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Rakuten Group, Inc.
Rakuten Group, Inc. is a large Japanese technology conglomerate headquartered in Tokyo. Founded in 1997 by Hiroshi Mikitani, Rakuten operates over 70 businesses globally with a focus on e-commerce, fintech (including banking, credit cards, insurance, and securities), mobile communications, and digital content. The company employs over 29,000 people (consolidated) across 30 countries and has around 2 billion users worldwide. Rakuten is known as the 'Amazon of Japan' and serves both individuals and businesses, linking its ecosystem with a popular membership and rewards program.
Investment Strategy
Rakuten Group pursues a strategy focused on creating a broad ecosystem linking e-commerce, financial services, digital content, and communications. By integrating these services through a shared membership and loyalty platform (Rakuten Points), the company maximizes user engagement, cross-utilization, and customer lifetime value. Rakuten invests in innovation, new business models, and disruptive technologies while maintaining a merchant-focused marketplace. The group also invests globally in start-ups and technology firms to broaden its reach and portfolio.
Latest 13F Filing Activity
Rakuten Group, Inc. filed their most recent 13F report on Jun 30, 2025 disclosing 2 equity positions with a total 13F market value of $1.6T. The fund increased holdings in Ast Spacemobile Inc., LYFT Inc.. Rakuten Group, Inc. reduced exposure to LYFT Inc., Ast Spacemobile Inc..
Top Holdings
Equity Positions (2)
Industry Allocation
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