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Laurel Wealth Planning LLC

CIK:0001842010
Investment Adviser
$176M AUM
57 holdings
Edina, MN, US
Founded:2014
6 employees
Latest filing:Sep 30, 2025

Laurel Wealth Planning LLC is a registered investment advisory firm headquartered in Edina, Minnesota. Founded in 2014, it operates under a fee-based model and specializes in providing investment advice, financial planning, and portfolio management to individuals, families, and small businesses. The firm delivers customized solutions and serves a diverse clientele that includes high net worth individuals and business owners, helping them design strategies aligned with their financial goals. Laurel employs a team of financial advisors dedicated to transparency, personalized service, and long-term relationship building.

Investment Strategy

Laurel Wealth Planning delivers personalized investment management focused on aligning each client’s portfolio with their unique goals, values, and long-term aspirations. The firm builds customized investment strategies by closely collaborating with clients, incorporating market timing services, and rebalancing portfolios as needed. A strong emphasis is placed on ESG funds—such as SPDR S&P 500 ESG ETF and iShares ESG Aware MSCI USA ETF—diversification, and broad market exposure through index and sector ETFs. Fee structures are flexible, supporting both percentage-based and retainer models, ensuring transparency and value according to client needs.

Top Buys
A
AVDVAMERICAN CENTY ETF TR
+$3.9M
C
CGMMCAPITAL GROUP EQUITY ETF TR
+$1.8M
V
VOOVANGUARD INDEX FDS
+$1.2M
S
SPYVSPDR SERIES TRUST
+$593.6K
I
IVWISHARES TR
+$560.9K
Top Sells
E
EPIWISDOMTREE TR
-$581.5K
E
ESGVVANGUARD WORLD FD
-$359.3K
I
IVVISHARES TR
-$337.6K
I
IHDGWISDOMTREE TR
-$250.1K
S
SPLGSPDR SERIES TRUST
-$247.9K

Top Holdings

V
VOOVANGUARD INDEX FDS
+7.5%$14.2M
B
BWZSPDR SERIES TRUST
+6.2%$11.8M
E
EFIVSPDR SERIES TRUST
+5.7%$10.8M
E
ESGUISHARES TR
+5.6%$10.7M
I
IFRAISHARES TR
+5.4%$10.2M

Equity Positions (57)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VOO
VANGUARD INDEX FDS7.52%$14.2M23,216$387.90$612.38+$1.2M
B
BWZ
SPDR SERIES TRUST6.22%$11.8M422,830$28.06$27.82+$217.0K
E
EFIV
SPDR SERIES TRUST5.71%$10.8M169,853$46.20$63.59+$421.3K
E
ESGU
ISHARES TR5.64%$10.7M73,250$95.29$145.60+$449.5K
I
IFRA
ISHARES TR5.38%$10.2M192,557$37.38$52.82+$544.5K

Industry Allocation

FIRE, MARINE & CASUALTY INSURANCE
+1.2%
FATS & OILS
+0.6%
COMMODITY CONTRACTS BROKERS & DEALERS
+0.5%
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
+0.4%
ELECTRONIC COMPUTERS
+0.3%