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John Mulliken

Director at URBAN OUTFITTERSURBAN OUTFITTERS
Board

About John C. Mulliken

Independent director since 2020; age 52; currently Senior Lecturer at Harvard Business School (Strategy Unit) since September 2024. Former Wayfair executive (Chief Technology Officer and SVP, Strategic Initiatives) where he founded Joss & Main and Birch Lane, led the DwellStudio acquisition, and built proprietary adtech; prior Chief Integrated Product Officer at IndigoAg; earlier career at Boston Consulting Group as Senior Advisor specializing in retail, consumer, and technology. Education: BA in Mathematics (Reed College) and MBA in Corporate Finance (London Business School) . The Board classifies him as independent under NASDAQ standards .

Past Roles

OrganizationRoleTenureCommittees/Impact
Wayfair Inc.Chief Technology Officer; SVP Strategic Initiatives“for a decade” at Wayfair; founded Joss & Main and Birch Lane; led DwellStudio acquisition; built proprietary adtech stack Led innovation and growth; ecommerce and multichannel retail expertise
IndigoAgChief Integrated Product OfficerNot disclosedProduct leadership in ag tech
Boston Consulting GroupSenior Advisor (until 2025)Rejoined in 2020 through 2025 Advised high-growth technology and consumer companies

External Roles

OrganizationRolePublic/PrivateNotes
Harvard Business SchoolSenior Lecturer (Strategy)AcademicSince September 2024
BombasDirectorPrivateBombas supplied apparel to URBN; payments were financially immaterial to Bombas; Mulliken not involved in sourcing; Board reviewed and preserved independence

Board Governance

  • Committee assignments: Chair, Nominating and Governance Committee . Not listed as a member of Audit or Compensation Committees (Audit members: McDonald, Antoian, Morgenfeld; Compensation members: Morgenfeld (Chair), Campbell, Maredia, McDonald) .
  • Independence: Board determined he is independent under NASDAQ standards; eight of ten directors are independent .
  • Attendance and engagement: Board held 4 meetings in Fiscal 2025; each director attended at least 75% of Board and applicable committee meetings. Nominating Committee met 4 times; Audit 8 times; Compensation 4 times .
  • Lead Independent Director: Edward N. Antoian (since 2018) .
  • Executive sessions: Independent directors meet in regularly scheduled executive sessions without management .
CommitteeMembership (Mulliken)Chair (Mulliken)FY25 Meetings
Nominating & GovernanceYes Yes 4
AuditNo (members: McDonald, Antoian, Morgenfeld) No8
Compensation & Leadership DevelopmentNo (members: Morgenfeld (Chair), Campbell, Maredia, McDonald) No4

Fixed Compensation

ComponentFY2025 AmountDetails
Annual cash retainer$100,000 Paid in two installments: $50,000 in August after annual meeting; $50,000 at fiscal year-end
Total cash + equity$252,144 Fees earned/paid in cash $100,000; Stock awards $152,144; No option awards

Performance Compensation

Equity AwardGrant DateQuantityGrant-Date Fair ValueVesting/Performance Conditions
Director RSUsJune 5, 20243,700 $152,144 (3,700 x $41.12) RSUs are time-vesting; no performance metrics apply to director RSUs
Stock Options0 None outstanding
  • RSU conversion events: On June 3, 2025, 3,700 Director RSUs converted to common shares (Form 4); post-transaction direct ownership was 19,150 shares . A separate director RSU award of 2,100 units was reported on June 4, 2025 .

Director Pay Mix Signal

  • Cash vs equity mix (~40% cash; ~60% equity) for FY2025 indicates alignment with shareholder interests via equity-based retainer structure; no option awards or performance-conditioned director equity, consistent with standard governance practices .

Other Directorships & Interlocks

EntityRoleInterlock/TransactionGovernance Note
BombasDirector Bombas supplied apparel to URBN in FY2025; payments immaterial to Bombas; Mulliken not involved in sourcing Board reviewed and approved; maintained independence

Expertise & Qualifications

  • Ecommerce and multichannel retail operator; founder of lifestyle brands (Joss & Main; Birch Lane) and integrator of acquisitions (DwellStudio) .
  • Technology leadership (CTO) and adtech buildout; strategy and corporate development experience .
  • Academic strategic expertise (HBS Senior Lecturer) .
  • Education: BA Mathematics (Reed); MBA Corporate Finance (London Business School) .

Equity Ownership

MeasureAmountAs-Of
Beneficial ownership (common shares)15,450; less than 1% of outstanding shares March 11, 2025
Shares outstanding92,809,665 March 11, 2025
Director RSUs outstanding3,700 (as of fiscal year-end) January 31, 2025
Stock options0 January 31, 2025
Post-Form 4 ownership19,150 (after 3,700 RSUs converted) June 3, 2025

Insider Trades (Form 4)

Transaction DateFiling DateTypeSecurityQuantityPricePost-Transaction HoldingsSEC URL
2025-06-032025-06-05M-Exempt (RSU conversion)Common Shares3,700$0.0019,150https://www.sec.gov/Archives/edgar/data/912615/000095017025082508/0000950170-25-082508-index.htm
2025-06-032025-06-05M-ExemptDirector RSUs-3,700$0.000https://www.sec.gov/Archives/edgar/data/912615/000095017025082508/0000950170-25-082508-index.htm
2025-06-042025-06-05A (Award)Director RSUs2,100$0.00https://www.sec.gov/Archives/edgar/data/912615/000095017025082508/0000950170-25-082508-index.htm
2024-06-042024-06-06M-Exempt (RSU conversion)Common Shares4,750$0.0015,450https://www.sec.gov/Archives/edgar/data/912615/000095017024070054/0000950170-24-070054-index.htm
2024-06-042024-06-06M-ExemptDirector RSUs-4,750$0.000https://www.sec.gov/Archives/edgar/data/912615/000095017024070054/0000950170-24-070054-index.htm
2024-06-052024-06-06A (Award)Director RSUs3,700$0.00https://www.sec.gov/Archives/edgar/data/912615/000095017024070054/0000950170-24-070054-index.htm

Governance Assessment

  • Independence and leadership: Independent director who chairs the Nominating & Governance Committee, directly influencing board composition, competencies, and governance policy refresh; supports investor confidence in board refresh and oversight .
  • Attendance and engagement: Board and committees met frequently in FY2025; all directors met at least the 75% attendance threshold; Nominating met 4x, underscoring active governance under his chairship .
  • Related-party scrutiny: Bombas supplier relationship disclosed and reviewed; immaterial payment levels, non-involvement in sourcing, and explicit independence determination mitigate conflict risk; continue to monitor supplier exposure as a potential soft conflict signal .
  • Alignment: Director compensation predominantly equity-based RSUs with time-based vesting (no options or performance hurdles); cash retainer modest; company-wide stock ownership guidelines apply to directors with five-year compliance window; insider trading policy prohibits hedging/short positions, further aligning interests .
  • Broader governance signals: Lead Independent Director in place; declassified board; majority voting; proxy access; strong say‑on‑pay support (99% in 2024) indicate responsive governance culture and positive investor sentiment .