Skechers U.S.A. - Q4 2020

Transcript

Speaker 0

Welcome to Skechers' 4th Quarter 2020 Earnings Conference Call. As a reminder, all participants are in a listen only mode and the conference is being recorded. After the presentation, there will be an opportunity to ask questions. Stetra's requests that analysts limit themselves to one question and one follow-up question only to allow all analysts to have the opportunity to ask a question. I would now like to turn the conference over to Skechers.

Please go ahead.

Speaker 1

Thank you everyone for joining us on Skechers' conference call today. I will now read the Safe Harbor statement. Certain statements contained herein, including without limitation, statements Addressing the beliefs, plans, objectives, estimates or expectations of the company or future results or events may constitute forward looking statements that involve risks And uncertainties, specifically the COVID-nineteen pandemic has had and is currently having a significant impact on the company's business, Financial conditions, cash flow and results of operations. Such forward looking statements with respect to the COVID-nineteen pandemic include without limitation The company's plans in response to the pandemic. At this time, there is significant uncertainty about the duration and extent of impact of the COVID-nineteen pandemic.

The dynamic nature of these circumstances means that what is said on this call could change at any time. And as a result, actual results including but not limited to global, national and local economic business and market conditions in general and specifically as they to the retail industry and the company. There can be no assurance that the actual future results, performance or achievements expressed or implied by any of our forward looking Statements will occur. Users of forward looking statements are encouraged to review the company's filings with the U. S.

Securities and Exchange Commission, including the most recent annual report on Form 10 ks, quarterly reports on Form 10 Q, current reports on Form 8 ks and all other reports filed with the SEC See as required by federal securities law for a description of all other significant risk factors that may affect the company's Business, financial conditions, cash flows and results of operations. With that, I would like to turn the call over to Skechers' Chief Operating Officer, David Weinberg and Chief Financial Officer, John Vandemore. David?

Speaker 2

Thank you for joining us today For our Q4 year end 2020 conference call, I hope you, your colleagues and loved ones are staying safe and healthy. Before we begin, I would like to thank the SKECHERS global team for their dedication and resilience this past year as we faced such incredible challenges. We couldn't have weathered the storm in such good shape without all your hard work. Many countries faced another surge of the pandemic in the 4th quarter, which negatively impacted businesses around the world, resulting in temporary store closures and reduced traffic. Even with the ongoing health crisis and challenges, Skechers experienced growth in several of our segments and meaningful improvements in key countries.

Our 4th quarter sales We're $1,320,000,000 a half of 1% decrease from the prior year, which was a 4th quarter record And notably, a sequential improvement from the Q3 of nearly 2%, illustrating the continuing recovery of our business. Our strong year over year sales in the 4th quarter were the result of a 1.2% increase in our domestic wholesale business And a 1.1% increase in our international business, which was led by nearly 30% sales increase in China as well as growth in Europe and Latin America. Throughout the quarter year, we strategically directed the flow of inventory to markets that were open, Delivered fresh product to consumers and continue to fulfill demand resulting in growth in many key distribution channels. In 2020, consumers searched and desired comfort and value. With comfort as the cornerstone of the SKECHERS design initiatives, Along with style and value inherent to our product development, we are a natural choice for all, including essential workers and those working from home.

In our domestic wholesale business, our 4th quarter sales growth of 1.2% came primarily from our athletic casual, walking and work footwear as well as high single digit improvement in our men's business. The domestic business decreased 2.8% Due to a 7.6% decline in our direct to consumer sales, which was negatively impacted by reduced traffic in our brick and mortar stores, a result of the stay at home guidelines and an overall decline in foot traffic and tourism. We believe our brick and mortar stores will continue to be impacted by the pandemic at least through the first half of the year, though we expect to see improvement as more people receive vaccinations and government restrictions ease. The decrease in our domestic direct to consumer business was partially offset By a 142.7 percent increase in our domestic e commerce channel, which continues to perform extremely well. With the focus of improving our direct to consumer experience over the holiday season, customers were able to shop online and Pickup in store at many of Skechers' locations across the United States.

We are now completing the update to our point of sale system to better connect within our e commerce channel And we are finalizing enhancements to our loyalty program, both of which we believe will further improve our omnichannel offering. We continue to view our e commerce channel as an opportunity for meaningful growth as sales increased significantly on both our domestic and international sites And this coming year, we plan to launch new sites across Europe and South America, which will provide both a better brand experience for consumers as well as new sales channel for Skechers in many regions. Our international direct to consumer business decreased 4.4%, Which was due to a decline in traffic with stay at home guidelines, reduced hours and temporary closures primarily in Europe, Canada and Latin America. In total, Skechers' direct to consumer segment decreased 6.4% As the pandemic spread again in numerous markets, temporary store closures and reduced hours continued. In the United States, consumer traffic at our stores Approximately 35% lower and operating hours were reduced by approximately 20%.

