Sign in

You're signed outSign in or to get full access.

Barbara Runyon

Senior Vice President, Chief Human Resources Officer at GenthermGentherm
Executive

About Barbara Runyon

Barbara J. Runyon is Senior Vice President and Chief Human Resources Officer (CHRO) at Gentherm (THRM), appointed in August 2018; she leads total rewards, talent acquisition/management, engagement, and HR strategy. She holds an MBA (Organizational Development) from Wayne State University and a BS in Human Resources from Michigan State University; she previously served as CHRO at La‑Z‑Boy (2015–2018) and spent 14+ years at PepsiCo/The Pepsi Bottling Group; she also sits on the board of trustees of Michigan College Alliance . Gentherm’s pay-for-performance framework ties executive incentives to Adjusted EBITDA, revenue, Adjusted EBITDA margin, relative revenue growth and a relative TSR modifier; in 2024, company results drove a 115.7% bonus payout for Runyon with Adjusted EBITDA at $193.9M (132.9% payout) and revenue at $1,473.0M (56.5% payout), plus maximum payouts on strategic goals .

Past Roles

OrganizationRoleYearsStrategic Impact
La‑Z‑Boy IncorporatedVice President & Chief Human Resources Officer2015–2018 Led global HR for a residential furniture leader; built HR systems and talent programs
PepsiCo / The Pepsi Bottling GroupVarious roles of increasing responsibility14+ years Progressive HR leadership across large-scale operations

External Roles

OrganizationRoleYearsStrategic Impact
Michigan College AllianceBoard of Trustees memberNot disclosed Governance and oversight for higher-education consortium

Fixed Compensation

YearSalary ($)Bonus ($)Stock Awards ($)Non-Equity Incentive ($)All Other ($)Total ($)
2024462,951 100,000 (recognition) 866,887 324,508 32,118 1,786,464
2023426,263 622,308 348,157 24,477 1,421,205
2022427,035 150,000 433,484 193,184 25,800 1,229,503
ElementApril 2023 ($)April 2024 ($)Increase (%)
Base Salary Rate449,467 467,446 4.0%
2024 Cash ComponentsAmount ($)
Earned Bonus (60% target x 115.7% achieved)324,508
Recognition Cash Bonus (one-time)100,000
Deferred Compensation – Employer Contributions4,718
Retirement & HSA Matching14,800
Automobile Allowance12,000
Mobile Phone Allowance600

2024 target bonus as % of base salary: 60%, consistent with 2023; max bonus opportunity 200% of target .

Performance Compensation

2024 Annual Incentive MetricWeight (%)ThresholdTargetMaximumActualPayout (%)
Adjusted EBITDA ($M)40 168.0 187.0 208.0 193.9 132.9%
Revenue ($M)40 1,469.0 1,500.0 1,600.0 1,473.0 56.5%
Automotive New Business Awards8% of total (40% of strategic 20%) Not disclosedNot disclosedNot disclosed$2,400M 200%
New Technology Wins8% of total (40% of strategic 20%) Not disclosedNot disclosedNot disclosed8 200%
Increase in Renewable Energy Share4% of total (20% of strategic 20%) Not disclosedNot disclosedNot disclosed17% 200%
2024 PSU Design (Grant Date: Mar 15, 2024)WeightingPerformance Periods
Adjusted EBITDA Margin (Annual and 3-year growth)75% of PSU grant value Annual 2024–2026 and three-year period ending 12/31/2026
Relative Revenue Growth25% of PSU grant value Annual 2024–2026 and three-year period ending 12/31/2026
rTSR Modifier+/-25% on aggregate PSU payout Three-year TSR vs peer group to 12/31/2026
RSUs40% of LT equity; 3-year ratable vesting Annual vest on each grant anniversary
2024 Equity Targets for RunyonTarget Value ($)Share Count (#)
PSUs – Adjusted EBITDA Margin360,000 6,758
PSUs – Relative Revenue Growth120,000 2,253
RSUs320,000 6,009

2022 PSU outcomes determined in Q1 2025: ROIC earned 85.0% (actual ROIC 12.8%), Adjusted EBITDA 0% (actual $493M below threshold), Relative TSR 0% (21st percentile of peer group) .

