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Sheryl L. Conley

Director at NeuroneticsNeuronetics
Board

About Sheryl L. Conley

Independent director since October 2019; age 64. A 35-year orthopedic medical device veteran with executive P&L, global brand, marketing, sales, product development, and operations experience, including senior roles at Zimmer and leadership of OrthoWorx and AcceLINX. She holds a B.S. (Biology/Chemistry) and MBA from Ball State University and is an NACD Certified Director . The Board has determined she is independent under Nasdaq rules .

Past Roles

OrganizationRoleTenureCommittees/Impact
Zimmer, Inc.Group President, Americas & Global Brand Mgmt; Chief Marketing OfficerDec 2005–May 2008Led development/commercial release of 50+ industry brands
OrthoWorx, Inc.President & CEOSep 2012–May 2017Regional industry coordination; executive leadership
AcceLINX, Inc.President & Board MemberMar 2017–Dec 2022Musculoskeletal accelerator leadership

External Roles

OrganizationRoleTenureCommittees
Anika Therapeutics, Inc.Independent DirectorMay 2021–presentAudit Committee member; Compensation Committee Chair
Surgalign, Inc.Independent Director; Board ChairMay 2021–Oct 2023Audit Committee member
Keystone Dental, Inc. (private)Independent DirectorFeb 2022–Dec 2023Audit Committee member

Board Governance

  • Committee assignments: Audit (member), Compensation (Chair), Nominating & Corporate Governance (member) .
  • Independence: Board determined all directors other than CEO are independent; Conley is independent .
  • Meeting cadence and attendance: Board met 16 times in 2024; Audit met 4; Compensation met 6; Nominating met 4; each director attended at least 75% of meetings for boards/committees served .
  • Executive sessions: Independent directors held regular executive sessions; the independent Chair presided .
  • Board leadership: Independent Chair (Robert A. Cascella), separate from CEO, to reinforce objective oversight .

Committee Assignments (STIM)

CommitteeRole
AuditMember
CompensationChair
Nominating & Corporate GovernanceMember

Meeting & Attendance Snapshot (2024)

MetricCount/Status
Board meetings16
Audit Committee meetings4
Compensation Committee meetings6
Nominating Committee meetings4
Director attendance threshold≥75% for all directors

Fixed Compensation

  • Policy: Annual director cash retainer $55,000; Board Chair +$60,000; Audit Chair $20,000; Audit Member $10,000; Compensation Chair $15,000; Compensation Member $7,500; Nominating Chair $10,000; Nominating Member $5,000. In 2024, eligible directors received 25,000 RSUs; non-executive Chair received an additional 6,250 RSUs. Directors may elect to receive cash retainers in stock and defer RSU settlement .
ItemAmount
Annual director cash retainer$55,000
Board Chair additional cash$60,000
Audit Chair$20,000
Audit Member$10,000
Compensation Chair$15,000
Compensation Member$7,500
Nominating Chair$10,000
Nominating Member$5,000
Annual director RSU grant25,000 RSUs
Additional Chair RSUs6,250 RSUs

2024 Director Compensation – Sheryl L. Conley

Component2024
Fees earned/paid in cash ($)$80,833
Restricted stock awards ($)$47,500
Option awards ($)
Total ($)$128,333

Performance Compensation

  • Directors do not receive performance-based bonuses; equity grants to directors in 2024 were time-based RSUs that vest in full on the earlier of May 30, 2025 or Board-approved separation, subject to continued service; some directors elected deferral .
  • As Compensation Committee Chair, Conley oversaw the addition of executive PRSUs after a 68.45% say-on-pay approval in 2024 and investor feedback, introducing cash flow breakeven and cash balance growth metrics to align pay and performance .