For our international company owned stores, we effectively lost 17% of the days available to sell during the quarter. At quarter end, Nearly 10% of our company owned stores were closed due to health guidelines. Today, due to government restrictions, a number of our international locations remain closed or have reduced hours. All SKECHERS stores in the United States are open and some domestic regions are trending positive, while others are still impacted by reduced hours and traffic due to local guidelines. To note, while our direct to consumer business decreased in the 4th quarter, We did experience sequential quarterly sales improvement of 9.5%.

In the Q4, we opened 19 company owned SKECHERS stores, 12 of which were international locations, including a flagship store in Munich. We closed 6 locations in the 4th quarter And another 18 have closed to date in the Q1. By the end of the Q1, another 5 to 7 company owned stores are expected to close. In addition, of 108 third party SKECHERS stores opened in the 4th quarter, bringing our total store count at quarter end to 3,891. The stores that opened were across 22 countries with China opening the most locations including our 1st dedicated golf store At the famed Mission Hills Golf Resort in Shenzhen.

Our international sales improved 1.1% over the same period last year And sequentially 4.5% higher than the 3rd quarter. Our international wholesale business improved 2.5% from the Q4 last year. This was the result of increases in our joint venture business of 19.4%, led by an increase of 29.7% in China And an increase in our subsidiaries of 12.7%. The subsidiary growth was across Europe and Latin America with exceptional improvements in the United Kingdom and Germany as well as in Chile and Spain. As expected, our Distributor business was down 57.9% due to ongoing store closures in several markets, including our largest distributor, which covers the Middle East.

To support the open markets during the holiday selling period, our marketing efforts were focused on comfort with commercials and digital advertising to support Key initiatives for men, women and kids. This included a new campaign with former quarterback and lead NFL commentator Tony Romo for Max Cushioning, Whom you will see in the SKECHERS Super Bowl commercial this Sunday. To support our business during 2020 and for the coming years, We took steps to not only enhance our POS systems and e commerce platforms, including the addition of BOPIS and BOPAC in the United States, but also enhanced our distribution centers and supply chain production capabilities. Along with opening a new logistics center in Colombia, We have added a distribution center in the United Kingdom to serve the region in the post Brexit environment. The automation of our new 1,500,000 square foot China distribution center remains on track for full implementation by mid year and we continue working on the expansion of our North American distribution center, which will bring our facility to 2,600,000 square feet in 2022.

We anticipate many markets will remain challenged In the first half of the year due to the pandemic, but believe some countries are showing signs of recovery. During this time, we will continue to manage the flow of our inventory to Now, I'd like to turn the call over to John.

Speaker 3

Thank you, David. 2020 was an extremely challenging year and the Q4 was no exception. Multiple markets continue to experience significant operating restrictions, including store closures and reduced operating hours. Despite this, the SKECHERS brand performed exceptionally well with encouraging sell through and strong gross margins. In addition, the Skechers organization continued to effectively navigate the uncertainty of this environment, while making investments for the future.

While we expect similar challenges to continue for at least the first half of twenty twenty one, we are confident The strength and resilience of the SKECHERS brand and the execution of our growth strategy focused on expanding our international footprint and increasing our direct to consumer relationships will deliver shareholder value. Now let's turn to the 4th quarter results. Sales in the quarter totaled $1,320,000,000 a decrease of $6,000,000 or 0.5% below the prior year. We believe that this is a notable accomplishment when considering both the current operating environment and that last year represented a 4th quarter sales record for the company. On a constant currency basis, sales decreased $33,500,000 or 2.5%.

Domestic wholesale sales increased 1.2% or $3,500,000 fueled by broad strength across customer types and encouraging consumer sell through in multiple categories. International wholesale sales increased 2.5% in the quarter. Our subsidiaries were up 12.7% led by Latin America and Europe, which grew 29.9% And 22.9%, respectively. Our joint ventures were up 19.4% in the quarter. China sales grew 29.7 percent driven by strong e commerce channel performance particularly around Singles Day and December's 12, 2012 event.

