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Margaret Hayne

Co-President & Chief Creative Officer at URBAN OUTFITTERSURBAN OUTFITTERS
Executive
Board

About Margaret Hayne

Margaret A. Hayne (age 66) is Co‑President (since Oct 2020) and Chief Creative Officer (since Nov 2013) at Urban Outfitters, Inc., and has served on URBN’s Board since 2013; she joined the company in August 1982, giving her 40+ years of retail and creative leadership experience . Company performance context: FY2025 Net Sales were $5.551 billion and Operating Income $473.8 million; URBN’s cumulative TSR value of a fixed $100 investment stood at $216.48 for FY2025 versus $148.44 in FY2024 (company‑selected measures used in pay‑versus‑performance) . She is married to Richard A. Hayne, URBN’s Chairman and CEO, and is considered a non‑independent director under NASDAQ criteria, with a board structure combining CEO and Chair offset by a Lead Independent Director role .

Past Roles

OrganizationRoleYearsStrategic Impact
URBNCo‑PresidentOct 2020–presentSenior leadership across brands and creative direction
URBNChief Creative OfficerNov 2013–presentCompany‑wide creative leadership
Free People (URBN)Chief Executive OfficerAug 2015–Oct 2020Brand growth leadership; drove financial goals tied to brand metrics
Free People (URBN)PresidentMar 2007–Aug 2016Brand management and merchandising
URBNEmployee (joined company)Aug 1982–present40+ years retail/wholesale experience

External Roles

No external public company directorships or outside board service disclosed for Margaret A. Hayne in the latest proxy.

Fixed Compensation

Metric ($USD)FY2023FY2024FY2025
Base Salary919,177 967,775 1,000,757
Holiday Bonus5,000 5,000 5,000
Stock Awards (Grant‑Date Fair Value)1,649,700 1,650,006 1,649,971
Non‑Equity Incentive Plan Compensation313,500 2,452,060 2,138,185
All Other Compensation50,571 13,704 10,477
Total Compensation2,937,948 5,088,545 4,804,389
FY2025 Bonus FrameworkTarget % of BaseMaximum % of Base
Co‑President (Hayne)150.0% 262.5%

Performance Compensation

FY2025 Annual Cash Incentive (Incentive Plan)

MetricWeightThresholdTargetMaximumFY2025 Actual PerformancePayout vs TargetVesting/Timing
URBN Net Sales37.5% $5.277B $5.441B $5.604B $5.551B (Net Sales) 168% of Target for financial bonus component Paid after fiscal year end
URBN Operating Income37.5% $406.1M $451.2M $496.4M $473.8M (Operating Income) 160% of Target for financial bonus component Paid after fiscal year end
Personal Goals (IMU, Talent, Sales)25.0% (cap at Target) Prorated below Target 37.5% of base at Target Five initiatives: IMU, Talent (3), Sales Not disclosedPaid after fiscal year end

FY2025 actual Non‑Equity Incentive Plan payout for Hayne was $2,138,185, equating to roughly ~213% of base salary given her $1,000,757 base; design mechanics above explain overweight financial metrics and capped personal goals .

Equity Awards (Long‑Term Incentives)

Award TypeGrant DateShares GrantedGrant‑Date FV ($)Vesting SchedulePerformance Condition
RSUsMar 13, 202419,680 824,986 33 1/3% on Mar 11, 2026; 33 1/3% on Mar 10, 2027; 33 1/3% on Mar 8, 2028 Time‑based only
PSUsMar 13, 202419,680 824,986 Same as above (three equal tranches) URBN Operating Profit Margin ≥ 5% for FYs ended Jan 31, 2026/2027/2028

Additional outstanding equity from prior cycles (as of Jan 31, 2025): unearned PSU/RSU units of 8,334; 21,667; 30,601; and 19,680 tranches with specified vest dates (some tranches vested in March 2025; remaining vest on Mar 8, 2026; Mar 5, 2026; Mar 4, 2027; and 2026–2028 per grant) .

