Michael Reid

Michael Reid, CFA, is the President and Chief Executive Officer of Exchange Capital Management, Inc., a fee-only registered investment adviser based in Ann Arbor, Michigan, which recently partnered with Lido Advisors. Reid founded the firm in 1989 and has steered its growth for over three decades, focusing on comprehensive wealth management for high-net-worth individuals and families, with particular emphasis on fiduciary standards, advanced wealth planning, and advisor ethics.

His expertise centers on multi-asset portfolio management, retirement plan management, and sophisticated investment strategies targeted primarily at private clients and technology sector entrepreneurs. Reid's strategic direction has supported complex financial planning solutions, and his leadership has been instrumental in helping early-stage technology businesses via his public service as Chair of Ann Arbor's Local Development Finance Authority (LDFA).

Reid earned his Bachelor of General Studies from the University of Michigan in 1982 and was awarded the Chartered Financial Analyst designation in 1993, underscoring his deep proficiency in security and portfolio analysis. Prior to founding Exchange Capital Management, he began his career at Kidder, Peabody & Co., and has been a frequent contributor to the financial planning and investment advisory community through public commentary and industry leadership.