These increases were offset by our distributor business, which as expected decreased 57.9 percent or $72,600,000 in the quarter, reflecting acute challenges in several distributor managed markets. Direct to consumer sales decreased 6.4%, the result of a 7.6% decrease domestically And a 4.4% decrease internationally, reflecting both challenged consumer traffic trends and the impact of temporary store closures and operating hour restrictions. However, these results were partially offset by another strong increase in our domestic e commerce business Up 142.7 percent. Gross profit was $648,400,000 up $10,700,000 compared to the prior year. Gross margin increased over 100 basis points versus the primary the prior year, primarily driven by a favorable mix of international and online sales and an increase in domestic wholesale average selling price, Where higher full price sell through of several of our innovative platforms like Archfit and Max Cushioning drove average selling prices higher.

Total operating expenses increased by $47,400,000 or 8.6 percent to $595,700,000 In the quarter, selling expenses increased by $9,200,000 or 10.4 percent to $97,900,000 primarily due to an increase In domestic demand creation through digital advertising channels, general and administrative expenses increased by 38,100,000 3% to $497,800,000 which was primarily the result of volume driven expenses In warehouse and distribution for both our international and domestic e commerce businesses, earnings from operations was $57,700,000 versus Prior year earnings of $94,100,000 Net earnings were $53,300,000 or $0.34 per diluted share On 155,400,000 diluted shares outstanding, net income included a one time discrete tax benefit of $15,900,000 Excluding the effects of this one time tax benefit, adjusted diluted earnings per share were $0.24 These compared to prior year net income of $59,500,000 or $0.39 per diluted share On 154,600,000 diluted shares outstanding, our effective income tax rate for the quarter was a negative 14%. And now turning to our balance sheet. We ended the quarter with $1,370,000,000 in cash and cash equivalents, which was an increase of $545,900,000 or 66.2 percent from December 31, 2019. The increase primarily reflects the company's outstanding borrowings of $452,500,000 on its senior unsecured credit facility. However, even net of those borrowings and nearly $310,000,000 in capital expenditures, cash and cash equivalents grew by over 90,000,000 Trade accounts receivable at quarter end were $619,800,000 a decrease of 4% or $25,500,000 from the prior year end.

The decrease in accounts receivable was primarily due to lower distributor sales. Total inventory was $1,020,000,000 a decrease of 5% or $53,100,000 from December 31, 2019. The decrease in year over year inventory levels is largely attributable to lower domestic and European inventories, Partially offset by higher inventories in China to support sales growth. China inventories declined versus the 3rd quarter. Overall, we feel confident about our inventory position and continue to actively manage our supply to meet customer demand, positioning the business constructively for the balance of this year.

Total debt including both current and long term portions was $735,000,000 at December 1, 2020 compared to $121,000,000 at December 31, 2019. The increase primarily reflects the drawdown Our senior unsecured credit facility in the Q1 of 2020. Capital expenditures for the Q4 were 96,700,000 Of which $48,900,000 related to the expansion of our joint venture owned domestic distribution center, $13,900,000 related to investments in retail technologies and stores $11,400,000 related to our new distribution center in China and $7,000,000 related to our new corporate offices in California. Our ongoing capital investments remain focused on our strategic priorities, Enhancing our direct to consumer capabilities and augmenting our global distribution infrastructure. In 2021, We expect total capital expenditures to be between $275,000,000 $325,000,000 The Q4 like all of 2020 was a challenge.

However, we saw many encouraging trends in our performance. Our brand strength, Distinctive and compelling value proposition and healthy balance sheet gives us continued confidence that SKECHERS is poised for a return to growth in 2021 beyond. However, due to the continued uncertainty in the retail marketplace, We will not be providing guidance this quarter as the environment remains too unpredictable to forecast reliably. And now, I'll turn the call over to David for closing remarks.

Speaker 2

Thank you, John. A year ago, SKECHERS achieved a new 4th quarter sales record, While the brand and business trends across all segments were exceptionally strong. Now as we continue to face challenges due to the ongoing health crisis, Our 4th quarter sales decreased only a 0.5% from the prior year record. This important accomplishment was the result of the continued demand for Skechers The diversity of our distribution model and our efforts to drive value by maximizing revenue and efficiently managing inventory. SKECHERS brand strength was most notable in our online business with strong triple digit growth as well as meaningful growth in our domestic wholesale business And in many of our biggest international markets including China, Germany and the United Kingdom, we continue to see our product resonating with consumers With comfort, value and style at the forefront of our product design, we are a key footwear brand during these difficult times.

We have an exceptionally strong balance sheet and ample liquidity, both important to our success in the quarter and to position ourselves for future growth. Our backlogs have improved across many distribution channels, a positive sign for many countries. We believe our business will continue to be impacted by the global pandemic in the first half of twenty twenty one. Though we are cautious due to the global health crisis, we remain confident in our strategic initiatives, The relevance of our brand and our efforts to develop new product innovations and the many opportunities for growth in both the near and the long term. Now, I'd like to turn the call over to the operator for questions.

