SolarWinds - Q4 2021
February 17, 2022
Transcript
Speaker 0
Good morning, everyone, and welcome to SolarWinds' 4th Quarter 2021 Earnings Call. With me today are Sudhakar Ramakrishna, our President and CEO and Barkalsu, our Executive Vice President and CFO. Following prepared remarks, we'll have a brief question and answer session. This call is being simultaneously webcast on our Investor Relations website and investors. Solarwinds.com.
On our Investor Relations website, you can also find our earnings press release and a summary slide deck, which is intended to supplement our prepared remarks during today's call. Please remember that certain statements made during this call are forward looking statements, including those concerning our financial outlook, the impact of the cyber incident on our business our market opportunities the impact of the global economic environment on our business and the impact of the spin off of the Enable business. These statements are based on currently available information and assumptions, and we undertake no duty to update this information except as required by law. These statements are also subject to a number of risks and uncertainties, including the numerous risks related to the cyber incident and the completed spin off of the Enable business. Additional information concerning these statements and the risks and uncertainties associated with them is highlighted in today's earnings press release and in our filings with the SEC.
Copies are available from the SEC or on our Investor Relations website. We completed the spin off of the Enable business on July 19, 2021 and accordingly have included the results of the Enable business as discontinued operations for current and historical periods. Therefore, the financial results presented on this call reflect SolarWinds as a stand alone business and do not include any contribution from the Enable business. Furthermore, we will discuss various non GAAP financial measures on today's call. Unless otherwise specified, when we refer to the financial measures, We will be referring to the non GAAP financial measure.
A reconciliation of the differences between GAAP and non GAAP financial measures discussed on today's call are available in our earnings release and summary slide deck on the Investor Relations page of our website. We note also that because there was no impact of purchase accounting on revenue in the Q4 of 2021. Our GAAP total revenue for the quarter is equivalent to the non GAAP total revenue measure that we have historically reported. Beginning in the Q1 of 2022, we will no longer adjust our revenue for the impact of purchase accounting. With that, I'll now turn the call over to Sudhakar.
Speaker 1
Thank you, Dave. Good morning, everyone, and thank you for joining us today. I hope you're doing well and staying safe. Once again, I would like to start by thanking our employees, customers, partners and our shareholders for their ongoing commitment to SolarWinds. It's now a little over a year since I joined SolarWinds.
Thanks to the competence, commitment, great attitudes and resilience of the entire SolarWinds team, we have made significant progress relative to our key priorities of customer retention, increasing our focus on subscription revenue growth and Evolution to Platform Based Solutions. The efforts for our team resulted in several highlights in our performance, which I'll go into shortly. As many of you are also aware, we held our Annual Analyst Day meeting on November 10, 2021. During this virtual event, we described our portfolio and go to market plans for SolarWinds, our expanding market opportunity, which we believe will amount to approximately $60,000,000,000 by 2025 and our goal to achieve at least $1,000,000,000 in ARR by 2025 with a compounded annual subscription ARR growth north of 30% over that time period and then building to EBITDA margins in the mid-40s. We believe this combination of top line scale, Growth and strong profitability will put us in a small group of public software companies with a similar financial profile.
As I mentioned earlier, we had several highlights in the Q4 of 2021. I'll touch on some of the highlights before turning it over to Bart for more color on the Q4 as well as our financial outlook for the Q1 and full year of 2022. The continued relevance of our solutions, the execution abilities of our teams and the trust that our customers have in us where all on display during the Q4. For the Q4, we delivered revenues of 186,700,000 above the high end of the range we provided of $180,000,000 to 184,000,000 Adjusted EBITDA was $78,400,000 representing an adjusted EBITDA margin of 42%, again exceeding the high end of our outlook for the Q4. Customer retention remained our top priority throughout 2021 and we made great progress towards this goal in Q4.
Our trailing 12 month Q4 maintenance renewal rate of 88% was above the low to mid 80% renewal rates we noted we expected in 2021. Based on our customers' loyalty and strong execution of our customer and go to market teams, we expect to return to our retention rates to improve in 2022 and approach our historical best in class levels in the low 90% range. Our continued focus on driving subscription first resulted in an 18% year over year increase in subscription revenues in the Q4 and we believe we are well positioned to accelerate this level of growth moving forward. For the full year, we delivered $719,000,000 of GAAP revenues, representing flat year over year performance Relative to 2020, an adjusted EBITDA of $303,000,000 representing a 42% EBITDA margin, while growing subscription revenue 19% year over year on a GAAP basis. We anticipate both our license and and further expanding our recurring revenue base.
