Barbara Runyon
About Barbara Runyon
Barbara J. Runyon is Senior Vice President and Chief Human Resources Officer (CHRO) at Gentherm (THRM), appointed in August 2018; she leads total rewards, talent acquisition/management, engagement, and HR strategy. She holds an MBA (Organizational Development) from Wayne State University and a BS in Human Resources from Michigan State University; she previously served as CHRO at La‑Z‑Boy (2015–2018) and spent 14+ years at PepsiCo/The Pepsi Bottling Group; she also sits on the board of trustees of Michigan College Alliance . Gentherm’s pay-for-performance framework ties executive incentives to Adjusted EBITDA, revenue, Adjusted EBITDA margin, relative revenue growth and a relative TSR modifier; in 2024, company results drove a 115.7% bonus payout for Runyon with Adjusted EBITDA at $193.9M (132.9% payout) and revenue at $1,473.0M (56.5% payout), plus maximum payouts on strategic goals .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| La‑Z‑Boy Incorporated | Vice President & Chief Human Resources Officer | 2015–2018 | Led global HR for a residential furniture leader; built HR systems and talent programs |
| PepsiCo / The Pepsi Bottling Group | Various roles of increasing responsibility | 14+ years | Progressive HR leadership across large-scale operations |
External Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Michigan College Alliance | Board of Trustees member | Not disclosed | Governance and oversight for higher-education consortium |
Fixed Compensation
| Year | Salary ($) | Bonus ($) | Stock Awards ($) | Non-Equity Incentive ($) | All Other ($) | Total ($) |
|---|---|---|---|---|---|---|
| 2024 | 462,951 | 100,000 (recognition) | 866,887 | 324,508 | 32,118 | 1,786,464 |
| 2023 | 426,263 | — | 622,308 | 348,157 | 24,477 | 1,421,205 |
| 2022 | 427,035 | 150,000 | 433,484 | 193,184 | 25,800 | 1,229,503 |
| Element | April 2023 ($) | April 2024 ($) | Increase (%) |
|---|---|---|---|
| Base Salary Rate | 449,467 | 467,446 | 4.0% |
| 2024 Cash Components | Amount ($) |
|---|---|
| Earned Bonus (60% target x 115.7% achieved) | 324,508 |
| Recognition Cash Bonus (one-time) | 100,000 |
| Deferred Compensation – Employer Contributions | 4,718 |
| Retirement & HSA Matching | 14,800 |
| Automobile Allowance | 12,000 |
| Mobile Phone Allowance | 600 |
2024 target bonus as % of base salary: 60%, consistent with 2023; max bonus opportunity 200% of target .
Performance Compensation
| 2024 Annual Incentive Metric | Weight (%) | Threshold | Target | Maximum | Actual | Payout (%) |
|---|---|---|---|---|---|---|
| Adjusted EBITDA ($M) | 40 | 168.0 | 187.0 | 208.0 | 193.9 | 132.9% |
| Revenue ($M) | 40 | 1,469.0 | 1,500.0 | 1,600.0 | 1,473.0 | 56.5% |
| Automotive New Business Awards | 8% of total (40% of strategic 20%) | Not disclosed | Not disclosed | Not disclosed | $2,400M | 200% |
| New Technology Wins | 8% of total (40% of strategic 20%) | Not disclosed | Not disclosed | Not disclosed | 8 | 200% |
| Increase in Renewable Energy Share | 4% of total (20% of strategic 20%) | Not disclosed | Not disclosed | Not disclosed | 17% | 200% |
| 2024 PSU Design (Grant Date: Mar 15, 2024) | Weighting | Performance Periods |
|---|---|---|
| Adjusted EBITDA Margin (Annual and 3-year growth) | 75% of PSU grant value | Annual 2024–2026 and three-year period ending 12/31/2026 |
| Relative Revenue Growth | 25% of PSU grant value | Annual 2024–2026 and three-year period ending 12/31/2026 |
| rTSR Modifier | +/-25% on aggregate PSU payout | Three-year TSR vs peer group to 12/31/2026 |
| RSUs | 40% of LT equity; 3-year ratable vesting | Annual vest on each grant anniversary |
| 2024 Equity Targets for Runyon | Target Value ($) | Share Count (#) |
|---|---|---|
| PSUs – Adjusted EBITDA Margin | 360,000 | 6,758 |
| PSUs – Relative Revenue Growth | 120,000 | 2,253 |
| RSUs | 320,000 | 6,009 |
2022 PSU outcomes determined in Q1 2025: ROIC earned 85.0% (actual ROIC 12.8%), Adjusted EBITDA 0% (actual $493M below threshold), Relative TSR 0% (21st percentile of peer group) .
