Mexico, as we always emphasize Mexico for the Steve Madden brand. Given that Brazil now went from 50% to 10%, that really opens up the door for, more production in Brazil as well for Steve Madden and Dolce Vita.
Paul Lejuez (Managing Director and Head of Consumer Discretionary Research)
Okay. Thanks a lot, guys. Good luck.
Edward Rosenfeld (Chairman and CEO)
Thanks, Paul.
Operator (participant)
Thank you. Our next question comes from Anna Andreeva, from Piper Sandler. Please go ahead.
Anna Andreeva (Managing Director and Senior Research Analyst)
Great. Thanks so much for taking our question. The first one we had, just on the 1Q revenue guide, you said 15%-17%. It's lower than the growth you guys guided for the holiday, and obviously, you talked about a strength in the core, you know, continuing here into 2026. Is the difference there private label or, you know, anything else going on? Maybe something with concessions at KG? Just wanted to follow up on that. Just as we think about the margin recapture back to low doubles achieved previously for the core business, can you talk about that? Kurt Geiger was a 9% margin business pre-tariff.
I'm not sure if you mentioned what were margins in 25%, and you talked about getting to high teens there over time. Can you maybe remind us on what revenue base that would be?
Edward Rosenfeld (Chairman and CEO)
Sure. In terms of the Q1 revenue, I think you were comparing it to what we just delivered in Q4. I think one important factor to understand is that Kurt Geiger, because it's primarily a DTC business, is much more Q4 weighted. The impact of Kurt Geiger on the consolidated revenue growth rate is much more significant in Q4. That's a big part of that. The other thing is, we know we are expecting the business, excluding Kurt Geiger, to be down about mid-singles in Q1. We expect it to grow each quarter thereafter. The headwinds there, you hit the nail on the head. The biggest one is private label.
About 95% of that decline is coming from private label, which we expect to be down about 30% in the quarter, or maybe even a little bit more. Then, you know, obviously, still pressure on Steve Madden handbags, which we've called out previously, and again, that's a business that we expect to turn positive in terms of growth in Q2. In terms of KG operating margins, we came in at about, let's see, 6.8% for the period that we own them in 2025. Obviously, we're not giving guidance for 2026 on an earnings basis, so we're not gonna provide an estimate of what that looks like in the near term.
As you pointed out, we have committed to getting that into, you know, initially the low doubles, and we certainly think that brands business has the potential to be a mid-teens operating margin business over time.
Anna Andreeva (Managing Director and Senior Research Analyst)
Okay, that's very, very helpful. Just a follow-up on the core business. Do you think getting back to low doubles, which you were, you know, just two years ago, is pretty realistic over time, or can you even do better?
Edward Rosenfeld (Chairman and CEO)
I think getting back to where we were is realistic. Obviously, the timing on that is in flux with all the uncertainty that we're facing right now.
Anna Andreeva (Managing Director and Senior Research Analyst)
Thank you so much. Best of luck.
Edward Rosenfeld (Chairman and CEO)
Thank you.
Operator (participant)
Thank you. Our next question comes from Jay Sole from UBS. Please go ahead.
Jay Sole (Managing Director and Senior Retail Analyst)
Super. Thank you so much. Ed, maybe if we talk about the fiscal 2026 guidance, can you just help us understand the private label business? kind of, like, can you size it for us, like, where it finished the end of 2025 and kind of where you see it trending for 2026?
Edward Rosenfeld (Chairman and CEO)
Yeah, that's clearly the biggest challenge that we're facing right now. Private label, just to take you back, was about $415 million in 2024. We had a pretty significant decline in 2025, down to about $355 million, so round about $60 million decline. Where we sit today, we see an even bigger decline in 2026. I think that could approach a $70 million decline. That's why I think we articulated, you know, approaching 20% decline in 2026. Again, you know, that's very different from what we're seeing in the branded business, where we are seeing a very nice recovery from the hit that we took in 2025.
