The Wendy’s Company - Earnings Call - Q3 2020
November 4, 2020
Transcript
Speaker 0
Good morning. Welcome to The Wendy's Company Earnings Results Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session.
Speaker 1
Thank
Speaker 0
conference. Thank
Speaker 1
you, you, and and good morning, everyone. Today's conference call and webcast includes a PowerPoint presentation, which is available on our Investor Relations website, irwendys.com. Before we begin, please take note of the Safe Harbor statement that appears the end of our earnings release. This disclosure reminds investors that certain information we may discuss today is forward looking. Various factors can affect our results and cause those results to differ materially from the projections set forth in our forward looking statements.
Also, some of today's comments will reference non GAAP financial measures. Investors should refer to our reconciliations of non GAAP financial measures to the most directly comparable GAAP measures at the end of this presentation or in our earnings release. On our conference call today are President and Chief Executive Officer, Todd Pettigour and our Chief Financial Officer, Doctor. Plush, will provide a business update and share our twenty twenty third quarter results. From there, we will open up the line for questions.
And with that, I will hand things over to Todd. Thanks, Craig, and good morning, everyone. As we jump into our third quarter results, I want to start off by saying that we are incredibly proud of the results we have hosted against the backdrop of the global pandemic. I want to send a huge heartfelt thank you to all our employees and franchisees for the ongoing partnership as we are navigating through the challenges that we have faced and, in turn, delivering these very strong results while building an even stronger Wendy's. Wendy's.
In the third quarter, we delivered our highest global same restaurant sales growth number in over fifteen years on the strength of our breakfast daypart, our growing digital business and increased mobility. This momentum continued into October, where we saw U. S. Same restaurant sales of 6.6% on a one year basis and in the low teens on a two year basis. On top of the sales momentum we have built in the third quarter, we also grew our restaurant margin to approximately 17%, and we did this despite significant commodity headwinds.
Our focus remains on ensuring that we have a strong restaurant economic model across our system, and we are doing just that. Our cash balance continues to grow, coming in at over $350,000,000 at the end of the quarter, up from $275,000,000 at the July, driven by our strong results. We also benefited from the collection of two additional royalty payments as our franchisees paid back the amounts that have been deferred in the second quarter as part of our COVID relief package, a testament to the health of our franchise system. Announced this morning that our Board has approved a quarterly dividend of $07 which is an increase of 40%. Our strengthening liquidity position, along with the momentum we are seeing in our business, supports this increase while still having plenty of flexibility to invest in growth, which is priority number one in our capital allocation policy.
As we look to the future, we remain committed to our long term growth initiatives, which are to build our breakfast daypart, grow our digital business and accelerate growth internationally. Our goal remains the same, which is to drive efficient, accelerated growth, and we continue to deliver on that commitment. Moving on to provide more detail on our recent U. S. Sales performance.
We have momentum, and our two year same restaurant sales accelerated meaningfully in Q3. Our same restaurant sales in the third quarter significantly improved to 7% on a one year and eleven point five percent on a two year basis as we saw customer counts continue to improve as mobility increased. We launched two new products within the quarter in the Spicy Crispy Chicken Sandwich featured in our four for four platform as well as the Pretzel Pub Cheeseburger and Chicken Sandwich, which we added to the Made to Crave lineup, both which helped us lap our Spicy Nuggets relaunch from the prior year. On a two year basis, our same restaurant sales improved each month throughout the quarter to 14.4% in September, underpinning the strength we are seeing in our business. We have added another layer of growth breakfast, and it continues to perform well.
We have also seen our rest of day business grow, which is very promising. In fact, our rest of day business was up over 5% on a two year basis, which shows the strength of our underlying business. We continue to see very strong average checks as ordering sizes have remained elevated, which is helping to drive restaurant margins across the system. Another key indicator of success for us is how we compare against our QSR burger peers within NPD Crest. And year to date, Wendy's traffic trends have outperformed QSR burger chain leaders versus the same period a year ago.
As we look to the fourth quarter, we are excited about the marketing and promotional plans we have in place. We will continue to drive awareness across our breakfast business as well as launch our new classic chicken sandwich that has been renovated and will allow us to compete with anyone. Sales growth, share growth and profit growth are a winning formula that we plan to continue to execute on moving forward. We could not be more pleased with our breakfast daypart as average weekly sales continued to grow in the third quarter. And on a percentage of sales basis, it remained strong at over 7% even as our rest of day business continued to strengthen.
We have been seeing some very positive trends on top of the fact that breakfast is providing a sales and profit layer that we did not have previously. We have now been able to get data on customer repeat, and we are seeing this to be very strong. We are also seeing our customer satisfaction scores be our highest at the breakfast daypart as customers are loving the offering that we have. Our breakfast daypart has proven to be easy to staff, operationally simple and profit accretive to our restaurant economic model, and we will continue to build on this success. Our breakfast awareness levels have remained consistent approximately 50%.