Speaker 0

At this time, we will be conducting a question and answer session. We may press star 2 if you would like to remove your question from the queue. As a reminder, we ask that you limit yourself to one main question and one follow-up. Our first question comes from the line of Jay Sole with UBS. Please proceed with your question.

Speaker 4

Great. Thank you so much. So my question is just on the timing of the recovery as The world reopens as you see it. You're talking about the first half of the year will still be impacted. Can you give us a sense of sort of why that is?

Like if maybe the vaccine gets Spread out or distributed sooner and things are back in April May. Would that create an opportunity for Q2? Or Is there a sort of a limitation on inventory and lead times that sort of constrain the ability to have a type of first half of the year that would be

Speaker 5

Hello?

Speaker 2

Sorry, we were on mute. I'll follow-up again. Sorry about that, Jamie. Okay. Started with, we don't know any more than anybody else about the The state of the pandemic, actually I should play it.

We should record that. But anyway, But given that January started off still under significant closure and we've had closures in Europe, which are all going through at least January and most of February, That the first half would be a good guideline, to try before we can come out at full strength. What we did see in the last Time we came out of the pandemic was very strong resurgence. So that would lead to the fact that certainly if it opens quicker and retail opens in full quicker around the world that we would have substantial opportunities to be significantly ahead of where we are. I mean, if you think about it, we weren't down that much in the Q4 and we had a significant hit from distributors that would have made for a very strong quarter even if they had Broken fairly even.

The impacts we have on inventory are no different to anybody else. While we think we're doing as good a job or better than most, We still have issues at the port that we anticipate would clean up shortly. Some issues in England getting some Product in because of the new Brexit rules. But other than that from a production facility and managing the inventory, we don't have anything out there That would preclude us from having a very strong recovery even as early as the Q2 should things open up significantly.

Speaker 4

Got it. Okay. And then one more. Just on the G and A, I'm interested in how we should think about G and A a year from now. A lot of companies through the pandemic have done 100 of millions of cost cuts and obviously some of that probably has to come back next year as stores reopen and things like that.

As we think about G and A next year, how much SG and A has to come back into the P and L in 4Q of next year given some of the adjustments Probably made this year or would you say that this year this quarter was more like a normal G and A quarter and there's not a lot of excess that will have to be re edited next year When we get to 4Q of 2021?

Speaker 2

Yes. I think

Speaker 3

when you think about G and A and you think about And even this quarter is a good example. I mean, if you think about our retail business, while we've taken aggressive action there to reduce variable costs where we can, We still can't reduce fixed costs like rent and depreciation. So even in this quarter, you're seeing a struggle between the businesses that can't leverage as well as they historically would have and others where we're clearly making up that sales gap. Yes. As you look forward into next year, I would just caution that while we see very good line of sight into a top line recovery, we If you saw great health in many of our businesses this quarter, the operating margin side of that is going to lag a bit.

We need retail to get back to a point where it's leverageable. There are I know it's hard for people to believe, but there are a lot of costs that we took out this year. In fact, This is the Q1 since the lockdown where we saw G and A grow. So there's some costs that need to come back, Some compensation incentive compensation that went out entirely, some labor that went out entirely this year. So what I would expect is it will be a little Stickier getting back to norm on the operating margin side, largely because of our inability to leverage retail G and A and And even to a degree the distributor flow through that would normally leverage our G and A spending.

So over the course of the year, we expect that to get progressively better. But we do still think that will trail in 2021. In 2022, assuming retail gets back to its leverageable point, Things will look a lot better. The only additional element I'd caution for next year is as we noted we went ahead with several really important investments In our infrastructure, we added a distribution center in the U. K.

We expanded distribution in a lot of other jurisdictions. We have Finally, our China distribution center will likely go online this year. So we are going to see a little bit of headwinds from the introduction of those Increments early on until they get up to peak efficiency, which is tough to do in the year in which they open. So there will be a little bit of an added drag next owing to those investments, but once we get beyond that early operation that's when we expect those to also contribute leverage and drive operating margin Opportunity.

Speaker 4

Got it. Okay. Thank you so much.

Speaker 0

Our next question comes from the line of Laurent Vasilescu with Exane PNB Paribas. Please proceed with your question.

Speaker 6

Good afternoon. Thank you very much for taking my question and as well as congrats on the momentum. John, David, I got to ask you. Europe was up 23%, yet the region was locked down for most parts for a lot of brands. Maybe can you just parse out what drove that?

