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Trulieve Cannabis Corp. (TCNNF)·Q2 2025 Earnings Summary

Executive Summary

  • Q2 2025 revenue of $302.1M and gross margin of 60.6% were broadly in line with prior year and slightly ahead of consensus; EPS of $(0.07) (continuing operations) improved sequentially as operating expenses fell 13% vs Q1 .
  • Versus Wall Street consensus (S&P Global), Trulieve delivered a small beat on revenue and EPS, but missed EBITDA: Revenue $302.1M vs $298.0M estimate; EPS $(0.04) adjusted vs $(0.053) estimate; EBITDA $95.5M vs $103.1M estimate; adjusted EBITDA of $110.6M was strong at 36.6% margin* .
  • Management guided Q3 revenue down mid-single digits sequentially and reiterated 2025 cash from operations ≥$250M and capex ≤$40M, framing near-term seasonality but continued cash discipline .
  • Key stock narrative drivers: ongoing 280E tax challenge (Q2 tax expense $54.7M; uncertain tax position liability $560M) and reform efforts; management indicated Q2 net income would be positive absent 280E, supporting margin quality but keeping legal/tax resolution central to the thesis .

What Went Well and What Went Wrong

  • What Went Well

    • Adjusted EBITDA rose 3% YoY to $110.6M (37% margin) on resilient gross margin (61%) and disciplined SG&A; CEO emphasized “strong margins and cash flow” and platform flexibility .
    • Retail KPIs strengthened: traffic +8% YoY, branded units >12.5M (+9% YoY), customer retention 67% companywide; wholesale revenue +27% YoY and +11% sequentially, indicating healthy demand across channels .
    • Operating expenses fell to $130.3M (43% of revenue) from $149.9M in Q1, aiding sequential net loss improvement; non-recurring/campaign spend was much lower than Q4 and Q1 .
  • What Went Wrong

    • GAAP net loss attributable to common shareholders of $(13.8)M and continuing ops EPS of $(0.07) remained negative; tax burden under 280E drove outsized tax expense ($54.7M), overshadowing operating profitability .
    • EBITDA underperformed consensus (non-GAAP EBITDA ~$95.5M vs $103.1M estimate*), suggesting mix/cost or external spend weighed vs Street models despite solid adjusted EBITDA .
    • Guidance for Q3 calls for mid-single-digit sequential revenue decline, highlighting seasonality and tempering near-term growth momentum .

Financial Results

MetricQ4 2024Q1 2025Q2 2025
Revenue ($USD Millions)$301.1 $297.8 $302.1
Gross Margin (%)62.1% 61.5% 60.6%
Operating Expenses ($USD Millions)$185.7 $149.9 $130.3
EPS - Continuing Ops ($USD)$(0.26) $(0.16) $(0.07)
Adjusted EPS ($USD)$0.02 $(0.02) $(0.04)
Adjusted EBITDA ($USD Millions)$111.4 $109.2 $110.6
Adjusted EBITDA Margin (%)37.0% 36.7% 36.6%
Q2 2025 vs Estimates (S&P Global)ConsensusActualBeat/Miss
Revenue ($USD Millions)$298.0*$302.086 Bold beat*
Primary EPS ($USD)$(0.0528)*$(0.04) Bold beat*
EBITDA ($USD Millions)$103.1*~$95.5 (non-GAAP EBITDA) Bold miss*

Values retrieved from S&P Global.*

Segment mix and KPIs

MetricQ4 2024Q1 2025Q2 2025
Retail Revenue ($USD Millions)$285 $282 $284
Wholesale Revenue Growth (YoY / Seq)+27% / +11%
Traffic (YoY / Seq)+13% / +4% +7% / (1%) +8% / +4%
Branded Units Sold (Millions)>12.5 >12.0 >12.5
Customer Retention (Companywide / Medical)68% / 76% 66% / 75% 67% / 76%
Rewards Members (000s)625 725
Dispensary Count229 229 231

Balance sheet and cash flow highlights (Q2 2025)

  • Cash and restricted cash: $401.0M
  • Total debt: $478M at 7.9% interest; private placement notes $368M due Oct 6, 2026
  • CFO: Operating cash flow $86.1M; Free cash flow $74.5M (Non-GAAP)

Guidance Changes

MetricPeriodPrevious GuidanceCurrent GuidanceChange
RevenueQ2 2025Flat to up low single digits vs Q1 Actual delivered: up ~1% seq, flat YoY Achieved prior guide
RevenueQ3 2025Down mid single digits vs Q2 Introduced; lowered seq outlook
Cash Flow from OperationsFY 2025≥$250M ≥$250M Maintained
Capital ExpendituresFY 2025≤$40M ≤$40M Maintained