Our focus on delivering simple, powerful and secure solutions Combined with our still very early efforts to build out our system integrator and enterprise go to market motions has resulted in continued ASP expansion and an increasing number of large deals. Specifically, Our product and platform integrations combined with simplified packaging and pricing delivered tremendous value to customers resulting in multiple $1,000,000 plus deals and an increasing number of 100 ks deals in 2021. Our efforts to transition our customers to our new SolarWinds observability offerings was well received in the second half of twenty twenty one. While still very early, both customer adoption and subscription bookings have been very encouraging. Customers are looking to leverage their on premises deployments while seamlessly connecting to the cloud and we are providing them with the solution to accomplish their goal while modernizing their deployments and helping them accelerate their digital transformations.
This subscription transformation to SolarWinds observability will become a mainstay beginning in 2022. Our AI ops capabilities are being delivered on the same platform further bolstering our customers productivity by helping them to manage their deployments more simply to isolate issues efficiently and to remediate them quickly. We are unifying our application monitoring solutions to give customers even easier ways to deploy and consume them. Application monitoring will become an integral part of our SolarWinds platform. We believe our database monitoring solutions continue to lead the market with significant depth and breadth across functionality, platform and deployment support.
Our volume of 100 ks plus deals has continued to grow alongside our SolarWinds velocity motion. We intend to continue working closely with our hyperscaler partners like Azure and AWS to further accelerate our growth. Our service desk solutions are ideally suited for the mid market and we are accelerating our integrations most recently with Microsoft Teams. While we believe the standalone motion will continue to accelerate, our service desk solutions will become integral elements of the SolarWinds platform to support our automation and remediation capabilities. We continue take our commitment to building a safer and most secure customer environment very seriously.
Through this end, We are working on all aspects of our Secure by Design initiative, which I detailed in 2021. Our teams recently published a white paper on our next generation build systems that is a result of our efforts to set a new standard in secure software development to engage with and contribute to open source efforts and to share what we have learned to help Secure Software Supply Chain Practices. It is my hope that the entire industry will embrace these practices and together We can enable our customers' digital transformations securely. With that, I will turn it over to Bart to provide more details on our financial performance and outlook.
Speaker 2
Thanks, Sudhakar, and thanks again to everyone joining us on today's call. Once again, I will discuss our SolarWinds results on a stand alone basis. As most of you know, our spin of the Enable business was effective on July 19, 2021. Therefore, their results are reflected as discontinued operations in our Q4 and full year financial results. Also a quick reminder that the guidance for the Q4 that I provided in October did not include any impact from Enable as the spin has been completed prior to the start of Q4.
In addition, our public filings will present Enable as discontinued operations in prior periods for better comparability. At the start of 2021, we determined not to provide full year guidance Given the uncertainty we faced at that time as a result of the cyber incident, the ongoing impact of the COVID-nineteen pandemic and the potential timing of the spin off of our Enable business. As we discussed in our Q4 2020 earnings call, While we felt it was too early to predict a range of outcomes with our usual level of precision, we were encouraged by the recent customer engagements and focused on customer retention and maintaining renewal rates above 80%. Reflecting back on the year, Despite the significant challenges we faced, we are pleased with our performance and expect to improve upon it in 2022. Although we had indicated that we expected maintenance renewal rates to be in the low to mid-80s, we ended the year with renewal rates at approximately 88% for 2021.
We also saw new sales improve as we moved through the year in our commercial business and our 4th quarter financial results reflect another quarter of improving execution. That execution led to another quarter of better than expected financial results with total revenue ending at $186,700,000 well above the high end of our total revenue outlook of $180,000,000 to $184,000,000 For the Q4 of 2021, There was no impact of purchase accounting on revenue. So our GAAP total revenue is equivalent to the non GAAP total revenue measure we have historically reported. Total license and maintenance revenue was $152,000,000 in the 4th quarter, which is a decrease of 3% from the prior year period. Maintenance revenue was $119,000,000 in the 4th quarter, which is a decrease of 3% from the prior year.