We plan to continue to support breakfast with our incremental company advertising spending to drive trial and frequency as we ingrain Wendy's into consumers' morning routines. We are confident that we continue to grow this business into the future as more and more people fall back into their daily routines. The great news is the messaging around the quality food we deliver at breakfast halos back to support our rest of day business. We said that we are going to bring America the breakfast it deserved, and we are delivering on that promise. The key unlock for this business moving forward will be mobility.
As this improves, coupled with our incremental investment in marketing, we believe that this business has a ton of upside. Now jumping into digital. Our digital business continued to grow each month in the third quarter, coming in at 5.5% of sales in The U. S, which is more than double the amount we had in 2019. We exited the quarter in September with digital sales at over 6%, and we are outpacing our peers in digital traffic share growth.
We are very pleased with the launch of our new Wendy's Rewards program, and the early results are in line with our expectations. We have seen a significant jump in app downloads as those have increased over 15%
Speaker 0
rewards. We have also seen higher average checks and higher frequency, both of which were expected benefits of the program.
Speaker 1
App We are excited about this program continue to drive awareness through compelling offers the and within our marketing messaging to grow this program in the coming months. Digital is one of our key growth pillars, and we continue to pace ahead of our expectations. We expect this business to build even more as we continue to make significant investments in this area. Our restaurants are essential to feeding our communities, and we could not do this without great leadership and support from our dedicated restaurant teams who are on the front lines every day. We have now opened dining rooms in many of our restaurants.
And as of the September, approximately 75% of the dining rooms were open for carryout and in some cases, dine in services. As we have opened dining rooms, we have seen about 10% to 15% of our sales coming through either carryout or dine in. We will continue to reopen in a thoughtful phased approach to ensure the safety of our crews and customers as well as making sure that it makes sense economically. Our staffing levels remain strong in our company restaurants with the lowest turnover rates that we have seen in over a decade. We know that when staffing levels are good and turnover is low, that we can drive an exceptional customer experience, and we are doing just that.
Customers are noticing these operational improvements as overall satisfaction scores, including speed, taste and order accuracy, have seen significant improvements. An outcome of all of these things has been an accelerating restaurant margin in our company restaurants, which increased 70 basis points from the prior year despite a challenging commodity environment. We believe that we have found operating model efficiencies, which should result in strong restaurant margins on a go forward basis. Our international business also improved significantly in the third quarter. We now have approximately 95% of our restaurants operating and saw our sales turn positive in Canada and Puerto Rico, which comprise about 75% of our international sales.
In Canada, our digital sales penetration has doubled from last year, reaching almost 10%, and we continue to outperform our QSR burger competitors in both dollar and traffic share gains. In Puerto Rico, our same restaurant sales grew to almost 20% as we leaned in on our local fresh beef differentiation. On the other hand, we have some high potential emerging markets where the recovery period has taken a bit longer, but they are showing improvement and our franchise partners remain excited about the future. We also continue to make progress towards our plan to expand into Europe and remain on track to open restaurants in The U. K.
In the 2021. We have been building a top talent team on the ground, have a strong pipeline of locations, including some with drive franchise candidates to build out the market with us. International expansion remains one of our three growth pillars, and we are excited to continue to grow our Wendy's footprint around the world. I wanted to provide an update on some enhancements that we have made as an organization to continue to drive growth. As we previously announced, we are very excited to welcome Kevin Viscone to the Wendy's family as our Chief Information Officer.
Technology is a critical growth driver for our brand, and Kevin is the ideal leader to join a talented team and help take us to the next level. We are confident that his industry leading experience will help us to accelerate the growth we have already seen across our technology channels in 2020. We have recently taken the opportunity to look at the way we work, and we believe there is a better way to utilize our resources to drive the business. We have made the decision to reorganize our operations team in The U. S.
Under one leader responsible for company restaurants, and Deepak Ajmani has assumed this position. He has over thirty years of Wendy's experience, and we are confident he will help us create even better and more consistent experiences across all our restaurants. We are also optimizing our field structure to ensure that our restaurants are set up for success moving forward. Lastly, we also expect to incur contract termination charges, including the planned closure of certain field offices as we have found that people can be just as effective working remotely. As a result of these changes, we implemented a restructuring plan with expected total costs of approximately 7,000,000 to $9,000,000 Investing in growth is our top priority, and we will be taking the savings from these changes and putting them right back into the business to fuel growth.
