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Bradley L. Soultz

Chief Executive Officer at WillScot Holdings
Board
Since November 2017
Age
54 years
Education
Graduated from Purdue University.
Tenure
Joined WSC in November 2017 as President and CEO and led the merger with Mobile Mini in March 2020.

Also at WillScot Holdings

AA
Andrew Auns
Senior Vice President of the Gulf South Division
CZ
Conrad Zils
Vice President of Commercial Excellence
CS
Corey Salemi
Vice President of Product Management

About

Bradley L. Soultz is 54 years old as of 2023. He graduated from Purdue University, laying the foundation for a career marked by strategic leadership in various industries.

Before joining WSC, he held significant roles including Chief Commercial and Strategy Officer at Novelis Inc. and leadership positions at Cummins in Europe and North America. His early career set the stage for his subsequent roles in managing and transforming businesses.

In November 2017, he joined WSC as President and CEO, a position in which he steered the company through a pivotal merger with Mobile Mini in March 2020, forming WillScot Mobile Mini Corp. His tenure is characterized by transformative leadership and strategic operational excellence.

Throughout his career, Soultz has demonstrated an ability to drive growth and innovation, positioning the company for ongoing success.

$WSC Performance Under Bradley L. Soultz

Past Roles

OrganizationRoleDate RangeDetails
WillScotPresident and CEO Nov 2017 – Promotion to CEO Oversaw North American business and led the company’s transition to a public entity
Williams Scotsman International Inc. (WSII)President and CEO Prior to Nov 2017 Managed WSII's North American operations and prepared the company for its public reemergence
Novelis Inc.Chief Commercial and Strategy Officer N/A [N/A]Held various leadership roles in Europe and North America
CumminsLeadership Roles N/A [N/A]Held leadership positions in Europe and North America

Fixed Compensation

Data from  FY 2023
Component NameAmountPayment ScheduleAdditional Details
Base Salary $967,745 Annual2023 Base Salary
Stock Awards $5,665,871 Annual GrantEquity awards granted in 2023
Option Awards None awarded N/ANo option awards in 2023
Other Compensation $34,062 AnnualBreakdown: Auto Allowance: $3,750 , Employer 401(k): $14,850 , Life & Supplemental Individual Disability Insurance Premiums: $15,462
Termination by Death $32,653,869 Upon termination eventBreakdown: Severance: $979,440 , Pro Rata Bonus: $1,723,971 , RSU Vesting: $29,950,458 , Insurance: None
Termination by Disability $31,689,516 Upon termination eventBreakdown: Pro Rata Bonus: $1,723,971 , RSU Vesting: $29,950,458 , Insurance: $15,087
Termination by Company without Cause or by Executive for Good Reason $41,789,857 Upon termination eventBreakdown: Severance: $4,897,201 , Pro Rata Bonus: $1,723,971 , RSU Vesting: $35,138,512 , Insurance: $30,173
Change in Control and Termination by Company without Cause or for Disability or by Executive for Good Reason $43,259,018 Upon termination eventBreakdown: Severance: $6,366,362 , Pro Rata Bonus: $1,723,971 , RSU Vesting: $35,138,512 , Insurance: $30,173
Stock Vested 276,545 shares, $13,966,700 Upon vestingNumber of shares acquired and value realized on vesting

Performance Compensation

Data from  FY 2023

Short-Term Incentive Plan (STIP)

MetricWeightingThreshold (in $ millions)Target (in $ millions)Maximum (in $ millions)Actual (in $ millions)% of Target AchievedPayout %
Adjusted EBITDA – First Half 35% $396.8 $440.9 $529.1 $507.7 115.2% 175.7%
Adjusted EBITDA – Second Half 35% $501.7 $557.4 $668.9 $552.6 99.1% 95.7%
Q4 Core Lease Revenue Delivered 30% $446.8 $496.5 $595.8 $471.2 94.9% 74.5%

Weighted Average Payout: 117.34%

  • STIP Target Opportunity: $1,469,160
  • STIP Earned: $1,723,971
  • Evaluation Period: Fiscal 2023
  • Vesting Schedule: Not applicable (cash-based incentive)
  • Conditions: Performance below 90% of target results in 0% payout with interpolated payouts between threshold, target, and maximum levels.

Performance-Based RSUs (LTIP)

  • Performance Metric: Relative Total Shareholder Return (TSR) compared to S&P MidCap 400 Index constituents
  • Payout Thresholds:
    • Below 25th Percentile: 0% payout
    • 25th Percentile (Threshold): 50% payout
    • 50th Percentile (Target): 100% payout
    • 85th Percentile and above (Maximum): 200% payout
Award LevelShares AwardedValue (in $)
Threshold31,041 RSUs N/A
Target62,081 RSUs $3,150,000
Maximum124,162 RSUs N/A
  • Vesting Schedule: Cliff vesting at the end of the three-year performance period (2023-2025)
  • Grant Date: February 24, 2023
  • Grant Date Fair Value: $5,665,871 (aggregate value for LTIP)
  • Grant Date Stock Price: Not explicitly provided

These performance compensation components are designed to align executive rewards with financial and stock market performance, ensuring accountability and value creation for shareholders.