Ron Menezes
About Ron Menezes
Ron Menezes, age 62, is Chief Revenue Officer (CRO) of The Beauty Health Company (SKIN), appointed effective October 15, 2024 and designated a Section 16 executive officer on February 25, 2025 . He brings 20+ years in aesthetics and dermatology commercialization, including CEO of Sientra (2020–2024), and senior roles at Almirall Dermatology, Allergan, Abbott, Astellas, Pfizer, and Eli Lilly; he holds a B.S. in International Business from Brigham Young University and serves as a director of Diverse Biotech, Inc. . Company pay-for-performance context: 2024 annual incentive metrics were Revenue, Adjusted EBITDA, and Consumable Sales Growth; the plan paid 7.05% of target due to underperformance (Revenue $334.3M vs $374.3M threshold; Adjusted EBITDA $12.3M vs $44.0M threshold; Consumables $208.9M vs $191.8M threshold) . Historical equity alignment indicator: 2022 PSU grants vested at 0% on relative TSR (<20th percentile), underscoring past TSR headwinds .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Sientra, Inc. | President & CEO; Director | Nov 2020 – Jun 2024 | Revamped go-to-market; drove revenue growth and profitability per Company press release . |
| Almirall U.S. – Dermatology | President & GM | Aug 2017 – Nov 2020 | Led U.S. dermatology portfolio; commercial leadership . |
| Assertio Therapeutics (Depomed) | VP Sales & Operations | 2016 – Aug 2017 | Sales and operations leadership in specialty pharma . |
| Allergan plc; Abbott; Astellas; Pfizer; Eli Lilly | Various sales leadership roles | Prior years (not specified) | Managed multi-million-dollar business unit sales organizations; medical aesthetics/commercialization expertise . |
External Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Diverse Biotech, Inc. | Director | Ongoing | Oncology drug discovery oversight; external network in life sciences . |
Fixed Compensation
| Component | Terms | Effective Date | Notes |
|---|---|---|---|
| Base Salary | $450,000 per year | Oct 2024 | Paid biweekly; subject to periodic review . |
| Target Annual Bonus | 60% of base salary | 2025 plan year | Eligible beginning FY2025; paid in Mar 2026 based on performance . |
| Sign-on Bonus | $100,000 total | Oct 2024 – Apr 2025 | $50,000 within first 30 days; $50,000 at 6 months; full repayment if voluntary resignation within 12 months (other than Good Reason) . |
Performance Compensation
| Program | Metric | Weight | Target Framework | 2024 Actual | Payout | Vesting |
|---|---|---|---|---|---|---|
| Annual Incentive (Company Framework) | Revenue (US$M) | 60% | Threshold $374.3; Target $440.3; Max $510.7 | $334.3 | 0.0% (unweighted) | Cash; annual cycle . |
| Annual Incentive (Company Framework) | Adjusted EBITDA (US$M) | 30% | Threshold $44.0; Target $55.0; Max $66.0 | $12.3 | 0.0% (unweighted) | Cash; annual cycle . |
| Annual Incentive (Company Framework) | Consumable Sales Growth (US$M) | 10% | Threshold $191.8; Target $225.7; Max $259.6 | $208.9 | 70.5% (unweighted); 7.05% total weighted | Cash; annual cycle . |
| Long-Term Incentive (New Hire) | RSUs (grant-date value) | — | $800,000 value | — | — | Vests ratably over 3 years from grant date (first of the month following hire); service-contingent . |
| Company PSU Design (context) | Relative TSR PSUs | — | Earn-out 0–200% vs blended peer group+DJS US Select Medical Equipment Index | — | — | 3-year cliff; example earn-out schedule disclosed . |
Notes:
- Menezes was not eligible for the 2024 annual bonus (employees joining on/after Oct 1 are ineligible); his bonus eligibility begins FY2025 per offer letter .
- Company 2022 PSU cycle paid 0% on TSR, highlighting strict TSR alignment .
Equity Ownership & Alignment
| Item | Detail |
|---|---|
| Beneficial Ownership | As of April 16, 2025, Ron Menezes reported no beneficial ownership; “–” and less than 1% of outstanding shares (125,989,795 shares outstanding) . |
| New Hire RSU Grant | $800,000 grant-date value; RSUs vest ratably over 3 years from grant date (first of month following hire), subject to continued service . |
| Stock Ownership Guidelines (NEOs) | 3× base salary; 5 years to comply; retain 100% of after-tax shares until guideline met . |
| Hedging/Pledging | Prohibited: no derivatives, short sales, or pledging/margin accounts allowed under Insider Trading Policy . |
| Clawback Policy | Amended and Restated Clawback Policy enabling recovery of incentive-based pay upon material financial restatement . |
| Equity Plan Capacity (context) | As of Dec 31, 2024: 7,254,391 RSUs outstanding; 1,237,822 PSUs outstanding; shares available under plans disclosed . |
Employment Terms
| Term | Detail |
|---|---|
| Role and Reporting | Chief Revenue Officer; reports to CEO Marla Beck; remote-based with frequent field travel . |
| Start and Section 16 Status | Start date Oct 14–15, 2024; designated Section 16 executive officer on Feb 25, 2025 . |
| Employment Nature | At-will; offer letter does not constitute an employment contract . |
| Severance / Change-in-Control | No individual severance or CIC terms disclosed in Menezes’ offer letter; Company maintains severance/CIC arrangements for NEOs generally, but Menezes-specific terms not disclosed . |
| Bonus Eligibility | Corporate Annual Incentive Plan; target 60% of base salary; eligibility begins FY2025 . |
| Equity Eligibility | Eligible for future LTI awards at Compensation Committee discretion under 2021 Plan . |
| Compliance | Subject to Section 16 reporting and Company Insider Trading Policy . |
Investment Implications
- Pay-for-performance alignment appears strong: annual bonus tied to revenue, adjusted EBITDA, and consumables, and LTI design emphasizes multi-year stock performance; recent 2024 bonus pool paid only 7.05% of target, demonstrating discipline when targets aren’t met .
- Retention signals: $100k sign-on with 12-month clawback and a 3-year RSU vesting schedule create near/medium-term retention hooks; absence of disclosed personal severance may reduce “golden handcuffs” risk but also limits exit costs .
- Insider selling pressure likely limited near term: as of April 16, 2025, Menezes held no reported beneficial ownership; future selling could arise only as RSUs vest or for tax withholding, within strict no-hedge/no-pledge policy .
- Alignment and governance: Ownership guidelines (3× salary in 5 years), clawback, and no hedging/pledging policies support shareholder-friendly posture; Section 16 designation elevates disclosure discipline .
- Execution risk: Company’s past TSR underperformance (0% PSU vesting for 2022 cycle) and 2024 operating shortfalls highlight a need for commercial turnaround; Menezes’ prior track record in go-to-market restructuring (Sientra) is directly relevant to SKIN’s growth and margin ambitions .