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Lura McBride

Director at UNITED FIRE GROUP
Board

About Lura McBride

Lura E. McBride (age 53) is President & CEO of Van Meter Inc. (since 2016) and previously COO (2010–2016); she spent ~15 years at Accenture in systems integration and change management. She joined UFCS’s Board in 2020, is an independent director, and holds degrees in Finance and Marketing from the University of Iowa .

Past Roles

OrganizationRoleTenureCommittees/Impact
Van Meter Inc.President & CEO2016–presentLeads vision, growth strategy; 800+ employee-owners across 25 locations; culture and operational excellence focus
Van Meter Inc.Chief Operating Officer2010–2016Operations leadership; scaling and performance management
AccentureManagement Consulting (Systems Integration, Change Mgmt., Human Performance)~1993–2008 (approx. 15 years; dates not specified)Business process design, program management; technology-enabled transformation

External Roles

OrganizationRoleTenureNotes
Van Meter Inc.Board of DirectorsCurrentInternal company board
Werner Electric SupplyBoard of DirectorsCurrentIndustry peer (distribution); private company
National Association of Electrical Distributors (NAED)Board/LeadershipCurrentIndustry association governance
University of Iowa Tippie College of BusinessAdvisory BoardCurrentAcademic advisory role
Tanager Place; Hall-Perrine Foundation; UnityPoint St. Luke’s Hospital; Iowa BIG; Cedar Rapids Police Chief CouncilBoard/Committee rolesCurrentCommunity leadership

Board Governance

  • Independence: The Board determined 10 of 11 directors are independent; only the CEO is not independent. McBride is independent .
  • Committee memberships: Compensation and Human Capital Committee (Member); Nominating & Governance Committee (Member) .
  • Committee activity: Compensation Committee met 6 times in 2024; Nominating & Governance met 5 times in 2024, indicating substantive engagement requirements .
  • Attendance: Board met 4 times in 2024; all directors attended ≥75% of aggregate Board and committee meetings and attended the 2024 Annual Meeting .
  • Stock ownership guidelines: Non-employee directors must own ≥100 shares upon joining and ≥5,000 shares within five years; all current directors comply .
  • Anti-hedging/pledging: Directors are prohibited from hedging and pledging company securities .
  • Executive sessions: Independent directors held four executive sessions in 2024 .
  • Related-party transactions: None since the beginning of 2024; none currently proposed .

Fixed Compensation

ComponentAmountNotes
Base annual retainer (all directors)$80,0002024 fee schedule
Committee membership retainer (Comp Committee)$5,000Member retainer
Committee membership retainer (Nominating & Governance)$4,000Member retainer
McBride – Fees earned (cash)$91,000Actual 2024 cash fees received

Performance Compensation

Equity GrantGrant DateShares/UnitsGrant-Date Fair ValueVesting
Annual RSU grant (Non-Employee Director Plan)May 20243,219 RSUs$73,837Vests one year after grant (May 15, 2025)
Options (directors)N/AAll prior director options expired in May 2024; no options issued since 2013

Non-employee director equity is time-based RSUs; no performance metrics apply to director equity grants .

Other Directorships & Interlocks

  • Public company boards: None disclosed for McBride; her external boards are private/association roles .
  • Interlocks/conflicts: No related-party transactions disclosed; standard insurance relationships on market terms are excluded by policy .

Expertise & Qualifications

  • Skill profile: Senior administration, business operations, corporate governance, finance/capital, industry service, technology & systems, and risk management per Board skills matrix .
  • Industry/functional focus: Operations, supply chain, technology integration, change management, and organizational performance from Accenture/Van Meter background .

Equity Ownership

HolderShares Beneficially Owned% of Shares OutstandingNotes
Lura E. McBride12,961 (12,861 individually; 100 jointly with husband)~0.051% (12,961 / 25,393,131)No shares pledged; <1% threshold

Director ownership guideline compliance: All current directors meet the 5,000-share guideline within the five-year compliance window .

Governance Assessment

  • Strengths:
    • Independent director with deep operations/technology expertise aligned to Compensation and Nominating & Governance committee mandates .
    • Solid engagement: committee workloads (6 Comp; 5 N&G meetings) and full Board/Annual Meeting attendance support effectiveness .
    • Alignment: RSU-based director pay and ownership guidelines; anti-hedging/pledging policy; no related-party transactions reported .
  • Watchpoints:
    • Time commitments: Active CEO role plus multiple external boards may create bandwidth risk, though no attendance shortfall was disclosed .
    • Director pay structure is largely fixed with time-based equity; no performance linkage in director grants (typical, but offers limited pay-for-performance signaling for directors) .

Overall signal: McBride’s independence, skills, and attendance support board effectiveness; absence of conflicts or pledging reduces governance risk. Equity ownership above guideline threshold enhances alignment with shareholders .