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Mayfair Advisory Group, LLC

CIK:0001801926
Investment Adviser
$604M AUM
190 holdings
Birmingham, AL, US
Founded:2019
4 employees
Latest filing:Sep 30, 2025

Mayfair Advisory Group, LLC is an SEC-registered investment adviser headquartered in Birmingham, Alabama. Founded in 2019, the firm serves high net worth individuals, individuals, and select charitable organizations, offering portfolio management and financial advisory services. With an employee count of 4 (primarily investment professionals), Mayfair manages over $600 million in assets across more than 400 client accounts.

Investment Strategy

Mayfair Advisory Group employs a client-driven investment approach, focusing on individualized portfolio management tailored to the financial goals and risk tolerance of each account holder. Their strategy is diversified across equities and ETFs, with a concentration in large-cap stocks and a selection of passive index and actively managed funds. They aim to provide access to both growth and income investments, with dynamic asset allocation responsive to market developments and client objectives.

Top Buys
F
FESMFIDELITY COVINGTON TRUST
+$3.7M
F
FMDEFIDELITY COVINGTON TRUST
+$2.3M
M
MGVVANGUARD WORLD FD
+$2.0M
V
VUGVANGUARD INDEX FDS
+$1.4M
V
VTVVANGUARD INDEX FDS
+$1.4M
Top Sells
S
SCHDSCHWAB STRATEGIC TR
-$1.6M
J
JEPIJ P MORGAN EXCHANGE TRADED F
-$566.5K
J
JEPQJ P MORGAN EXCHANGE TRADED F
-$499.1K
D
DFEBFIRST TR EXCHNG TRADED FD VI
-$371.9K
M
MINOPIMCO ETF TR
-$307.4K

Top Holdings

V
VUGVANGUARD INDEX FDS
+6.3%$14.8M
V
VTVVANGUARD INDEX FDS
+6.2%$14.5M
J
JEPIJ P MORGAN EXCHANGE TRADED F
+4.3%$10.0M
S
SCHDSCHWAB STRATEGIC TR
+4.1%$9.5M
S
SCHGSCHWAB STRATEGIC TR
+3.6%$8.5M

Equity Positions (190)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VUG
VANGUARD INDEX FDS6.33%$14.8M30,761$297.32$479.61+$1.4M
V
VTV
VANGUARD INDEX FDS6.22%$14.5M77,741$154.01$186.49+$1.4M
J
JEPI
J P MORGAN EXCHANGE TRADED F4.29%$10.0M175,221$55.54$57.10-$566.5K
S
SCHD
SCHWAB STRATEGIC TR4.09%$9.5M349,671$22.81$27.30-$1.6M
S
SCHG
SCHWAB STRATEGIC TR3.63%$8.5M265,307$17.83$31.91+$535.1K

Industry Allocation

ELECTRONIC COMPUTERS
+3.2%
SERVICES-PREPACKAGED SOFTWARE
+2.3%
PETROLEUM REFINING
+2.0%
SEMICONDUCTORS & RELATED DEVICES
+1.7%
NATIONAL COMMERCIAL BANKS
+1.3%