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Justin Reilly

Chief Executive Officer, Wavelo at TUCOWS INC /PA/
Executive

About Justin Reilly

Justin Reilly is Chief Executive Officer of Wavelo (a Tucows division) and a Named Executive Officer at TCX. He previously served as Chief Product Officer at Tucows and Head of Product at Verizon, and is a graduate of Wharton; he has founded multiple companies and held roles at ASAPP, Macquarium, and Arke Systems . In 2024, his total compensation was $573,473; 2023 was $937,671; 2022 was $3,234,710, reflecting a heavy equity component tied to subsidiary options; specific TSR, revenue or EBITDA performance metrics for his pay were not disclosed .

Past Roles

OrganizationRoleYearsStrategic Impact
Wavelo (Tucows)Chief Executive OfficerLeads AI-first OSS/BSS modernization to enhance operator network ROI and CX
TucowsChief Product OfficerDrove product strategy across domains, fiber, and software platforms
VerizonHead of Product & CX InnovationLed multi-billion digital transformation centered on machine learning
ASAPPLeadership roleHelped scale AI-driven CX products at hyper-growth startup
MacquariumDirector of Strategy & ExperienceLed strategy and innovation engagements for Fortune 500 clients
Arke SystemsLed Strategy & InnovationBuilt next-gen product and digital strategy capabilities

External Roles

OrganizationRoleYearsStrategic Impact
Focus HealthFounderBuilt healthcare tech ventures aligned to AI-first platforms
Grey Seven LabsFounderCreated SaaS products; early AI/ML product efforts
QstirFounderLaunched consumer/digital products focused on modern UX
Startup AdvisingAdvisorAdvises startups on AI-first platforms and product strategy

Fixed Compensation

MetricFY 2022FY 2023FY 2024
Base Salary ($)$603,031 $581,085 $572,597
Target Bonus ($)Not disclosed$347,343 (plan target) Not disclosed
Actual Cash Bonus / Non-Equity Incentive ($)$361,818 $355,104 $0
All Other Compensation ($)$2,196,080 $1,482 $876
Total Compensation ($)$3,234,710 $937,671 $573,473

Performance Compensation

ComponentMetricWeightingTargetActualPayoutVesting / Terms
Annual Cash Incentive (2023)Corporate & individual performance targets (unspecified)Not disclosed$347,343 $355,104 $355,104 Paid in 2024 (portion deferred quarterly)
Annual Cash Incentive (2022)Corporate & individual performance targets (unspecified)Not disclosedNot disclosed$361,818 $361,818 Paid in early 2023
Stock Options (Company, 2022)Option awards (Company 2006 Plan)Grant-date FV $73,781 4-year vest; 7-year term; 1-year cliff then 25% per year
Subsidiary Stock Options (Wavelo, 2022)Wavelo ECP optionsGrant-date FV $2,194,926 3-year vest; initial 25% exercisable within 3 months; monthly thereafter after third year
Subsidiary Stock Options (Ting, 2023)Ting ECP options (to certain NEOs; not listed for Reilly)Not applicable for Reilly4-year vest; 10-year term

Notes:

  • 2023 plan amounts reflect “Estimated future payouts” bands; metrics/weighting not disclosed in proxy CD&A .
  • Company prohibits hedging; executive ownership guidelines are not required for officers .

Equity Ownership & Alignment

Beneficial OwnershipFY 2021FY 2022FY 2023FY 2024FY 2025
Company Stock Beneficially Owned Excluding Options (#)1,944 1,944
Options Exercisable within 60 days (#)562 5,938 12,249 14,937 15,500
Total Common Stock Beneficially Owned (#)562 5,938 12,249 16,881 17,444
Percent of Class* * * * *
Outstanding Company Options (as of Dec 31, 2024)Exercisable (#)Unexercisable (#)Exercise Price ($)Expiration
Grant 16,750 55.19 9/16/2026
Grant 22,250 60.01 5/28/2027
Grant 33,000 1,000 79.44 5/12/2028
Grant 42,500 2,500 41.97 6/17/2029
Totals14,500 3,500
Subsidiary Options (as of Dec 31, 2024)EntityExercisable (#)Unexercisable (#)Exercise Price ($)Expiration
Wavelo ECPWavelo3,375,000 1,125,000 1.27 11/8/2029
  • Ownership guidelines: The company does not require executive officers to own a particular number of shares; hedging is prohibited .
  • Pledging: No pledging disclosed for Reilly; pledge arrangements noted only for Elliot Noss in footnotes .

Employment Terms

ProvisionTerms
Severance (Termination Without Cause or for Good Reason)Six months’ compensation plus one month per completed year of service; total capped at 24 months; paid in equal monthly installments .
Non-CompeteStandard non-competition covenant for 12 months following termination .
Change in ControlFor Reilly, company options continue to vest through and until the end of any severance period; no separate CIC cash multiple disclosed for Reilly .
Company Options Plan Terms4-year vest; 7-year term; 1-year non-exercisable, then 25% per annum vesting .
Wavelo ECP TermsPrimarily 3-year vest; initial 25% exercisable within three months; monthly vesting thereafter, after the third year; 7-year term .
Ting ECP TermsPrimarily 4-year vest; 10-year term .
Insider Trading ArrangementsNo Rule 10b5-1 or non-Rule 10b5-1 trading arrangements adopted/modified/terminated by directors or officers in Q3 2025 .
Clawback / Tax Gross-upsNot disclosed in proxies reviewed.
Estimated Termination Benefits (Proxy Illustrative)Base Salary/Severance ($)Bonus Plan ($)Accelerated Unvested Equity ($)Benefits ($)Total ($)
As of Dec 31, 2024 assumptions$524,881 $0 $0 $803 $525,684
As of Dec 31, 2022 assumptions$452,273 $271,364 $0 $865 $724,502
As of Dec 31, 2021 assumptions$213,693 $76,929 $66,086 $798 $357,506
2020 scenario (for 2021 proxy)$169,966 $56,089 $94,011 $654 $320,720

Compensation Committee Analysis

  • Committee members (2025): Robin Chase (Chair), Allen Karp, Lee Matheson, Gigi Sohn .
  • CD&A emphasizes competitive packages and retention; specific performance metrics and weightings for NEOs’ annual bonuses are not disclosed .

Investment Implications

  • Alignment: Reilly’s equity exposure is primarily via sizeable Wavelo subsidiary options (3.375M exercisable; 1.125M unexercisable at $1.27, expiring 11/8/2029), directly tying incentives to Wavelo’s private valuation and operational execution rather than TCX public share price .
  • Near-term selling pressure: Company options expiring 2026–2029 across four tranches could create exercise/sale windows; strike dispersion ($41.97–$79.44) implies sensitivity to TCX share price recovery for monetization .
  • Retention risk: Severance mechanics (6 months + 1 month per year, capped at 24 months; 12-month non-compete) and continued vesting through severance period mitigate abrupt departure risk, but lack of disclosed CIC cash multiples for Reilly reduces golden-parachute concerns .
  • Governance risk flags: No executive ownership requirement (offset by prohibition on hedging), no clawback disclosure, and limited transparency on bonus metrics/weights; however, no 10b5-1 plans in Q3 2025 and no pledging disclosed for Reilly reduce trading/alignment red flags .
  • Pay-for-performance: 2024 compensation declined (no bonus), while 2022 compensation was elevated by large Wavelo option grants—a shift toward subsidiary equity may reflect strategy to drive value creation within Wavelo’s platform business .