And how do we think about that momentum going into 1Q? And then conversely, Your China number was really strong in 4Q.

Speaker 3

It looks like

Speaker 6

you did about $900,000,000 plus in China revenues for the full year. How do we think about China revenues for 1Q considering it was cut in half last year in 1Q 2020?

Speaker 2

Well, from the European side, they had a very strong Q4 because they opened up very strong the first time stores opened. And I think we've picked up significant market share and that carried all the way through the Q4. As things started to close down in the Q4 And even in through January, we haven't seen significant declines in our wholesale business, because I think we sold through so well that Most of our customers, the larger ones certainly, have continued to take product knowing that when we open up, when they open up, We will be a strong contributor to a strong opening and they didn't want to be behind inventory. They chased it for quite a significant period of time When we came open last time. So that was a positive and it's positive pretty much across the board there.

We've had great showings in almost every country. They were all All but a couple of small ones were positive for the quarter even with the close down. So that shows you the strength of the brand there And the fact that people are counting on us when it reopens and are not willing to take that inventory risk again. Now The reason there's no guidance is because that still has a limitation depending on how long they're closed. We hope they open on schedule Mid to end February, early March at the latest, which would give us significant chance to continue to supply and sell through quickly going into the spring season.

Yes.

Speaker 3

Laurent, in terms of China next year, and I think this actually applies to the totality of our businesses. We're not Really looking at growth relative to 2020. There's a few isolated instances where that makes sense, but we're really looking to get beyond quite frankly 2019. I don't want to get into specifics by country, but suffice it to say we have very optimistic views about where we can take the brand in China. That really won't abate As we look forward to next year, the pacing of it will be a little bit odd because there was in fact a pretty significant Shut down beginning in Q1 last year in China.

So those numbers in Q1 are going to look a little outsized. But I think what you're seeing is continued growth of the brand in the market and that gives us tremendous optimism about where the brand can go both next year and beyond.

Speaker 6

That's very helpful. And then maybe as a follow-up question, gross margins, John, they were strong across the board across the three segments. Can you talk about what drove that? Was it driven by e commerce? How much was e commerce as a percentage of your overall sales for the year?

And then how do we think about the gross margin high level? I know you're not giving guidance, but we kind of see that momentum continue into 1Q?

Speaker 3

Yeah. So again, when we look into compares versus last year, and 1Q is a good example of that. There's a lot of noise. I think it's probably the best way to describe it. I would say with regard to the Q4, what we saw in the gross margins is exactly what We mentioned in our script, we saw good full price sell through.

We saw strong contributions from e commerce, which is a bit accretive at the gross margin line for us. And we had a higher proportion of international wholesale that excluded distributor sales. Distributor sales tend to be very high flow through for us, but they do carry a lower overall gross margin. As we look forward, I believe you'll see things normalize a bit more toward what I call kind of a 2020 normalized level or 2019. We will get some benefits from increased contribution from retail, some international because China will be back.

We are though seeing a few headwinds in terms of product costing. Landed cost and shipping in particular are out there as Life concerns for us, so we're going to moderate our view and probably point towards stability against the normalized margin versus Any significant increases because we won't be getting as much of the mix benefit.

Speaker 6

Okay, very helpful. Thank you very much and best of luck.

Speaker 3

Thank you, Laura.

Speaker 0

Our next question comes from the line of Kimberly Greenberger with Morgan Stanley. Please proceed with your question.

Speaker 7

Great. Thanks so much. I wanted to ask about just the way you I understand you're not giving revenue guidance for 2021 today. How should we think about When revenue would look more normal the way it would have back in 2019? And what are the So necessary conditions for that, is it vaccine rollout and consumers Behaving and shopping normally, how are you thinking about it internally in order to develop your Expectations on what the revenue path this year might look like?

Speaker 3

I mean, I'm actually very encouraged I think last quarter this quarter shows you that the brand still has tremendous opportunity to grow on a top line basis. I mean, obviously, the key headwind at the moment is, as David mentioned earlier, the close downs we've seen, government mandated restrictions on operating hours the retail business. That's been the most significant headwind. That impacts us directly in our direct to consumer channel. It's obviously had a pretty significant impact on our distributors in their markets.

So that really is the biggest Swing factor. I would say as you look at our opportunities relative to growing kind of against the 2019 baseline, We're actually pretty encouraged about our opportunities for a year or 2 to definitely get beyond that. But it will be influenced by continuing lockdowns should they occur Or continuing restrictions on operating hours and foot traffic, which has been certainly in a lot of instances in particular mall locations been Significantly diminished.

