Laura Lawson
About Laura Lawson
Laura Lawson, age 48, serves as Executive Vice President and Chief People Officer (since August 2014) and as a Class II Director of UWM Holdings Corporation (UWMC) since 2021; she holds a B.A. in advertising from Michigan State University . UWMC reported 2024 net income of $329.4 million (vs. a 2023 net loss), and remains the #1 wholesale lender; TSR since going public (value of a $100 investment on 12/31 year-end) was $53.55 (2021), $33.43 (2022), $77.21 (2023), and $62.51 (2024) . UWMC emphasizes pay-for-performance, with equal-weighted operational metrics for the annual Captains Plan and a long-term cash plan funded off net income .
Past Roles
| Organization | Role | Years | Strategic impact |
|---|---|---|---|
| UWM Holdings (UWMC) | EVP, Chief People Officer | Aug 2014–present | Operational knowledge and long-term experience at UWM; HR/talent leadership supporting culture and growth . |
| UWM Holdings (UWMC) | Various Marketing roles | Jul 2011–Aug 2014 | Contributed to brand and growth pre- and post-IPO . |
| Taubman Company | Staff Supervisor | May 2009–Jul 2010 | People operations experience in real estate sector . |
External Roles
| Organization | Role | Years | Notes |
|---|---|---|---|
| — | — | — | No public company directorships or external positions disclosed for Ms. Lawson . |
Fixed Compensation
| Metric | 2022 | 2023 | 2024 |
|---|---|---|---|
| Base salary (paid) | $289,000 | $299,000 | $311,000 |
| Base salary (set at start of year) | — | — | $310,000 (effective Feb 10, 2024, ~4% increase) |
Notes:
- UWMC increased non-CEO NEO base salaries ~4% effective Feb 10, 2024 .
Performance Compensation
Annual Bonus — Captains Annual Bonus Plan (company-wide operational metrics; equal-weighted)
| Item | 2024 |
|---|---|
| Target bonus ($) | $294,525 |
| Payout achievement | 120.97% of target (company-wide) |
| Total bonus earned ($) | $419,908 |
| Cash portion ($) | $356,287 |
| RSU portion ($) | $63,621; granted 2/6/2025; vests ~1 year from grant |
| Metric framework | People, Service, Compliance, Quality, Production, Expenses, Brokers; equal weight |
| 2024 outcomes by category | Exceeded Maximum: Engaging Workplace, Broker Channel Growth, Campus Visits; Met Target: Timely Service, Market Share; Between Threshold/Target: Processing Time, Loan Quality, Purchase Production; Between Target/Max: Cost Reductions |
Detailed 2024 plan metrics results
| Category | Metric | 2024 Result |
|---|---|---|
| People | Engaging & Exciting Workplace | Exceeded Maximum |
| People | Leadership | Exceeded Target |
| Service | Timely & Responsive Client Service | Met Target |
| Service | Processing Time | Between Threshold & Target |
| Compliance | Reduce Defects & Errors | Exceeded Target |
| Quality | Focus on Loan Quality | Between Threshold & Target |
| Production | Market Share | Met Target |
| Production | Purchase Loan Production | Between Threshold & Target |
| Expenses | Cost Reductions | Between Target & Maximum |
| Broker Channel | Growth of Broker Channel | Exceeded Maximum |
| Broker Channel | Campus Visits | Exceeded Maximum |
Notes:
- Beginning 2024, a portion of Captains bonus is paid in RSUs (15% for non-CEO NEOs) with ~1-year vesting; equity portion is converted using the closing price the day prior to grant .