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Wade Oosterman

About Wade Oosterman

Independent director of TDS since 2019; age 64. Former Vice Chair of Bell Canada and President of Bell Media with three decades of operating leadership in wireless, residential services, and media; holds a BA and MBA from Western University, and currently serves as President and CEO of private investment firm Peyden Inc. His board skills matrix indicates senior leadership, sales/marketing, telecom industry experience, risk/financial oversight, public company board experience, and global perspective .

Past Roles

OrganizationRoleTenureCommittees/Impact
Bell Canada (BCE)Vice Chair2018–2023Senior executive oversight of national telecom operations
Bell MediaPresident2021–2023Led TV, radio, digital media portfolio
Bell MobilityPresident2006–2018Led wireless segment; brand and commercial execution
Bell Residential ServicesPresident2010–2018Led residential telecom products and services
BCE/BellChief Brand Officer2006–2020Brand/marketing strategy leadership
TELUS/TELUS MobilityChief Marketing & Brand Officer; EVP Sales & Marketing2000–2005National carrier commercial leadership
Clearnet CommunicationsEVP Sales & Marketing1987–2000Growth-stage wireless operator leadership

External Roles

OrganizationRoleTenureCommittees
Stagwell, Inc.Director; Audit Committee ChairSince 2020Audit Committee Chair
Calix, Inc.Director; Strategy Committee ChairSince Aug 2024Strategy Committee Chair
Ingram MicroDirector (former)2013–2016Audit, Governance, HR, IT Committees (former)
EnstreamDirector (former)2006–2023Board member (mobile payments JV)
Virgin Mobile CanadaDirector (former)2006–2009Board member

Board Governance

  • Committee memberships: Audit Committee (independent) and Compensation & Human Resources Committee (CHRC, independent). Audit Committee held 10 meetings in 2024 and includes designated financial experts; CHRC held 9 meetings in 2024 and oversees executive pay, long-term incentives, succession, and culture .
  • Independence and engagement: Board determined Oosterman is independent under NYSE standards; each director attended at least 75% of Board and applicable committee meetings in 2024; all directors attended or were online at the 2024 annual meeting .
  • Skills and coverage: Independent director skills matrix shows Oosterman with senior leadership, sales/marketing, telecom industry, risk/financial, public company board, and global experience .
  • Lead Independent Director: Christopher D. O’Leary elected Lead Independent Director in Feb 2025; Audit, CHRC, and CGNC operate with defined charters and independent membership where required .

Fixed Compensation

Director compensation framework (non-employee directors):

Compensation ElementCompensation
Annual Cash Retainer$90,000; Chair of Board (if non-employee): $110,000; Lead Independent Director: $25,000
Meeting Fees (Board/Committees: Audit, CHRC, CGNC)$1,750 per meeting
Committee Retainer – AuditChair $22,000; Member $11,000
Committee Retainer – CHRCChair $20,000; Member $10,000
Committee Retainer – CGNCChair $10,000; Member $5,000

2024 compensation paid to Oosterman:

ComponentAmount
Fees Earned (cash retainers, committee fees, meeting fees)$177,500
Stock Awards (annual equity retainer)$121,660
Other Compensation (life insurance premium)$107
Total$299,267

Performance Compensation

  • Annual equity retainer is paid in TDS Common Shares; in 2024 each non-employee director received 6,320 shares at the May 22, 2024 closing price of $19.25; aggregate grant date fair value for Oosterman was $121,660; directors do not receive performance-based equity (no RSU/PSU metrics in director plan) .
Equity Grant Detail (2024)SharesGrant DateGrant-Date PriceGrant-Date Value
Annual Stock Award6,320May 22, 2024$19.25$121,660

Other Directorships & Interlocks

  • Current boards: Stagwell (Audit Chair) and Calix (Strategy Chair) .
  • Potential interlock risk: Calix is a broadband systems supplier in telecom; TDS Telecom operates fiber/cable/ILEC networks. No related-party transactions disclosed involving Oosterman; related-party section highlights Sidley Austin LLP legal spend and certain family-member employment, but not Oosterman .
  • Prior boards: Ingram Micro (IT distribution; former); Clearnet Communications (former) .

Expertise & Qualifications

  • Telecom and media operating leadership across wireless, residential services, and content; extensive brand and digital strategy credentials .
  • Board skills matrix marks senior leadership, sales/marketing, telecom industry, risk/financial, public company boards, and global perspective .
  • Education: BA, MBA from Western University .

Equity Ownership

HolderClassShares Beneficially OwnedPercent of Class
Wade OostermanTDS Common Shares35,770<1% (*)
  • Pledging/hedging: Company policy prohibits hedging, pledging, short sales, and derivative monetization by directors; footnotes indicate no pledge of reported shares unless otherwise specified—none specified for Oosterman .
  • Stock ownership guidelines: Directors must hold TDS shares valued at least $270,000 (3× cash retainer) within three years of board service; Board reviews guideline periodically .

Governance Assessment

  • Strengths:

    • Independent director on Audit and CHRC with relevant telecom/media operating experience; board skills matrix confirms comprehensive oversight capabilities .
    • Good ownership alignment (>0 shares held) and annual equity retainer; non-hedging/pledging policy reduces misalignment risk .
    • Engagement evidenced by Board/committee meeting cadence and attendance thresholds met; presence at annual meeting .
    • CHRC employs independent compensation consultants; committee members (including Oosterman) deemed independent and no consultant conflicts identified .
  • Watch items:

    • Controlled company structure (Voting Trust holds ~95.6% of Series A with 10 votes/share) results in atypical governance dynamics; half the board is non-independent; investors often scrutinize independence balance and board refreshment pace .
    • CHRC discretion on executive PSUs (e.g., 45% upward adjustment to 2022 PSUs; adjustments to 2024 UScellular PSU attainment) may invite pay-for-performance scrutiny; as CHRC member, Oosterman participates in this framework .
    • Potential vendor interlock: Calix role warrants monitoring given TDS Telecom’s network investments; no related-party transactions disclosed for Oosterman .
  • Signals:

    • 2024 Say-on-Pay passed with ~77% support—acceptable but below typical 90%+ levels, suggesting some investor reservations on pay design; CHRC did not materially change programs in response .
    • Lead Independent Director structure adopted Feb 2025 strengthens independent oversight .

RED FLAGS

  • None disclosed specific to Oosterman: no related-party transactions, no pledging, no legal proceedings noted in proxy sections reviewed .

Appendix: Committee Details (for context)

CommitteeIndependent?2024 MeetingsMembers
AuditYes (NYSE and 10A-3)10Off (Chair, FE), Dixon, O’Leary, Oosterman, Rutledge (FE)
CHRCYes9O’Leary (Chair), Dixon, Oosterman, Woessner
CGNCMixed (controlled company)5Walter C.D. Carlson (Chair), LeRoy T. Carlson Jr., Off (independent)

Notes: FE = financial expert designation per SEC; independence and charters per proxy .