Shiv Singh
UNITED RENTALSAbout Shiv Singh
Shiv Singh (age 47) has served as an independent director of United Rentals, Inc. (URI) since 2017 and is currently the Founder and CEO of Savvy Matters, LLC (since 2018) . He holds a bachelor’s degree from Babson College and a master’s degree from the London School of Economics & Political Science, with recognized expertise in marketing, digital innovation, and cybersecurity; honors include American Advertising Federation Hall of Achievement and listings by AdWeek and Ad Age . He is classified as independent under NYSE and company categorical independence standards .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| LendingTree, Inc. | Chief Marketing & Customer Experience Officer | Jan 2022 – Jul 2023 | Led CX/marketing as a public company officer; no URI committee conflicts disclosed . |
| Expedia Group, Inc. | SVP & General Manager | 2020 – 2021 | Led business unit; digital operations experience . |
| Eargo, Inc. | Chief Marketing Officer | 2019 – 2020 | CMO for med-tech disruptor . |
| Visa, Inc. | Various SVP roles (innovation, digital, marketing) | 2013 – 2018 | Drove global digital transformation, Visa.com re-imagination, media partnerships . |
| PepsiCo Beverages | Global Head of Digital | Prior to Visa | Led digital engagement across paid/owned/social channels . |
| Razorfish | VP & Global Social Media Lead | Early career | Agency leadership in social/digital . |
External Roles
| Organization | Role | Tenure | Notes |
|---|---|---|---|
| Savvy Matters, LLC | Founder & CEO | 2018 – present | Private company consultancy . |
| Public company boards | — | — | No current public company directorships disclosed . |
| Professional recognition | NACD Board Leadership Fellow; Top 50 CMO (Business Insider); AAF Hall of Achievement | Various | Industry leadership and governance training . |
Board Governance
- Committees: Audit; Nominating & Corporate Governance (N&CG); Strategy .
- Independence: Determined independent under NYSE and URI categorical standards .
- Attendance: All directors attended the 2024 annual meeting; Board met seven times in 2024 (one director had 88% aggregate attendance—individuals not disclosed) .
- Executive sessions: Independent directors met in executive session four times in 2024 .
- Lead Independent Director: Transition from Bobby Griffin to Gracia Martore effective May 8, 2025; separate Chair/CEO with robust LID responsibilities .
- Key oversight: Audit (financial statements, ERM, cybersecurity); N&CG (governance, sustainability, culture, talent); Strategy (corporate strategy, M&A, disruption) .
Fixed Compensation
| Component (2024) | Amount | Notes |
|---|---|---|
| Annual cash retainer (Director) | $120,000 | Base director fee; no chair fees for Singh . |
| Committee chair adders | $25,000 (Audit), $20,000 (Comp), $20,000 (N&CG), $15,000 (Strategy) | For chairs; N&CG chair retainer increased from $15k to $20k effective May 9, 2024; Singh not a chair . |
| Annual equity (RSUs) | $175,059 | Fully vested RSUs; grant of 254 RSUs at $689.21 on May 9, 2024; settlement typically deferred . |
| Total 2024 compensation | $295,059 | Fees + RSUs; Singh’s line-item . |
Performance Compensation
Directors do not receive performance-based equity; URI’s executive incentive metrics (for board oversight context) are below.
| Plan | Metric | Weight | Target | Actual (2024) | Payout |
|---|---|---|---|---|---|
| AICP (Annual) | Adjusted EBITDA ($M) | 50% | $7,161 | $7,166 | 101.3% of target; funding 105.2% overall . |
| AICP (Annual) | Economic Profit ($M) | 50% | $792 | $822 | 109.1% of target; funding 105.2% overall . |
| PRSU (LTIP) | Total Revenue ($M) | 50% | $15,245 | $15,364 | 116.9% of target . |
| PRSU (LTIP) | ROIC (%) | 50% | 12.93% | 13.03% | 108.7% of target; PRSUs earned 112.8% . |
Strategic factor overlay (AICP): environment (GHG intensity), customer experience/NPS & digital adoption, and human capital (TRIR, retention), applied as a 90–110% modifier; 2024 collective outcomes supported upward adjustment to 105% of funded amount .
Other Directorships & Interlocks
| Type | Detail |
|---|---|
| Current public company boards | None disclosed for Singh . |
| Interlocks/transactions | No related-party transactions identified involving Singh; URI policy requires Audit Committee review of any related-party transactions >$120,000 . |
Expertise & Qualifications
- Digital, marketing, innovation, and cybersecurity mindset beneficial to oversight of technology, customer experience, and brand; complements Strategy Committee remit .
- International experience and product/distribution competencies per board matrix (Singh flagged for Digital and Sales & Marketing) .
- Governance qualifications: NACD Board Leadership Fellow; recognized industry leader .
Equity Ownership
| As of | Shares Direct/Outstanding | Vested RSUs (deferred settlement) | Total Beneficial Ownership | % of Shares Outstanding |
|---|---|---|---|---|
| Mar 14, 2025 | 5,933 | 1,315 | 7,248 | <1% . |
Insider trades (Form 4):
| Filing Date | Transaction Date | Type | Shares | Price | Post-Transaction Ownership | Link |
|---|---|---|---|---|---|---|
| May 12, 2025 | May 8, 2025 | Award (A) | 284 | $670 | 7,532 | |
| May 13, 2024 | May 9, 2024 | Award (A) | 254 | $689.21 | 7,248 |
Ownership policies:
- Directors must hold URI securities equal to 5x annual cash retainer; all non-management directors were in compliance as of Dec 31, 2024 .
- Anti-hedging and anti-pledging policies apply to directors; pre-clearance required for transactions .
Governance Assessment
- Board effectiveness: Singh’s digital/cyber perspective strengthens audit risk oversight and strategy discussions; committee mix (Audit/N&CG/Strategy) aligns with his background .
- Independence/attendance: Independent status; attended the annual meeting; Board maintained strong executive session cadence in 2024 .
- Alignment: Director equity (fully vested RSUs) and stringent ownership/anti-hedging policies support investor alignment; no pledging .
- Conflicts/related party: No related-party exposures identified for Singh; institutional policy for review/approval of any such transactions in place .
- Shareholder signals: Consistent high “say-on-pay” support (94% in 2024) and robust investor outreach indicate constructive governance posture (board oversight of compensation committee practices; Singh not on Comp Committee) .
RED FLAGS
- None identified specific to Singh (no pledging/hedging, no related-party transactions, no overboarding concerns reported; directors’ commitments reviewed annually for policy compliance) .