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Smith, Moore & Co.

CIK:0000200724
Investment Adviser
$2B AUM
512 holdings
Clayton, MO, United States
Founded:1913
75 employees
Latest filing:Jun 30, 2025

Smith Moore & Co., founded in 1913 and headquartered in Clayton, Missouri, is a boutique, full-service wealth management and financial advisory firm. It is 100% employee-owned and operates as both an SEC-registered investment adviser and a FINRA-registered broker-dealer. The firm employs approximately 75 staff, including 50 licensed advisors, and manages $2.0 billion in assets. Serving individuals, families, businesses, and institutions across over 36 states, Smith Moore provides comprehensive financial, retirement, tax, and estate planning, emphasizing a client-first and personalized approach. Its legacy as one of the oldest independent investment firms west of the Mississippi highlights a commitment to stability and long-term client service.

Investment Strategy

Smith Moore & Co. takes a people-focused, client-first approach to wealth management, delivering customized investment strategies tailored to each client's financial goals, risk tolerance, and time horizon. The firm offers a broad array of investment vehicles and financial planning services across all life stages, including accumulation, distribution, and legacy planning. As an independent advisor and broker-dealer, Smith Moore emphasizes objective, conflict-free advice with no pressure to recommend proprietary products, enabling financial advisors to craft individualized solutions encompassing investment, tax, estate, and retirement planning for individuals and institutions.

Top Buys
X
XONEBONDBLOXX ETF TRUST
+$24.7M
G
GRNYTIDAL TRUST I
+$6.6M
C
COWGPACER FDS TR
+$6.4M
I
IVVISHARES TR
+$6.0M
I
IWFISHARES TR
+$5.7M
Top Sells
C
COWZPACER FDS TR
-$9.4M
I
IHDGWISDOMTREE TR
-$4.7M
A
AVUVAMERICAN CENTY ETF TR
-$4.5M
X
XSMOINVESCO EXCHANGE TRADED FD T
-$4.2M
J
JGROJ P MORGAN EXCHANGE TRADED F
-$3.1M

Top Holdings

I
IVVISHARES TR
+5.6%$67.0M
V
VTIVANGUARD INDEX FDS
+4.8%$56.6M
I
IVEISHARES TR
+3.2%$38.7M
M
MDYSPDR S&P MIDCAP 400 ETF TR
+2.9%$34.2M
S
SPYSPDR S&P 500 ETF TR
+2.8%$33.0M

Equity Positions (509)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
I
IVV
ISHARES TR5.62%$67.0M107,900$318.77$620.90+$6.0M
V
VTI
VANGUARD INDEX FDS4.75%$56.6M186,334$124.91$303.93+$4.4M
I
IVE
ISHARES TR3.25%$38.7M198,115$120.16$195.42+$333.9K
M
MDY
SPDR S&P MIDCAP 400 ETF TR2.87%$34.2M60,296$294.20$566.48+$1.9M
S
SPY
SPDR S&P 500 ETF TR2.77%$33.0M53,410$316.80$617.85+$3.6M

Industry Allocation

ELECTRONIC COMPUTERS
+2.6%
PRINTING TRADES MACHINERY & EQUIPMENT
+2.1%
PHARMACEUTICAL PREPARATIONS
+1.8%
SERVICES-PREPACKAGED SOFTWARE
+1.7%
SEMICONDUCTORS & RELATED DEVICES
+1.6%