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Jacqueline Hernández

Director at Victoria's Secret &Victoria's Secret &
Board

About Jacqueline Hernández

Independent director of Victoria’s Secret & Co. (VSCO) since 2021; age 59. Hernández is a consumer marketing and brand transformation executive with deep multicultural expertise and leadership roles across media and retail; she currently serves on VSCO’s Human Capital & Compensation and Nominating & Governance committees and is classified as independent under NYSE and SEC standards .

Past Roles

OrganizationRoleTenureCommittees/Impact
MediaCo Holding Inc.Interim Chief Executive Officer2024Led operations and strategic oversight during transition
New Majority ReadyFounder & Chief Executive Officer2019 – presentMulticultural strategy and marketing consulting leadership
Combate AméricasPresident2017 – 2020Growth and brand-building for Hispanic sports franchise
NBCUniversal Hispanic EnterprisesChief Marketing Officer2014 – 2017Consumer marketing leadership
NBCUniversal Telemundo EnterprisesChief Operating Officer2008 – 2014Operations, strategic planning, data-driven execution

External Roles

CompanyRolePublic Company Board TenureNotes
MediaCo Holding Inc. (NASDAQ: MDIA)Director2024 – presentAlso served as Interim CEO in 2024
Isos Acquisition CorporationDirector2021SPAC directorship

Board Governance

  • Committee assignments: Human Capital & Compensation (member), Nominating & Governance (member). Not a committee chair .
  • Independence: Board determined Hernández is independent; all committee members are independent .
  • Attendance and engagement: VSCO Board met 11 times in fiscal 2024; directors recorded 96% attendance overall, with all directors exceeding 75%. All directors attended the 2024 annual meeting; annual meetings conducted virtually .
  • Executive sessions: Independent directors meet in executive session at nearly all Board and committee meetings .
  • Governance policies: Corporate Governance Guidelines require separate Chair and CEO; strong oversight of risk, ESG, cybersecurity, and compensation .

Fixed Compensation

ComponentAmount (USD)Detail
Annual Board cash retainer$111,900Standard non-employee director cash retainer
Committee cash retainers$12,500 (HCCC); $10,000 (N&G)Paid in addition to Board retainer
Annual equity retainer (unrestricted shares)$111,900 (Board); $12,500 (HCCC); $10,000 (N&G)Granted under VS 2021 Stock Plan; typically on annual meeting date
2024 total cash paid$134,400Hernández actual cash paid in 2024
2024 stock award grant-date value$134,400Hernández actual equity value in 2024
2024 total compensation$268,800Sum of cash and stock
Deferred equity election100% of 2024 equity into DSUsDirectors (except M. Naficy) elected full deferral to DSUs; payable only in VSCO shares

Performance Compensation

ElementStructureMetricsNotes
Director equity grantsUnrestricted shares or DSUsNone (time-based delivery)Director equity is not tied to performance metrics; DSU deferrals available since 2024

Other Directorships & Interlocks

  • Compensation committee interlocks: None; HCCC comprised solely of independent directors with no interlocking relationships disclosed for fiscal 2024 .
  • Related party transactions: None involving directors since January 28, 2024, above $120,000 threshold, other than employment arrangements disclosed for executives .

Expertise & Qualifications

  • Consumer Marketing, Data Analytics, Business Operations, Strategic Planning, AI Ethics, Brand Transformation, Digital & Social Media Marketing .

Equity Ownership

HolderShares Beneficially OwnedRight to Acquire (60 days)Total Beneficial Ownership% of Class
Jacqueline Hernández19,31219,312* (less than 1%)
  • Stock ownership guidelines: Directors must retain net shares received as compensation over the prior 4 years; as of April 21, 2025, all non-employee directors were in compliance .
  • Hedging/pledging: Prohibited for directors; none have pledged VSCO shares .
  • Insider transactions (Form 4):
    • June 13, 2024 grant of 7,654 shares (reported June 14, 2024) .
    • June 18, 2025 grant of 7,304 shares (reported June 23, 2025) .

Governance Assessment

  • Strengths

    • Independent status; service on HCCC and N&G supports board effectiveness in pay-for-performance, succession planning, governance oversight, and ESG programs .
    • High board-wide attendance and regular executive sessions bolster independent oversight quality .
    • Director compensation split evenly between cash and equity with DSU deferral enhances alignment; ownership guidelines and anti-hedging/pledging policies further investor alignment .
    • No related-party transactions or compensation committee interlocks disclosed, reducing conflict risk .
  • Watch items

    • Multiple external commitments (MediaCo directorship and interim CEO service in 2024; Isos Acquisition Corp. board). VSCO policy limits board service for sitting public-company CEOs and audit committee memberships; directors must notify the Chair before accepting new roles—continued monitoring of time commitments and committee caps is prudent .
    • Broader VSCO say-on-pay approval was 83% in 2025, acceptable but not exceptionally high—continued focus on executive pay alignment may drive investor sentiment (not director-specific) .
  • Summary: Hernández’s committee roles, equity deferral into DSUs, and compliance with ownership/insider policies signal alignment and low conflict risk. Her multicultural marketing and AI ethics expertise appear additive to VSCO’s brand and omni-channel strategy .