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Diversified Portfolios, Inc.

CIK:0001634212
Investment Adviser
$2B AUM
163 holdings
Bloomfield Hills, MI, United States
Founded:1989
16 employees
Latest filing:Jun 30, 2025

Diversified Portfolios, Inc. is a wealth management and investment advisory firm headquartered in Bloomfield Hills, Michigan. Founded in 1989, the firm employs approximately 10-16 people, all of whom are advisors with industry-specific designations. They provide comprehensive financial planning, investment management, and tax optimization services, serving affluent individuals, families, and charitable organizations across the United States. As a fee-only fiduciary, Diversified Portfolios prioritizes building strong personal relationships and delivering client-centric, unbiased advice.

Investment Strategy

Diversified Portfolios, Inc. offers personalized discretionary investment management services tailored to clients’ goals, financial objectives, and risk tolerance. Their approach emphasizes diversification, cost effectiveness, and tax efficiency. As a fiduciary, the firm puts client interests above all else, aiming to clarify financial issues and optimize family financial decisions using unbiased, evidence-based strategies.

Top Buys
V
VTIVanguard Total Stock Mkt
+$15.4M
A
AVDEAvantis International Equity ETF
+$11.0M
V
VCRBVanguard Core Bond ETF
+$9.3M
A
AVEMAvantis Emerging Markets EQ ETF
+$7.4M
J
JBNDJPMorgan Active Bond ETF
+$7.3M
Top Sells
F
FLOTIshares Floating Rate
-$12.0M
I
IUSBiShares Core Total USD Bond Market ETF
-$3.4M
B
BILSPDR Blmbg Barclays 1-3 Mth T-Bill ETF
-$2.5M
B
BSVVanguard Short-Term Bond Index Fund
-$2.1M
I
ICSHiShares Ultra Short-Term Bond ETF
-$1.3M

Top Holdings

V
VTIVanguard Total Stock Mkt
+12.8%$134.6M
J
JBNDJPMorgan Active Bond ETF
+8.3%$87.1M
V
VCRBVanguard Core Bond ETF
+6.6%$69.2M
A
AVDEAvantis International Equity ETF
+5.7%$60.0M
I
ICSHiShares Ultra Short-Term Bond ETF
+5.3%$56.0M

Equity Positions (163)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VTI
Vanguard Total Stock Mkt12.84%$134.6M442,791$142.12$303.93+$15.4M
J
JBND
JPMorgan Active Bond ETF8.31%$87.1M1,625,209$54.11$53.59+$7.3M
V
VCRB
Vanguard Core Bond ETF6.60%$69.2M891,655$77.66$77.58+$9.3M
A
AVDE
Avantis International Equity ETF5.72%$60.0M810,311$59.21$74.01+$11.0M
I
ICSH
iShares Ultra Short-Term Bond ETF5.34%$56.0M1,103,609$50.44$50.71-$1.3M

Industry Allocation

ELECTRONIC COMPUTERS
+0.5%
NATIONAL COMMERCIAL BANKS
+0.3%
PHARMACEUTICAL PREPARATIONS
+0.3%
RETAIL-CATALOG & MAIL-ORDER HOUSES
+0.3%
SERVICES-PREPACKAGED SOFTWARE
+0.2%