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Peter Gassner

Peter Gassner

Chief Executive Officer at VEEVA SYSTEMSVEEVA SYSTEMS
CEO
Executive
Board

About Peter Gassner

Peter P. Gassner is Veeva’s co‑founder and CEO (director since 2007), age 60, with prior senior roles at Salesforce (SVP Technology), PeopleSoft (Chief Architect/GM), and IBM (Staff Developer). He holds a B.S. in Computer Science from Oregon State University and serves on Zoom’s board; he previously served on Guidewire’s board . Performance context: Veeva’s 5‑year TSR implied $100 invested grew to $159.10 vs $194.28 for the S&P 1500 Application Software peer index, and FY2025 net income was $714.1 million (values in thousands per SEC “pay versus performance”) .

Past Roles

OrganizationRoleYearsStrategic Impact
IBMStaff Developer1989–1994Enterprise software engineering foundation
PeopleSoftChief Architect & GM1995–2003Led enterprise application architecture/GM responsibilities
SalesforceSVP, Technology2003–2005Senior leadership in enterprise cloud technologies
Veeva SystemsCo‑founder & CEO2007–presentBuilt industry cloud leader; PBC conversion and long‑term strategy

External Roles

OrganizationRoleYearsNotes
Zoom Video CommunicationsDirector2015–presentPublic company board service
Guidewire SoftwareDirector2015–2019Public company board service

Fixed Compensation

  • Base salary only; no annual cash bonus. Salary rose from $425,000 to $450,000 during FY2025, with a committee‑approved increase to $475,000 effective April 1, 2025 .
MetricFY2023FY2024FY2025
CEO Base Salary ($)391,667 420,833 445,833

Performance Compensation

Veeva compensates the CEO primarily via long‑term, premium‑priced stock options with market‑based vesting conditions; no annual RSUs or cash incentives .

ProgramGrantExercise PricePerformance MetricVestingHolding/Acceleration
2018 CEO Options2,838,635 options $60.00 Sustained stock price targets: $90, $100, $110, $120 for 60 consecutive trading days (all achieved) Service‑based monthly from Mar 1, 2020–Feb 1, 2025 No contractual acceleration; standard 2028 expiry
2024 CEO Options2,650,000 options $236.90 (52‑week high at grant) Closing price ≥$236.90 for 60 consecutive trading days during 2/1/25–2/1/30 Five equal annual tranches on each anniversary of Feb 1, 2025 through Feb 1, 2030 (service as CEO required) 2‑year post‑exercise holding, no acceleration (incl. no CIC acceleration)

Equity Ownership & Alignment

  • Total beneficial ownership: 15,107,968 shares (9.1% of outstanding), including 12,187,333 shares held, 2,838,635 options exercisable within 60 days, and 82,000 shares held by family members (as of March 31, 2025) .
  • Ownership guidelines: CEO required to hold ≥3× salary; all executive officers in compliance as of March 31, 2025 .
  • Hedging/pledging prohibited; 10b5‑1 plans permitted subject to cooling‑off and blackout rules .
CategoryAmount
Shares held directly and by family12,269,333
Options exercisable ≤60 days2,838,635
Total beneficial ownership15,107,968 (9.1%)

Insider selling pressure indicators:

  • FY2024: 1,404,458 shares acquired on option exercise with $245.36 million value realized; FY2025: no CEO exercises reported .
  • 2024 CEO options include a 2‑year post‑exercise holding period, which reduces near‑term sale pressure even if vesting/performance conditions are met .

Employment Terms

  • No severance, no change‑in‑control benefits; CEO options lack acceleration provisions (including on involuntary termination or change‑in‑control) .
  • Clawback: adopted Sept 2023 under SEC/NYSE rules for accounting restatements; applies to current/former executive officers .
  • Insider Trading Policy: prohibits hedging, pledging, and margin accounts; structured blackout and 10b5‑1 plan guidelines .
  • Corporate philosophy: executives (incl. CEO) have modest, uniform base salaries; equity‑driven incentives; no non‑compete agreements across employees, with public advocacy against non‑competes .