Earnings Call Themes & Trends

TopicPrevious Mentions (Q4 2024, Q1 2025)Current Period (Q2 2025)Trend
Tax Position / 280EUncertain tax position liability $445M at 12/31/24; refunds received $114M; without 280E, 2024 net income would be positive Uncertain tax position liability $560M at 6/30/25; $524M related to challenge; Q2 net income would be positive without 280E Intensifying legal/tax focus
Distribution & Store FootprintLaunched adult-use Ohio; 225 locations YE; expanding in FL, GA, PA 231 dispensaries; expansion in FL, IL (beverages) and OH Expanding steadily
Branded Products PerformanceOnward beverage launch; broad brand portfolio Modern Flower and Roll One 50% of units; >12.5M units sold; new beverages (Upward) Strengthening brand mix
Regulatory Reform2025 objectives include reform support (SAFE/Rescheduling) Management reiterated commitment to reform efforts; advocacy and positioning noted in prepared remarks Ongoing advocacy
M&A OptionalityNot explicit in Q4/Q1 slidesManagement reviewing opportunities; expects more attractive M&A as peers face maturities; open to deals Building pipeline
Regional Trends (PA)Market positions noted Modern Flower #1–#2 flower brand in PA (Hoodie Analytics) per call Strong brand traction
Texas ApplicationCompany applied; expansion ambition across South/Southeast New market optionality

Management Commentary

  • “The team has made tremendous progress on our 2025 plan, focusing on customers, distribution, branded products and reform… Trulieve is uniquely positioned as an industry leader.” – Kim Rivers, CEO .
  • “Retail revenue of $284 million… Traffic up 8% versus last year… Wholesale revenue increased 27%… Modern Flower and Roll One were 50% of units.” – Investor presentation .
  • On reform and allocation: management will continue to allocate time and financial resources to advocacy; sees opportunities for M&A as sector pressures rise into 2026 and beyond .

Q&A Highlights

  • Capital allocation and reform: continued spend to “push from the front” on meaningful reform while remaining poised to capitalize when it occurs .
  • M&A landscape: early-stage processes observed; expects more opportunities as operators face maturities and shed assets; actively reviewing .
  • Texas: confirmed application; consistent with strategy of expansion across South/Southeast medical markets .
  • Pennsylvania: confidence adult-use will be enacted “in the near future”; strong brand performance in PA .
  • Near-term outlook: seasonality underpinning Q3 mid-single-digit sequential revenue decline .

Estimates Context

  • Q2 2025 vs consensus (S&P Global): Revenue beat (+$4.1M), EPS beat (+$0.013), EBITDA miss (−$7.6M); adjusted EBITDA remained robust at 36.6% margin, suggesting core operations healthy despite tax/other headwinds* .
  • Implications: Street may lift revenue/EPS near-term modestly but trim EBITDA assumptions to reflect mix and non-GAAP to GAAP mapping; Q3 seasonal decline likely triggers estimate cuts for Q3 topline while full-year cash flow outlook is maintained .
    Values retrieved from S&P Global.*

Key Takeaways for Investors

  • Margin quality and cash conversion remain the strengths: 60–61% gross margin, adjusted EBITDA ~37%, Q2 OCF $86M and FCF $75M (Non-GAAP), supporting liquidity despite GAAP losses .
  • The 280E tax overhang is the primary drag on GAAP earnings; management asserts profitability absent 280E, making regulatory resolution a key catalyst .
  • Near-term topline: expect Q3 sequential decline mid-single digits; plan for seasonality and watch retail/wholesale mix resilience .
  • Brand and distribution execution: Modern Flower/Roll One mix, traffic/retention, and beverage expansion (Onward/Upward) indicate product-led growth and category breadth .
  • Balance sheet and maturities: $401M cash and $478M debt at 7.9% with $368M notes due Oct 2026; runway appears adequate for organic investment and select M&A .
  • Corporate development optionality: management is actively evaluating M&A and new markets (e.g., Texas), with potential for accretive scale if reform/timing align .
  • Trading lens: stock likely reacts to reform headlines and tax case progress; near-term sentiment hinges on Q3 trajectory and visibility into 280E resolution; medium-term thesis centers on durable margins, cash generation, and brand scale .

Citations: Press release and exhibits ; Prior quarters ; . Earnings call references: .