Jordan Schur
About Jordan Schur
Jordan Schur is President of SHOT and served as a Director from March 2024 until resigning from the Board on November 5, 2025; he remains President . He is 59 and holds a Bachelor of Arts from Boston College . Schur previously led Geffen Records/UMG (President, 1999–2007), where the label achieved over $1 billion in revenue under his oversight . Company-level TSR, revenue growth, and EBITDA growth during his SHOT tenure are not disclosed in the filings reviewed.
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Geffen Records / UMG | President | Jan 1999 – Jun 2007 | Achieved over $1B in revenue; consistent global market share leadership for UMG |
| Suretone Entertainment | Founder; CEO/Chairman | 2006 – present | Full-service entertainment platform spanning records, pictures, management |
| Mimran Schur Pictures | Co‑founder; CEO | 2007 – present | Film production company; produced multiple studio projects |
| Suretone Pictures | Founder | 2011 – present | Produced films including The Kid and Pawnshop Chronicles; JV with Lionsgate/Sony on select titles |
External Roles
| Organization | Role | Years |
|---|---|---|
| Suretone Entertainment Group | CEO & Chairman | 2006 – present |
| Mimran Schur Pictures | CEO | 2007 – present |
Fixed Compensation
President (Employment Agreement dated March 7, 2024)
| Component | Value | Condition | Notes |
|---|---|---|---|
| Base Salary | $300,000 | Default | Payable bi‑monthly |
| Base Salary | $400,000 | Company revenue > $10 million | Salary increases to $400k upon threshold |
| Base Salary | $500,000 | Company revenue > $15 million | Salary increases to $500k; remains $500k unless CEO/Comp Committee decide otherwise |
Director (Independent Director Agreement dated March 7, 2024; resigned Nov 5, 2025)
| Component | Value | Term |
|---|---|---|
| Cash Retainer | $25,000 per annum | Payable bi‑monthly |
| Director Status | Resigned from Board (remains President) | Effective Nov 5, 2025 |
Performance Compensation
President Equity Awards and Incentives
| Metric/Instrument | Grant/Terms | Target/Trigger | Vesting | Payout/Size |
|---|---|---|---|---|
| Option grant (initial) | 1,000,000 options @ $1.96 strike (close on Mar 7, 2024) | Employment | Vests quarterly | 1,000,000 options |
| Additional option awards | 100,000 options per fiscal year | Company revenue > $10 million | Not specified beyond annual grant | Up to total 2,000,000 options cap |
Director Equity Awards (while serving on Board)
| Instrument | Grant/Terms | Vesting | Expiration |
|---|---|---|---|
| Annual Director Options | 50,000 options per year at market exercise price | Per award agreement | 3 years from grant date |
Equity Ownership & Alignment
| Metric | Q1 2024 Record Date | Q3 2025 Record Date |
|---|---|---|
| Shares beneficially owned | 300,000 (includes options exercisable within 60 days) | 3,550,000 |
| Options (exercisable within 60 days) | 300,000 (included in beneficial ownership per footnote) | 1,050,000 |
| Total beneficial interest (shares + options) | Not separately totaled in table (see footnote) | 4,600,000 |
| % of shares outstanding | 0.50% (out of 51,765,949 shares) | 2.6% (out of 171,441,724 shares) |
- Stock pledging/hedging: No pledging disclosures identified in beneficial ownership sections reviewed .
- Stock ownership guidelines and compliance status: Not disclosed in filings reviewed.
Employment Terms
| Item | Detail |
|---|---|
| Appointment dates | Appointed President and Director; agreements dated March 7, 2024; announcement March 13, 2024 |
| Current role | Remains President after resigning from Board on Nov 5, 2025 |
| Contract term length | Not disclosed in 8‑K summary |
| Bonus plan | Not disclosed for President in 8‑K; compensation structure relies on revenue‑linked base salary increases and option grants |
| Severance & change‑of‑control | Not disclosed for President in filings reviewed |
| Clawback provisions | Not disclosed; 2024 Equity Incentive Plan amended to add up to 22,000,000 shares (plan terms not detailed in 8‑K) |
| Non‑compete / non‑solicit | Not disclosed |
| Director agreement | $25,000 annual retainer; 50,000 options per year; resigned from Board Nov 5, 2025 |
Board Governance
| Item | Detail |
|---|---|
| Board service | Director from March 2024 to Nov 5, 2025 |
| Resignation context | Resigned with Rich Pascucci; not due to any disagreement; remains President |
| Board refresh | Company appointed Stacey Duffy and Jamie McAvity as independent directors; Bonk‑aligned board majority |
Investment Implications
- Pay-for-performance alignment: President compensation links base salary and incremental equity to top‑line performance thresholds ($10M and $15M revenue), indicating incentive alignment to growth; large initial option grant with quarterly vesting ties value creation to share price appreciation .
- Retention and liquidity cadence: Quarterly vesting of 1,000,000 options creates ongoing vesting events that can increase the frequency of potential trading windows; monitor Form 4 filings for selling pressure as awards vest.
- Ownership scale increased materially: Beneficial ownership rose from 0.50% (Q1 2024) to 2.6% (Q3 2025), suggesting stronger economic alignment; options exercisable increased to 1,050,000 by Q3 2025 .
- Governance transition: Board resignation without disagreement while retaining President role suggests continuity of operating influence amid strategic board refresh toward BONK alignment; monitor evolving strategic priorities and any changes to compensation structures under new oversight .
- Disclosure gaps: No severance, change‑of‑control, clawback, or ownership guideline disclosures for Schur found; investors should seek full agreements to assess downside protection and potential single/double‑trigger risks.