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Rooted Wealth Advisors, Inc.
Rooted Wealth Advisors, Inc. is an SEC-registered investment adviser headquartered in Bourbonnais, Illinois. Founded in 2016 by Zachary B. Gray, the firm offers comprehensive investment management and advisory services tailored to individual clients’ needs, including retirement planning, estate planning, and asset management. Serving primarily individual and high net worth clients, Rooted Wealth Advisors had approximately 20 employees as of 2025. The firm is committed to providing personalized financial solutions through client-centric planning and ongoing advisory relationships.
Investment Strategy
Rooted Wealth Advisors provides individually tailored investment portfolios based on ongoing client discussions to determine each client's unique goals, objectives, time horizons, and risk tolerance. They develop personal investment policies and asset allocation targets through in-depth data gathering, then manage portfolios in accordance with these guidelines. The firm prioritizes personalized advice, typically leveraging third-party institutional managers when suitable, and incorporates holistic financial planning into its investment process to ensure each client’s full financial picture is addressed.
Latest 13F Filing Activity
Rooted Wealth Advisors, Inc. filed their most recent 13F report on Sep 30, 2025 disclosing 128 equity positions with a total 13F market value of $328M. The fund increased holdings in Invesco Exch Traded FD TR II, Vanguard Index FDS, Guinness Atkinson FDS among other positions. Rooted Wealth Advisors, Inc. reduced exposure to Ishares TR, Select Sector SPDR TR, Vaneck Etf Trust among others.
Top Holdings
Equity Positions (128)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
V VOO | VANGUARD INDEX FDS | 15.45% | $50.7M | 82,327 | $427.14 | $612.38 | +$4.3M |
D DGRO | ISHARES TR | 5.64% | $18.5M | 269,918 | $57.07 | $68.08 | +$1.9M |
I IDMO | INVESCO EXCH TRADED FD TR II | 5.25% | $17.2M | 316,654 | $53.99 | $53.99 | +$17.2M |
S SPYG | SPDR SERIES TRUST | 5.16% | $16.9M | 161,410 | $65.71 | $104.51 | +$2.3M |
J JEPI | J P MORGAN EXCHANGE TRADED F | 4.88% | $16.0M | 280,323 | $56.30 | $57.10 | +$994.3K |
Industry Allocation
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