Speaker 2

I'd like to add, I think what it shows here, I am also very confident in what we can do that I don't believe it would take a Significant push. We just need to be able to get to our consumers. If you go through the results as we view them, you would see Because there's only 1.5% decline, those places that were opened have gained market share and have increased to the point That it could take care of significant store closures of our own and a big piece of our business with the distributors and we don't need them to come back 100% to start getting back to a growth pattern. I personally believe that we would outstrip the Growth patterns we saw through 2019 and before because of the demand we've seen in those places that are open. And I personally anticipate that, that would be Followed in all the places that are going to open.

Speaker 7

Great. Yes. The revenue resilience really was Very much very well showcased here in the Q4. My follow-up question is on e commerce, which is also a highlight for Q4 And I think for full year 2020, can you just remind us in both the Q4 and the full year, Where does e commerce revenue sit as a percentage of your retail revenue at this point?

Speaker 3

So if you look at it relative well, so the first thing I'd mention is we have e commerce in a couple of different locations. When you look at it In total, it's actually a pretty sizable chunk of the revenue base. China, obviously, is the most significant, although that gets reported in our wholesale because it's a joint venture. In terms of our domestic number, I would tell you it's north of the 10% number that we previously provided. I don't want to get into a ton of specifics about how far north, but it's definitely north of that.

And we think that's sticky and it can continue. If you bring in the totality of our e commerce revenue relative to all sales, It's probably double that 10% as a percentage of sales right now. Again, keep in mind that that's with some pretty meaningful declines in our distributor business. So that's Somewhat diluting the impact of the overall revenue at this point because those would not be e commerce sales.

Speaker 7

Okay. So just to clarify John, when you say,

Speaker 2

you

Speaker 7

mean like it's more like 20% of the 1 point $2,000,000,000 in the retail direct to consumer segment?

Speaker 3

Well, I was giving you reference points To the Q4, so I would say in the retail segment, it's north of 10%. In total, it's north of it's around 20%.

Speaker 7

Okay, great. Thanks so much for that.

Speaker 0

Sure. Our next question comes from the line of Gabby Carbone With Deutsche Bank, please proceed with your question.

Speaker 7

Hi, good afternoon. My question is on the domestic wholesale business. Just wondering If you could touch on what

Speaker 8

you're seeing in terms of spring orders and kind of how you're thinking about that channel moving ahead? You've put a pretty nice results here in the back half. Thanks.

Speaker 2

Well, I think as I mentioned in the prepared remarks, domestic wholesale would fit into the comment that backlogs are Have been increasing even year over year and that's before we had the results of the pandemic. We're only comparing it to time last year. So our backlogs are up. We feel the demand is significantly higher even than it was this time last year. So Depending on how the pandemic rolls out, we have anticipation of continuing growth in the domestic wholesale site.

Speaker 3

I would just add to that Gabby. We even had a few timing shifts out of this quarter into 2021. So The domestic wholesale, which I think is again the 2nd quarter in a row here we put up growth, could have been even better if it weren't for some timing of delivery. So again, that's even though there are some customers out there struggling, we're seeing broad take on the product with sell through and That's encouraging in the backlog numbers. It's encouraging in what we saw this quarter and that's definitely a good sign.

Speaker 7

Got it. Thanks. And just a quick follow-up. I was wondering how we should be thinking about store openings moving ahead? And maybe you

Speaker 8

can comment on Anything new going on with the no rent negotiations?

Speaker 3

Yes. I would say store openings for next year on a net basis are going to be Pretty modest, certainly relative to our historical directions, mostly focused on the international markets. David mentioned in his comments, we've already seen and executed some closures this quarter and we'll do more before the end of the quarter. The rent negotiation that's an ongoing affair. Usually the best opportunity to have a good discussion about Restructuring rent is during renewal discussions.

And as those occur, we're taking as much advantage of those As we can. I wouldn't hold out any significant help for a major change in the near term with extent Leases, but because we've seen a lot of I think any benefit we were going to get out of that earlier in the year. So I don't think that's going to be a significant opportunity. But you will see that kind of the pace of store openings definitely step down from prior years for the most recent couple of years.

Speaker 7

Great. Thank you so much for the color.

Speaker 3

Thank you, Debbie.

Speaker 0

Our next question comes from the line of Susan Anderson with B. Riley. Please proceed with your question.

Speaker 8

Hi. Thanks for taking my question. Nice job managing the quarter. I guess just a follow-up on the gross margin. It sounded like from your earlier comments that there may be some pressure in 2021 as the mix shift normalizes.

Is that correct?