We have made the decision to create a diversity, equity and inclusion office and are currently in the process of hiring someone to lead that team. We are also reinvesting back into our technology organization to continue to drive that business. Lastly, we are adding resources to our international franchise recruiting team to support our international expansion plans. Our company wide response to the pandemic reinforces the values that Dave Thomas instilled over fifty years ago when he founded this great brand, the values that continue to guide us today. The health, safety and well-being of our teams and customers has always been and will continue to be our top priority.
Our system will remain focused on continuing to provide essential access to high quality affordable food to all our communities around the world. A differentiator for us continues to be the relationship that we have with our franchisees. The partnership across our system this year as we've navigated these unprecedented times has been nothing short of incredible. We recently hosted our annual convention virtually, and it was great to get our system together to highlight all our accomplishments over the last year, while aligning everyone behind the plans to finish the year strong and continue the momentum into 2021. We have successfully partnered with our franchisees to navigate through a global pandemic and launched our breakfast daypart.
And along the way, built an even stronger culture in support of the special brand. Everything we do at Wendy's is focused on bringing our vision to life, which is to become the world's most thriving and beloved restaurant brand. With the momentum that we have in our business on the top and bottom line, as we continue to execute against our strategic growth initiatives, we are well on our way. I will now hand things over to GP to talk through our third quarter results. Thanks, Todd.
We are very proud of
Speaker 2
our third quarter results in the current environment, which showcased very strong same restaurant sales and core earnings growth. Our global same restaurant sales accelerated in quarter three on the strength of our breakfast daypart, which contributed approximately 6.5% to our U. S. Same restaurant sales, a growing digital business and increased mobility. The momentum that we were able to build in our business helped us to successfully lap the strong Spicy Chicken Nuggets results from the prior year and on top of that, achieve our highest global SRS in over fifteen years.
Year over year company restaurant margin increased by 70 basis points to approximately 17%, primarily driven by higher average check and lower than expected local advertising spend. These benefits were partially offset by customer count declines as a result of the pandemic, higher commodity cost of approximately 5% and labor rate increases. The increase in G and A was primarily driven by lapping a reduction in the legal reserve related to the financial institution case in the prior year. Excluding this, G and A would have decreased by approximately 3%. This was due to a lower incentive compensation accrual and reduced travel, partially offset by an increase in professional fees, which was mainly driven by higher IT related costs.
Adjusted EBITDA increased by about 8% to 119,000,000 This was primarily driven by higher franchise royalty revenues and fees, lower franchise support and other costs as we left part of the company's investment in digital scanners and an increase in company operated restaurant margin. These benefits were partially offset by our investment incremental breakfast advertising of $6,200,000 in the quarter. Adjusted earnings per share was flat to prior year at €0.19 The increase in adjusted EBITDA we benefited from was offset by higher year over year tax rate, primarily due to a tax reserve release the company recognized in 2019. Our free cash flow in the third quarter increased significantly to approximately $120,000,000 as we benefited from two additional royalty payments. These additional payments were due to the repayment timing of the deferrals that we allowed under our COVID relief package to franchisees.
We did not experience any material collection issues related to these repayments, which demonstrates the financial strength of our franchise system. Year to date, excluding the $24,700,000 payment related to the settlement of the financial institution case, our cash flow was approximately $158,000,000 We are confident in the momentum we have in our business on the top and bottom line as we head into the fourth quarter and as we look ahead to 2021. Given the continued volatility uncertainty surrounding the future impact of COVID-nineteen on the global economy and its impacts to our company, we are still unable to provide a 2020 and long term outlook. We are planning to reintroduce guidance as part of our fourth quarter earnings release in early March. We did however want to provide an update on a few underlying aspects of our financial outlook.
We are now estimating commodity inflation for 2020 to be approximately 2%, which is locked in for the remainder of the year. This is a decrease from our prior expectation of 3%, driven primarily by lower than projected beef prices in quarter four. We are now expecting G and A of approximately $2.00 $5,000,000 as we continue to manage our G and A spending tightly. Our annual tax rate is expected to be approximately 25%, which is at the low end of our previously provided range. Finally, we expect capital expenditures to be approximately $70,000,000 which is an increase of about $15,000,000 versus what we had previously communicated.
As our business has improved over the last few months, we made the decision to ramp up capital spending in development and technology to set us up to drive growth in the future. Lastly, let's talk about our capital allocation policy, which remains unchanged. Our number one priority remains investing in profitable growth. We are disciplined in our investment choices and always focused on ensuring a strong financial return for our franchisees and for us as the franchisor. We have done so with our $15,000,000 incremental advertising investment for breakfast in 2020, and we plan to continue disclosed, our largest franchisee MPC filed for Chapter 11 bankruptcy and is seeking to sell its Wendy's restaurants through a court approved auction process.