As we talked about at our Analyst Day, our maintenance revenue has been impacted by a combination of year over year declines in license sales for the past 9 quarters and a reduction in our renewal rates in 2021. The trend of lower license sales intensified with the introduction of subscriptions of our licensed products in the Q2 of 2020 as well as the cyber incident in December of 2020 as well. We focus more of our efforts on longer term customer and retention. As I mentioned earlier, we are encouraged by the fact that our renewal rates remained higher than our expectation of low to mid-80s that we shared at the start of 2021. On a trailing 12 month basis, our maintenance renewal rate is 88%.
Working with our customers has been a top priority this year and our renewal rates reflect our focus on customers and the trust they place in our solutions and relationships. Also consistent with recent quarters, we want to provide the in quarter renewal rate for the Q4, which currently stands at approximately 87%, but believe it will be 88% by the end of the Q1, which again is above our expectations at the start of the year. For the Q4, license revenue was $33,800,000 which represents 2% as compared to the Q4 of 2020. Our new license sales performance with commercial customers improved sequentially each quarter during the year. On premises subscription sales resulted in an approximately 8 percentage point headwind to our license revenue for the quarter.
Moving to our subscription revenue. 4th quarter subscription revenue was $34,400,000 up 18% year over year. This increase is due to the additional subscription revenue from CenturyOne products as well as increased sales of our on premises subscriptions as part of our early efforts to shift more of our business to subscription. Total ARR reached approximately $631,000,000 as of December 31, 2021, reflecting year over year growth of 1% and up slightly from our ending third quarter total ARR balance $624,000,000 Our subscription ARR of $134,700,000 is an increase of more than 20% year over year and 3% sequentially from the Q3. Total GAAP revenue for the full year ended December 31, 2021 was $719,000,000 Subscription revenue was $125,000,000 of that total and represents growth of 19% year over year on a GAAP basis.
The growth was led by our continued focus on expanding our subscription offerings through our on premises subscription sales as well as sales of our database offerings including the CenturyOne products acquired in the Q4 of 2020. Total license and maintenance revenue for the full year in 2021 decreased 3% year over year to $594,000,000 Total maintenance revenue grew 2%, reaching $479,000,000 License revenue for the full year was negatively impacted by a combination of the 2021 cyber incident and the impact of offering perpetual license products on a subscription basis, which we expect to yield more revenue over the full duration of the typical customer lifetime, but negatively impacts license revenue and total revenue in the near term. We finished 2021 with 829 customers that have spent more than $100,000 with us in the last 12 months, which is a 5% improvement over the previous year. We continue to supplement our traditional high velocity, low touch sales approach with targeted efforts to build larger relationships with our enterprise customers, which we spoke about at our Analyst Day in November. We delivered a solid 4th quarter of non GAAP profitability.
4th quarter adjusted EBITDA was $78,400,000 representing an adjusted EBITDA margin of 42%, exceeding the high end of the outlook for the quarter despite continuing to invest in our business. And for the year ended December 31, 2021, adjusted EBITDA was $303,000,000 representing an adjusted EBITDA margin of 42% as well. Excluded from adjusted EBITDA in the 4th quarter are one time costs of approximately $9,300,000 of Cyber Incident Related Remediation, Containment, Investigation and Professional Fees, net of insurance proceeds. These one time costs for the full year of 2021 totaled approximately $33,100,000 net of insurance reimbursements. These cyber incident related costs are not included in the adjusted EBITDA are one time and non recurring.
They are separate and distinct from our secure by design initiatives, which are aimed at enhancing our IT security and supply chain processes. Costs related to our secured Baidan initiatives are and will remain part of our recurring cost structure on a go forward basis. We expect one time cyber incident related costs to fluctuate in future quarters, but to overall lower in future periods. These one time cyber costs are however difficult to predict. Net leverage on December 31 was approximately 3.9 times our trailing 12 months adjusted EBITDA.
As a reminder, we retained the full amount of the $1,900,000,000 in term debt that we had prior to the spin off of Enable. Our cash balance was $732,000,000 at the end of the 4th quarter, bringing our net debt to approximately $1,200,000,000 Our plan is to keep that cash on our balance sheet for the foreseeable future. We intend to maintain flexibility as it relates to our cash on balance sheet. Our debt matures in February of 2024 and we expect to reevaluate our level of gross debt and possible pay downs well in advance of that maturity date. I will now walk you through our outlook before turning it back over to Sudhakar for some final thoughts.
