Magdalena Martinez
Sensus HealthcareAbout Magdalena Martinez
Magdalena Martinez is Chief Operating Officer (COO) of Sensus Healthcare (SRTS), serving since January 2023; she joined Sensus in 2013 and has held roles across customer support and operations, rising to Customer Service Manager (2018–2021) and VP of Operations (2022) before appointment to COO . She is 35 (as of the 2025 proxy) and holds a B.S. in marketing from Stetson University . During 2022 when she was VP of Operations, Sensus reported preliminary full-year revenues expected to exceed $44 million, ~60% growth versus 2021, and profitability for the year . The company’s executive roster lists Martinez among current executive officers (2023–2025 proxies) .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Sensus Healthcare | Chief Operating Officer | Jan 2023 – present | Oversees operations and post-sales activities; integral to customer satisfaction, technical support, and asset management with Sentinel Cloud . |
| Sensus Healthcare | Vice President of Operations | Jan 2022 – Dec 2022 | Led operations; stepping-stone to COO . |
| Sensus Healthcare | Customer Service Manager | Jan 2018 – Dec 2021 | Managed customer service; enhanced field operations support . |
| Sensus Healthcare | Customer Support Specialist; Director of Field Operations | 2013; promoted in 2018 | Provided real-time technical support; led field service engineers . |
External Roles
No external directorships or public company roles disclosed for Martinez in available filings .
Fixed Compensation
- Base salary, target bonus %, and actual bonus paid are not disclosed for Martinez (SRTS is a “smaller reporting company” and NEO disclosures cover CEO, President/GC, and CFO) .
Performance Compensation
- Martinez participates in Sensus’s equity incentive program via restricted stock awards (RSUs). Sensus indicates no stock options or similar awards were granted in 2024 and does not currently plan to grant such awards in the future .
| Metric | 2023 | 2024 | 2025 |
|---|---|---|---|
| RSU/Restricted Stock Awards Outstanding and Vesting | 10,000 shares vest in four equal annual installments on Dec 18, 2023/2024/2025/2026 . | 7,500 shares vest in three equal annual installments on Dec 18, 2024/2025/2026 . | 5,000 shares vest in two equal annual installments on Dec 18, 2025/2026 . |
| Options | Not disclosed for Martinez; company did not grant stock options in 2024 . | Not disclosed . | Not disclosed . |
| Performance Metrics Tied to Pay | Not disclosed for Martinez; company provides reduced compensation disclosure . | Not disclosed . | Not disclosed . |
- Anti-Hedging and Insider Trading: Sensus prohibits hedging transactions and imposes blackout periods and pre-clearance procedures for executive officers; the full insider trading policy is referenced in the 2024 10-K . Pledging or holding company securities in margin accounts is prohibited for Key Persons unless advance written approval is obtained from the Compliance Officer .
Equity Ownership & Alignment
| Metric | 2023 (as of Apr 10, 2023) | 2024 (as of Apr 10, 2024) | 2025 (as of Apr 10, 2025) |
|---|---|---|---|
| Shares Beneficially Owned | 15,574 | 9,759 | 15,013 |
| Ownership % of Shares Outstanding | <1% | <1% | <1% |
| RSUs Included in Beneficial Ownership | Includes 10,000 RSUs vesting Dec 18, 2023/2024/2025/2026 | Includes 7,500 RSUs vesting Dec 18, 2024/2025/2026 | Includes 5,000 RSUs vesting Dec 18, 2025/2026 |
| Hedging Policy | Hedging transactions prohibited | Hedging transactions prohibited | Hedging transactions prohibited |
| Pledging Policy | Pledging/margin restricted; requires advance approval | Pledging/margin restricted; requires advance approval | Pledging/margin restricted; requires advance approval |
- Stock Ownership Guidelines: No explicit executive ownership guidelines disclosed in the proxies reviewed .
- Shares Pledged: No pledging of Martinez’s shares disclosed; policy restricts pledging .
Employment Terms
- Appointment: Elected COO on January 3, 2023, replacing Nicolas Soro; no related party or family relationship and no related party transactions applicable to Martinez .
- Employment Agreement, Severance, and Change-of-Control: Specific severance and change-of-control economics are disclosed for CEO, President/GC, and CFO, but not for Martinez . Under the company’s incentive plan, equity awards become fully exercisable or vest upon a Change in Control, which would apply to RSUs held by executive officers, including Martinez .
- Clawback: Effective October 2, 2023, Sensus adopted a clawback policy aligned with Nasdaq/SEC rules to recover erroneously awarded incentive-based compensation from covered executives for the prior three fiscal years in the event of a required accounting restatement .
- Non-Compete/Non-Solicit: Not specifically disclosed for Martinez in available filings .
Performance & Track Record
- Operational Leadership: Martinez led customer-facing operations (post-sales, technical support, asset management with Sentinel Cloud) and field service engineering teams, reflecting execution depth across service and operations .
- Company Results Context: Sensus announced preliminary 2022 revenue expected to exceed $44 million (~60% YoY), with anticipated profitability for the year, reflecting operational momentum as Martinez transitioned from VP of Operations to COO in early 2023 .
Investment Implications
- Alignment: Martinez’s ongoing RSU vesting through 2026 creates continued retention and alignment, though total beneficial ownership remains below 1% in each of 2023–2025, indicating limited direct equity exposure vs. larger NEOs .
- Trading Pressure: RSU tranche vesting on December 18 each year (2023–2026) may coincide with periodic liquidity events; however, Sensus’s policies prohibit hedging and restrict pledging, mitigating misalignment risks .
- Contract/Severance Visibility: Lack of disclosed severance or change-of-control terms for Martinez reduces clarity on retention economics; equity award acceleration upon Change in Control applies to executives broadly via the incentive plan .
- Governance Safeguards: Clawback adoption and strict insider trading controls (blackout/pre-clearance) add governance rigor around incentive-based compensation and trading by executives .