We are actively participating in the proceedings and continue to evaluate our strategic alternatives. This includes asserting our content rights as franchisor as well as the possibility of acquiring one or two markets as part of a consortium bid with a group of prequalified franchisees who would purchase the other markets. As we have said previously, we may buy and sell company operated restaurants to enhance our restaurant footprint. It is our intention to maintain our approximately 5% ownership. We announced today the declaration of our quarterly cash dividend and we are increasing it by 40% to $07 per share payable
Speaker 0
December. Our strengthening liquidity position along with the momentum we are seeing in our business supported increase while still allowing us
Speaker 2
point to invest in growth. Lastly, we plan to utilize excess cash to reduce debt and repurchase shares. We began repurchasing shares again in the third quarter and since that resumption have bought back about $4,000,000 worth. We currently have $81,700,000 remaining in our existing $100,000,000 share repurchase authorization. We are well on our way to returning to our powerful financial formula.
We are an accelerated efficient growth company that is showcasing strong system wide sales growth on the backdrop of positive same restaurant sales and global restaurant expansion, which is translating into significant free cash flows. I will now hand things over to Greg to close it out.
Speaker 1
Thanks, TP. As a reminder, due to the ongoing travel restrictions, all our investor meetings for the remainder of 2020 will be virtual events. First off, we'll be doing an NDR in Boston next Wednesday on November eleven with Wells Fargo. We will be attending two conferences, which will be the Deutsche Bank Conference on November 19 and the Morgan Stanley Conference on December 2. Lastly, we will be hosting two investor calls, one with Kalinowski Research on November 16 and one with MKM Partners on November 18.
If you're interested in joining us at any of these events, please contact the respective sell side analysts or equity sales contact at the host firm. As we transition into our Q and A section, we will be doing this slightly different this quarter. Due to the high number of covering analysts, we'll be limiting everyone to one question only. With that, we are ready to take your questions.
Speaker 3
Thank you. Your first question comes from David Palmer of Evercore ISI. Your line is open.
Speaker 4
Thank you. Gosh, one question here. I guess the question would have to be about breakfast. And if you could just make a statement, I think people can see that the breakfast mix has been strong around 7%. That looks to be more or less what your comps are.
How are you thinking about the breakfast learnings from this year? What's gone better or worse than expectation? And then how should we be thinking about the potential for Wendy's making an extra marketing contribution for breakfast in 2021?
Speaker 1
David, great question. I mean in the face of the pandemic with mobility being down, morning routines completely disrupted, we're very happy with how our breakfast business has been performing. And we still have a lot of opportunity to continue to drive awareness. We're at the 50% level, We have a lot of opportunity to continue to drive trial. We're seeing great repeat with some of our heavier users.
So we know there's a great opportunity to get our breakfast offerings into more consumers. And in fact, a high percentage of our existing Wendy's customers haven't even tried our breakfast offering as of yet. So we're feeling very bullish about the future on where breakfast can go as routines come back, as mobility continues to increase. We will continue to provide appropriate support on our breakfast daypart. But it is a nice mix between what we do rest of the day, what we do on breakfast as it all hails back to both dayparts, really separating ourselves on quality.
Speaker 3
Your next question comes from John Ivankoe of JPMorgan. Your line is open.
Speaker 1
Hi, great. Thank you. The question is on the high profile hiring of Kevin Viscone as your Chief Technology Officer. Obviously, coming from Domino's, great technology company, great user of data, what have you. I don't want you to necessarily comment on what Domino's has done or what parts of their strategy have been successful.
But I would like to know what kind of core attributes or change that you think Kevin could bring to the organization as it relates to things like loyalty, use of specific customized consumer data, potentially delivery, if that was something that you've talked to him about or maybe using technology and data for store locations. So am I kind of thinking about that higher in the right way of kind of driving those functionalities? Or what specifically do you think you can functional attributes that you think Kevin can add to Wendy's in the, I guess, short to longer term? Thanks. Thanks, John.
No, I'm very pleased to have Kevin join our organization. Not only does he bring a great track record to the table to help Wendy's take our technology journey to the next level, he's a great cultural And as you think about the progress we've made, digital mix being at 5.5%, actually exiting the third quarter at over 6%, we do have a strong foundation. And we're pleased to have Kevin here working with a really strong technology team underneath him to continue to raise the bar and ingrain more of this into our restaurant operating model. We've seen a lot of app downloads with loyalty, and we're seeing increased frequency. We're seeing nice average check.
How do we continue to drive that even further? How do we let technology around mobile ordering get really complemented with mobile grab and go and curbside delivery into our restaurants to create an even more seamless experience? And ultimately, how do we capture and leverage all of this data to really have more personalized communication, one to one communication? And those are all things that Kevin has had in his past that we've been working on. And that with his leadership, we're confident that it can continue to accelerate into the future.
Speaker 3
Your next question comes from Andrew Charles of Cowen. Your line is open.