Equity Ownership & Alignment
| Ownership Detail | Amount |
|---|---|
| Shares Owned | 19,419 |
| Right to Acquire within 60 days | 4,386 |
| Total Beneficial Ownership | 23,805 |
| Shares Outstanding (as of Mar 11, 2025) | 30,797,129 |
| Ownership as % of Outstanding | ~0.077% |
| Outstanding Equity Awards at 12/31/2024 (Runyon) | Grant Date | Unvested RSUs (#) | Market Value ($) | Unearned PSUs (#) | Payout Value ($) |
|---|---|---|---|---|---|
| RSUs/PSUs (2013 & 2023 Equity Plans) | 3/11/2022 | 795 | 31,736 (at $39.92) | 1,215 | 48,489 (at $39.92) |
| 3/14/2023 | 2,333 | 93,253 (at $39.92) | 6,306 | 251,736 (at $39.92) | |
| 3/15/2024 | 6,009 | 239,879 (at $39.92) | 9,011 | 359,719 (at $39.92) |
| 2024 Stock Vested (Value Realized) | Value ($) |
|---|---|
| RSUs/PSUs vested in 2024 | 188,389 |
- Stock ownership guidelines: CEO at 300% of base salary; other executive officers at 100%; must retain vested shares until compliant; as of May 31, 2024, no executive was below the guideline .
- Hedging/pledging: Company policy prohibits hedging and pledging; clawback policy in place .
- Equity plans: As of 12/31/2024, shares reserved for RSUs/PSUs under equity plans; total remaining available 3,448,234 shares .
Employment Terms
- Offer letter (June 18, 2018): initial base salary $370,000; target bonus 50% of base; eligibility for equity awards; signing and retention bonus $250,000; initial RSUs $400,000 with 60% performance-based vesting over first three years and 40% time-based vesting over three years .
- Severance (employment contract):
- Termination without cause or for good reason: one year of salary + pro‑rata current bonus at target; one year of health & welfare; outplacement eligibility; equity generally forfeited unless otherwise provided .
- Change in control plus termination within 12 months (double trigger): 24 months of salary + 2 years of target bonus; 18 months of health & welfare; accelerated vesting of RSUs; PSUs vest based on actual performance for stock price/TSR metrics and at target for other metrics; vest timing per plan .
- Estimated payments (as of 12/31/2024):
- Severance amount (no CIC): $1,048,897
- Enhanced severance (within 12 months post-CIC): $1,526,599
- Accelerated equity vesting value (CIC+termination): $1,024,812
- Non‑compete/non‑solicit: severance conditioned on 12 months post‑termination compliance .
- Tax gross‑ups: Company not obligated to provide 280G excise tax gross‑ups .
Say‑on‑Pay & Compensation Governance
- 2024 annual meeting say‑on‑pay (for 2023 NEO comp): ~86% approval .
- Compensation Committee: independent oversight; named members John Stacey (Chair), Charles Kummeth, Betsy Meter .
- Relative TSR peer group used for PSUs (consistent since 2018): Adient, American Axle, Aptiv, BorgWarner, Cooper‑Standard, Dana, Dorman, Ford, Fox Factory, GM, Gentex, LCI, Lear, Magna, Modine, MPAA, Sensata, Standard Motor Products, Stoneridge, Goodyear, THOR, Visteon, Winnebago .
Risk Indicators & Red Flags
- Related party transactions: none required to be reported for 2024 .
- Section 16 filings: company notes timely reporting by insiders in 2024; two late filings involved other executives in early 2025, not Runyon .
- Equity award modifications: PSU program streamlined in 2024; no repricing noted; caps: bonus 200% of target, PSU 250% incl. rTSR .
Investment Implications
- Pay-for-performance alignment is robust: 2024 cash incentives tied 80% to EBITDA/revenue and 20% to strategic goals; long-term PSUs emphasize Adjusted EBITDA margin and relative revenue growth with an rTSR modifier, supporting value creation focus and risk diversification .
- Retention risk moderate: employment terms provide one year cash severance (2x salary + 2x bonus under double trigger CIC), plus accelerated equity under CIC events, which may stabilize leadership through transitions but create higher payout potential in change‑of‑control scenarios .
- Alignment: personal ownership is modest (~0.077% of shares outstanding) but guidelines require 100% of salary ownership and prohibit hedging/pledging; regular RSU vesting and PSU cliffs may lead to periodic tax withholding sales but not necessarily discretionary selling pressure .
- Governance and shareholder feedback: strong say‑on‑pay approval (~86%) and presence of clawbacks/ownership guidelines reduce compensation risk; 2022 PSU outcomes (two zero‑payouts) demonstrate the Committee’s willingness to enforce performance hurdles, a positive alignment signal .