As we mentioned in the prepared remarks, this is a business that really has been affected much more severely by tariffs because, you know, this is primarily done in those value channels, as you know, where our customers are most price sensitive and where, because it's private label and we don't have the benefit of our brands and the brand leverage, we don't have that power when we're looking to, you know, employ pricing actions. So we have seen some of those customers pull back from us on a temporary basis. You know, we're confident that we'll be able to build that back over time. We still have good relationships with those customers.
We still feel that we bring something very compelling to them in terms of our, of our styling, our fashion, and the information that we have about what's working in other channels. It's clearly a headwind for 2026.
Jay Sole (Managing Director and Senior Retail Analyst)
Okay, that's clear and super helpful. Maybe if I can just ask a couple more. Can you also talk about the off-price business and kind of how you're viewing that for fiscal 2026? Maybe, Zene, one for you, just on SG&A. You called it out in the press release, some higher incentive comp, but also maybe can you just talk about, maybe some other, you know, executive salaries, with the impact of lower private label sales or, you know, some of the other costs in the business? Like, can you give us an idea of how you expect SG&A dollar growth to be in fiscal 2026 would be helpful. Thank you.
Edward Rosenfeld (Chairman and CEO)
I'll start with the OP, and then I'll turn it over to Zine. The off-price business is recovering. You know, we took a significant hit there in 25 as well, with all the tariff disruption, and we should see nice growth in that channel in 26. I don't expect to get, in that channel, all the way back to where we were in 24, which is in contrast to our first-tier retailers, our department stores, pure-play e-commerce retailers, specialty stores, et cetera, where we expect the growth in 2026 to recapture everything we lost in 25 and then some. Essentially first tier, we're gonna be above 24 and 25. Off-price will be below 24, but above 25, and mass will be below 24 and 25.
Zine Mazouzi (CFO and EVP of Operations)
Jay, from an OpEx perspective, obviously, in addition to the inclusion of Kurt Geiger for a full year versus just having them for eight months the prior year, we'll also see some pressure in our SG&A. I think we talked about the headwind from resetting the incentive compensation and restoring the salaries. That's about $0.14-$0.15 right there. As you may recall, that was reduced for a good portion of fiscal 2025, the salary base. We're also expecting the warehouse and fulfillment cost pressures to continue into 2026. That's both from occupancy, from renewing two leases in two of our major warehouses, and labor costs. We still are seeing inefficiencies in labor and labor shortages that we have to react to on a daily basis in California.
We also expect warehouse fulfillment costs to be high, as our business increases and our DTC increases. Our plan is to maintain our investment in marketing to capitalize on the good trends we're seeing on the product side and further support our international expansion. Also, we'll continue to invest in our IT system and store fleet, which has an impact on depreciation.
Sam Poser (Senior Equity Analyst)
Got it. All right, super helpful. Thank you so much.
Operator (participant)
Thank you. Our next question comes from Marni Shapiro from The Retail Tracker. Please go ahead.
Marni Shapiro (Founding Partner)
Hey, guys. Thanks for taking my call. I have to say congrats, 'cause the product in your stores looks absolutely outstanding. I'm curious if we could just run through the tariff numbers. Based on, forgetting the Supreme Court changes, but based on where we were the hardest hits of tariffs, that product coming through, came through during the holiday season through the first half of 2026? Is that what it looked like prior to this? If you could just also talk a little bit about the sales trends. What % or what did it look like? How much were you able to pass through either to the consumer or mitigate with what you were doing internally?
Edward Rosenfeld (Chairman and CEO)
Yeah, first of all, thank you for the comments on the product. That's ultimately the most important thing, the greatest driver of our financial performance is the strength of our product. We appreciate that. I guess I could start on the tariff question, then Zine can fill in the gaps. In terms of when we were gonna see the worst impact for throughout this year, you know, prior to the ruling. Look, I think we would have seen, on a gross impact, a significant impact from tariffs in every quarter. On a year-over-year basis, the worst would have been in Q1 because we didn't have, you know, a lot of pressure last year in Q1. What was the last part of the tariff thing?