Speaker 5
Great. Thank you. Given the sales strength the domestic system is seeing, you know, along
Speaker 2
with the strong flow that I've
Speaker 5
been observing so far in 2020 as well, while you're doing work before the pandemic helped shrink the size of the restaurant prototype, you know, at least in the dining room and perhaps, you know, the elimination of dining room altogether to help maximize ROI. Can you talk about your confidence that this will manifest in a development uptick in 2021 domestically?
Speaker 1
It's a great question. And as you know, we've had a variety of footprints. So we've been well ahead of the curve on different sizes. We have traditional freestanding restaurants at 65 plus seats all the way down to Smart two point zero designs with 30 seats. We also have a new appetite to look at drive thru only restaurants, and we've got some prototypes that are going out in place to continue to test and learn on that front.
And I think it's important to have a portfolio of restaurants of different sizes to really make sure that we've got solutions for any trade area that's out there. And if you think about the access to real estate, you think about the access for conversions, and we've got a conversion task force in place and really comfortable converting any type restaurant into a Wendy's restaurant, I think all of those play into an opportunity to accelerate development into the future. But most importantly, the confidence and the health of our franchise system. With the franchisees completely repaid all of the deferrals, their confidence in where breakfast can go post pandemic, their confidence in where we're going on the digital front moving into the future. And the work that we've been doing to create even better restaurants with the margin profile, that's going to lend into a ton of confidence to continue to rebuild that pipeline across The U.
S.
Speaker 3
Your next question comes from Erika Gonzalez of KeyBanc Capital.
Speaker 5
Hey, thanks. Thanks for the question.
Speaker 2
I just want to ask
Speaker 5
you about October. Obviously, really strong momentum in the month. And just curious, you launched this new classic chicken sandwich. I'm wondering how that might have factored into those results and whether you're getting good trial versus expectations? And then on that sandwich, do you think you're getting credit from the
Speaker 1
consumer for the quality
Speaker 5
improvement? Whether that consumer is willing to sort of pay up to the $4.99 price point, which is a little bit higher than some of your competitors?
Speaker 1
Yes. If you look at our October results, Classic Chicken hasn't even really been launched. We've had some PR started to roll into the restaurants late in October. But we're really scheduled to launch this in a big way starting next week. We're going to include it in a two for five promotion to ensure we drive a lot of trial.
The work that the team did to create a new crispy and juicier fillet, we're quite proud of. New build with the pickle on it. We think this has got a great opportunity to continue to drive a lot of business on the chicken side of the equation. And a nice complement to our lineup as we continue to upgrade the quality of our food on our premium items on the chicken side as well as the performance you've seen on things like the pretzel pub cheeseburger and chicken sandwiches that really got our Made to Crave units the highest that we've ever seen. So we're really trading folks up into our premium items.
It's driving some nice mix and importantly, getting folks into our highest quality food items.
Speaker 3
Your next question comes from Jeffrey Bernstein of Barclays. Great.
Speaker 6
Just a follow-up. I hate to be short term focused, but it just seems like in the recovery phase, it's kind of required here. So in October, you mentioned that the comps were up six six, and I think you said the two year stack was in the low teens. I know in the slide deck you talk about you were running a fourteen four in September. So I'm just wondering that low teens, is that comparable to that fourteen four implying that in a very difficult month of October you've held steady?
Just trying to assess whether you see anything with the COVID spike or dine in restrictions increasing or maybe colder weather kicking in. I think some have actually said that while no one wants any
Speaker 2
of these
Speaker 6
factors, many of them can actually help quick service rather than hurt them in terms of, you know, some of those factors at play. So just trying to get a better sense for October relative to September and, the recent factors that have perhaps, pressured some of the restaurant industry. Thank you.
Speaker 2
Morning, Chad. This is Gunther. Yes, you got the numbers right. It was 6.6% in October and low teens on a two year basis. We're happy with the results.
We continue to have momentum, and it's really in line with our financial plan that we have in the fourth quarter. So we're happy about it. There are lot of factors that could be playing in. We don't want to go into the details of this on the call, but our takeaway is we are on plan with how we performed in October.
Speaker 3
Your next question comes from Nicole Miller of Piper Sandler. Your line is open.
Speaker 7
Good morning and thank you. Since there's a little bit of question around 5% of the enterprise, could you just talk about the health of the franchise system overall and be a little bit more detailed? If you think about your top volume performers, for example, what are the common traits? Are they spread among vintage and geography? If you think about your top cash flow performers perhaps, what are some standard best practices?
Yes.