Equity Ownership & Alignment

Ownership DetailAmount
Shares Owned19,419
Right to Acquire within 60 days4,386
Total Beneficial Ownership23,805
Shares Outstanding (as of Mar 11, 2025)30,797,129
Ownership as % of Outstanding~0.077%
Outstanding Equity Awards at 12/31/2024 (Runyon)Grant DateUnvested RSUs (#)Market Value ($)Unearned PSUs (#)Payout Value ($)
RSUs/PSUs (2013 & 2023 Equity Plans)3/11/2022 795 31,736 (at $39.92) 1,215 48,489 (at $39.92)
3/14/2023 2,333 93,253 (at $39.92) 6,306 251,736 (at $39.92)
3/15/2024 6,009 239,879 (at $39.92) 9,011 359,719 (at $39.92)
2024 Stock Vested (Value Realized)Value ($)
RSUs/PSUs vested in 2024188,389
  • Stock ownership guidelines: CEO at 300% of base salary; other executive officers at 100%; must retain vested shares until compliant; as of May 31, 2024, no executive was below the guideline .
  • Hedging/pledging: Company policy prohibits hedging and pledging; clawback policy in place .
  • Equity plans: As of 12/31/2024, shares reserved for RSUs/PSUs under equity plans; total remaining available 3,448,234 shares .

Employment Terms

  • Offer letter (June 18, 2018): initial base salary $370,000; target bonus 50% of base; eligibility for equity awards; signing and retention bonus $250,000; initial RSUs $400,000 with 60% performance-based vesting over first three years and 40% time-based vesting over three years .
  • Severance (employment contract):
    • Termination without cause or for good reason: one year of salary + pro‑rata current bonus at target; one year of health & welfare; outplacement eligibility; equity generally forfeited unless otherwise provided .
    • Change in control plus termination within 12 months (double trigger): 24 months of salary + 2 years of target bonus; 18 months of health & welfare; accelerated vesting of RSUs; PSUs vest based on actual performance for stock price/TSR metrics and at target for other metrics; vest timing per plan .
  • Estimated payments (as of 12/31/2024):
    • Severance amount (no CIC): $1,048,897
    • Enhanced severance (within 12 months post-CIC): $1,526,599
    • Accelerated equity vesting value (CIC+termination): $1,024,812
  • Non‑compete/non‑solicit: severance conditioned on 12 months post‑termination compliance .
  • Tax gross‑ups: Company not obligated to provide 280G excise tax gross‑ups .

Say‑on‑Pay & Compensation Governance

  • 2024 annual meeting say‑on‑pay (for 2023 NEO comp): ~86% approval .
  • Compensation Committee: independent oversight; named members John Stacey (Chair), Charles Kummeth, Betsy Meter .
  • Relative TSR peer group used for PSUs (consistent since 2018): Adient, American Axle, Aptiv, BorgWarner, Cooper‑Standard, Dana, Dorman, Ford, Fox Factory, GM, Gentex, LCI, Lear, Magna, Modine, MPAA, Sensata, Standard Motor Products, Stoneridge, Goodyear, THOR, Visteon, Winnebago .

Risk Indicators & Red Flags

  • Related party transactions: none required to be reported for 2024 .
  • Section 16 filings: company notes timely reporting by insiders in 2024; two late filings involved other executives in early 2025, not Runyon .
  • Equity award modifications: PSU program streamlined in 2024; no repricing noted; caps: bonus 200% of target, PSU 250% incl. rTSR .

Investment Implications

  • Pay-for-performance alignment is robust: 2024 cash incentives tied 80% to EBITDA/revenue and 20% to strategic goals; long-term PSUs emphasize Adjusted EBITDA margin and relative revenue growth with an rTSR modifier, supporting value creation focus and risk diversification .
  • Retention risk moderate: employment terms provide one year cash severance (2x salary + 2x bonus under double trigger CIC), plus accelerated equity under CIC events, which may stabilize leadership through transitions but create higher payout potential in change‑of‑control scenarios .
  • Alignment: personal ownership is modest (~0.077% of shares outstanding) but guidelines require 100% of salary ownership and prohibit hedging/pledging; regular RSU vesting and PSU cliffs may lead to periodic tax withholding sales but not necessarily discretionary selling pressure .
  • Governance and shareholder feedback: strong say‑on‑pay approval (~86%) and presence of clawbacks/ownership guidelines reduce compensation risk; 2022 PSU outcomes (two zero‑payouts) demonstrate the Committee’s willingness to enforce performance hurdles, a positive alignment signal .