Marni Shapiro (Founding Partner)
sales trends.
Zine Mazouzi (CFO and EVP of Operations)
The how much we were able to mitigate.
Edward Rosenfeld (Chairman and CEO)
In terms of mitigate, yeah. As you know, we have put through some price in Steve Madden, in particular, it's about, I would say, 10%, on, you know, light categories. We felt we've been successful in getting that through and maintaining nice full price selling. That's because we have the fashion right, I think, most importantly, because of what I mentioned earlier, which is that we have elevated quality and materials so that there's more perceived value in the product. Obviously, that was not enough to offset the full amount of the tariffs.
Marni Shapiro (Founding Partner)
Right.
Zine Mazouzi (CFO and EVP of Operations)
From a flow of tariffs, Marni, Q1 was definitely the highest.
Edward Rosenfeld (Chairman and CEO)
Yep.
Zine Mazouzi (CFO and EVP of Operations)
Q2, we started seeing that work comp in some of the tariffs from the prior year. Q3 and Q4 had minimal impact.
Marni Shapiro (Founding Partner)
Great. That's what I figured. Just wanted to confirm. I know it's a smaller part of the business, but, just curious how the apparel business has been going. You know, it looks very good, particularly in, you know, Macy's and some of the other stores. I'm curious, have the results there been good? Is the customer, you know, excited about the brand?
Edward Rosenfeld (Chairman and CEO)
Yeah. I thank you for asking about that because I'm really excited about what we're seeing in apparel. You know, we continue to do really well. You know, our largest category has been dresses, we continue to perform well there. I'm excited about some of the traction that we're seeing in outerwear, too. In Q4, we had a lot of success there, anything with fur was really phenomenal for us. Even now, we're seeing some nice early reads on more lighter weight outerwear pieces. That's exciting. We're getting additional doors with some of our key department store customers like Dillard's and Macy's. That's not only the contemporary sportswear departments, but also dress departments.
Marni Shapiro (Founding Partner)
Mm-hmm.
Edward Rosenfeld (Chairman and CEO)
We're investing there. You know, we brought on some high-level, very experienced talent last year into the organization and really feel good about that and about the path that we're on there. We're... That should be a growth vehicle for us over the, in the coming years.
Marni Shapiro (Founding Partner)
Great. Thanks, guys. I'll leave it for someone else.
Edward Rosenfeld (Chairman and CEO)
Thank you.
Operator (participant)
Thank you. Our next question comes from Sam Poser from Williams Trading. Please go ahead.
Sam Poser (Senior Equity Analyst)
Thanks for taking my questions. What... You talked about the factors that you know, the tariff factors. Can you walk through sort of specifically what's concerning you? Because theoretically, especially with, you know, you're a, you're a few base, you know, you're 5%, 4% better in a lot of countries, and you're a lot better in Brazil than you anticipated for the time being. Can you talk about sort of in any detail as you can, about, you know, the factors that have precluded you from giving guidance, maybe, you know, what may happen with the Section 301 tariffs and things like that? I have one more.
Edward Rosenfeld (Chairman and CEO)
I mean, Sam, we can talk about this all day. I think the headline is there's just a tremendous amount of uncertainty. We don't have clarity on or any stability in terms of the policy environment here. We don't know what it's gonna look like from day to day. There have been multiple changes within the last five days. I think even yesterday, we got some new information that we have not yet confirmed, about where we are. You know, obviously, we have a responsibility to give investors information that's accurate and reliable. Until there's more clarity around tariffs, we don't think earnings guidance would meet that standard.
Sam Poser (Senior Equity Analyst)
No, I understand, I understand that. Let me ask it another way. If we take today versus Thursday, just in that factor, it's better than you thought it would be. There's other factors that could make it possibly coming soon, that could make it the same or worse than it was on Thursday. Is that a fair way to think about-
Edward Rosenfeld (Chairman and CEO)
I think that's accurate.
Sam Poser (Senior Equity Analyst)
The overall?
Edward Rosenfeld (Chairman and CEO)
Yes, I think that's accurate.
