Scott Woodburn
About Scott Woodburn
Scott Woodburn is Head of Strategic Partnerships at Synergy CHC Corp (appointed September 22, 2025) after serving as a director since October 2024; he is 60 years old and has 30+ years of beverage and CPG leadership, including Vice President of National and Global Accounts at Coca‑Cola North America managing a $300M P&L . He founded and leads S&W Industry Advisory Group (since April 2021), advises investment bank Silverwood Partners, and most recently held senior sales roles at Fuling USA and FulPac, focused on scaling Fortune 500 brands and retail/QSR partnerships . Company performance during his involvement highlighted continued profitability and commercialization progress: Q3 2025 revenue grew 12.4% YoY to $8.0M, gross margin expanded to 70.9% (+370bps), operating income rose to $1.28M, and EBITDA was $1.31M, alongside retail wins (Kroger, Wakefern) for FOCUSfactor beverages; the proxy reported company TSR of 0% for 2023–2024 under SEC “pay vs performance” disclosure .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Coca-Cola North America | Vice President of National and Global Sales | 1992–2021 | Led global sales strategy, managed cross-functional teams, P&L responsibilities over $300M |
| S&W Industry Advisory Group | Chief Executive Officer | 2021–present (since April 2021) | Global sales strategy, business development, executive leadership consulting |
| FulPac | Executive Vice President of Sales | Not disclosed | Partnered with major QSR chains and retailers (e.g., Walmart) on eco-friendly service ware |
| Fuling USA | Senior Vice President of Sales | Not disclosed | Senior commercial leadership role; scaling sales in manufacturing/services |
External Roles
| Organization | Role | Years | Notes |
|---|---|---|---|
| Silverwood Partners | Advisor | Not disclosed | Investment bank advisor in beverage/consumer sectors |
| Synergy CHC Corp | Director | Oct 2024 – Sep 22, 2025 | Served on Audit, Compensation, and Nominating & Corporate Governance Committees |
Fixed Compensation
| Component | Role | Amount | Terms/Notes |
|---|---|---|---|
| Annual Board Cash Retainer | Non‑employee Director | $25,000 | Payable quarterly; prorated for partial service; policy adopted Dec 5, 2024 |
| Annual Equity Award (RSUs) | Non‑employee Director | $25,000 | Granted under 2024 Plan; RSUs; additional audit chair RSU award $100,000 (chair only; Woodburn was a member) |
| Committee Chair Retainers | Audit Chair | $50,000 | Chair premiums; Woodburn was not chair |
| Director Compensation Paid in FY2024 | All Directors | $0 | No compensation paid to non‑employee directors in FY2024; policy effects apply going forward |
| Head of Strategic Partnerships Compensation | Executive Officer | Not disclosed | Appointment announced without salary/bonus/equity details |
Performance Compensation
- The 2024 Equity Incentive Plan permits Non‑Qualified/ISO options, SARs, RSUs, Restricted Stock, and Performance Compensation Awards with vesting/performance goals set per award agreements; acceleration may occur per award terms upon change‑in‑control. No specific performance‑linked awards, metrics, targets, or payouts are disclosed for Woodburn .
- An executive officer incentive compensation clawback policy applies to erroneously awarded compensation following material restatement, covering cash/equity tied to financial metrics; recovery does not require misconduct findings .
Equity Ownership & Alignment
| Item | Value | Notes |
|---|---|---|
| Total Beneficial Ownership (shares) | 0 | As of April 21, 2025 (record date) |
| Ownership (% of O/S) | 0.0% | 8,752,178 shares outstanding as of record date |
| Vested vs Unvested Shares | Not disclosed | No RSUs/options disclosed for Woodburn in proxy holdings |
| Options (Exercisable/Unexercisable) | Not disclosed | No individual option holdings disclosed for Woodburn |
| Shares Pledged | None disclosed; pledging generally prohibited (limited exceptions) | Company policy prohibits pledging except extraordinary, preapproved cases |
| Hedging | Prohibited | Collars, forwards, and derivatives on Company stock are prohibited |
| 10b5‑1 Trading Plans | Allowed; one director had a plan in effect as of record date | Individual director not named |
| Stock Ownership Guidelines | None for executive officers | Compensation Committee satisfied with existing holdings motivation |
| Lock‑Up Agreements (Offering) | Woodburn was a lock‑up party for Aug 27, 2025 offering | Company delivered lock‑up agreements to underwriter; terms executed at offering |
Employment Terms
| Term | Detail | Source |
|---|---|---|
| Appointment as Head of Strategic Partnerships | September 22, 2025; resigned from Board concurrently; no disagreements with Company cited | |
| Compensation Arrangements for Head of Strategic Partnerships | Not disclosed in Item 5.02 or press release | |
| Contract Term/Expiration | Not disclosed | |
| Severance/Change‑of‑Control Provisions | Not disclosed; general 2024 Plan provides award treatment alternatives upon corporate transactions | |
| Non‑Compete/Non‑Solicit | Not disclosed | |
| Garden Leave/Post‑Termination Consulting | Not disclosed | |
| Indemnification Agreements | Indemnification agreement form referenced for Teresa Thompson; not stated for Woodburn in the 8‑K | |
| Lock‑Up Restriction (Capital Raise) | Lock‑up agreements executed for Aug 27, 2025 public offering; Woodburn on lock‑up party list |
Performance & Track Record
| Metric | Q3 2024 | Q3 2025 |
|---|---|---|
| Revenue ($USD Millions) | $7.1 | $8.0 |
| Gross Margin (%) | 67.2% | 70.9% |
| Operating Income ($USD Millions) | $1.05 | $1.28 |
| Net Income ($USD Millions) | $0.784 | $0.125 |
| Diluted EPS ($USD) | $0.11 | $0.01 |
| EBITDA ($USD Millions) | $1.33 | $1.31 |
| Adjusted EBITDA ($USD Millions) | $1.34 | $1.52 |
- Strategic initiatives: Expanded retail/distribution placements for FOCUSfactor beverages (Kroger, Wakefern; regional partners EG America, AlaBev, Atlantic Importing) and completed $4.4M offering to fund growth; beverage platform positioned in a $100B+ energy/wellness drinks market per leadership commentary .
- Board governance (during 2024): Member of Audit, Compensation, and Nominating & Corporate Governance Committees; Audit Chair identified as Nitin Kaushal; Board held 1 meeting and Audit Committee held 1 meeting; no director attended <75% of meetings; committee members met SEC/Nasdaq independence and financial literacy requirements .
Investment Implications
- Alignment: As of April 21, 2025 Woodburn disclosed no beneficial ownership in SNYR; executive stock ownership guidelines are not in place, although hedging/pledging are prohibited and 10b5‑1 plans are permitted, which together temper misalignment risks but reduce transparency into actual equity exposure .
- Retention/overhang: Woodburn is a lock‑up party under the Aug 27, 2025 offering, limiting near‑term insider selling pressure; absence of disclosed salary/bonus/equity terms for his executive role means pay‑for‑performance linkage and severance/change‑of‑control economics cannot be assessed, increasing uncertainty around incentive strength and potential retention risk .
- Execution levers: Deep beverage commercialization expertise and retailer/QSR relationships are directly aligned with Synergy’s beverage expansion strategy, while company operating metrics (Q3 2025 margin expansion, adjusted EBITDA improvement) indicate operational momentum; monitoring future proxy/8‑K compensation disclosures and any Form 4 activity will be critical to evaluate incentive design, equity accumulation, and potential trading signals .