Speaker 2
If you look at the health of the
Speaker 1
franchise system, by and large, it's very strong. I mean I think the real testament is all the deferrals that we put in place through the early days with the COVID relief package, getting all of that repaid, the momentum that we're having in our business, the margin health that we're seeing right now, the prospect of margins continuing to be strong as commodities turn a little more favorable into the fourth quarter. Those are all positives for the system, and we're very proud of where the system sits from a profitability perspective. In fact, coming out of our virtual family update, our virtual convention, if you will, we've got 85% of our franchise community saying that their financial health is in a better position this year than it was last year. So that's a good testament to how we're performing, and we'll continue to build on that momentum and leverage that into the future.
Speaker 3
Your next question comes from Chris O'Cull of Stifel. Your line is open.
Speaker 1
Thanks. Todd, it's encouraging to see the breakfast sales mix, a relatively stable sales recover for the remaining dayparts. But with the comp heavily skewed by check average changes, it's hard to know whether breakfast is generating the number of transactions that you guys initially expected to justify continuing to move into that business. So can you shed some little more light into the breakfast economics for franchisees compared to where you expected it initially? Yes, Chris.
Clearly, with mobility down and the morning routine disrupted, we've been hoping for even more on the breakfast front. But we're still at the low end of what we had guided to a year ago, which was pre pandemic. So with all of those headwinds to still be within that guidance range, we feel very proud. You're seeing average check be a little bit higher as folks are utilizing breakfast a little bit differently as items per half hour seem to skew a little bit later in the morning rather than early in the morning. You do see some of those breakfast items being brought back home.
But when you look at where we stand with the performance on our business, knowing that we've only got 50% awareness today, knowing that we have so many opportunities on trial, I think we sit in a very good position today to continue to drive growth and ingrain the habit and drive the next tailwind for our business for years to come.
Speaker 3
Your next question comes from Jeff Farmer of Gordon Haskett. Just
Speaker 5
keeping with breakfast here, I'm curious if the competitive response to your entry to breakfast has surprised you guys in any way. Was a more aggressive, less aggressive? Do think there's more to come in terms of sort of competitive responses we get deeper into the fourth quarter? Any color there would be helpful.
Speaker 2
Good morning, Jeff. Yeah. We're happy with our breakfast performance. Anyway, as we said repeatedly in the past, whenever we launched breakfast, we knew it would be competitive. I would say early part of the year, it was probably less competitive than we thought.
It has stepped up a little bit, and we are prepared for it, and we continue to be pleased with our breakfast results, right? Our sales have grown in the third quarter versus the second quarter. We had great sales levels. And as Todd said, a lot of tailwinds to be had. There's one interesting factor that I want to point out.
We always said it's going to take a fair amount of time to ingrain this habit. And as you know, we had breakfast in about three fifty of our restaurants, the old version of it. We converted this, and then what's really encouraging, there was a habit ingrained. With advertising and all the stuff we have done on the promotional front, the sales on those, what we call, legacy restaurants are up year to date on the 40% versus prior year. So it goes to show this breakfast is well liked, and and if we keep getting at it and and building the habit, keep making investments this year and next year all on the path we collect from our franchisees.
We think we have created a very, very solid breakfast business.
Speaker 3
Your next question comes from Alton Stump of Longbow Research.
Speaker 8
Great. Thank you. Hey, good morning. I just wanted to ask, know, kind of back to the point about your average ticket being up, you know, so meaningfully. You know, just kind of ballpark as to, you know, how big that impact is by daypart.
I presume that kind of lunch breakfast might be bigger than dinner. But any kind of color you can give us as to how the average ticket trends over the course of each daypart?
Speaker 1
If you look at average tickets, it is up double digit year on year, and it's really primarily driven by items per transaction. So items per transaction for within the restaurant up over 10% today. And you're seeing some of that driven by the dinner occasion. You got full family dinners being brought home. You see some of that being driven by digital.
It's digital. Checks are a little bit higher. And we're also seeing, to complement that dinner comment, larger family meals being taken back to the house. So you're really seeing the dinner daypart help drive some of that average check with the resiliency of that daypart. But you're also seeing that across the rest of the day with a lot of schools at home or hybrid, there's a lot of meals that are being bought back to the house, which is contributing to the higher average check.
We're seeing a little bit of mix, which is great as we trade folks up into our premium items between 2 for five and Pretzel Pub. And we have a little bit of pricing, but a lot of it is average items per transaction.
Speaker 3
Your next question comes from Dennis Geiger of UBS. Your line is open.
Speaker 5
Great. Thanks for the question. Just wondering if we could talk a little bit more about the breakfast awareness levels. I think at the 50% level, are you surprised that's where awareness is that it hasn't moved up some? Is that generally the expectation?
And just kind of going back to the drivers of the awareness from here, is it increased marketing? Is it increased mobility? Is it utilization of digital and loyalty efforts more? GP, I think you talked about just time for the breakfast business in general. Is it just time to build that awareness?
