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Ron Menezes

Chief Revenue Officer at Beauty HealthBeauty Health
Executive

About Ron Menezes

Ron Menezes, age 62, is Chief Revenue Officer (CRO) of The Beauty Health Company (SKIN), appointed effective October 15, 2024 and designated a Section 16 executive officer on February 25, 2025 . He brings 20+ years in aesthetics and dermatology commercialization, including CEO of Sientra (2020–2024), and senior roles at Almirall Dermatology, Allergan, Abbott, Astellas, Pfizer, and Eli Lilly; he holds a B.S. in International Business from Brigham Young University and serves as a director of Diverse Biotech, Inc. . Company pay-for-performance context: 2024 annual incentive metrics were Revenue, Adjusted EBITDA, and Consumable Sales Growth; the plan paid 7.05% of target due to underperformance (Revenue $334.3M vs $374.3M threshold; Adjusted EBITDA $12.3M vs $44.0M threshold; Consumables $208.9M vs $191.8M threshold) . Historical equity alignment indicator: 2022 PSU grants vested at 0% on relative TSR (<20th percentile), underscoring past TSR headwinds .

Past Roles

OrganizationRoleYearsStrategic Impact
Sientra, Inc.President & CEO; DirectorNov 2020 – Jun 2024Revamped go-to-market; drove revenue growth and profitability per Company press release .
Almirall U.S. – DermatologyPresident & GMAug 2017 – Nov 2020Led U.S. dermatology portfolio; commercial leadership .
Assertio Therapeutics (Depomed)VP Sales & Operations2016 – Aug 2017Sales and operations leadership in specialty pharma .
Allergan plc; Abbott; Astellas; Pfizer; Eli LillyVarious sales leadership rolesPrior years (not specified)Managed multi-million-dollar business unit sales organizations; medical aesthetics/commercialization expertise .

External Roles

OrganizationRoleYearsStrategic Impact
Diverse Biotech, Inc.DirectorOngoingOncology drug discovery oversight; external network in life sciences .

Fixed Compensation

ComponentTermsEffective DateNotes
Base Salary$450,000 per yearOct 2024Paid biweekly; subject to periodic review .
Target Annual Bonus60% of base salary2025 plan yearEligible beginning FY2025; paid in Mar 2026 based on performance .
Sign-on Bonus$100,000 totalOct 2024 – Apr 2025$50,000 within first 30 days; $50,000 at 6 months; full repayment if voluntary resignation within 12 months (other than Good Reason) .

Performance Compensation

ProgramMetricWeightTarget Framework2024 ActualPayoutVesting
Annual Incentive (Company Framework)Revenue (US$M)60%Threshold $374.3; Target $440.3; Max $510.7$334.30.0% (unweighted)Cash; annual cycle .
Annual Incentive (Company Framework)Adjusted EBITDA (US$M)30%Threshold $44.0; Target $55.0; Max $66.0$12.30.0% (unweighted)Cash; annual cycle .
Annual Incentive (Company Framework)Consumable Sales Growth (US$M)10%Threshold $191.8; Target $225.7; Max $259.6$208.970.5% (unweighted); 7.05% total weightedCash; annual cycle .
Long-Term Incentive (New Hire)RSUs (grant-date value)$800,000 valueVests ratably over 3 years from grant date (first of the month following hire); service-contingent .
Company PSU Design (context)Relative TSR PSUsEarn-out 0–200% vs blended peer group+DJS US Select Medical Equipment Index3-year cliff; example earn-out schedule disclosed .

Notes:

  • Menezes was not eligible for the 2024 annual bonus (employees joining on/after Oct 1 are ineligible); his bonus eligibility begins FY2025 per offer letter .
  • Company 2022 PSU cycle paid 0% on TSR, highlighting strict TSR alignment .

Equity Ownership & Alignment

ItemDetail
Beneficial OwnershipAs of April 16, 2025, Ron Menezes reported no beneficial ownership; “–” and less than 1% of outstanding shares (125,989,795 shares outstanding) .
New Hire RSU Grant$800,000 grant-date value; RSUs vest ratably over 3 years from grant date (first of month following hire), subject to continued service .
Stock Ownership Guidelines (NEOs)3× base salary; 5 years to comply; retain 100% of after-tax shares until guideline met .
Hedging/PledgingProhibited: no derivatives, short sales, or pledging/margin accounts allowed under Insider Trading Policy .
Clawback PolicyAmended and Restated Clawback Policy enabling recovery of incentive-based pay upon material financial restatement .
Equity Plan Capacity (context)As of Dec 31, 2024: 7,254,391 RSUs outstanding; 1,237,822 PSUs outstanding; shares available under plans disclosed .

Employment Terms

TermDetail
Role and ReportingChief Revenue Officer; reports to CEO Marla Beck; remote-based with frequent field travel .
Start and Section 16 StatusStart date Oct 14–15, 2024; designated Section 16 executive officer on Feb 25, 2025 .
Employment NatureAt-will; offer letter does not constitute an employment contract .
Severance / Change-in-ControlNo individual severance or CIC terms disclosed in Menezes’ offer letter; Company maintains severance/CIC arrangements for NEOs generally, but Menezes-specific terms not disclosed .
Bonus EligibilityCorporate Annual Incentive Plan; target 60% of base salary; eligibility begins FY2025 .
Equity EligibilityEligible for future LTI awards at Compensation Committee discretion under 2021 Plan .
ComplianceSubject to Section 16 reporting and Company Insider Trading Policy .

Investment Implications

  • Pay-for-performance alignment appears strong: annual bonus tied to revenue, adjusted EBITDA, and consumables, and LTI design emphasizes multi-year stock performance; recent 2024 bonus pool paid only 7.05% of target, demonstrating discipline when targets aren’t met .
  • Retention signals: $100k sign-on with 12-month clawback and a 3-year RSU vesting schedule create near/medium-term retention hooks; absence of disclosed personal severance may reduce “golden handcuffs” risk but also limits exit costs .
  • Insider selling pressure likely limited near term: as of April 16, 2025, Menezes held no reported beneficial ownership; future selling could arise only as RSUs vest or for tax withholding, within strict no-hedge/no-pledge policy .
  • Alignment and governance: Ownership guidelines (3× salary in 5 years), clawback, and no hedging/pledging policies support shareholder-friendly posture; Section 16 designation elevates disclosure discipline .
  • Execution risk: Company’s past TSR underperformance (0% PSU vesting for 2022 cycle) and 2024 operating shortfalls highlight a need for commercial turnaround; Menezes’ prior track record in go-to-market restructuring (Sientra) is directly relevant to SKIN’s growth and margin ambitions .