We are providing guidance for the Q1 of 2022 and for the full year of 2022 for total revenue, adjusted EBITDA margins and earnings per share. For the full year guidance of 2022, we expect total revenue to be in the range of $730,000,000 to $750,000,000 representing year over year growth of 2% to 4%. We expect our total revenue to be positively impacted by increases in our license revenue as well as subscription revenue growth as a result of an increase in new sales in 2022 as compared to 2021. We will lead with a subscription first focus as it relates to new sales and will also focus on migrating our maintenance customers to our observability products, which are sold as subscriptions, especially in the second half of the year when we expect that more of the functionality will be available. We expect that our total revenue growth will be partially offset by a decline in maintenance revenue due to lower license sales over the past 2 years.
Adjusted EBITDA margin for the full for the year is expected to be approximately 41%. Non GAAP fully diluted earnings per share is projected to be $1.01 to $1.08 per share assuming an estimated 162,600,000 fully diluted shares outstanding. Our full year and first quarter guidance assumes a euro to dollar exchange rate of 1.13, down from the 1.16 we assumed for of 2022 outlook at our Analyst Day in November. Even so, we are comfortable reaffirming the guidance we gave previously. For the Q1 of 2022, we expect total revenue to be in the range of $173,000,000 to $176,000,000 representing a year over year growth rate of flat to 1%.
Once again, we expect license and subscription revenue growth to be partially offset by a decline in maintenance revenue, which we expect to be down approximately 4% to 5% year over year. Adjusted EBITDA margin for the Q1 is expected to be approximately 36%. Our historical trend has been that the Q1 of the year is at lower level of profitability due to several factors, including payroll taxes on year end bonuses, higher levels of social security taxes. In addition, the full impact of our Secure by Design initiatives that we discussed a year ago are now in place. We expect our level of profitability to improve for adjusted EBITDA margins of approximately 41%.
Non GAAP fully diluted earnings per share is projected to be $0.22 per share, assuming an estimated 160,500,000 fully diluted shares outstanding. And finally, our outlook for the Q1 assumes a non GAAP tax rate of 22% and we expect to pay approximately $6,500,000 in cash taxes during the Q1. We also expect that maintenance renewal rates will improve and continue to get closer to historical levels in 2022. As we think about our EBITDA margins for 2022, the costs associated with our Secure by Design initiatives, investments in transitioning our product portfolio to a greater of subscription mix and our continued investments in our sales and marketing initiatives are factored into the margins for the year and why we expect margins to be consistent with 2021. We believe we will return to accelerating margins again in the future, but in the near term we are committed to and excited about the investments in our business that we shared with you at our Analyst Day in November.
Finally, we believe our unlevered free cash flow conversion will improve in 2022 over 2021 and we expect to be in line with our Q4 2021 levels. With that, I will now turn the call back over to Sudhakar for his closing remarks.
Speaker 1
Thank you, Bhavat. I'm pleased with our strong Q4 performance exceeding our outlook in both total revenue and Adjusted EBITDA and with how we ended 2021. We are executing our mission to help customers accelerate their business transformation via simple, powerful and secure solutions for multi cloud environments. I'm excited about accelerating our ability to serve our customers and to grow our business. We expect to deliver strong license and subscription growth in 2022 via continued execution of our strategy.
In 2022, we will continue our journey of subscription growth with unified platforms, superior customer experiences, expanding go to market motions and a growing list of applications as the foundation for this growth. We will continue to exercise discipline in how we invest in our business In order to deliver a unique combination of growth and profitability that we believe represents a compelling investment opportunity. I'll conclude by again thanking our employees, partners and customers for their commitment to SolarWinds. Bart and I We'll now be happy to address your
Speaker 3
Your first question today comes from the line of Sterling Auty with JPMorgan. Your line is now open.
Speaker 4
Yes, thanks. Hi, guys. So in terms of the new customer improvement, I'm curious if you can give us a sense of what percentage of those new customers are choosing subscription And what is the product that you're kind of seeing the most success leading into those new customer wins?
Speaker 1
Definitely, Sterling. A couple of different ways to think about it. One is, as I mentioned in my remarks, The database opportunity is continuing to expand for us both on the velocity side as well as call it the 100 ks deal 100 ks plus deal size. So a lot of those customers are a good mix of that customers prefer subscription. 2 is that as we have embarked on integrations and different levels of packaging and pricing for our core products, if I can use that word.
