
Peter Gassner
About Peter Gassner
Peter P. Gassner is Veeva’s co‑founder and CEO (director since 2007), age 60, with prior senior roles at Salesforce (SVP Technology), PeopleSoft (Chief Architect/GM), and IBM (Staff Developer). He holds a B.S. in Computer Science from Oregon State University and serves on Zoom’s board; he previously served on Guidewire’s board . Performance context: Veeva’s 5‑year TSR implied $100 invested grew to $159.10 vs $194.28 for the S&P 1500 Application Software peer index, and FY2025 net income was $714.1 million (values in thousands per SEC “pay versus performance”) .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| IBM | Staff Developer | 1989–1994 | Enterprise software engineering foundation |
| PeopleSoft | Chief Architect & GM | 1995–2003 | Led enterprise application architecture/GM responsibilities |
| Salesforce | SVP, Technology | 2003–2005 | Senior leadership in enterprise cloud technologies |
| Veeva Systems | Co‑founder & CEO | 2007–present | Built industry cloud leader; PBC conversion and long‑term strategy |
External Roles
| Organization | Role | Years | Notes |
|---|---|---|---|
| Zoom Video Communications | Director | 2015–present | Public company board service |
| Guidewire Software | Director | 2015–2019 | Public company board service |
Fixed Compensation
- Base salary only; no annual cash bonus. Salary rose from $425,000 to $450,000 during FY2025, with a committee‑approved increase to $475,000 effective April 1, 2025 .
| Metric | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| CEO Base Salary ($) | 391,667 | 420,833 | 445,833 |
Performance Compensation
Veeva compensates the CEO primarily via long‑term, premium‑priced stock options with market‑based vesting conditions; no annual RSUs or cash incentives .
| Program | Grant | Exercise Price | Performance Metric | Vesting | Holding/Acceleration |
|---|---|---|---|---|---|
| 2018 CEO Options | 2,838,635 options | $60.00 | Sustained stock price targets: $90, $100, $110, $120 for 60 consecutive trading days (all achieved) | Service‑based monthly from Mar 1, 2020–Feb 1, 2025 | No contractual acceleration; standard 2028 expiry |
| 2024 CEO Options | 2,650,000 options | $236.90 (52‑week high at grant) | Closing price ≥$236.90 for 60 consecutive trading days during 2/1/25–2/1/30 | Five equal annual tranches on each anniversary of Feb 1, 2025 through Feb 1, 2030 (service as CEO required) | 2‑year post‑exercise holding, no acceleration (incl. no CIC acceleration) |
Equity Ownership & Alignment
- Total beneficial ownership: 15,107,968 shares (9.1% of outstanding), including 12,187,333 shares held, 2,838,635 options exercisable within 60 days, and 82,000 shares held by family members (as of March 31, 2025) .
- Ownership guidelines: CEO required to hold ≥3× salary; all executive officers in compliance as of March 31, 2025 .
- Hedging/pledging prohibited; 10b5‑1 plans permitted subject to cooling‑off and blackout rules .
| Category | Amount |
|---|---|
| Shares held directly and by family | 12,269,333 |
| Options exercisable ≤60 days | 2,838,635 |
| Total beneficial ownership | 15,107,968 (9.1%) |
Insider selling pressure indicators:
- FY2024: 1,404,458 shares acquired on option exercise with $245.36 million value realized; FY2025: no CEO exercises reported .
- 2024 CEO options include a 2‑year post‑exercise holding period, which reduces near‑term sale pressure even if vesting/performance conditions are met .
Employment Terms
- No severance, no change‑in‑control benefits; CEO options lack acceleration provisions (including on involuntary termination or change‑in‑control) .
- Clawback: adopted Sept 2023 under SEC/NYSE rules for accounting restatements; applies to current/former executive officers .
- Insider Trading Policy: prohibits hedging, pledging, and margin accounts; structured blackout and 10b5‑1 plan guidelines .
- Corporate philosophy: executives (incl. CEO) have modest, uniform base salaries; equity‑driven incentives; no non‑compete agreements across employees, with public advocacy against non‑competes .
