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Caroline Horn

Director at System1
Board

About Caroline Horn

Caroline Horn (age 55) is an independent director of System1, Inc. (SST), serving since January 2022; she is a Partner at Andreessen Horowitz (since April 2012), advisor at Strava (since April 2014), and formerly led Executive Recruiting for Global Leadership at Google (2004–2012). She holds a BA in Anthropology from Dartmouth College; the Board cites her leadership and scaling expertise in technology and talent as core credentials .

Past Roles

OrganizationRoleTenureCommittees/Impact
Google, Inc.Executive Recruiting Manager/Executive Recruiter for Global LeadershipSep 2004 – Apr 2012Led global leadership hiring; scaling talent capabilities for high-growth tech

External Roles

OrganizationRoleTenureCommittees/Impact
Andreessen HorowitzPartnerApr 2012 – PresentStrategic advice to portfolio founders/CEOs on assessing, hiring, developing, retaining executive talent
StravaAdvisorApr 2014 – PresentStrategic advice on hiring and people-related issues

Board Governance

  • Independence: The Board determined Ms. Horn is independent under NYSE and SEC rules .
  • Committee assignments: Chair, Nominating & Corporate Governance Committee; member alongside John Civantos . The committee held 5 meetings in 2024 .
  • Board attendance and engagement: The Board met 6 times in 2024, and every director attended at least 75% of Board and applicable committee meetings; independent directors hold regular executive sessions (no lead independent director) .
  • Board structure: No lead independent director; independent directors comprise a majority of the Board .

Fixed Compensation

Component2024 AmountNotes
Annual equity grant (RSUs)$180,000Standard annual award for eligible directors at 2024 annual meeting
Committee chair equity (RSUs)$15,000Nominating & Corporate Governance Committee chair award
Total 2024 director equity (RSUs)$195,000Reported stock awards for Ms. Horn in 2024
Cash retainerNot disclosedProgram specifies equity awards; no cash retainer detailed
Meeting feesNot disclosedNot specified in program; reimbursements for reasonable expenses provided

Vesting schedule: RSUs vest 25% on each of the first three quarterly anniversaries post grant, and remaining 25% on the earlier of one-year anniversary or next annual meeting, subject to continued service .

Performance Compensation

Metric CategoryMetricWeight/TargetPayout Mechanics
Directors’ equityPerformance-based metricsNot applicable2024 director RSUs are time-based; no performance metrics disclosed for directors

No performance metrics tied to director compensation were disclosed; the company uses time-based RSUs for directors .

Other Directorships & Interlocks

CompanyBoard RoleCommittee RolesStatus
None disclosedNo current public company directorships disclosed for Ms. Horn

Compensation committee interlocks: Company disclosed no interlocks involving its executive officers; Ms. Horn chairs the nominating committee, not compensation .

Expertise & Qualifications

  • Leadership in executive talent strategy and scaling tech companies; deep experience in recruiting senior leaders .
  • Broad governance exposure as nominating/governance committee chair; oversight of board composition, evaluations, and governance guidelines .
  • Education: BA in Anthropology (Dartmouth College) .

Equity Ownership

Ownership DetailAmountAs-of DateNotes
Class A shares owned directly191,681Apr 15, 2025Direct holdings
Shares issuable within 60 days (unvested RSUs)32,500Apr 15, 2025Near-term issuable from RSUs
Total beneficial ownership (Class A)223,181Apr 15, 2025Beneficial ownership; less than 1% of Class A outstanding
Unvested RSUs (aggregate at 12/31/24)65,000Dec 31, 2024Unvested at fiscal year-end
Shares outstanding (Class A)75,178,434Apr 22, 2025Record date for annual meeting

Pledging/hedging: No pledging or hedging by Ms. Horn disclosed; company maintains an Insider Trading Policy covering directors .

Section 16 compliance: Company noted some late Form 4s in 2024 for other officers due to net settlement notifications; Ms. Horn not listed among late filers .

Governance Assessment

  • Strengths:
    • Independent director; chairs Nominating & Corporate Governance, directly overseeing board composition, independence, and governance practices—positive for board effectiveness .
    • Strong attendance norms (≥75% for all directors) and active committee cadence (Nominating: 5 meetings) indicate engagement .
    • Equity-only director compensation aligns incentives with shareholders and avoids cash-heavy structures; committee chair equity increment reflects responsibility without adding cash guarantees .
  • Potential Risks/Red Flags (Company-level oversight context):
    • No lead independent director; could constrain independent board leadership in executive sessions .
    • Material weaknesses in internal control over financial reporting were identified in prior periods, including control environment, complex transactions, IT general controls—ongoing oversight required by committees; while not attributed to Ms. Horn, board-level remediation is critical for investor confidence .
    • Reverse stock split authorization to address NYSE compliance and potential future capital needs; increases authorized but unissued shares, which may carry anti-takeover implications—requires vigilant governance oversight to balance financing flexibility with shareholder protections .
    • Related-party transaction with The Blend Family Foundation (private placement) underscores need for rigorous related-party review; no transactions identified involving Ms. Horn .

Overall, Ms. Horn’s independence, governance chair role, and talent-focused expertise are positives for board quality; attention to internal control remediation and listing compliance matters remains essential at the full board level .