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Kelly Financial Services LLC

CIK:0002023336
Investment Adviser
$507M AUM
114 holdings
Braintree, MA, US
Founded:2003
11 employees
Latest filing:Sep 30, 2025

Kelly Financial Services LLC is a fee-based registered investment adviser headquartered in Braintree, Massachusetts. The firm was established by William A. Kelly. As of early 2025, it is mid-sized, with 11 employees, and specializes in providing wealth management and investment advisory services to individual and institutional clients.

Investment Strategy

Kelly Financial Services LLC employs a diversified asset allocation strategy investing primarily in exchange-traded funds (ETFs) and equities. The firm focuses on portfolio construction using a blend of domestic and international equities, quality and value factors, and provides tailored investment solutions based on client risk tolerance, objectives, and financial situations. The firm emphasizes fiduciary responsibility and long-term growth for its clients through active monitoring and periodic rebalancing of portfolios.

Top Buys
I
IEMGISHARES INC
+$17.9M
D
DYNFBLACKROCK ETF TRUST
+$11.0M
O
OEFISHARES TR
+$8.1M
S
SHLDGLOBAL X FDS
+$6.7M
B
BAIBLACKROCK ETF TRUST
+$4.9M
Top Sells
E
EMXCISHARES INC
-$12.4M
I
IYWISHARES TR
-$7.2M
E
EFVISHARES TR
-$6.5M
S
SPMOINVESCO EXCH TRADED FD TR II
-$2.1M
E
EEMISHARES TR
-$1.1M

Top Holdings

D
DYNFBLACKROCK ETF TRUST
+8.1%$31.4M
I
IVVISHARES TR
+6.2%$23.8M
Q
QUALISHARES TR
+6.0%$23.0M
I
IVWISHARES TR
+5.6%$21.7M
O
OEFISHARES TR
+5.3%$20.6M

Equity Positions (113)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
D
DYNF
BLACKROCK ETF TRUST8.14%$31.4M531,212$49.35$59.20+$11.0M
I
IVV
ISHARES TR6.17%$23.8M35,582$422.03$669.30+$98.2K
Q
QUAL
ISHARES TR5.95%$23.0M118,199$136.45$194.50+$52.2K
I
IVW
ISHARES TR5.62%$21.7M179,795$83.32$120.72+$1.2M
O
OEF
ISHARES TR5.33%$20.6M61,811$284.68$332.84+$8.1M

Industry Allocation

COMMODITY CONTRACTS BROKERS & DEALERS
+2.6%
RETAIL-DEPARTMENT STORES
+1.7%
RETAIL-BUILDING MATERIALS, HARDWARE, GARDEN SUPPLY
+1.2%
ELECTRONIC COMPUTERS
+1.1%
SERVICES-PREPACKAGED SOFTWARE
+0.8%