Sam Poser (Senior Equity Analyst)
Okay.
Edward Rosenfeld (Chairman and CEO)
Yeah.
Sam Poser (Senior Equity Analyst)
Then, with the weakness or with the plan with, you know, conceptually with the planned down business or not planned down, the private label business that's gonna be down, that structurally sends your gross margin up, but the other factors you've already talked about with SG&A, up as well, as a % of sales, because it doesn't use very much SG&A. Conceptually, your gross margin is going up, and SG&A is going up a little bit more because of the incentive comp and the other factors that Zine just walked through. Is that like, in dollars, it goes up because of those factors? As a %, it would go up anyway because there's virtually no SG&A attached to the private label.
Edward Rosenfeld (Chairman and CEO)
Yeah, it is, there was a lot, a lot there. It is true that as private label shrinks, that is a mixed benefit to our gross margin. It's also true that there's not a lot of SG&A that goes away when that business comes down.
Sam Poser (Senior Equity Analyst)
What is the timeframe between the orders written, let's say, by the mass, by Walmart Target, versus everything else? Like, how, what is your visibility right now on orders from them? When did their, you know, you mentioned at one of the meetings that some of these guys are going to go direct. When do you think that product that they do themselves start hitting their shelves, so they can see how well it did or does, compare to what you've delivered over the years?
Edward Rosenfeld (Chairman and CEO)
We're seeing declines throughout this year, so there are, we assume, products coming from other places, that they're filling in spring and then some more in fall. I think that's the answer. In terms of the timing, in terms of the visibility, it's not that different from what we see in the balance of the business.
They do work a little farther out, but because of the first cost nature of the business, that means that, you know, where we're delivering the product earlier to them because they're picking it up overseas, and then they're responsible to bring it to the United States and get it to the warehouse and to their floors, you know, we then are essentially the time between when we take the order and when we ship it, is very similar to the branded business.
Sam Poser (Senior Equity Analyst)
Thanks very much. Good luck.
Edward Rosenfeld (Chairman and CEO)
Thank you.
Operator (participant)
Thank you. Our next question comes from Tom Nikic, from Needham. Please go ahead.
Tom Nikic (Research Analyst)
Hey, thanks for taking my question. Ed, I think you made a comment before about the decline in private label, and you characterized it as temporary. Is that based on, you know, kind of conversations you've had with the partners who've, you know, kind of told you that in a more normal environment, you know, you'd get that business back? You know, is there any risk there that that chunk of the revenue base has, you know, kind of been structurally reduced?
Edward Rosenfeld (Chairman and CEO)
No, I think hopefully, what I said is that I hope it's temporary. We believe it will be temporary because we believe that we offer these customers something that they can't get from other folks, and that's why we've been able to build a very successful business with them over decades. Frankly, we have seen this movie before. There are periods where, you know, I think they get new management or whatever, and somebody comes in and says, "Hey, there's maybe a lower cost provider or a, or we could go direct or whatever. And we've seen our business contract.
Typically, after a season or two, when they maybe perhaps they don't get the fashion as right as we've gotten it for them in the past, we've seen them come back to us and that business has come back, and certainly that's what we will be working very hard to make happen here.
Tom Nikic (Research Analyst)
Understood. Very helpful. A quick follow-up on SG&A. I know there's a bunch of headwinds this year. you know, I think, Vince, you mentioned something like $0.15 from incentive comp, and I know that there's a wraparound of the Geiger acquisition. When we just kinda think of just what when you, when you layer it all together, like, I guess, what order of magnitude should we think about for SG&A growth for the year? I mean, I think you've got high single-digit revenue growth for the year. Should we think like something, you know, in the teens for SG&A growth this year?
Edward Rosenfeld (Chairman and CEO)
Yeah, I'll step in there. I think given that we're not providing earnings guidance, we're not gonna also guide all the line items down the P&L. We'll have to postpone that one until we put out the earnings guidance.
Tom Nikic (Research Analyst)
That's it. Fair, fair enough. All right, thanks very much, and best of luck this year.