We have also been able to lead with subscription first on that and some of the larger Deals that we won were subscription deals and increasingly in the mid market, we see the same focus as customers move, Let's say from either maintenance to a tools consolidation type scenario and we have of Trinity and the ability to sell subscription to them as well and we are seeing great attraction there. So to put it simply, we are seeing that trend across the board be it in mid market or large enterprise. However, it is not a subscription only model. We still give the preference to the customer, although we sell on the value proposition of acquiring subscription.
Speaker 4
Makes sense. And one follow-up on that database side. Can you give us a sense in terms of the use case that customers are putting that into production. Is it for on premise databases, private data center? Are they also using it to maybe manage some storage repositories in the cloud.
Speaker 1
All of those, Sterling as well as There are some specific DevOps capabilities that our database monitoring solutions provide as well. So that represents an expanding opportunity for us whereas historically we have been focused on IP ops. Increasingly, we are serving the needs of DevOps and SRE community as well as it relates to database and other products. Got it. Thank you.
Speaker 3
Your next question comes from the line of Matt Hedberg with RBC Capital Markets. Your line is now open.
Speaker 2
Great, guys. Thanks for taking my questions. Kind of taking a step back, it's really good to hear improved maintenance renewal rates and expectations into 2022. I guess on the new business side, sort of following up on Sterling's first question, How do you guys feel about kind of SME spending trends in 2022? I mean, maybe just talk about the on a global basis or maybe by geo, how you kind of expect kind of that new business to trend in 2022?
So
Speaker 1
Matt, first of all, thanks for the questions. As you know, SolarWinds' foundation has been the SME and the mid market with an expanding motion into enterprise. I will say that the enterprise motion albeit early has been encouraging, But the majority of the business still comes from SME and that's where we expect to see the growth into 2022. In terms of macro trends, I would say that they have been stabilizing, Although I don't have evidence to tell you that the spend in that sector is accelerating. But that could be a general statement about most of Organizations in terms of as they look at their needs for the future, as they look at their multi cloud of Capabilities.
One of the things that we are doing for them is how do we declutter their environments, provide them simplicity as they deploy these of multi cloud environments at a affordable cost for them to from a value proposition standpoint. So it's a very much a value based sell. And in many cases, what we have noticed as we have won deals is it is a share of wallet shift into us rather than net new expansion.
Speaker 2
Got it. Thank you. And then and maybe just as
Speaker 0
a follow-up to the
Speaker 2
maintenance renewal improvements that you expect in 2022. Obviously, the federal side had been running at lower renewal rates for the last couple of years. How much of I guess, what are sort of the expectations around on federal maintenance approval maintenance rates as they move into 2022 and beyond? Actually, our federal renewal rates were fairly consistent with our commercial renewal rates in 2021, Matt, and so as we move forward, we're projecting that same trend to be honest with you. Obviously, our federal This was impacted in 2021 as a result of the breach.
You saw that in our Q3 results. But as far as maintaining and renewing customers, We're seeing a positive trend there. All the efforts that we put into working with our customers, making sure they understand how the breach may have impacted them. As you know, most of the customers that wasn't the case. And we've done that with our federal customers as well and we're seeing good traction there.
Speaker 0
That's great. Thanks a lot, Hart.
Speaker 3
Your next question comes from the line of Erik Suppiger with JMP. Your line is now open.
Speaker 5
Yes. Thanks for taking the question. Talk a little bit about the rollout plans for the application monitoring service. So, when you said that's going to be an integral part of 2022, how can you talk a little bit about timing? And then also, How do you see the competitive dynamics playing out there?
Is it going to be largely Datadog and New Relic or who do you see there?
Speaker 1
Definitely. Eric, let me provide 2 parts to that Question. First is that we have a fairly rich application monitoring portfolio today. However, most of those products are sold on an individual basis, meaning there's a logging product, there is a specific application monitoring Product and so on. So what we have more recently done is unified them in a way that allows customers to most simply consume them.
So consequently, the cross sell of our existing products improves through both better e commerce integration as well as the product of integration itself. So that's kind of a call it a standard motion. What I was referring to when I said APM becomes an integral part of our SolarWinds platform is that as we come out with our hybrid cloud platform as a service platform. These capabilities will be directly ported onto that platform and that becomes the basis of All Future Innovations. In terms of the competitive landscape, all the Competitors that you mentioned will be relevant in this space except the way to think about the SolarWinds platform is It will be a unique integration across all forms of previous monitoring whether it be application, network and infrastructure, database and obviously the system monitoring pieces.
