Sign in

You're signed outSign in or to get full access.

Cristina Nuñez

Director at VRNOF
Board

About Cristina Nuñez

Cristina Nuñez, age 40, has served as an independent director of Verano Holdings Corp. (VRNOF) since February 11, 2021. She is Co‑Founder & General Partner of True Beauty Ventures (founded April 2020) and previously held operating leadership roles at Clark’s Botanicals (COO/GM, 2017–2019) and Laura Geller Beauty (2014–2017); earlier she worked at Tengram Capital Partners, L Catterton and UBS. She graduated magna cum laude from Duke University in May 2007 with a BA in Public Policy Studies and Political Science. Her board-relevant credentials include capital markets and financial analysis experience, scaling emerging consumer brands, and compensation governance as Chair of the Compensation Committee .

Past Roles

OrganizationRoleTenureCommittees/Impact
True Beauty VenturesCo‑Founder & General PartnerApr 2020–PresentGrowth investing across beauty/wellness; brings capital markets and scaling expertise to VRNOF board .
Clark’s BotanicalsCOO & GMMay 2017–Apr 2019Led operations and international ecommerce; relevant to consumer brand scaling .
Laura Geller BeautyOperating/Exec rolesOct 2014–May 2017Executive leadership in prestige makeup; marketing and operations experience .
Tengram Capital Partners; L Catterton; UBSInvesting/IB roles~7 years prior to 2014Financial analysis, deal execution; adds capital markets perspective to board oversight .

External Roles

Organization TypeRoleNotes
Haircare manufacturer (private)Board memberTBV portfolio company .
Skincare products manufacturer (private)Board memberTBV portfolio company .
Adaptogenic supplements/skincare/foods company (private)Board memberTBV portfolio company .
Consumer brands wellness company (private)Board memberTBV portfolio company .
Makeup company (private)Board memberTBV portfolio company .
Cannabinoid‑based supplements company (private)Board memberTBV portfolio company; adjacent space to cannabis .
Two private skincare companies; haircare products companyBoard observerTBV portfolio companies .
Other public company boardsNone; only Mr. Hirsh serves on another U.S. reporting issuer (Mondee Holdings, Inc.) .

Board Governance

  • Committee assignments: Audit Committee member (financially literate; not an “audit committee financial expert”); Compensation Committee Chair; independent director under Nasdaq/Cboe/NI 52‑110 standards .
  • Committee composition and activity:
    • Audit Committee (2024 members: Hirsh, Mueller, Nuñez; 4 meetings in FY2024; Hirsh Chair) .
    • Audit Committee (FY2023: held 6 meetings; members included Nuñez, Hirsh, Mueller) .
    • Audit Committee (FY2022: held 4 meetings; all members attended 100% during their tenures) .
    • Compensation Committee (2024 members: Nuñez Chair; Hirsh; Mueller) .
    • Compensation Committee (FY2023: held 6 meetings; Nuñez Chair) .
  • Independence and board structure:
    • Independent directors: Mueller, Nuñez, Hirsh (no lead independent director; Chair is CEO) .
    • Policies adopted: Audit and Compensation Committee charters; corporate governance guidelines; majority voting; whistleblower; insider trading; stock ownership policy; clawback; related party policy .
  • Hedging: Directors/officers prohibited from hedging or offsetting company securities under insider trading policy .

Fixed Compensation

Metric (USD)FY2022FY2023FY2024
Cash retainer (annual)$45,000 $50,000 $50,000
Committee chair retainer$10,000 (Comp Chair) $10,000 (Comp Chair)
Total fees earned (cash)$45,000 $60,000 $60,000

Notes: In FY2023, Nuñez and Hirsh received $10,000 each as committee chairs (Comp and Audit, respectively) . In FY2024, Nuñez received $10,000 for Compensation Chair .