Edward Rosenfeld (Chairman and CEO)
Thank you.
Operator (participant)
Our next question comes from Dana Telsey, from Telsey Advisory Group. Please go ahead.
Dana Telsey (CEO and Chief Research Officer)
Good morning, everyone. As you think about the DTC business, any unpacking of how e-commerce did relative to stores, what you're seeing full price and outlet, and plans for opening stores this year and remodels and refreshes? Then also just touching on international, how did that do for the Kurt Geiger brand, and how did it do for the Steve Madden brand? Thank you.
Edward Rosenfeld (Chairman and CEO)
Sure. Yeah, so in terms of stores, you know, we saw a nice acceleration in DTC overall, nice acceleration in Q4 in Steve Madden. Now, that was driven by full price channels. We still had a double-digit decline in outlets, but we had a nice increase in our full price stores and an even stronger increase in our e-commerce business. All of those businesses have actually improved further going into Q1, so I feel good about the momentum there. Outlet is still running negative, although we've gotten that into the single digits, quarter to date, and we actually even are positive for the month, which we haven't seen for a little while. That's a positive story.
Kurt Geiger, they had a very strong comp performance of high teens in Q4 in the Kurt Geiger brand, driven primarily by digital, but also a healthy performance in stores. As we look ahead, yeah, we will have some store growth. In Kurt Geiger, as we've talked about, one of the initiatives is to open more stores in the United States. We view that as a revenue and profit opportunity, but also as a vehicle for us to build brand awareness and really tell the Kurt Geiger story, because, as we've said, we think the stores are the best expression of the brand. Right now, I think we're looking at about five stores opening this year in the United States.
We're excited about those. One of those will be an outlet, the balance will be full price. In terms of Steve Madden, I think, you know, we'll be... We'll probably open, you know, maybe 18 stores around the world, but we'll close a similar amount, maybe even a little bit more. I think the store base there is not gonna grow. Then, we've got a handful of remodels as well. I don't know the number. I don't know, Steve, if you have that off the top of your head.
Tom Nikic (Research Analyst)
No, I don't have the exact number, but for major remodels, we're probably over 10.
Dana Telsey (CEO and Chief Research Officer)
Got it. Marketing spend this year, how are you thinking about it?
Edward Rosenfeld (Chairman and CEO)
I think you'll see we're gonna continue to invest in marketing. Obviously, we're growing the top line. You know, over the past several years, we've seen a really significant increase in the percentage of revenue. This year, I think we're planning that more flat as a percentage of revenue. Up in dollars, on the growing, on the growing sales, but really pretty similar in terms of percentage of revenue.
Dana Telsey (CEO and Chief Research Officer)
Got it. Thank you.
Operator (participant)
Thank you.
Edward Rosenfeld (Chairman and CEO)
Thanks.
Operator (participant)
As a reminder, to ask a question, please press star one, and wait for your name to be announced. Our next question comes from Aubrey Tianello from BNP. Please go ahead.
Aubrey Tianello (Equity Research)
Hey, good morning. Thanks for taking the questions. I wanted to go back to the annual revenue guidance of 9%-11%. Could you maybe break that down in terms of what you're expecting from the core business in wholesale footwear, accessories, apparel, DTC, then also what you expect Kurt Geiger to contribute in terms of revenues?
Edward Rosenfeld (Chairman and CEO)
Sure. Yeah. I guess I'll start off by saying that the business, excluding Kurt Geiger, we're looking to be up low singles. Kurt Geiger. Again, just to, just to point out, that includes that private label pullback. If you exclude private label, we're looking to be up around 6%-7% at the towards the middle of the guidance. Kurt Geiger, on a reported basis, will be up, you know, 50%. Then if you're looking at that on a pro forma basis, just so you can understand the underlying growth there, that's up up really high singles, with the brands growing in the low double digits and concessions pulling down the overall consolidated number there.
