Facet Wealth, Inc.
Facet Wealth, Inc. is a next-generation SEC-registered investment adviser headquartered in Baltimore, Maryland. Founded in 2016, the firm combines dedicated financial planning professionals (CFP®) with proprietary technology to deliver high-quality, personalized advice to mass affluent individuals and families — typically those underserved by the traditional wealth management industry. Facet Wealth focuses on making comprehensive financial planning affordable and accessible, empowering clients nationwide with human-first, technology-enabled solutions. The firm has secured significant venture backing, including investments from Warburg Pincus and Slow Ventures, and serves clients across the United States with a growing team of financial advisers and support professionals.
Investment Strategy
Facet Wealth employs a holistic, personalized approach to financial planning, focusing on the needs of mass affluent individuals and families who are underserved by the traditional industry. Their strategy centers on partnering clients with dedicated CFP® professionals who use an in-house technology platform to deliver tailored advice, manage investments, and optimize clients’ financial lives at a transparent, affordable price. Facet leverages scalable technology to enhance accessibility and cost efficiency, while emphasizing fiduciary responsibility and comprehensive client engagement. Investment portfolios primarily consist of diversified, low-cost ETFs and funds designed to align with long-term financial goals, emphasizing broad market exposure, tax efficiency, and ongoing financial life management.
Top Holdings
Equity Positions (174)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
V VEA | VANGUARD TAX-MANAGED FDS | 14.54% | $639.7M | 11,378,664 | $48.75 | $57.01 | +$117.3M |
V VTI | VANGUARD INDEX FDS | 13.39% | $589.3M | 1,895,368 | $221.86 | $303.93 | +$95.0M |
Q QUAL | ISHARES TR | 10.47% | $460.9M | 2,503,203 | $132.62 | $182.82 | +$61.1M |
B BND | VANGUARD BD INDEX FDS | 9.04% | $398.0M | 5,437,226 | $74.96 | $73.63 | +$39.2M |
V VTV | VANGUARD INDEX FDS | 5.76% | $253.3M | 1,430,668 | $141.60 | $176.74 | -$22.5M |