Equity Ownership & Alignment

Ownership ItemAs of/DetailAmount
Beneficial Ownership (Common Shares)March 11, 20256,225,215 shares; 6.7% of outstanding
Ownership BreakdownTrusts & 401(k)5,046,656 shares via four trusts; 11,300 shares in URBN 401(k) Savings Plan (shared voting)
Executive/Director Ownership GuidelinesPolicyStock holding requirements: specified multiples; 5‑year compliance window; sale restrictions until compliant
Hedging/Shorting PolicyProhibited ActivitiesNo options, shorts, hedging/monetization (e.g., collars, swaps) for covered insiders
Shares Pledged as CollateralDisclosureNot disclosed; no pledging policy language identified in proxy
Upcoming Potential Stock SupplyScheduled VestingRSU/PSU tranches scheduled in 2026–2028 (see Performance Compensation table)

Employment Terms

TermStatus/ProvisionNotes
Employment AgreementNoneURBN has no employment agreements/contracts with current NEOs
Severance PolicyNone (general)Company may at its discretion provide severance in future; no current policies
Change‑of‑ControlDouble‑triggerPost‑Fiscal 2022 award agreements include double‑trigger (CoC + termination without cause/good reason) for accelerated vesting; CoC excludes acquisitions by Richard A. Hayne or benefit plans
Deferred CompensationNot participatingDeferred Compensation Plan exists; NEOs currently do not participate
401(k) MatchFY2025$8,826 URBN match for Hayne
PerquisitesFY2025Life insurance premiums $1,651 paid by URBN

Board Governance (Director Service, Committees, Independence)

AttributeDetail
Board TenureDirector since 2013; 12 years in matrix
IndependenceNon‑independent (employee director; spouse of CEO)
CommitteesNot listed on Audit, Compensation, or Nominating Committee matrices (committees composed of independent directors)
AttendanceBoard met 4 times in FY2025; all directors attended ≥75% of meetings and committees
Board StructureCombined Chair/CEO (Richard A. Hayne); Lead Independent Director (Edward N. Antoian) with defined authority
Executive SessionsRegular executive sessions of independent directors

Dual‑role implications: Concentration of control (co‑founder CEO also Chairman) and multiple family relationships create independence considerations; mitigations include majority‑independent board, lead independent director, independent committees, and executive sessions without management .

Director Compensation

URBN pays cash retainers and grants RSUs to non‑employee directors (e.g., $100,000 cash and 3,700 RSUs granted June 5, 2024); employee directors such as Margaret A. Hayne are not included in the non‑employee director compensation table .

Compensation Peer Group (Benchmarking)

Peer retailers used for FY2024 benchmarking by Korn Ferry: PVH, Ralph Lauren, Williams‑Sonoma, Under Armour, Capri Holdings (Michael Kors), Tapestry, American Eagle Outfitters, Abercrombie & Fitch, Carter’s, Genesco, Columbia Sportswear, G‑III Apparel Group, Lululemon Athletica, Guess, Victoria’s Secret & Co., Levi Strauss & Co. (no fixed target percentile; market competitive aim) . Korn Ferry consultant fees in FY2025: $45,600 .

Say‑on‑Pay & Shareholder Feedback

Say‑on‑pay approval was ~99% of votes cast at URBN’s 2024 Annual Meeting; the board proposes annual advisory votes and monitors alignment with investor feedback .

Related Party Transactions

Family relationships: Margaret A. Hayne (Co‑President & CCO) is married to Richard A. Hayne (Chairman/CEO); additional Hayne family members employed at URBN (e.g., David A. Hayne, CTO & President of Nuuly; compensation $3,014,870 in FY2025), all reviewed under the Code of Conduct for conflicts and approved by the Board .

Investment Implications

  • Alignment strong: Hayne’s substantial beneficial stake (6.7% of shares outstanding) and long‑dated RSU/PSU schedules align incentives with long‑term value creation; hedging/shorting prohibitions reduce misalignment risk .
  • Near‑term supply/pressure: Multiple vesting tranches in 2026–2028 (both RSUs and PSUs) could create selling pressure around vest dates; PSU realization depends on ≥5% operating margin hurdle each year, tightening pay‑for‑performance linkage .
  • Governance watchpoints: Combined CEO/Chair and family ties warrant continued focus on independent oversight and committee controls; presence of a Lead Independent Director and majority‑independent board are mitigants .
  • Cash incentive quality: FY2025 bonuses tied to Net Sales and Operating Income with above‑target payouts (168%/160% of target) signal strong financial execution at the consolidated level, while brand‑level underperformance (Urban Outfitters brand) did not pay out, reflecting discipline in the design .