But with increased automation and remediation capabilities derived from our Service Desk solutions. That will what will give us a unique combination, which is the breadth of our solutions, The ability to integrate them more simply and securely for our customers. So that will be the value add Be it for the mid market customer or be it for specific segments of our customers like the DevOps community that I mentioned earlier.
Speaker 5
And how do you expect your pricing to compare with the competition? Yes.
Speaker 1
So historically, as you know, we have been very price competitive and that Tendency will continue going forward, except that we will be much more focused on value based pricing going forward. And in the early tests that we have done, that has been very well received as well, both on the packaging front as well as on the pricing front.
Speaker 5
Very good. Thank you.
Speaker 3
Your next question comes from the line of Sanjit Singh with Morgan Stanley. Your line is now open.
Speaker 6
Thank you for taking the questions. I wanted to start my first question on the topic of sales. I think at the Analyst Day, Sudhakar, you sort of laid out how you're going to sort of evolve the strategy and leaning in a little bit more into account based sales. Can you tell us about how that early traction is going? Typically, there's sales kickoff meetings at the beginning of the year.
How's the what is sort of Phase 1 of that strategy in 2022 looking like? And in terms of hiring against those initiatives, How would you assess the progress thus far?
Speaker 1
Sounds good. Sanjit, we just completed Our global kickoff events, in fact, a couple of weeks ago, which at which we Obviously, he spoke to our sales teams about the plans and their motions and so on, but also about the product strategy and the excitement that the team share around the unified offerings that we're coming out with. As it relates to the sales motions, think of it as I'll just for the benefit of everybody remind us of the 3 broad motions, call it the velocity motion, which is the traditional Sullivan's motion. And then we have expanded to more of the mid market and the enterprise motion. The investments in the latter 2, We started making them in the second half of last year with the expectation that as we enter 2022, We'll start getting better and fuller yields from those teams.
Many of those teams are already in place. Specifically in EMEA, those are already in place and they're already getting into productivity. In the Americas, it is still a work in progress, but we are making very good traction. And similarly in APJ, we have added those resources as well. So account based marketing motion has been standardized across the company today driven by marketing teams in conjunction with the sales teams.
So what you should expect to see and I gave you some very early indicators of that in the Q4 earnings report of multiple $1,000,000 deals, increasing number of $100,000 plus deals that Bart also noted, as customers spending with us. So what we see is a clear increase of the ASP trends that we have. At the same time, our intention is not only continue keeping the ASPs going up, but also the transactions going up, which is why I say we need to continue nourishing our velocity motion.
Speaker 6
Makes total sense. I'm very encouraged to hear the traction with larger customers in Q4. Bart, as my follow-up question, I just want to talk about Trajectory of growth throughout the year. The full year guide is definitely encouraging. Q1 starts from a lower level of growth.
And can you sort of connect the dots on Why the weaker growth to begin the year? And how do you expect that to trend as we go as we've guessed throughout the year? Any comments there would be helpful.
Speaker 1
Okay. Yes.
Speaker 2
One thing Sanjay, that trend is consistent with our prior years. We've always had a little lower revenue in the Q1, particularly as it relates to license revenue historically. This year, however, we're facing a headwind as it relates to maintenance revenue. We talked about Back at Analyst Day, how maintenance revenue was going to be flat to slightly down in 2022. But the main thing is that maintenance revenue reaccelerates in the back half of the year.
So that impact is most heavily felt in the Q1. So when you're putting together your models, you might want to think about maintenance revenue being at its lowest point in the Q1 and then it starts to pick back up, as we move through the year. So it's really the combination of those two things is why Q1 is from a growth perspective is going to be our lowest quarter in the year and based on the way we lay it out. So Once again, very consistent with what we've done and the way we projected in the past.
Speaker 6
Super helpful. Thank you, Bart.
Speaker 3
Your next question comes from the line of Rob Oliver with Baird. Your line is now open.
Speaker 0
Hi, great. Good morning, guys. Sudhakar, one for you to start and then Bart, I had a follow-up for you. So Sudhakar, on The federal portion of the business, obviously per your earlier commentary, you guys have done a Really outstanding job maintaining the renewal rates through a lot of variables post the hack. As we get into the federal year end in 2022, what constitutes success for you guys here?