Speaker 7

And Did you say

Speaker 8

to look to 2019 gross margin as a more normalized gross margin?

Speaker 3

Well, on your in response to your first Question, absolutely. We've received some mixed benefits this year that I don't expect to continue as the business builds back Overall, we are seeing kind of a handful of different factors, but mix will definitely be a bit of a headwind. A bit of a tailwind will come from some favorable pricing, which we saw this quarter and we expect to continue. And then an almost offsetting Headwind from there is some of the cost pressures that we've mentioned as in particular transit costs have become a source A pressure near term. Relative to 2019, I would probably kind of guide you to something that's Flat to perhaps up slightly, but that will be influenced heavily by mix.

Again, to the extent we see more closures in retail And we see a mix down with less direct to consumer that would be a headwind challenge to the extent retail recovers that would be a bit more of a tailwind.

Speaker 8

Got it. Okay. And then just on the China market, obviously a very strong report there. I'm curious If you could talk about the growth over single day, how much that was up and how much of a driver that was? And then I think you talked about just kind of the bumpiness In 2021 with obviously Q1 last year being down, but how I guess how should we think about that strength we saw in 4th quarter kind of after we get past that bumpiness flowing through in 2021.

And then just curious on the golf store you opened there. Is there opportunity to open More golf stores elsewhere or even maybe potentially stores within stores say in like Dick's or something?

Speaker 3

Well, I mean, I think in China, again, it's just it's a comparability issue. I mean, our general business in China continues to be extraordinarily favorable. We have very high hopes Next year, obviously, the Q1 and to a degree the Q2 are going to benefit from some easier comparison. But our expectation is that China Puts up similar numbers to what it's been registering in terms of overall growth. You're starting to get The poll of the large numbers, so maybe not in percentage terms, but in dollar terms.

And that really is on the back of growth in e commerce. I mean, I would characterize China as certainly faring far better than most markets, but There are certain components of the brick and mortar side of things that aren't yet fully recovered. I think it's a pretty common Comments you're hearing relative to China operations. We think that gets better as the year progresses and you get a much more normalized China Revenue profile, but right now it's definitely tilted much more toward e commerce. And in the quarter, obviously, we couldn't have put up Nearly 30% growth rate, if it weren't for some pretty favorable results, both on 2011 where you had an extended selling period this year, But also kind of the sister event on twelvetwelve and then a few other sporadic events in the quarter.

So Again, overall very positive on China. We do think there's some more normalizing to do. And we're excited to add the capability of having Our own distribution to the market because that we think is definitely going to help both stabilize operations and give us more leverageable costs in the long term.

Speaker 2

Great.

Speaker 8

And do you

Speaker 7

think that's the right way to expand that idea elsewhere?

Speaker 3

Sorry, Susan. I didn't hear your full question.

Speaker 8

On the golf store you opened in China, is there opportunity to expand that Elsewhere throughout the globe potentially even in the U. S?

Speaker 2

Well, we are looking to obviously And the category, but I wouldn't say it's a significant driver. It's about image and what we put through when we're building it. The one in China is very special. We may have a few more, but it's not a major growth initiative for us. It's just Something that we take as it becomes available to showcase the brand in general.

Speaker 7

Got it. Okay. That's helpful. Thanks so

Speaker 8

much you guys. Good luck in the Q1.

Speaker 3

Thank you.

Speaker 0

Our next question comes from the line of Omar Saad with Evercore ISI. Please proceed with your question.

Speaker 5

Good afternoon. Thank you for taking my question. Obviously, the e commerce numbers are really big. The growth there is really fast. I'd love for you to kind of address at a high level How the profitability is shaping up in that business?

Are you trying to get to a point or a scale level where it's becoming more profitable? I know at the gross margin level it's accretive. I also noticed in the operating kind of expenses line, you mentioned some higher digital marketing costs and fulfillment costs, domestic and international. So I'm trying to understand, Are we getting to a point where that might become more profitable? And then I have one follow-up.

Thanks.

Speaker 3

Yeah. Actually e comm for us has been Very profitable. In some respects, I think that's because it had been artificially restrained a bit until we really got The growth level that we're starting to see over the last couple of years. So from a profitability standpoint, I mean, it's something you're always watching. And certainly as you get scale, You've got to be cognizant of, but really through the P and L, right now, We're very pleased with what we're delivering from an e commerce perspective and we continue to expect that to be the case.

It's something actually you hear the brands talk about struggling with net profitability, but that is not something we struggle with today.

Speaker 2

We've made significant investments in the past. You have to understand growing at this rate creates some inefficiencies. We put a lot of pieces in place in our distribution and fulfillment of this that we're going to take out around the world, which I think will leverage quite nicely over the next 12 months.