Board Governance

  • Board leadership: roles separated; independent Chair (Gordon Ritter), CEO is not independent .
  • Committee memberships: CEO is not a member of standing committees; transaction committee formed in 2024 (CEO served) and disbanded in March 2025 .
  • Independence/structure: 8 of 9 continuing directors independent; all standing committees fully independent; regular executive sessions .
  • Attendance: Board met 4 times in FY2025; no director <75% attendance .

Brief director compensation note (for dual‑role context):

  • CEO receives no additional compensation for board service; non‑employee directors receive a $50,000 cash retainer plus RSUs (board/committee roles) .

Compensation & Incentive Program Details (CEO and NEO context)

ElementStructureNotes
Base salaryUniform; CEO at same level as senior executives; increased to $475,000 effective 4/1/2025
Annual bonusNone (CEO and NEOs not eligible for cash incentives)
EquityCEO: premium‑priced options on a 5‑year cycle with stock‑price hurdles; NEOs: annual RSUs (“stock bonus”) and options with factors 3.0–4.0; special retention grants in FY2023
ClawbackMandatory recovery for restatements under SEC/NYSE rules
Ownership guidelinesCEO ≥3× salary; compliance confirmed
Anti‑hedging/pledgingProhibited by policy

Pay‑for‑Performance and Shareholder Context

  • Veeva discloses “pay versus performance” with stock price as the sole financial performance measure linked to compensation actually paid under SEC rules; CEO CAP in FY2025 reflects year‑end fair value of 2024 CEO options and is not actual realized pay .
  • FY2025 CEO pay ratio: ~1,250.8:1 due to grant‑date accounting for 2024 CEO options; alternative annualized view ~253:1 if grant value is spread over 5 years (explanatory disclosure) .
MetricFY2021FY2022FY2023FY2024FY2025
Company TSR ($100 baseline)188.55 161.34 116.33 141.00 159.10
Peer TSR ($100 baseline)131.76 145.90 118.53 98.82 194.28
Net Income ($000s)379,998 427,390 487,706 525,705 714,138

Compensation Peer Group (Benchmarking)

  • FY2025 peer group updated to include HubSpot and MongoDB; peer revenue $653mm–$6.5bn or market‑cap $8bn–$129bn; committee uses data as reference, not to target percentiles .
  • Prior year added Snowflake; similarly used for benchmarking .

Equity Ownership Guidelines & Pledging

  • Director guideline: ≥3× board retainer; all directors in compliance as of March 31, 2025 .
  • Prohibitions: hedging, pledging, margin accounts by directors/executives .

Related Party & Risk Indicators

  • No CEO‑specific related party transactions disclosed; standard indemnification in place .
  • No tax gross‑ups; no parachute gross‑ups; no repricing; no severance/change‑in‑control entitlements for CEO .
  • Insider trading safeguards: blackout windows, 10b5‑1 cooling‑off; policy compliance required .

Board Service History, Committees, and Dual‑Role Implications

  • Board service: Director since 2007; non‑independent due to CEO role .
  • Committees: None currently; served on Transaction Committee in 2024 (committee later disbanded) .
  • Dual‑role implications: Separation of Chair and CEO mitigates concentration of power; all committees are independent, and executive sessions are held, addressing independence concerns with CEO as a director .

Investment Implications

  • Alignment: 9.1% ownership and premium‑priced options with sustained price hurdles and 2‑year post‑exercise hold align CEO outcomes with long‑term TSR and reduce near‑term selling pressure .
  • Retention: Five‑year option cadence (next vesting tranches through 2030) plus service‑based vesting supports continuity of leadership through strategic goals (e.g., 2030 revenue run‑rate) .
  • Governance: Separation of Chair/CEO and independent committees reduce dual‑role risk; anti‑hedging/pledging and clawback policies strengthen alignment and risk controls .
  • Optics: The FY2025 CEO pay ratio spike is an accounting artifact of the option grant; nonetheless, headline pay optics could draw scrutiny even as realized pay depends on creating shareholder value above a high strike price .