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Advisory Alpha, LLC
Advisory Alpha, LLC is a U.S.-based independent SEC-registered investment adviser headquartered in Holland, Michigan. Founded in 2011, the firm serves a diverse clientele of individual investors (including high net worth clients), pension and profit sharing plans, and other investment advisers. Advisory Alpha manages approximately $3.0 billion in assets and has around 60 employees. Their focus is offering financial planning, investment management, and consulting services using a fiduciary approach.
Investment Strategy
Advisory Alpha, LLC applies a client-centric, fiduciary model prioritizing transparency and conflict-free investment advice. Their strategy centers on asset allocation, portfolio diversification, and long-term growth, mostly through discretionary management for individuals and other registered investment advisers. They emphasize tailored solutions for client needs, technology-assisted portfolio management, and ongoing risk assessment.
Latest 13F Filing Activity
Advisory Alpha, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 478 equity positions with a total 13F market value of $3B. The fund increased holdings in SPDR Series Trust, Schwab Strategic TR, Select Sector SPDR TR among other positions. Advisory Alpha, LLC reduced exposure to Select Sector SPDR TR, Select Sector SPDR TR, First TR Exchange-traded FD among others.
Top Holdings
Equity Positions (478)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
S SPYG | SPDR SERIES TRUST | 10.04% | $322.3M | 3,381,658 | $72.00 | $95.32 | +$60.6M |
S SPYV | SPDR SERIES TRUST | 8.50% | $272.9M | 5,213,790 | $44.86 | $52.34 | +$17.0M |
S SCHM | SCHWAB STRATEGIC TR | 7.31% | $234.9M | 8,373,700 | $26.00 | $28.05 | +$43.7M |
S SPDW | SPDR INDEX SHS FDS | 5.18% | $166.5M | 4,112,120 | $34.76 | $40.49 | +$13.2M |
X XLK | SELECT SECTOR SPDR TR | 4.42% | $141.9M | 560,265 | $147.72 | $253.23 | +$29.4M |
Industry Allocation
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