Executive PRSU Metrics Adopted (Oversight by Compensation Committee)

ProgramMetricPeriodWeight/ScaleVesting Condition
Greenbrook acquisition PRSUsCash Flow Breakeven (as defined)Q2 202525% of awardVests Dec 31, 2025, subject to service and metric attainment
Greenbrook acquisition PRSUsCash Flow Breakeven (as defined)Q3 202550% of awardVests Dec 31, 2025, subject to service and metric attainment
Greenbrook acquisition PRSUsCash Flow Breakeven (as defined)Q4 202525% of awardVests Dec 31, 2025, subject to service and metric attainment
2025 PRSU programCash balance growth targetsFY 2025, 2026, 20270–150% payout vs targetPayout scales with year-end cash balances; 75% RSUs time-based; 25% PRSUs performance-based

Other Directorships & Interlocks

CompanyRelationship to STIMObservation
Anika Therapeutics, Inc.Different sector (orthopedics/regenerative)No related-party transactions disclosed with STIM; committee roles noted
Surgalign, Inc.Spine devices; prior role ended Oct 2023No STIM related-party transactions disclosed; tenure ended
Keystone Dental, Inc. (private)Dental implants; prior role ended Dec 2023No STIM related-party transactions disclosed

Expertise & Qualifications

  • 35-year orthopedic device executive with global P&L, commercialization, and operations leadership; led development/launch of 50+ brands at Zimmer .
  • Governance credentials: NACD Certified Director; cross-committee experience across Audit and Compensation; current external comp chair at Anika .
  • Education: B.S. in Biology/Chemistry; MBA (Ball State University) .

Equity Ownership

ComponentAmount
Common shares owned123,026
Options exercisable6,630
Unvested RSUs25,000
Ownership as % of shares outstanding<1%
  • Stock ownership guidelines (Nov 2024): Directors must hold the lesser of 55,000 shares or shares equal to 3x annual cash retainer within five years; Conley’s 123,026 common shares exceed the 55,000-share threshold, indicating compliance/alignment .
  • Hedging/pledging: Company prohibits short sales, options, hedging transactions, margin accounts, and other speculative transactions by directors; no pledging disclosed for Conley .

Governance Assessment

  • Board effectiveness: Conley chairs the Compensation Committee and serves on Audit and Nominating, indicating deep governance engagement across pay, risk, and director oversight . Independent Chair structure enhances oversight; regular executive sessions support independence .
  • Pay-for-performance responsiveness: Following a 68.45% say-on-pay approval in 2024, the Compensation Committee added PRSUs tied to cash flow breakeven and cash balance growth, improving alignment with investors’ feedback .
  • Independence and attendance: Independent under Nasdaq rules; attended ≥75% of meetings; Board/committee activity levels were high in 2024 (16 Board meetings; 4/6/4 committee meetings) .
  • Ownership alignment: Strong personal ownership (123,026 shares) versus guideline of 55,000; director equity grants (25,000 RSUs) and no hedging allowed further align incentives .
  • Consultant independence: Compensation Committee’s consultant (Alpine Rewards) engaged annually since 2020 and provided no other services in 2024, reducing consultant conflict risk .
  • Potential conflicts/red flags: No related-party transactions disclosed involving Conley; a proxy-noted administrative oversight where all non-employee directors (including Conley) filed one Form 4 late for an RSU transaction in 2024; monitor filing controls. Related-party employment noted for CEO/CFO family members, but not for Conley .

Section 16(a) Compliance (Directors)

Item2024 Status
Form 4 filings (RSU transaction)One late Form 4 by each then-current non-employee director, including Conley

Say-on-Pay & Shareholder Feedback

ItemResult/Action
2024 Say-on-Pay approval68.45% approval; led to incorporation of PRSUs and enhanced disclosure

Overall, Conley exhibits strong governance engagement and alignment through leadership on the Compensation Committee, multi-committee service, and meaningful equity ownership. The single late Form 4 in 2024 is a minor process red flag, while the committee’s swift move to performance equity post investor feedback is a positive signal for board responsiveness .