Just curious, biggest drivers of growing that metric. Thank you.
Speaker 2
And we are happy with our awareness levels, right? We came out of the gate screaming, definitely beating our expectations. And yes, in the environment we are in, morning day part is still heavily affected and really below prior year as a category. We are happy that actually in the context of all the competitive activity that goes on that we actually are maintaining our awareness levels. What's the tailwinds we are believing in?
It is clearly trial, trial, trial, right? We have strong repeat numbers, but we have still a fairly large percentage of even our own existing customers that haven't tried our own breakfast yet. And there's obviously still a lot of other customers that have not yet tried us, but they're enjoying breakfast from other competitors. The marketing investment behind it, the building of our loyalty base, all of those pushes are going to make sure that we are penetrating the market. As we said, it's a longer term play.
We are willing to invest over and above for a three year period. We're doing this this year. We're definitely doing it next year as well. And that money and that focus is going to drive trial and repeat in a thriving business for us.
Speaker 3
Your next question comes from Brett Levy of MKM Partners. Your line is open.
Speaker 1
Great. Thank you. Obviously, we've seen a lot more of of, incremental costs out there. And now that you have a new dedicated Chief Operating Officer in place, how are you thinking about the way you're going to approach the inbox operations, whether it's from menu or from pricing, these additional tech investments, especially as we're in an environment where there are incremental costs, related to the crisis as well as we just saw a referendum with increased minimum wage in one state. So just how should we think about that for the intermediate and the, the near term and the intermediate term?
Thanks.
Speaker 2
Yes. A couple of things for you, Brad. So first of all, on restaurant margin, right? We are very happy with our restaurant margin performance in the third quarter at 17%. I mean keep in mind, there was five inflation, 4% labor inflation.
So that combined is actually creating a two seventy basis points headwind for us. And despite that headwind, we were able to actually expand profitability by about 70 basis points. And we have, obviously, the additional run cost with PPE and what have you that obviously digested in our financials. As we fast forward into quarter four, definitely commodities are going to be slightly deflationary. Labor inflation is going to be still in the 4% range.
We are therefore expecting, obviously, continued sales growth that our margin in the fourth quarter is sequentially going to improve versus the third quarter. And without giving guidance for 2021, I would also say that we would expect that our restaurant margin in 2021 is going to be up versus 2020. So that's kind of on the restaurant margin side. On the G and A side, we're going to stay disciplined, right? We are definitely wanting to get to 1.5% of sales level.
It will take a little bit of time. You know, we have you've heard Todd talk about an organizational restructuring that was really in the spirit of accelerating growth. So the savings that we generated out of the actions that led to the restructuring plan, they were basically redeployed into a couple of things, right? They were redeployed into a diversity, equity and inclusion office, into a little bit more technology investment because we think that's the place to make investments, And last but not least, also international franchise recruiting. So, we're trying to manage it carefully and start trying to stay an efficient company.
Speaker 3
Your next question comes from Andrew Strelzik of BMO. Your line is open.
Speaker 5
Great. Thank you. Good morning. I'm curious what you're learning about the rewards program and and and the rewards guest customer, I guess, and how to best connect with that member through that channel. And, you know, through the drive through, I'm just curious operationally.
Are happy with how that's going? Is there any impact to speed? Are there any operational kind of tweaks that you're considering? Thanks.
Speaker 1
Yes. No, the great news is everybody that had a Wendy's app was immediately a Wendy's Rewards user. So we are able to start from a strong base. And as rewards started to get rolled out and we started to create awareness, we saw active app downloads increase over 15% since the program has been out there. It's still early, right, in the rewards phase.
We're seeing actually scans on rewards today. But what we do know is it is driving frequency like we had thought it would. It is driving a higher average check that we thought. And then operationally, it is most seamless and frictionless if you go in with a mobile order. So it won't even impact the restaurant at that stage because you automatically get your rewards points.
But if you decide to scan at the restaurant, you pull up a code and it gets scanned in quickly. We haven't seen any impacts on our speed of service or the operational complexity in the restaurant. So we feel good about how that's working at this stage even at restaurant level.
Speaker 3
Your next question comes from Greg Frankfurt of POA. Your line is open.
Speaker 1
Hey, thanks for the question. I just had a follow-up to John Ivankoe's question on some of the technology initiatives. Can you maybe talk about I think the the way, you guys have structured it so far is is a large portion of tech stack, at least a piece of it is outsourced to Accenture. And I guess, does this change how you're thinking about how much of, the technology is outsourced versus insourced with, miss mister Viscone's hiring? Thanks.
Speaker 2
Good morning, Greg. Yeah. Again, you're absolutely right. We made an outsourcing move for both the digital technology and run services. So far, this transition is actually going very well.
