Shelton Twine
About Shelton Twine
Shelton Twine, age 52, is Chief Operating Officer at United Homes Group (UHG). He has served as COO since the March 30, 2023 Business Combination, following ~20 years in operating roles at Great Southern Homes (GSH) and affiliates; he is a licensed real estate broker with a BA from Old Dominion University . Twine is part of the Nieri family network (brother-in-law of Executive Chairman Michael Nieri and uncle of Pennington Nieri), and continues as co-COO alongside Jeremy Pyle following the company’s May 19, 2025 leadership update . Company-level performance metrics used for executive bonuses are EBITDA/profit, revenue, and home closings; TSR, revenue growth and EBITDA growth for Twine specifically are not disclosed in proxies .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Great Southern Homes (GSH) | Vice President | 2004–2007 | Senior operating responsibility within homebuilding operations |
| Realty and Marketing Services (RMS, spun off from GSH) | President | 2007–2015 | Led real estate and sales operations post spin-off |
| GSH | Vice President – Operations | 2015–2018 | Oversaw day-to-day operations; execution of strategic objectives |
| GSH | Chief Operating Officer | Jul 2018–Mar 2023 | Top operating leadership prior to UHG Business Combination |
| United Homes Group (UHG) | Chief Operating Officer | Mar 30, 2023–present | Oversees day-to-day operations; executes strategic vision for public company |
External Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Not disclosed | — | — | No external public-company directorships disclosed in proxies |
Fixed Compensation
Twine was not listed among Named Executive Officers (NEOs) in UHG’s 2024 or 2025 proxies; individual base salary, target bonus, and actual bonus paid are not disclosed for him.
| Component | 2024 | 2025 |
|---|---|---|
| Base salary | Not disclosed for Twine (NEO list excludes Twine) | Not disclosed for Twine (NEO list excludes Twine) |
| Target bonus | Not disclosed for Twine; framework applies to executives broadly | Not disclosed for Twine; framework applies to executives broadly |
| Actual bonus | Not disclosed for Twine | Not disclosed for Twine |
Performance Compensation
Company frameworks specify the performance metrics and payout mechanics for executives; Twine’s specific targets/payouts are not disclosed, but as an executive officer he is generally covered by these frameworks.
| Year | Metric | Target Setting | Payout Mechanics | Vesting/Window |
|---|---|---|---|---|
| 2024 | Adjusted EBITDA (company), Revenue, Home Closings | Quantitative metrics with threshold/target/max; qualitative metrics conditional on ≥$40M adjusted EBITDA | Threshold: 75%; Target: 100%; Max: Nieri 225%, Micenko 150%, O’Grady 110% of the quantitative portion; linear interpolation; capped at max | Annual bonus; details per Compensation Committee framework |
| 2025 | Pretax profit, Revenue, Closings | Quantitative metrics with threshold/target/max | Threshold: 50%; Target: 100%; Max: 125% of the portion; linear interpolation; capped at max | Annual bonus; details per Compensation Committee framework |
| 2024 Equity | Time-based Stock Options | Grant sizes disclosed for Nieri/Micenko/O’Grady | Vest ratably over 4 years, starting 1-year anniversary | 4-year vest |
| 2024 Equity | Performance Stock Units (PSUs) | VWAP price hurdle | Vest if 20/30 trading-day VWAP ≥ $18.00 by Mar 30, 2028 | Through Mar 30, 2028 |
| 2025 Equity | Time-based Stock Options | Grant sizes disclosed for Nieri/Micenko/Feldman | Vest ratably over 4 years | 4-year vest |
| 2025 Equity | PSUs | VWAP price hurdle | Vest if 20/30 trading-day VWAP ≥ $13.50 by Mar 31, 2029 | Through Mar 31, 2029 |
Equity Ownership & Alignment
Twine is not shown with a personal beneficial ownership line item in the tables, but he serves as co-trustee for multiple Nieri family trusts that hold significant stakes, implying shared voting/dispositive control.
| Entity | Twine’s Role | Class A Shares | % of Class A | Class B Shares | % of Class B | Notes |
|---|---|---|---|---|---|---|
| PWN Trust 2018 | Co-trustee (with Pennington Nieri) | 6,058,908 | 22.0% | 5,975,576 | 16.2% | Shared voting/dispositive control |
| MEN Trust 2018 | Co-trustee (with Maigan Nieri Lincks) | 6,058,908 | 22.0% | 5,975,576 | 16.2% | Shared voting/dispositive control |
| PMN Trust 2018 | Co-trustee (with Patrick Nieri) | 6,058,908 | 22.0% | 5,975,576 | 16.2% | Shared voting/dispositive control |
Additional alignment/controls:
- Class B shares carry two votes per share; Michael Nieri and family trusts held ~79% of voting power as of the 2025 record date, indicating dominant control; Twine’s co-trustee roles connect him to these control blocks .
- Hedging and pledging of company stock are prohibited for officers under UHG’s insider trading policy; margin purchases and pledging are banned; 10b5-1 plans are permitted .
Employment Terms
Company disclosures cover executive employment agreements; Twine’s specific agreement is not individually enumerated, but terms for “other executive officers” apply generally.
| Term | Provision | Source |
|---|---|---|
| Employment status | At-will; terminable for death/disability; with/without cause; or by executive with/without good reason | |
| Agreement term | For “other executive officers,” 3 years with automatic 12-month renewals | |
| Severance | Base severance of 12 months’ base salary for “other executive officers” upon termination without cause or for good reason; plus Incentive Severance Benefit, subject to release | |
| Change-in-control | Employment agreements provide for acceleration of equity awards and additional benefits in certain circumstances including change-in-control | |
| Equity vesting | Options vest ratably over 4 years from grant date | |
| PSUs (2024 grants) | Vest upon VWAP ≥ $18.00 for 20/30 trading days by Mar 30, 2028 | |
| PSUs (2025 grants) | Vest upon VWAP ≥ $13.50 for 20/30 trading days by Mar 31, 2029 | |
| Hedging/pledging | Prohibited for officers/directors/employees; 10b5-1 plans allowed |
Investment Implications
- Compensation alignment: Twine’s incentive exposure is tied to company frameworks emphasizing profit/EBITDA, revenue, and closings, with equity awards that vest on sustained price hurdles; this aligns operating execution with shareholder value creation, though his individual targets/payouts are undisclosed (limiting pay-for-performance visibility) .
- Ownership/control and potential conflicts: Twine’s co-trustee roles on three large Nieri family trusts confer shared voting/dispositive authority over sizeable stakes, embedding him in UHG’s control structure; this strengthens alignment to controlling shareholders but heightens related-party and governance sensitivity .
- Selling/pledging risk: Company policy prohibits hedging and pledging, mitigating forced-selling or misalignment risks; any sales would likely be through 10b5-1 plans, reducing discretionary timing concerns .
- Retention/CoC economics: Standard “other executive officer” terms imply 12 months base severance plus incentive severance and equity acceleration in some termination/CoC cases—relevant amid the board’s review of strategic alternatives started May 19, 2025, which could trigger CoC scenarios .
- Execution risk: Twine’s long-tenured operations background and continuity as co-COO during leadership changes suggest stability in production operations; however, familial ties require continued oversight by the Related Party Transactions and Compensation Committees to manage conflicts .
Monitoring recommendations: Track any Form 4 filings for Twine (insider transactions), updates to employment agreement terms, and outcomes of strategic alternatives (sale/refinancing) for potential CoC-triggered vesting and severance impacts .