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Lawrence Hirsh

Director at VRNOF
Board

About Lawrence R. Hirsh

Independent director of Verano Holdings Corp. (VRNOF), age 62, based in Florida; joined the Board on August 29, 2022. Background includes founding LRHIRSH, LLC (financial/operational consulting since 2020) and 18 years at Alvarez & Marsal North America as Managing Director, co-leading corporate restructuring in the Southeast U.S. and serving in interim C-suite and board roles. Credentials: Bachelor of Business Administration (University of Florida), Certified Public Accountant, Certified Turnaround Professional, and member of the American College of Bankruptcy; recognized by the Board as a financial expert. He serves as Audit Committee Chair and is a member of the Compensation Committee .

Past Roles

OrganizationRoleTenureCommittees/Impact
Alvarez & Marsal North America, LLCManaging Director; co-business unit leader (SE U.S. Corporate Restructuring)2002–2020Interim COO/CFO; board chair roles; extensive restructuring, integration, governance execution
Arthur Andersen LLPPartner; Southeast Leader – Corporate Restructuring; Leader – Business Valuation (Atlanta/Southeast)1995–2002Led valuation and restructuring engagements; cross-industry coverage
LRHIRSH, LLCFounder/Consultant (financial and operational matters)2020–presentAdvises multiple companies on finance/operations

External Roles

OrganizationRoleStartNotes
Mondee Holdings, Inc. (U.S. public company)DirectorDec 2024Adds public-company board experience; non-cannabis travel/technology exposure
Private companies (various)DirectorOngoingBoards include private equity, healthcare management services, source-to-pay analytics, affiliated real estate funds; Audit Chair of a commercial interiors contractor

Board Governance

  • Committee assignments: Audit Committee Chair; Compensation Committee member; both committees comprised solely of independent directors in 2024 .
  • Independence: Board determined Hirsh is independent under NI 52‑110, Nasdaq and Cboe standards .
  • Financial expertise: Audit Committee identifies Hirsh as an “audit committee financial expert” .
  • Attendance and engagement: Board held five meetings in 2024; all directors attended 100% of Board and committee meetings; all but one attended the 2024 annual meeting .
  • Audit oversight: Audit Committee met with external auditor (MGO) with and without management, reviewed ICFR, litigation, internal audit plans, data protection and cybersecurity risk; recommended inclusion of FY2024 audited statements in Form 10‑K .
  • Majority Voting Policy: Directors receiving less than majority support must tender resignation; independent directors recommend outcome; Board must accept absent exceptional circumstances .
  • Board leadership: CEO serves as Chair; no Lead Independent Director (Board reviews structure periodically) . 
RED FLAG: Combined CEO/Chair and absence of Lead Independent Director may constrain independent oversight .

Fixed Compensation (Director)

Component20232024
Annual cash retainer$50,000 $50,000
Committee chair retainer (Audit)$10,000 $10,000
Meeting feesNot disclosed Not disclosed
Total cash fees$60,000 $60,000

Performance Compensation (Director)

Component20232024
RSU grant (fair value)$253,171; 85,911 RSUs; vest 12/18/24/30 months from 6/1/2023 $62,490; 15,138 RSUs; vest 12/18/24/30 months from 6/1/2024
Long-term cash awardNot granted $62,500; vests 12/18/24/30 months from 6/1/2024
Total annual director compensation$313,171 $184,990
  • Vesting schedules are time-based (no performance metrics); awards align retention and longer service cadence .
  • Mix shift: 2024 introduced long-term cash awards and reduced RSU value versus 2023. This lowers equity dependency while maintaining multi-year vesting. Signal: retention emphasis in a volatile sector .

Other Directorships & Interlocks

CompanySectorRolePotential Conflict View
Mondee Holdings, Inc.Travel/TechnologyDirectorNo direct cannabis conflict; monitor any shared vendors/technology links; low overlap risk
Multiple private boardsPE, healthcare services, analytics, real estate, constructionDirector/Audit ChairPrivate entities; ensure recusals if counterparties transact with Verano

Expertise & Qualifications

  • Finance and restructuring leadership, interim C‑suite assignments, board governance expertise; cross-industry experience (transportation, logistics, healthcare, real estate/construction, financial services, manufacturing, distribution) .
  • Education/credentials: BBA (University of Florida); CPA; Certified Turnaround Professional; American College of Bankruptcy member .
  • Board-designated financial expert on Audit Committee .

Equity Ownership

MetricAmount
Total beneficial ownership (Subordinate Voting Shares)138,384; <1% of outstanding
RSUs vesting within 60 days of Record Date25,262 RSUs
Options exercisableNone disclosed for director service; director equity is RSUs (option holdings table pertains to NEOs)
Ownership %<1%
Pledging/HedgingNo pledging disclosed for Hirsh; hedging prohibited for directors under Insider Trading Policy

Governance Assessment

  • Board effectiveness: Strong attendance and committee independence; Audit Committee under Hirsh shows robust engagement with auditor, ICFR, cyber risk, and internal audit—supports investor confidence .
  • Independence and expertise: Hirsh’s financial expert status and restructuring background bolster audit quality and risk oversight .
  • Compensation alignment: Director pay comprised of modest cash retainer plus multi-year RSUs and long-term cash—time-based vesting encourages retention and alignment without short-term incentives .
  • Ownership: Personal stake is modest (<1%); ongoing RSU vesting increases alignment; hedging prohibited .
  • Related-party oversight: Company previously disclosed untimely approvals of certain related-party transactions in 2024; Audit Committee subsequently approved/ratified transactions in 2025—trend improvement under current Audit Chair oversight .
  • Risk indicators:
    • RED FLAG: CEO also serves as Chair; no Lead Independent Director—monitor for board independence and executive session rigor .
    • RED FLAG: Historical lapses in timely related-party approvals (since remediated) warrant continued scrutiny of conflict controls .
    • Neutral: External directorship at Mondee (non-cannabis) adds capacity demands but low sector conflict; ensure workload balance and recusals where appropriate .
  • Shareholder engagement: Annual say-on-pay adopted; Compensation Committee held four meetings in 2024; management does not currently engage an external compensation consultant, relying on internal resources and public data—adequate but consider independent consulting for benchmarking as company scales .