Speaker 5

Great. That's great to hear guys. And then maybe if you could offer a little bit more details on the loyalty program and then how it's going to connect to the e commerce and the digital business and maybe some customer level marketing initiatives around that if you can? Thanks.

Speaker 3

Well, I don't want to spoil too much because we want to have fun launching it. I would say it's a pretty soup to nuts revamp of the program both technically as well as from a consumer offering perspective. And what it aims to do obviously is significantly augment the loyalty program we have Today in terms of capabilities everything from marketing to transactional level capabilities and it was accompanying Our relaunch of the website and launch of the mobile applications that happened earlier in the year. So really when you step back, you've got to look at those In aggregate, because together they're really forming, I think, the basis of a new approach to consumers, 1 more mobile enabled, More digitally enabled, more informative, easier to use. So I don't want to get into specifics of the program because we want to launch that, but We think it's going to be a very effective means to both recruit and retain consumers, augment our abilities The market to them, it will augment their ability to transact with us and those are obviously very encouraging Habits you want to put into place, in particular because like most, we see incredibly higher LTV from a loyalty program who purchases regularly with us than any other consumer.

And so the goal is to get as many people into the program and becoming recurring Buyers as we can.

Speaker 5

Thanks, John. Looking forward to see it roll out.

Speaker 3

It will be soon.

Speaker 0

Our next question comes from the line of Brian McNamara with Berenberg Capital Markets. Please proceed with your question.

Speaker 6

Good afternoon. Thanks for taking my question. I just have 2 quick ones. 1 on India being that it's a more traditional market Doesn't really have the natural e commerce offset that China has with lockdown measures in place. Can you give us an idea of how that market performed for the year and And then secondly, COVID restrictions aside, I guess, which markets internationally are you most optimistic on outside of China?

And then conversely, which are perhaps underperforming relative to your expectations?

Speaker 4

Thank you.

Speaker 3

Yes. I mean, on India, I mean, that obviously, the impact of the pandemic hit many markets Pretty severely. India is no exception. I don't think it's unusual, but it had a pretty tough go of it so to speak, in particular because it was growing so nicely Now, I think we're starting to see some very encouraging signs. In the Q4, performance was higher than actually even we expected.

The market really began to reengage. I mean, it's all because they're getting past the pandemic. There is a building e comm presence, but it's still very early for us. And we remain very optimistic about that market long term. In terms of the international markets, we're most excited about it.

I think if given the opportunity, we Probably just rattle off all of them, because we do believe there's that much opportunity. Obviously, Asia has a tremendous amount of opportunity with China, India, there's a lot of other Southeast Asian countries where we're really just getting started, but you can't neglect the fact that Latin America grew nearly 30% as a composite for us this quarter that Europe grew north of 20%. There's some very stable long penetrated markets for us like Germany did exceedingly well. So, I mean the reality is We just don't think there is a near term limitation in any market on this brand and our opportunity to continue to grow internationally in particular It's pretty unrestrained at least for the next 3 to 5 years and probably beyond that as we begin to introduce More and more categories to markets, we find our footing in getting even apparel introduced and other offerings. So I speak for myself and I'm sure David would agree.

We're pretty excited about most, if not all of our international markets.

Speaker 0

Our final question comes from the line of Jim Chartier With Boleskisby, Hart and Company, please proceed with your question.

Speaker 6

Hi. I had a question on gross margin. Given the mix shift away from distributor sales, I would have expected more gross margin improvement in the international wholesale business. So wondering if there was anything in the quarter that was pressuring margins in any of your overseas markets?

Speaker 3

No, nothing comes to mind. I mean, I would say probably The only impact you're seeing is you're still having some markets that are experiencing pretty drastic effects from shutdown. I mean, I think one thing that I don't want to get lost in this is, We dealt with a lot of lost sales days in some of those markets. So in some respect as they come out of that they've got to move merchandise. But I wouldn't highlight anything being Extraordinary in that.

We're fairly pleased with the improvement we saw overall, especially given the growth underlying that. I mean, If you back out the distributor decline that we gave you a number on, you can see that the underlying health And the wholesale business was really, really strong. So to get that plus I guess to your question even more gross margin accretion than we delivered That's a pretty tall order. So we're generally pleased with what we saw and we're optimistic that that trajectory is going to continue.

Speaker 2

Okay, great. Thanks and best of luck.

Speaker 0

Thanks, Jim. And with that, this concludes our question and answer session as well as today's conference call. You may now disconnect your lines at this time. Thank you for your participation and have a wonderful day.