Von Cameron

About Von Cameron

Von Cameron is Vice President and Chief Revenue Officer at Smith Micro Software (SMSI), age 62 as of April 23, 2025, rejoining the company in April 2022 to lead customer acquisition, customer management, sales, and systems engineering; he holds a B.S. in Math-Operations Research from the United States Air Force Academy and an MBA from Golden Gate University . Company pay-versus-performance data show total shareholder return (TSR) values of $19.73, $37.05, and $43.21 per $100 initial investment for 2024, 2023, and 2022, respectively, alongside net losses of $48.7M, $24.4M, and $29.3M, indicating challenging fundamentals despite equity-linked incentives . Cameron’s 2023 and 2024 sales compensation plans were tied to quarterly revenue targets; actual revenues fell short of targets across all measured quarters (see Performance Compensation tables), and the corporate incentive bonus plan (revenue and operating expense metrics, 50/50 weighting) was suspended for executives in Q2 2023 through 2024, with restricted stock grants issued in lieu of cash bonuses .

Past Roles

External Roles

Fixed Compensation

Multi-year reported compensation (as disclosed in Summary Compensation Tables):

Notes:

• Executive base salaries were subject to a temporary 10% reduction beginning March 2023 and continuing into 2024 as part of cost structure review .
• “All Other Compensation” comprised 401(k) matching contributions (and tax prep fees for other NEOs; Cameron’s line item is 401(k) match) .

Performance Compensation

Corporate Incentive Plan (cash) and equity substitution:

• The corporate incentive bonus plan for NEOs (revenue and operating expense metrics, evenly weighted 50/50) was suspended from Q2 2023 through 2024; restricted stock was granted in lieu of cash bonuses with vesting conditions tied to the same performance metrics . No stock options were granted in 2024 under the equity plan .

Sales Compensation Plan – Quarterly Revenue Targets vs Actuals (basis for Cameron’s sales commissions):

2023 Plan (payouts correspond to Q4 2022–Q3 2023 performance)

2024 Plan (payouts correspond to Q4 2023–Q3 2024 performance)

Corporate Incentive Plan (annual): Had it been active in 2024, metrics would have been revenue achievement and operating expense management (evenly weighted). It remained suspended, with RS grants substituted; payout determination would have applied achievement percentages to target cash bonus amounts per quarter if active .

Pay Versus Performance – Company-Level Reference (context for incentives):

• TSR values for $100 initial investment: $19.73 (2024), $37.05 (2023), $43.21 (2022); Net Income (Loss): $(48,697)k (2024), $(24,396)k (2023), $(29,279)k (2022) .

Equity Ownership & Alignment

Beneficial ownership (as of September 10, 2025):

Additional alignment indicators:

• ESPP participation: 0 shares purchased by Cameron in calendar year 2024 .
• Insider policy prohibits hedging transactions (e.g., options, puts/calls) by directors, officers, and employees unless preapproved; no such approvals have been granted .
• No explicit disclosure of pledging by Cameron; no stock ownership guideline disclosure specific to Cameron found in the cited proxies .

Employment Terms

• Role and start date: Rejoined SMSI as Chief Revenue Officer in April 2022 .
• Severance/change-in-control: Restricted stock awards under the Equity Plan automatically become fully vested upon a “Change of Control” as defined in the plan (accelerated vesting) .
• Employment agreement, severance multiples, non-compete/non-solicit, garden leave, post-termination consulting: Not disclosed in available proxy materials for Cameron .

Investment Implications

• Performance linkage and execution risk: Cameron’s variable pay is directly tied to revenue attainment via the sales compensation plan; targets were materially missed across measured quarters in 2023 and 2024, constraining commission-based payouts and indicating execution risk in topline growth . With the corporate incentive plan suspended for executives in 2023–2024 (replaced by restricted stock grants), cash incentives have been limited, potentially increasing reliance on equity-based retention while conserving cash .
• Equity alignment: Cameron holds 283,301 shares (158,297 restricted; 125,004 unrestricted), representing 1.32% of shares outstanding—meaningful alignment for a CRO at SMSI’s scale . Insider policy prohibits hedging, supporting alignment with shareholders; no pledging disclosures were found .
• Transaction optionality: Automatic acceleration of restricted stock upon change of control can align management incentives with value-realizing strategic alternatives, but may also create near-term selling pressure post-vesting if liquidity needs arise .
• Monitoring: Form 4 activity could illuminate vesting-driven sales; however, the insider-trades feed could not be accessed in this session (attempted Form 4 retrieval for “Von Cameron” at SMSI failed due to authorization error), so monitor upcoming filings for grant, vest, and disposition events to assess selling pressure and retention risk.