I mean a lot of product initiatives, you've got the unified UI. Is the idea at Federal to be able to just get the renewal rates We're better or consistent on the core? Or is there an opportunity here as you look at Federal to Drive some of the newer platform product initiatives into that vertical.
Speaker 1
Great question. So What constitutes success in federal this year will not only be the maintaining of our renewal rates, which as you heard, we were able to establish in 2021, but also reaching out to customers and expanding their footprints with the full complement of our capabilities. So even as of 2021, while it was not our main focus, We started introducing database monitoring into federal customers and that was very well received. So the database specialist teams and the federal sales teams are working in conjunction to see how we can cross sell that into federal government customers this year as an example. I'm not restricting it to just that.
Equally, in talking to many factory customers myself, They have a very strong interest in our application monitoring portfolio, not necessarily due to the depth and breadth of the capabilities, But the simplicity that we deliver to their environments and the synergy if I can use that word that they have to the other products that we have deployed in those environments. So those motions will start accelerating. And the other thing I'd note is that our government Broadly speaking, he's been reaching out to customers much more for demand gen and selling activities in 2022 versus largely speaking stabilizing activities in 2021. So those three factors at a minimum should also contribute to ongoing growth in the business.
Speaker 0
Great. Thanks, Sudhakar. That's great color. And then Bart, just for you, a bit of a follow-up to Sanjeet's question earlier around Some of the account based efforts that you guys have, they laid out at the Analyst Day, a bunch of new turf for you guys here. And I think even for companies that have a lot of experience here, there's a lot of variables this year, employment costs, hiring, things like that.
So just Maybe you could help us understand how you contemplated some of those things or others as you looked at the guidance for this year? Thank you.
Speaker 2
When we put together guidance Rob, a lot of factors go into that. Clearly, the enterprise motion for us is something we've been talking about for Not just in 2021, we started some of those efforts even before that. But I would tell you, it's still the majority of our business is still going to be in that volume and velocity motion that we've always had. We are going to start to continue to build upon the bigger relationships that we've had. I think one of the things I talked about in my script was the fact that we have over 800 customers who've spent more than 100,000 with us and that number actually grew in 2021.
That will still be the case, but you can do the math on those 800 customers and get figure out exactly what percentage of our revenue is that is. We're still dominant on the SME customers and we still have the most of our relationships. We're in that less than $10,000 amount.
Speaker 1
And that may continue to be the case. The other point I'd highlight on that is we have presence in almost Every large enterprise there is, I mean, in fact, well over 4 98 of the Fortune 500. So that's not been the issue historically. But most of the purchases in many of those environments were departmental purchases, which will seem like a mid market purchase. And so the motion that we have added both with our direct touch resources and the Global System Integrated Relationships is to basically expand it and go cross department as well as to the Director of ITCIO levels.
Speaker 2
And the other thing too is that one of the things we talked a lot about at Analyst Day is that the shift to observability. Our platform We'll become more of a platform in the fact that it will be more of an integrated product offering, so that hopefully we'll have better upsell opportunities within the product itself. In the past, our products have just mainly been point products. So a new sales opportunity almost is a complete new focus for us.
Speaker 0
Great. Very helpful. Thanks again, guys.
Speaker 3
Your next question comes from the line of Kingsley Crane with Berenberg.
Speaker 7
I'd like to think more about the balance between maintenance growth and subscription growth. What Expectations do you have for converting that maintenance base to subscription in fiscal 2022?
Speaker 2
So our expectations in 2022 are still fairly we're not aggressively shifting that maintenance base. And The biggest reason is because we don't have the full functionality of that of the product available. We are starting to reach out to the customers that we think will have would be interested in a migration to Kingsley. But as far as it relates to building that into our 2022 expectations, those numbers are still fair very, very low.
Speaker 1
We'll talk more about that in the next.
Speaker 7
Okay. And so then potentially what could that level be in 2023? And then also just thinking about the growth in subscription revenue ex that maintenance conversion for really any year.
Speaker 1
Kingsley, can you repeat the second part of your question?
Speaker 7
Thinking about the organic growth in subscription revenue or is there growth ex the maintenance conversion?
