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Rakuten Group, Inc.

CIK:0001294591
Other
$30B AUM
2 holdings
Tokyo, Japan
Founded:1997
29,334 employees
Latest filing:Jun 30, 2025

Rakuten Group, Inc. is a large Japanese technology conglomerate headquartered in Tokyo. Founded in 1997 by Hiroshi Mikitani, Rakuten operates over 70 businesses globally with a focus on e-commerce, fintech (including banking, credit cards, insurance, and securities), mobile communications, and digital content. The company employs over 29,000 people (consolidated) across 30 countries and has around 2 billion users worldwide. Rakuten is known as the 'Amazon of Japan' and serves both individuals and businesses, linking its ecosystem with a popular membership and rewards program.

Investment Strategy

Rakuten Group pursues a strategy focused on creating a broad ecosystem linking e-commerce, financial services, digital content, and communications. By integrating these services through a shared membership and loyalty platform (Rakuten Points), the company maximizes user engagement, cross-utilization, and customer lifetime value. Rakuten invests in innovation, new business models, and disruptive technologies while maintaining a merchant-focused marketplace. The group also invests globally in start-ups and technology firms to broaden its reach and portfolio.

Top Buys
A
ASTSAST SPACEMOBILE INC
+$744.17B
L
LYFTLYFT INC
+$42.75B
Top Sells
A
ASTSAST SPACEMOBILE INC
+$744.17B
L
LYFTLYFT INC
+$42.75B

Top Holdings

A
ASTSAST SPACEMOBILE INC
+89.3%$1449.57B
L
LYFTLYFT INC
+10.7%$173.18B

Equity Positions (2)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
A
ASTS
AST SPACEMOBILE INC89.33%$1449.57B31,020,155$22.74$46.73+$744.17B
L
LYFT
LYFT INC10.67%$173.18B10,988,521$11.87$15.76+$42.75B

Industry Allocation

COMMUNICATIONS SERVICES, NEC
+89.3%
SERVICES-BUSINESS SERVICES, NEC
+10.7%