In terms of the segments, you know, branded and branded wholesale footwear and wholesale accessories, excluding Kurt Geiger, should show nice growth, kind of mid to high singles, positives there, with again, private label down significantly in each of wholesale footwear and wholesale accessories. Then DTC, I think we've got that, excluding Kurt Geiger, growing around 7.5% at the midpoint.
Aubrey Tianello (Equity Research)
Perfect. Thank you. Ed, I think you mentioned on the last call that for Q4, there would be something like mid-teens AUR increases, with about 10% of that coming from like for like and the rest from product mix. How should we be thinking about AURs going into 2026, and particularly on the product mix side of things?
Edward Rosenfeld (Chairman and CEO)
Yeah, we continue to see nice benefit there. I think in the Steve Madden business, Steve Madden DTC business, I have the numbers in the U.S. in front of me, we were up about 18%, actually, is where we ended for Q4, and we're trending pretty similar to that, in Q1. Again, it's really three factors. It's roughly 10% price increases, and then, you've got the mix and then a little bit of reduced promo activity as well. You know, as we move throughout the year, I do expect that to moderate somewhat. I don't think we're gonna provide specific guidance around AUR, but I still think it should be a tailwind in the coming quarters.
Aubrey Tianello (Equity Research)
Very helpful. Thank you.
Edward Rosenfeld (Chairman and CEO)
Thank you.
Operator (participant)
Our last question comes from Janine Stichter from BTIG. Please go ahead.
Janine Stichter (Managing Director and Analyst)
Hey, good morning. Can you talk a little bit more about your wholesale footwear business outside of the private label? It came in a bit better than expectations. Maybe just speak to what you're seeing in terms of initial orders and reorders. You know, given where your supply chain is positioned right now, are you in a position to chase if additional demand comes through?
Edward Rosenfeld (Chairman and CEO)
Yeah. We're really excited about the momentum that we have there. Again, specifically in that Steve Madden, of course, Steve Madden women's business, it feels better than it has in quite some time, frankly. You know, we saw a really significant acceleration in our sell-throughs in the back half of the year. They were actually negative in the first part of the 25, turned positive in Q3. We're up and then have been up sort of mid-teens. This is our sell-throughs to the end consumer, you know, in Q4 and so far in 2026. Our wholesale customers are really reacting. So we're seeing, you know, we're seeing better initial orders, we're seeing chase activity.
You know, as we look at sort of plans going forward, obviously, those are getting better, based on the momentum. I will say most of our big customers, they seem to want to really position themselves to chase, though. You know, I think they're trying to leave a little bit of room in the way that they plan to chase hot items. Obviously, you know, we continue to have a speed advantage over our competitors. We have the right product right now, and so we feel like we should be well positioned to win in that environment.
Janine Stichter (Managing Director and Analyst)
Great. Just quickly, you mentioned Dolce Vita in the beginning of the call on planning it up high single digits for the year. Maybe just remind us how big that business is and anything else you can speak to around the growth opportunity there?
Edward Rosenfeld (Chairman and CEO)
I mean, Dolce Vita has been a really great story for us over the last five years or so. As we said, it's I think been the strongest growing business for us in the company as a brand since the pandemic, and most consistent. It's now finished the year over $240 million in revenue. You know, it's a, you know, we feel like we just continue to, you know, to build that brand. As we said, you know, it was primarily all footwear in the U.S. You know, it was historically primarily a wholesale business, then we built this very successful dolcevita.com business.
Now we've opened a handful of stores which are performing well, and we've started to now extend the brand into other categories. We're getting some nice traction in handbags, and we're also seeing some growth in international markets. It's a good story and one we wanna keep, you know, keep fueling.
Janine Stichter (Managing Director and Analyst)
Great. Thanks so much.
Operator (participant)
I am showing no further questions at this time. I will now turn it over to Mr. Rosenfeld for closing remarks.
Edward Rosenfeld (Chairman and CEO)
Great. Thank you so much for joining us on the call today. We hope you have a great day. We look forward to speaking with you on the Q1 call.
Operator (participant)
Thank you for your participation in today's conference. This does conclude the program. You may now disconnect.