Donna Guy
About Donna Guy
Donna Guy, CPA, was appointed Chief Financial Officer of Sow Good Inc. effective June 5, 2025, after previously consulting for the company on accounting and SEC reporting; her background spans interim CFO at ADDvantage Technologies Group, FP&A leadership at Basic Energy Services, and SEC reporting at Enduro Resource Partners, plus early audit experience and U.S. Air Force service . Education: Bachelor of Business and Accounting, University of Texas at Arlington (1998) . Tenure: CFO since June 5, 2025 . Sow Good recently faced revenue volatility and losses; latest quarterly financials are provided below to contextualize pay-for-performance alignment.
| Metric | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 |
|---|---|---|---|---|
| Revenue ($USD) | $1,383,985 | $2,476,922 | $1,856,312 | $1,553,138 |
| EBITDA ($USD) | -$3,870,014* | -$2,162,738* | -$3,807,643* | -$12,332,960* |
| Net Income ($USD) | -$4,168,037* | -$2,571,054* | -$4,186,512* | -$10,935,484* |
Values with an asterisk were retrieved from S&P Global.
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| ADDvantage Technologies Group, Inc. | Controller; Interim CFO | 2020–2021 | Led finance transition and public company reporting through executive change . |
| Basic Energy Services | Senior Director, FP&A | 2016–2020 | Drove planning, analytics, and performance management in energy services . |
| Enduro Resource Partners | Director, SEC Reporting | 2013–2015 | Built and led SEC reporting rigor; earlier roles at XTO Energy referenced . |
| Elevation Accounting & Finance, LLC | Principal Consultant, Founder | 2021–2025 | Advised public/private companies on accounting ops, SEC reporting, systems, process optimization; consulted to Sow Good pre-appointment . |
| U.S. Air Force | Airman | 1991–1995 | Early career discipline and service . |
External Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Women’s Center of Tarrant County | Board Member | 6 years (prior) | Community leadership and governance experience . |
| AICPA; Texas Society of CPAs; COPAS | Member | Ongoing | Professional standards alignment and technical network . |
Fixed Compensation
- Employment agreement: The company disclosed that Ms. Guy “is not a party to any material plan, contract or arrangement” as a result of her appointment; no base salary or bonus targets were filed in the 8‑K .
- CEO/Executive Chairman context: The Board revised CEO and Executive Chairman compensation to pay ~28% and ~32% of annual salary in stock under the 2024 Stock Incentive Plan (alignment signal at the top level) .
| Component | Detail | Source |
|---|---|---|
| Base Salary | Not disclosed for Donna Guy | |
| Target Bonus % | Not disclosed for Donna Guy | |
| Cash/Stock Mix | Not disclosed for Donna Guy |
Performance Compensation
- No specific performance metrics, targets, or incentive structures were disclosed for Ms. Guy at appointment .
- Company-wide incentive context: For CEO and Executive Chairman (not Ms. Guy), bonus targets are tied to revenue and Adjusted EBITDA beginning FY2024 .
| Metric | Weighting | Target | Actual | Payout | Vesting |
|---|---|---|---|---|---|
| Not disclosed for Donna Guy | — | — | — | — | — |
Equity Ownership & Alignment
| Item | Detail | Source |
|---|---|---|
| Total Beneficial Ownership | 0 shares beneficially owned at Form 3 filing | |
| Options Held | 7,500 options to buy common stock, strike $0.77, expiration 06/03/2035 | |
| Vesting Schedule | 60% vests on 3rd anniversary of grant; 20% on 4th; 20% on 5th (continuous service required) | |
| Exercisable vs Unexercisable | Not disclosed at grant; Form 3 lists aggregate derivative position | |
| Ownership % of SO | ~0% at time of filing (no shares owned) | |
| Shares Pledged/Hedged | No pledging disclosed; hedging policy restricts transactions as described below |
Stock Ownership Guidelines: Not disclosed in the proxy for executives; no compliance status available .
Clawback Policy: The Board adopted a Dodd‑Frank/Nasdaq‑compliant clawback policy requiring recoupment of excess incentive compensation after restatements for the prior three completed fiscal years .
Insider Trading/Hedging Policy: Company policy prohibits officers/directors/employees from engaging in hedging/monetization transactions with MNPI and outside trading windows; overall insider policy governs trading windows and compliance .
Employment Terms
| Term | Detail | Source |
|---|---|---|
| Start Date | June 5, 2025 (appointment as CFO) | |
| Contract Term | No material plan/contract filed for Ms. Guy | |
| Severance | Not disclosed | |
| Change-of-Control | Equity plan allows acquirer/successor to: (i) accelerate vesting; (ii) assume/substitute awards; or (iii) cash out awards; applies to 2024 Plan and prior plans . | |
| Non-Compete / Non-Solicit | Not disclosed | |
| Garden Leave / Consulting | Not disclosed |
Investment Implications
- Alignment: At filing, Ms. Guy had no share ownership and a modest option grant (7,500 at $0.77), creating asymmetric upside with limited near-term selling pressure; equity plan provisions allow accelerated vesting under change‑of‑control, and clawback policy mitigates restatement risk .
- Retention risk: Absence of a disclosed employment agreement, severance, or detailed incentive metrics for the CFO suggests flexibility for the company but limited visibility for investors into retention levers; monitor subsequent proxies/8‑Ks for formalized terms .
- Pay‑for‑performance: Company results show negative EBITDA and net income across recent quarters while revenue fluctuated, implying any future CFO incentive design should emphasize profitability, cash conversion, and distribution resilience given prior operational challenges (melting/shipping issues noted in 2024 risk disclosures) and the financial table above .
- Trading signals: With no shares owned and options featuring multi‑year vesting, near‑term Form 4 selling pressure from Ms. Guy appears low; watch future grants and any Form 4 activity for signal changes .
Monitoring priorities: upcoming proxy for CFO compensation terms; Form 4 filings for ownership changes; progress on margin recovery vs. plan; and any revisions to insider policies or equity plan administration.