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Keith Sullivan

Director at Venus ConceptVenus Concept
Board

About Keith J. Sullivan

Keith J. Sullivan, age 67, is a Class I independent director of Venus Concept (VERO) serving since 2018, with his current Board term expiring at the 2027 annual meeting . He is President and CEO of Neuronetics (NASDAQ: STIM) and brings 30+ years of senior sales leadership in medical devices, with prior roles at ZELTIQ Aesthetics and others; he holds a BBA from the College of William and Mary .

Past Roles

OrganizationRoleTenureCommittees/Impact
Venus Concept (VERO)Chief Commercial OfficerNov 2018 – Nov 2019 Commercial leadership during transition
ZELTIQ AestheticsSVP & Chief Commercial OfficerNov 2014 – Jan 2016 Commercial leadership pre-acquisition by Allergan
ZELTIQ AestheticsChief Commercial Officer & President, North AmericaJan 2016 – Apr 2017 Led North America through Allergan acquisition
ZELTIQ AestheticsSVP, Worldwide Sales & MarketingJul 2013 – Oct 2014 Built global commercial operations
Medicis; Reliant Technologies; Medtronic; Vision Quest Laser Center; Coherent MedicalVarious leadership rolesSector experience in aesthetics and medtech

External Roles

CompanyRoleTenureCommittees/Notes
Neuronetics (NASDAQ: STIM)President & CEO; DirectorJul 2020 – Present Public-company CEO in neurohealth
Cutera (NASDAQ: CUTR)DirectorCurrent as of Apr 30, 2025 Aesthetics devices peer
Sientra (NASDAQ: SIEN)Former DirectorPrior service (dates not specified) Aesthetics implants exposure

Board Governance

  • Committee memberships: Compensation Committee member; not chair (chair is Fritz LaPorte) .
  • Independence: Board determined all directors other than CEO are independent; Sullivan is independent .
  • Attendance and engagement: Board met 15 times in 2024; each director attended ≥75% of Board and committee meetings; independent directors held 4 executive sessions .
  • Board class/tenure: Class I; term through 2027; director since 2018 .

Fixed Compensation (Director)

ComponentAmount (USD)Notes
Annual Board retainer (non-employee director)$45,000 Standard policy
Compensation Committee member fee$10,000 Member (not chair)
Total cash fees earned (2024)$55,000 Deferred to Q2 FY2025 amid restructuring
Option awards (2024)No director option grants disclosed for 2024

Performance Compensation (Director)

  • No performance-linked director compensation disclosed; director equity awards (when granted) typically vest time-based over four years; no automatic vesting on change in control .

Other Directorships & Interlocks

EntityTypeRolePotential Interlock/Notes
Neuronetics (STIM)Customer/peer in neurohealthCEO & DirectorTime commitment; sector overlap but not a VERO customer/supplier disclosed
Cutera (CUTR)Aesthetics devices peerDirectorSector interlock (aesthetic devices)
Sientra (SIEN)Aesthetics implantsFormer DirectorHistorical sector overlap

Expertise & Qualifications

  • Education: BBA, College of William and Mary; served as Clinical Professor (2017–2020) .
  • Technical/industry: Aesthetic devices commercialization, capital equipment with recurring revenue; senior sales leadership .
  • Board qualifications: Deep medtech commercialization experience; current public-company CEO .

Equity Ownership

MetricValueNotes
Common shares beneficially owned1,411 As of Apr 28, 2025
Securities exercisable within 60 days38 Options
Total beneficial ownership1,449 Common + exercisable within 60 days
Percent of class<1.0% Based on 1,424,403 common shares outstanding
Shares subject to outstanding options923 As of Dec 31, 2024
Hedging/PledgingHedging prohibited by Insider Trading Policy Applies to directors

Insider Trades (Form 4)

  • No insider transactions by “Keith Sullivan” for VERO found between Jan 1, 2024 and Nov 20, 2025 (insider-trades skill run; filing date filter).

Governance Assessment

  • Independence and attendance: Independent status with ≥75% attendance and participation in executive sessions supports baseline governance quality .
  • Committee effectiveness: Serves on Compensation Committee (not chair); committee met 3 times in 2024; composition fully independent, with LaPorte as chair .
  • Interlocks/conflicts: Disclosure notes Sullivan was a Company officer (CCO) in 2018–2019; he currently sits on the Compensation Committee—this prior service is a potential optics issue but disclosed; no compensation committee interlocks with other issuers reported .
  • Director pay and alignment: Cash-only in 2024 ($55k) with payment deferred to Q2 2025 amid restructuring—signals cost discipline and liquidity sensitivity; historical option grants exist but no 2024 grants; beneficial ownership <1% .
  • Related-party exposure: Major related-party transactions involve EW Healthcare Partners and Madryn; no specific related-party transactions tied to Sullivan disclosed .
  • Policies: Hedging prohibited; formal Clawback Policy for executives; robust committee charters and governance guidelines in place .

RED FLAGS

  • Past officer now serving on Compensation Committee (though not in recent years) may raise independence optics; fully disclosed and committee remains independent .
  • Deferred director cash fees to Q2 2025 reflect liquidity constraints during restructuring—investors should monitor cash flow and capital structure progress .

Positives

  • Independent status, adequate attendance, and adherence to hedging prohibitions; Compensation Committee chaired by a financial expert (LaPorte sits on Audit and is deemed an audit committee financial expert) with clear charter guidance .