Principal Securities, Inc.
Principal Securities, Inc. is the retail broker-dealer and a registered investment adviser (RIA) subsidiary of Principal Financial Group. Headquartered in Des Moines, Iowa, it has been in business for over 50 years and provides a broad range of investment and financial planning products for retail investors, including mutual funds, annuities, IRAs, brokerage accounts, managed account programs, financial planning, and consulting. As an introducing broker-dealer, it clears transactions on a fully disclosed basis, serving primarily individual investors through a national network of financial professionals. Principal Securities, Inc. is a wholly owned subsidiary of Principal Financial Services, Inc., and ultimately of Principal Financial Group, Inc.
Investment Strategy
Principal Securities, Inc. focuses on providing diversified investment solutions primarily for retail investors through a variety of products such as mutual funds, annuities, IRAs, brokerage accounts, and managed accounts. Its strategy emphasizes individualized financial planning, long-term investment and retirement planning, asset diversification, and a customer-centric approach, delivered via a network of financial professionals. The firm’s philosophy centers on helping clients pursue financial well-being by offering both advisory and brokerage services tailored to individual goals and risk tolerances.
Top Holdings
Equity Positions (3,565)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
U USMC | PRINCIPAL EXCHANGE TRADED FD | 4.71% | $250.6M | 4,006,418 | $49.95 | $62.56 | -$11.6M |
I IVV | ISHARES TR | 2.44% | $129.8M | 209,105 | $537.86 | $620.90 | +$47.1M |
P PSC | PRINCIPAL EXCHANGE TRADED FD | 2.25% | $119.7M | 2,247,525 | $49.62 | $53.28 | +$32.6M |
A AGG | ISHARES TR | 2.25% | $119.7M | 1,207,095 | $99.00 | $99.20 | +$17.8M |
B BCHP | PRINCIPAL EXCHANGE TRADED FD | 1.80% | $95.7M | 2,614,043 | $32.75 | $36.63 | +$32.4M |