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Joseph Kinder

Senior Vice President, Chief Merchant Officer at TILE SHOP HOLDINGS
Executive

About Joseph Kinder

Joseph Kinder, age 59, is Senior Vice President, Chief Merchant Officer at Tile Shop Holdings (TTSH) since February 25, 2025, after leading Supply Chain & Distribution (2020–Feb 2025) and earlier roles in Purchasing, Operations, and store leadership since 1993; he holds a B.A. in Business from the University of St. Thomas . Company performance context: Adjusted EBITDA was $22.6m in 2024, $38.8m in 2023, and $49.6m in 2022; GAAP net income was $2.3m (2024), $10.1m (2023), and $15.7m (2022) . The company’s TSR index (base $100 at 12/31/2019) stood at 446.57 in 2024 and 474.28 in 2023 .

Past Roles

OrganizationRoleYearsStrategic Impact
Tile Shop Holdings, Inc.SVP, Chief Merchant OfficerFeb 2025–presentLeads merchandising strategy; shifted from supply chain leadership; drives product selection and margin .
Tile Shop Holdings, Inc.SVP, Supply Chain & DistributionJul 2020–Feb 2025Ran end-to-end supply chain and distribution; cost and service optimization .
Tile Shop Holdings, Inc.VP, Purchasing & Chief Supply Chain OfficerOct 2017–Jul 2020Procurement leadership; inventory and vendor management .
Tile Shop Holdings, Inc.SVP – OperationsJun 2012–Jul 2017Store operations; execution across retail footprint .
The Tile Shop, LLCSupply Chain ManagerAug 1995–Jun 2012Built supply chain capabilities as company scaled .
The Tile Shop, LLCAssistant Store Manager; SalesMar 1994–Aug 1995; Mar 1993–Mar 1994Store-level sales/management foundation .

External Roles

No external public-company board roles are listed for Kinder in the 2025 proxy’s executive officer section .

Fixed Compensation

YearBase Salary ($)Target Bonus % of SalaryActual Bonus Paid ($)
2023270,000 40% (cash incentive target for 2024; 2023 target not disclosed) 0 (no non-equity incentive reported for 2023) .
2024278,100 40% (increased to 50% upon CFO’s promotion; Kinder remained at 40% for 2024) 0 (EBITDA below threshold) .
2025350,000 50% (cash incentive target) Not yet determined (plan tied to further Adjusted EBITDA) .

Performance Compensation

Annual Cash Incentive Structure

YearMetricWeightingTarget/ScaleActualPayout
2024Further Adjusted EBITDA100% 90% threshold (50% payout), 100% target (100%), up to 115% (175%) Below threshold 0 .
2025Further Adjusted EBITDA100% 95% threshold (partial payout), 100% (100%), up to 115% (175%) Not disclosed (in-year) TBD .

Equity Incentives (PSUs/Performance RS) – Metrics, Targets, Vesting

Grant YearAward TypeMetricWeightingTargetsVesting & Outcome
2022Performance RSPretax ROCE2/3 of equity (performance) 18% (2022), 20% (2023), 21% (2024) 3 tranches (30%/30%/40%); all three tranches failed to vest (2022, 2023, 2024) and were cancelled for Kinder (4,623 for first two, 6,165 for 2024 tranche) .
2023Performance RSAdjusted ROCE2/3 of equity (performance) 15% (2023), 20% (2024), 20% (2025) 3 tranches; first (30%) and second (30%) cancelled for Kinder; 40% tranche remains outstanding at target, subject to 2025 target .
2024Performance RSAdjusted ROCE2/3 of equity (performance) 12% (2024), 14% (2025), 15% (2026) 3 tranches; 30% 2024 tranche cancelled; 70% remains subject to 2025–2026 targets .
2025Performance RSAdjusted ROCE2/3 of equity (performance) 10% (2025), 12% (2026), 14% (2027) 3 tranches; performance period 2025–2027 with standard 30/30/40 vest schedule .

2024 actual pretax ROCE was 2.9%, below the 12% threshold; adjusted EBITDA was $22.6m (context for cash plan and PS outcomes) .

Equity Grant Details and Vesting Schedules (Kinder)

Grant DateTime-Based RS (shares)VestingPerformance RS (shares)Vesting & Notes
Mar 7, 20227,706 3 equal annual installments 15,411 30%/30%/40% tied to 18%/20%/21% ROCE; all tranches cancelled for Kinder (first two in 2023/2024; third in Feb 2025) .
Mar 6, 20239,260 3 equal annual installments 18,519 30%/30%/40% tied to 15%/20%/20% adjusted ROCE; 2023 and 2024 tranches cancelled; 40% remains .
Mar 4, 20247,562 3 equal annual installments beginning Mar 4, 2025 15,125 30%/30%/40% tied to 12%/14%/15% adjusted ROCE; 2024 tranche cancelled; 70% remains .
Mar 20259,028 3 equal annual installments 18,055 30%/30%/40% tied to 10%/12%/14% adjusted ROCE .