We are happy with the results we are getting, and then we're really having our technology organization focused on more strategic initiatives and not being sidetracked with kind of run issues that come up every single day. Obviously, Kevin is going to look at his operation, look at the level of talent. We think we have a very talented technology organization out there that is going to be able to accelerate since we have kind of removed the shackles around, keep doing firefighting, help desk tickets and the like. So we think it will accelerate under his leadership. And as we pointed out, some of the savings restructuring will be invested back into the technology organization to strengthen that further.
Speaker 3
Your next question comes from James Sanderson of North coast Research. Your line is open. Good
Speaker 8
morning. Thanks for the question. I wanted to briefly follow-up on your expansion into The UK. You mentioned that you still intend to open up a store, I think, in 2021. I was wondering whether you've revisited the store design, potentially pulling back on dine in and potentially focusing more on off premises business, on delivery, third party, just more or less any change in the way you're looking at expansion into Europe post COVID?
Thank you.
Speaker 1
Thanks for the question, JP. I was still committed to open restaurants in The U. K. In the first half of next year. Although there are more restrictions going on in that market today, construction is exempted, so we'll have the opportunity to continue to build for the future.
As we've looked at the site, we do have a combination of traditional in line, but we also have some drive through sites. But as we looked at the design of that restaurant, it really is technology enabled. It does allow for a mobile experience to get easy in and out. It does get set up quite nicely for delivery experiences. So all of those things have already been contemplated in the design, and we feel good that we'll have a good mix of locations, both traditional freestanding with drive throughs as well as in line that our technology enabled and operationally efficient to support the consumer and the drivers.
Speaker 3
Your next question comes from James Rutherford of Stephens. Your line is open.
Speaker 1
Yes, thank you. It seems like most of your promotions have centered around chicken in the third quarter and so far into the fourth quarter here. I was just curious with beef prices having really moved into your favor here in the fourth quarter, is there a potential you would shift some of those promotions more to core beef, which perhaps would bring a higher check? It's a great question. As you think about the third quarter, yes, we did have the Spicy Crispy Chicken Sandwich that we put into the 4 for $4 which drove some news around 4 for $4 which was good to keep the awareness high.
But if you think about the third quarter, the pretzel pub cheeseburger was a big play on And that was featured more than the chicken sandwich, so we did have a nice balance on chicken and hamburger in Q3. And I think about Q4, we're talking about the classic chicken sandwich coming back. But we also said it was in the two for five promotion, which will allow us to feature a lot of our premium items, not just chicken necessarily.
Speaker 3
Your next question comes from Jared Goerreer of Goldman Sachs. Your line is open.
Speaker 8
Hi. Thanks for taking the question. Can you just give us a little color on the increase to the CapEx guidance and how you're planning to kind of split that between, I guess, unit development and continued spending on technology? Thanks.
Speaker 2
Morning, Jared. Yes. We're doing better, right? We have momentum in the business. We have a good outlook on our liquidity position, and we literally went back to the original plan.
Again, right as the pandemic hit, we slowed down some development capital and some IT capital. And as we then having more confidence, we're basically restarting those plans on both the development side and the technology side. So back to original plan and back to the and thereabouts capital levels that we have talked about pre pandemic.
Speaker 3
Your next question comes from Jon Tower of Wells Fargo. Your line is open.
Speaker 9
Great. Thanks for taking the question. Just curious, what your largest competitor in The U. S. Moved to a different marketing tact in September.
And clearly, your results held up very well in the face of that what seemingly was a very strong promotion by that brand. But I'm curious to get your point of view on how perhaps that may have shifted your own thinking around marketing going forward, in in The US, whether that be through different channels than what you've done in the past, either social or or digital media or use of television media or perhaps even bringing other people, as celebrity spokesmen for the the brand itself?
Speaker 1
John, great question. I mean, we're we're we're focused on our playbook. I mean, we feel good about what we're doing around one more visit, one more dollar, what we're doing on the value side to keep news around four for four, what we're doing to renovate and innovate into our premium items. Our focus is really on quality as a differentiator and quality for the long term, making sure that folks understand our four for four platform is something that only Wendy's provides, making sure that our Made to Crave platform is something that only Wendy's provides. We'll sprinkle that in with some price point and promotions as appropriate.
But we do think we got a nice playbook that really focuses all day around quality initiatives at breakfast and at dinner. And it gets all complemented by the work that we're doing to continue to up our game operationally to create more consistent experiences, to continue to drive speed at the drive thru, to make our digital initiatives even more frictionless. So we feel good about our game. Others can play their game, but ours is really around building our brand for the long run. Thank you, John.
That was the last question of the call. Thank you, Todd and GP, and thank you, everyone, for participating this morning. We look forward to speaking with you again on our fourth quarter call in early March. Have a great day, everyone. You may now disconnect.