Speaker 1
So we're not stating specific percentages of conversion of maintenance to Subscription in that way, Kinsey, what we are looking at is how do we deliver different and differentiated functionality to our customers on a go forward basis. So let me give you an event based model. A customer, if they have any cloud deployment, but at the same time want to preserve their premises deployment that would be an ideal candidate for us to evolve them to call it cloud connectedness and modernization of their deployments. So that would be a prime customer of how we would Evolve from maintenance to subscription, but in many cases what we also to experience a significant uptick in the average selling price to those customers. So it is much more based on need as opposed to a forced maintenance to subscription like for like conversion.
Yes. And as you think about subscription revenue growth for
Speaker 2
us of 2022. Like Sudhakar said and one of the things I emphasize is that we expect subscription revenue growth to be higher in 2022 than what we had in 2021. And that would all be organic, as far as it relates to, the subscription sales of our on premise subscription offerings today as well as, the observability in the second half of the year.
Speaker 7
Okay. That was very helpful. Thank you.
Speaker 3
Your next question comes from the line of Connor Passarella with Truist Securities. Your line is now open.
Speaker 8
Hey, good morning, team. This is Connor on for Terry. Thanks for taking my questions. Just wanted to start on customer strategy. So you've mentioned investment in customer success management as a supplement to your selling motion.
Just curious as to what effect you've seen CSM have on adoption rates and maybe what kinds of benefits there might be from an expand point of view as a result of successful CSM engagements?
Speaker 1
Absolutely. So Connor, thanks for the question. I'll take that. We started that motion last year and it will be an expanding motion into 2020 to what we have observed so far is the following. Initially, the CSMs were focused due to the incidents in December 2020 on maintaining customers, supporting them, bringing them back online in conjunction with our partners and so on.
As we evolve to the second half of twenty twenty one, we became much more involved or they became much more involved in pipeline generation activities as well as the expand motion as you referred to. We expect that to continue going forward into 2021, especially in the mid market to the enterprise motion. And what we notice is, As you can imagine, because of the direct touch that we have with the customers, the trust that the customers have in our CSMs, The pipeline that we generate through that converts at a much higher rate than what you would normally expect a marketing led pipe conversion to happen. So that's the significant impact that we see in both expansion and conversion as we get into 2022 beyond.
Speaker 8
Great. Thank you.
Speaker 0
Sorry about that. We have time for one more question.
Speaker 3
Your last question today comes from the line of Kirk Materne with Evercore.
Speaker 9
This is Adiyehiray asking on behalf of Kirk. But thanks for taking my questions. First, Sudhakar, can you give us some more color on what gives you confidence that the license business can rebound in 2022 in terms of like positive revenue growth. And is that just more so top of the funnel activity or as you mentioned more stability in ASPs Or maybe both. And then I'll follow-up.
Speaker 1
Yes, definitely. So I'll remind us of what We did or didn't at the beginning of 2021, which is to serve our customers and get their environment stable. We did not engage in a lot of demand gen activities for the first part of 2021. I expect 2022 to be a much more normal year, if I can call it that, in terms of demand activities, conversion activities, go to market activities and so on. So that's one factor.
The second factor is that Throughout 2021 and specifically in the second half of twenty twenty one, we engaged in adding more people to our go to market efforts, be it in sales or in marketing across the world. So I expect to get yield out of those of Investments into 2022. The last thing is because of our better packaging and pricing activities, We also are seeing an uptick in ASP. So as you can basically create the multiplicative effect of those three to convince yourself that the license growth will happen. Obviously, the foundation remains our solutions, our relevance of our solutions to our customers.
Speaker 9
Got you. Makes sense. And then Just wanted to ask a quick update on the international initiatives, specifically in Japan and Germany.
Speaker 1
They were both so Germany or I'll call it broadly speaking the dark region Was always served by our inside sales motion, but more recently, I would say specifically end of Q3, beginning of Q4, We have on the ground resources in the DUC region. That is a large under penetrated part of the overall market for us. And while early we have very strong and positive signs there. In Japan, most of the activities to date have been on partner acquisition, partner enablement. As you know, the motions in Japan tend to be a little bit slower, but as they start flowing, They tend to sustain.
So I would say we are in business development phase in Japan and revenue acceleration phase in the DAK region.
Speaker 9
Yes. Thank you so much.
Speaker 0
Thanks very much everyone who tuned in today. That concludes our Q4 earnings call. Have a great day.