Performance Compensation

Grant FeatureFY2023FY2024
Annual RSU grant85,911 shares; grant date 6/1/2023; fair value $253,171; vests in 4 equal tranches at 12, 18, 24, 30 months from 6/1/2023, service‑based .15,138 shares; grant date 6/1/2024; fair value $62,490; vests in 4 equal tranches at 12, 18, 24, 30 months from 6/1/2024, service‑based .
Special RSU grant34,908 shares; grant date 6/1/2023; fair value $102,871; “longevity” grant; 25% vested on 6/1/2023; thereafter 25% vests on each 6‑month anniversary, service‑based. As of 12/31/2023, 17,454 shares had vested .
Annual cash award (long‑term)$62,500 cash award; grant date 6/1/2024; vests in 4 equal tranches at 12, 18, 24, 30 months from 6/1/2024, service‑based .
Director compensation totalsStock awards total $356,042; cash fees $60,000; total $416,042 .Stock awards fair value $62,490; cash award $62,500; cash fees $60,000; total $184,990 .
Performance metricsNone disclosed for director awards; all vesting is time‑based service (no revenue/EBITDA/TSR metrics) .

Compensation mix analysis (facts): RSU grant size decreased from ~$356k in 2023 to ~$62.5k in 2024, and a new $62.5k long‑term cash award was introduced (both time‑vested), while cash fees remained $60k; awards vest over 12–30 months .

Other Directorships & Interlocks

  • Public company directorships: None for Nuñez (only Hirsh serves on Mondee Holdings, Inc.) .
  • Compensation Committee interlocks: None; Nuñez (Chair), Hirsh, Mueller had no related‑party relationships requiring disclosure in FY2024 (same conclusion in FY2023 and FY2022) .

Expertise & Qualifications

  • Financially literate (Audit Committee member) but not designated an “audit committee financial expert” .
  • Capital markets/investment background from private equity and investment banking; operating leadership in beauty/wellness consumer brands; supports scaling, marketing, and strategic planning oversight .
  • Education: Duke University BA, magna cum laude, Public Policy & Political Science (May 2007) .

Equity Ownership

As‑of Record DateShares Beneficially Owned% of Subordinate Voting Shares Outstanding
2023 Proxy Record Date45,059 <1%
2024 Proxy Record Date72,559 <1%
2025 Proxy Record Date128,026 <1%

Additional details:

  • 2023 RSU vesting status: As of 12/31/2023, her 85,911 annual RSUs remained unvested; special 34,908 RSUs had vested into 17,454 shares .
  • No pledging or hedging by Nuñez disclosed; company policy prohibits director/officer hedging .

Governance Assessment

  • Independence and roles: Nuñez is one of three independent directors and chairs the Compensation Committee, providing a counterbalance to a combined Chair/CEO structure without a lead independent director .
  • Committee effectiveness: Active engagement evidenced by six Compensation Committee meetings in 2023 and Audit Committee meetings (six in 2023; four in 2024). Audit Committee members (including Nuñez) achieved 100% attendance in FY2022; later periods’ attendance rates not specifically disclosed .
  • Pay and alignment: Director compensation combines cash retainers with time‑vested RSUs (and, in 2024, time‑vested cash awards). No performance‑conditioned equity or bonus metrics are disclosed for directors; ownership increased from 45,059 (2023) to 128,026 shares (2025), though still <1% of shares outstanding .
  • Conflicts/related‑party: No related‑party transactions requiring disclosure for Nuñez; board maintains a Related Party Policy. Broader company‑level related‑party matters (CEO share pledging; other transactions) were addressed by the Audit Committee; none implicated Nuñez .
  • Risk indicators & red flags (Nuñez‑specific): None disclosed (no hedging/pledging; no related‑party transactions; committee interlocks clean) .

Overall signal for investors: An independent director with capital markets and operating experience who chairs the Compensation Committee; compensation for directors shifted in 2024 toward smaller RSUs plus a time‑vested cash award, while ownership increased modestly year‑over‑year; no Nuñez‑specific conflict red flags disclosed .