Equity Ownership & Alignment

ItemDetail
Total beneficial ownership184,341 shares; includes 53,204 unvested restricted shares and 76,900 options currently exercisable or within 60 days; plus 600 shares held by spouse; less than 1% of outstanding .
Options (legacy)26,900 options @ $8.50 (11/6/2017 exp 11/6/2027); 50,000 options @ $8.80 (7/20/2018 exp 7/20/2028) .
Vested vs. unvestedAs of 12/31/2024: time-based RS outstanding (6,173 from 2023; 7,562 from 2024); performance RS outstanding (7,407 from 2023; 10,587 from 2024) at target where remaining; cancelled tranches noted above .
Ownership guidelinesExecutives must hold shares equal to 1.5× base salary (3× for CEO); time-based RS counts; performance RS does not; compliance deadline 2/28/2026 (or within 5 years of appointment) .
Pledging/hedgingInsider Trading Policy prohibits short sales, derivatives, and pledging/margin unless CFO pre-approval; pre-clearance required for officers . No pledging by Kinder is disclosed .

Employment Terms

  • Current agreement: Employment agreement (effective Feb 25, 2025) sets salary $350,000, target bonus 50%, target annual equity $200,000; transition to non-officer Purchasing Advisor from Jan 1, 2027–Dec 31, 2028 at $75,000 .
  • Change-of-control: Accelerated vesting of unvested restricted stock if not offered employment by successor or if terminated without severance cause/constructively terminated within 1 year post-CoC; cash severance equal to 6 months’ base salary if termination due to CoC without severance cause or good reason, subject to release .
  • Severance (non-CoC): For CEO/CFO (and previously Kinder’s 2020 letter limited to CoC), standard severance is 6 months’ base salary plus 6× company’s health premium contribution for terminations without cause or resignations for good reason; Kinder’s severance applies only in CoC case per his agreement .
  • Non-compete/non-solicit: Not to compete or solicit during employment and for 1 year thereafter .
  • Clawback: SEC/Nasdaq-compliant policy adopted Feb 2023 applies to incentive-based comp for 3 fiscal years prior to a restatement; includes metrics such as stock price, TSR, revenue, EBITDA, ROCE .

Compensation Structure Notes

  • Year-over-year equity outcomes reflect strong pay-for-performance: 2022–2024 PSU tranches repeatedly failed vesting due to ROCE shortfalls; 2024 cash plan paid zero due to EBITDA below threshold .
  • Peer group and advisor: Willis Towers Watson engaged for benchmarking; 2024 peer group included retail and distribution names (e.g., Boot Barn, The Container Store, DXP, Haverty, etc.) . 2024 say-on-pay passed with 99% approval .

Risk Indicators & Trading Context

  • Company “going dark”: Board approved reverse/forward split to reduce record holders below 300, deregister under Exchange Act, and delist from Nasdaq; cash-out price $6.60 for holders under the minimum; post-transaction trading may occur privately or on OTC Pink; executives/directors will no longer file Section 16; options remain unaffected .
  • Liquidity and information: Expect significantly less public disclosure; audited annual and unaudited quarterly statements to be made available to stockholders, but reduced transparency may increase execution risk for investors .

Investment Implications

  • Alignment and retention: Kinder’s sizeable unvested time-based RS and remaining PSU tranches (2023–2025 cycles) provide retention hooks through 2027; PSU outcomes hinge on ROCE recovery; repeated cancellations signal disciplined metrics rather than lenient targets .
  • Incentive levers: 2025 cash plan and PSUs tie payouts to further Adjusted EBITDA and adjusted ROCE; 2024 ROCE at 2.9% vs 12% target highlights execution lift needed; equity acceleration under CoC is double-trigger-like, mitigating windfalls absent termination .
  • Trading dynamics: Planned deregistration/delisting reduces liquidity, removes Section 16 reporting, and may dampen or obscure insider selling signals; options unaffected, but limited markets could constrain monetization of equity—monitor company communications and any OTC quotations post-transaction .
  • Governance sentiment: 99% say-on-pay approval in 2024 and use of independent comp consultant/peer benchmarking indicate shareholder acceptance of pay design; clawback and ownership guidelines enhance alignment; pledging restricted by policy .