WC
Wendy's Co (WEN)·Q1 2025 Earnings Summary
Executive Summary
- Q1 2025 was mixed: revenues fell 2.1% to $523.5M, reported EPS was $0.19 and adjusted EPS was $0.20; U.S. company-operated margins contracted 50 bps to 14.8%, while adjusted EBITDA declined 2.6% to $124.5M, broadly in line with internal expectations amid consumer softness and adverse weather .
- Management cut full-year guidance: global systemwide sales growth now (2.0)% to flat, adjusted EPS $0.92–$0.98, adjusted EBITDA $530–$545M; net unit growth (2–3%) and capex ($100–$110M) reaffirmed; dividend declared at $0.14 per share for Q2 .
- International remained a bright spot with system sales +8.9% and SRS +2.3%; digital sales mix hit a record 20.3% of sales, supported by Frosty innovations and Fresh AI rollout .
- Versus S&P Global consensus, Q1 revenue was a slight miss (actual $523.5M vs $526.6M*), EPS essentially in line ($0.20 vs $0.2003*); consensus EBITDA comparison is less clean given company uses adjusted EBITDA ($124.5M vs consensus EBITDA $122.5M*) [GetEstimates Q1 2025]* .
- Near-term stock narrative drivers: lowered FY outlook on consumer pressure; execution on “100 days of summer” value and collaborations (Takis) to reaccelerate traffic; continued AI/menu investments and disciplined capital returns (up to $325M in 2025 via dividends/repurchases) .
What Went Well and What Went Wrong
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What Went Well
- International outperformed: systemwide sales +8.9% and SRS +2.3% on constant currency; record openings in Canada and momentum in APMEA, supported by localized supply chains minimizing tariff impacts .
- Digital mix reached 20.3%, with app engagement highs and Fresh AI/menu boards scaling toward >500 locations by year-end to lift check and accuracy .
- Shareholder returns remained robust: $173.5M returned in Q1 (8.2M shares repurchased for $124.1M; $0.14 dividend declared), with plans to return up to $325M in 2025 .
- Quote: “We held both traffic and dollar share in a challenging consumer environment… and grew systemwide sales by 8.9% Internationally” — CEO Kirk Tanner .
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What Went Wrong
- U.S. softness: SRS down 2.8% and systemwide sales down 2.6%; adverse weather (five of first eight weeks) and deteriorating March consumer confidence pressured demand and margin .
- Margin compression: U.S. company-operated restaurant margin fell 50 bps to 14.8% on sales deleverage, commodity/wage inflation despite labor efficiencies .
- Guidance reduction: full-year system sales, adjusted EPS and adjusted EBITDA trimmed to reflect persistent consumer pressure; SRS expected to trough in Q1, with a gradual improvement into 2H .
Financial Results
Q1 2025 vs Prior Year and vs Estimates
- Notes: Values with asterisks are from S&P Global; “Consensus EBITDA” may not be directly comparable to company “Adjusted EBITDA.” Values retrieved from S&P Global.
Segment and KPI Highlights
Guidance Changes
Earnings Call Themes & Trends
Management Commentary
- Strategic focus on three pillars: “fresh famous food,” “exceptional customer experience,” and “accelerating global net unit growth,” with 74 openings in Q1, 60% international .
- Consumer backdrop: “We anticipated same-restaurant sales would be negative… adverse weather in Jan/Feb and weaker-than-expected consumer in March,” but maintained U.S. traffic/dollar share .
- Technology: “On track to expand Fresh AI to more than 500 restaurants by end of year… curated suggestions increase check, accuracy improves” .
- Value/Innovation: “100 days of summer” to balance core innovation, collaborations (Takis) and weekly digital deals to drive traffic .
- Capital returns: plan to return up to $325M to shareholders in 2025 via dividends and repurchases .
Key quotes:
- “We held both traffic and dollar share in the U.S.… and in our International business we grew systemwide sales by 8.9%.” — Kirk Tanner .
- “We… are on track to hit our target of more than 500 [Fresh AI] by the end of the year… driving improvements in accuracy and check.” — Management .
- “We now anticipate full year global system-wide sales to be flat to down 2%… adjusted EBITDA $530–$545M and adjusted EPS $0.92–$0.98.” — Management .
Q&A Highlights
- Consumer/value cadence: March demand weakened industry-wide; Q2 expected similar to Q1, then momentum building in 2H with value and collaborations; lower-income cohort pressured more (H/H < $75k) .
- Unit development: reaffirmed 2–3% net unit growth in 2025, ~150–200 openings with ~2/3 international; build-to-suit investments to support franchisees .
- Breakfast: remains a priority; beverage lineup revamp (cold brew) and value-focused morning offers; breakfast grew ~4% in Q4 YoY and ~6% in 2024 .
- Fresh AI operational KPIs: higher check, improved accuracy, labor efficiency at drive-thru; scaling to >500 sites .
- Financial detail: $4M claim settlement in “other operating income” tied to credit card providers; planned/expected .
Estimates Context
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Revenue slightly missed consensus: $523.5M actual vs $526.6M* consensus; EPS in line: $0.20 vs $0.2003*; consensus EBITDA $122.5M* versus company adjusted EBITDA $124.5M (definitions differ). Expect estimate trims to reflect lowered FY guide and Q2 cadence similar to Q1 [GetEstimates Q1 2025]* .
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Analyst focus likely shifts to 2H recovery drivers (Takis, Frosty Fusions/Swirls, breakfast beverages), International unit growth flows, AI rollout pace, and U.S. margin trajectory (~15% ±50 bps) .
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Notes: Values with asterisks are from S&P Global. Values retrieved from S&P Global.
Key Takeaways for Investors
- U.S. softness drove a modest top-line miss and margin compression; International strength and digital/AI execution helped buffer earnings; Q2 expected to resemble Q1 before 2H reacceleration — positioning shares for event-driven catalysts into summer/fall programming .
- Boldly monitor “100 days of summer” value and Takis collaboration as near-term traffic catalysts; watch app engagement/offer conversion to sustain digital mix >20% .
- Margin path: U.S. company-operated margin guided ~15% ±50 bps; key swing factors are beef inflation, wage rates, sales leverage and operational initiatives (accuracy tools, Fresh AI) .
- Development mix: 2–3% net unit growth with ~2/3 international openings should support franchise royalty growth and diversify macro reliance; build-to-suit accelerates pipeline .
- Capital allocation: lowered dividend to $0.14 and stepped-up buybacks (up to $325M total returns in 2025) signal confidence in long-term plan and valuation support .
- Estimates likely migrate lower on FY cuts; upside exists if consumer improves and promotions/AI deliver sustained lifts; track Q3/Q4 cadence and U.S. value competitive response .
- Risk watch: consumer demand, beef/bacon costs, execution of AI/menu initiatives; mitigating factors include domestic sourcing, franchisee support, and diversified international growth .