Board Governance
- Board leadership: roles separated; independent Chair (Gordon Ritter), CEO is not independent .
- Committee memberships: CEO is not a member of standing committees; transaction committee formed in 2024 (CEO served) and disbanded in March 2025 .
- Independence/structure: 8 of 9 continuing directors independent; all standing committees fully independent; regular executive sessions .
- Attendance: Board met 4 times in FY2025; no director <75% attendance .
Brief director compensation note (for dual‑role context):
- CEO receives no additional compensation for board service; non‑employee directors receive a $50,000 cash retainer plus RSUs (board/committee roles) .
Compensation & Incentive Program Details (CEO and NEO context)
| Element | Structure | Notes |
|---|---|---|
| Base salary | Uniform; CEO at same level as senior executives; increased to $475,000 effective 4/1/2025 | |
| Annual bonus | None (CEO and NEOs not eligible for cash incentives) | |
| Equity | CEO: premium‑priced options on a 5‑year cycle with stock‑price hurdles; NEOs: annual RSUs (“stock bonus”) and options with factors 3.0–4.0; special retention grants in FY2023 | |
| Clawback | Mandatory recovery for restatements under SEC/NYSE rules | |
| Ownership guidelines | CEO ≥3× salary; compliance confirmed | |
| Anti‑hedging/pledging | Prohibited by policy |
Pay‑for‑Performance and Shareholder Context
- Veeva discloses “pay versus performance” with stock price as the sole financial performance measure linked to compensation actually paid under SEC rules; CEO CAP in FY2025 reflects year‑end fair value of 2024 CEO options and is not actual realized pay .
- FY2025 CEO pay ratio: ~1,250.8:1 due to grant‑date accounting for 2024 CEO options; alternative annualized view ~253:1 if grant value is spread over 5 years (explanatory disclosure) .
| Metric | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
| Company TSR ($100 baseline) | 188.55 | 161.34 | 116.33 | 141.00 | 159.10 |
| Peer TSR ($100 baseline) | 131.76 | 145.90 | 118.53 | 98.82 | 194.28 |
| Net Income ($000s) | 379,998 | 427,390 | 487,706 | 525,705 | 714,138 |
Compensation Peer Group (Benchmarking)
- FY2025 peer group updated to include HubSpot and MongoDB; peer revenue $653mm–$6.5bn or market‑cap $8bn–$129bn; committee uses data as reference, not to target percentiles .
- Prior year added Snowflake; similarly used for benchmarking .
Equity Ownership Guidelines & Pledging
- Director guideline: ≥3× board retainer; all directors in compliance as of March 31, 2025 .
- Prohibitions: hedging, pledging, margin accounts by directors/executives .
Related Party & Risk Indicators
- No CEO‑specific related party transactions disclosed; standard indemnification in place .
- No tax gross‑ups; no parachute gross‑ups; no repricing; no severance/change‑in‑control entitlements for CEO .
- Insider trading safeguards: blackout windows, 10b5‑1 cooling‑off; policy compliance required .
Board Service History, Committees, and Dual‑Role Implications
- Board service: Director since 2007; non‑independent due to CEO role .
- Committees: None currently; served on Transaction Committee in 2024 (committee later disbanded) .
- Dual‑role implications: Separation of Chair and CEO mitigates concentration of power; all committees are independent, and executive sessions are held, addressing independence concerns with CEO as a director .
Investment Implications
- Alignment: 9.1% ownership and premium‑priced options with sustained price hurdles and 2‑year post‑exercise hold align CEO outcomes with long‑term TSR and reduce near‑term selling pressure .
- Retention: Five‑year option cadence (next vesting tranches through 2030) plus service‑based vesting supports continuity of leadership through strategic goals (e.g., 2030 revenue run‑rate) .
- Governance: Separation of Chair/CEO and independent committees reduce dual‑role risk; anti‑hedging/pledging and clawback policies strengthen alignment and risk controls .
- Optics: The FY2025 CEO pay ratio spike is an accounting artifact of the option grant; nonetheless, headline pay optics could draw scrutiny even as realized pay depends on creating shareholder value above a high strike price .