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John Audibert

Vice President of Growth and Strategic Initiatives at Stran & Company
Executive

About John Audibert

John Audibert (age 38) serves as Vice President of Growth and Strategic Initiatives at Stran & Company, Inc. (SWAG). He has been in this role since March 2020, initially as an employee until May 2021 and thereafter as an independent contractor via his wholly owned Josselin Capital Advisors, Inc. (JCA) . He holds a bachelor’s degree in finance from the Carroll School of Management at Boston College, and previously worked in investment banking at Sandler O’Neill + Partners and strategy consulting at Putnam Associates . His incentive design ties payouts to company performance against annual sales and net profit targets; 2023 conditions were partially attained (restricted shares vested), while 2024 targets were determined not met (no vesting), anchoring pay-for-performance alignment .

Past Roles

OrganizationRoleYearsStrategic Impact
Josselin Capital Advisors, Inc.PresidentOct 2019–presentProvides consulting services to high‑growth businesses; vehicle for SWAG engagement as independent contractor
Woodland Way Advisors, Inc.PresidentJan 2015–Dec 2020Consulting firm; strategy and corporate finance advisory
Sandler O’Neill + Partners, L.P.Investment Banking (M&A and capital raising)Prior to JCA (dates not specified)Advised middle‑market clients on M&A and capital raising
Putnam AssociatesStrategic ConsultantPrior to Sandler O’Neill (dates not specified)Strategy consulting experience

External Roles

OrganizationRoleYearsStrategic Impact
None disclosedNo public company board or committee roles disclosed for Audibert in the proxy

Fixed Compensation

Cash components under consulting agreements (independent contractor; not salaried employee):

MetricFY 2023FY 2024FY 2025
Annual fee (A&R Audibert Consulting Agreement)$200,000 $200,000 $200,000
Automobile allowance ($/month)$750 $750 $750
Cash bonus (performance/discretionary)$10,000 (awarded 2/15/2024 for FY2023) — (targets not met for FY2024) $25,000 (discretionary approved 3/19/2025)

Legacy consulting agreement (superseded 4/14/2023):

Metric2021–2023 (legacy term)
Signing fee$30,000
Annual fee$100,000
Automobile allowance ($/month)$750

Performance Compensation

Structure (A&R Audibert Consulting Agreement; equity fully at risk to performance):

Incentive TypeMetricTarget DesignPayout ScheduleVesting Mechanics
Restricted Stock (annual grant)Sales targetAnnual target set by Board/Comp Committee (FY2023: $72,000,000) 95%: 5%; 100%: 20%; 110%: 30%; 120%: 40% of granted RS vests Grant equals $80,000 divided by closing price on grant date; initial grant 46,511 shares on 4/14/2023
Restricted Stock (annual grant)Net profit targetAnnual target set by Board/Comp Committee (FY2023: $1,080,000; FY2024 targets set but not met) 95%: 7.5%; 100%: 30%; 110%: 45%; 120%: 60% of granted RS vests Same grant as above; vesting per target attainment
Stock Option (annual)Sales targetAnnualVesting of 40,000 option shares if target met Options granted annually (e.g., 180,000 @ $1.72 on 4/14/2023; 180,000 @ $1.48 on 1/1/2024), vest only upon certification
Stock Option (annual)Net profit targetAnnualVesting of 40,000 option shares if target met As above
Stock Option (annual – stretch)Net profit ≥125%AnnualVesting of 50,000 option shares As above
Stock Option (annual – stretch)Net profit ≥150%AnnualVesting of 50,000 option shares As above
Fully vested RS grantSales target metAnnual8,000 fully vested shares granted Grant upon certification
Fully vested RS grantNet profit target metAnnual12,000 fully vested shares granted Grant upon certification

Actual outcomes:

OutcomeFY 2023FY 2024
Restricted stock statusInitial RS grant 46,511 shares canceled; 2,339 shares issued (vested portion) Targets determined not met; no vesting recognized
Additional RS (discretionary)2,661 common shares granted
Stock options7,500 option shares granted at $1.55, fully vested (grant tied to FY2023 determination) 180,000 options @ $1.48 granted 1/1/2024; not vested due to target non-attainment

Equity Ownership & Alignment

ItemDetail
Total beneficial ownership193,250 shares; 1.0% of outstanding
Composition112,750 common shares + 80,500 shares issuable upon exercise of options within 60 days of 7/9/2025
Shares pledged as collateralNone disclosed for Audibert (pledge disclosed only for CEO Shape)
Hedging/pledging policyCompany policy prohibits hedging and pledging unless specifically approved in advance; also prohibits margin accounts
Open‑market insider activityPurchased 3,250 shares on 6/27/2023 at $1.4723 per share

Employment Terms

ProvisionAudibert Consulting Agreements
RelationshipIndependent contractor via JCA (legacy and A&R agreements)
Current termA&R Agreement: 24‑month term starting 4/14/2023 (terminable earlier per terms)
CompensationAnnual fee $200,000; automobile allowance $750/month
Equity awards (A&R)Annual RS grant equal to $80,000/price; annual option grant (e.g., 180,000 shares @ $1.72 in 2023; 180,000 @ $1.48 in 2024) – all vest only upon certified target attainment
Performance metricsAnnual sales and net profit targets; FY2023 targets set at $72,000,000 sales and $1,080,000 net profit; FY2024 targets not met
Change‑in‑controlImmediate vesting of all RS/options/SARs or similar awards upon Change in Control during the agreement term (unless expressly provided otherwise)
Termination (no cause)If terminated without cause and release executed, Company pays JCA $50,000 fee; accrued compensation paid; equity awards vest immediately (unless otherwise provided)
CovenantsGeneral confidentiality and non‑interference; non‑competition and non‑solicitation in equity award agreements under the Plan
ClawbackCompany‑wide clawback policy adopted 11/2/2023; recovery analysis found no adjustments required for executive incentive compensation related to 2023 restatement
Legacy agreement (superseded 4/14/2023)27‑month term from 12/2/2021; $100,000 annual fee; $30,000 signing; $750/month auto; option 65,000 @ $3.90 with sales/market‑cap performance conditions; partial vesting achieved 3/11/2022 (20,000 options; 20,000 RS issued); change‑in‑control immediate vesting; $25,000 severance if terminated without cause and release executed

Investment Implications

  • Pay-for-performance alignment: Audibert’s equity payouts are explicitly tied to annual sales and net profit attainment, with scaled vesting thresholds and stretch upside; FY2023 certification led to RS vesting and small option grant, but FY2024 targets were not met, limiting vesting—reducing near-term insider selling pressure and reinforcing performance linkage .
  • Retention and event risk: Change‑in‑control provisions accelerate all equity grants, and termination without cause triggers a $50,000 payment plus equity vesting—creating potential event‑driven payout dynamics but also clarity on retention economics for this role .
  • Skin‑in‑the‑game: Beneficial ownership of 193,250 shares (1.0% of outstanding) and open‑market purchase in 2023 indicate personal exposure; no pledging disclosed for Audibert, while company policy prohibits hedging/pledging without approval, aligning with shareholder interests .
  • Governance and risk controls: Nasdaq‑compliant clawback adopted; recovery analysis around 2023 restatement required no compensation clawbacks—reducing compensation restatement risk signal for incentive‑based pay .

Note: 2024 performance targets were determined not to have been met “in any respect,” implying no equity vesting from A&R structures for that fiscal year, and secondary options (180,000 @ $1.48) remained unvested absent target certification .